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Unit 2 – Investigating Business Resources
M1 – Assess how managing human, physical and technological resources can improve
the performance of a selected organisation – Example Business: Tutti Brothers Ice
Cream Ltd
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If these were not controlled, then staff would
be driving customers away, machinery would be faulty and non – operable, and the overall
facility would fall apart, leaving no chance of the business running sufficiently
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Human resources are all members of staff and how they are treated by their manager is how
those resources are handled, so that everyone has a good relationship to work effectively
together
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One would be staffing to meet changing business demands, which is
important since the business would want to hire a sufficient number of skilled and effective
staff to help sell their ice cream products and attain their aims and objectives
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Another method
is the co-ordination of team resources to meet targets, where the manager of Tutti Brothers
must check whether their team of staff have acquired all of the resources needed to meet their
targets
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Staffs also need to ensure equipment such as freezers are suitable for use, if
there is a suitable amount of stock available and are stocked in the right place, how often they
get restocked, if staff have the right quantity of knowledge on the business to take care of
customer enquiry, that they are all well trained, if there are a sufficient number to run the
company, etc
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This
shown when they have characteristics such as open communication, agreement is made
instead of argument, team members work on equal objectives, ideas for improvement of the
ice cream facility are shared, good level of leadership, etc
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Another method would be liaison
with other departments, where good communication between departments and groups on
separate levels is vital to the effective running of the industry
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The establishment of professional culture shows good management of human resources as the
admiration of attitudes, values, customs and behaviour of all staff provides a mutual respect
throughout the business and is displayed when providing a service for their customers
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The provision of appropriate incentives is a
technique which provides all staff with the influence and motivation to work the best they can
to obtain maximum profit and presentation
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Tutti Brothers
pay all of their staff, but there is also the consideration of non-financial incentives such as
prizes for achieving sales targets, becoming sales person of the month or gaining job
promotions
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This involves making their own decisions as independent
workers show effective business knowledge and an increase in the completion of individual
tasks
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Finally, the management of human resources to increase performance
for Tutti Brothers can involve outsourcing versus in – house decisions, where the manager
may find it easier to run the ice cream trade by providing services from other businesses as
outsourcing is cheaper and more effective than hiring someone for every function needed
within the business
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Without human resources, nothing within the industry would run, but the
improvement of their performances through management will maximise their success in the
market as they will be fully trained
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But whilst having these assets, the performance of the company
can also be managed to obtain better outcome by considering them
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This can extend the amount of ice cream products or staff,
widening the quality and reputation of the overall company
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Another physical resource is materials and
waste, where staff should consider how matter such as out dated ice – cream and rubbish are
disposed of, how quickly spillages are cleaned, if there is a green policy that everyone
follows, whether goods are delivered at the right time, if the company can reduce waste so
that cost savings can be made
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Plant and machinery are used as tangible
assets to carry out the company’s activities, which can include freezers, lifts, heavy lifting
equipment, etc
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Although Tutti Brothers do not have much use for them since they sell desserts, ICT
equipment is increasingly developing and has altered the way business works
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Customers are always looking for upgrades and
usage of technology as it’s new, so this can bring a new level of business performance to the
industry
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If already planned, Tutti Brothers
will know what to do when the establishment is under threat, saving the business
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Health and safety is a large issue as the physical well being of others is
most important, with the regulations and legislations needs to be followed
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As well as this, Tutti Brothers should have insurance covered on all of
their employees as financial protection have to be provided against dangers such as floods,
fires, robbery, etc
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There is also public liability,
where insurance covers non – employees when on Tutti Brothers premises
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This can always be a concern for businesses, which is
why security guards and cameras are big part of the organisation since they know of every
area whilst being aware of any possible causes that could cause harm and search all staff for
any harmful items
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Technological resources need Tutti Brothers to manage them because they are the laws of
which the company must follow to avoid going to court
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These resources
include those associated with intellectual property
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This avoids the
possibility of theft or illegal copying, but with physical property, they have to be continuously
managed
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There are four primary types of IP, copyright, patents, registered designs and
trade marks
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Without this,
organisations would never start creating new work and instead just steal goods and services
from other businesses
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If my chosen business were to
actually invent a new flavour of ice cream for the benefit of gaining new customers, they can
use a patent to gain the sole right of owning it for the creator or employee of the creator for a
partial period of at least twenty years
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The appearance of Tutti Brothers products is about
design, where colours, shapes, lines, etc, form the whole visual appeal which partly attract
customers
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Legal action
with a claim for damages can be taken as the business is liable
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A symbol or icon that is created and
represented by an organisation is a trade mark
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This is important
because the owner of a trade mark can differentiate the company form competitors whilst
reinforcing customer loyalty
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When it comes to technological resources, there is also the matter of legal protection
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There is also the Patents Act 2004, which relates to those
businesses holding patents so they guard their intellectual assets, Copyright, Designs and
Patents Act 1988, which is for everyone else to guard their intellectual assets, and Registered
Designs Regulations 2003, which are regulations that explain the new directives from the EU
on the defence and registration of designs created
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Tutti Brothers should be monitoring to check that
no one else within their market is stealing their intellectual property as well as going against
their legal protection, which is a legal department should be established
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