Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Unit 9 – Exploring Creative Product Promotion
M2 - Explain the relative merits of using professional agencies in ensuring the
promotional success
When TK Maxx is creating a campaign for their summer coat product, the use of a
professional advertising agency to help promote this would be a relevant and valuable choice
to make
...
But the importance of using an agency can be discovered in greater depth when
TK Maxx researches more in what they could gain from this
...
Looking over the position of the
business will help them understand more with what type of advertisement they could provide
...
To look into this further they could use SOSTT and the 4m
...
Along with tactics which provide the details of the strategy, targets so they
find out whom their primary target market is who will want their goods and services most,
men and women so TK Maxx will have a solid understanding of who does what, money to
find out their budget and financial resources and how much can be used on specific events
and performances for the promotion of the product, minutes to find out the timescale of
certain sales for the coat as well as the possible assistance of a Gantt chart, and finally
measurement to record and evaluate the process of trades and find out what can be done to
improve future sales
...

When people are watching an advertisement from a business campaign, they will always want
to know what the aims and plans of that campaign are
...
This includes reviewing the aims of the campaign,
which is to create and measure the awareness of their new summer coat and gain exposure
through advertising, its objectives which is to gain a turnover of £30,000 during the first five
months and seven suppliers under contract with at least over 1000 coats sold, who its target
audience is which would be women over 20 and their husbands to buy as gifts
...
’ Present details, numbers,
website, symbol and address
...
The agency helps TK
Maxx to re – establish they’re position in the campaign, what their motives are, what is done
and what needs to be done, because in order to create a successful advertisement they need to
have the relevant facts
...
The choice of which the target segment will receive the message is
vital to the operations success, where two key issues whilst performing this are the budget and
the time – scale
...
There are a number of
forms of media in which the campaign can be presented, including leaflets where separate
sections of information can be written on each side and are given out on a number of locations
by hand, radio, so it can be described by listening figures for all radio listeners within the
local area whilst pirate advertising costs around £2
...
An obvious choice would
be TV, as commercials are one form of media which reach the highest number of consumers
but it is because of this that it is so expensive, along with newspapers, where West Briton is
the highest selling weekly paper in Britain and the circulation can lead to a high number of
responses to the product
...
I figure
that TK Maxx would choose TV and newspaper as their forms of media because they are two
of the biggest which they can afford due to their high business history
...

An advertising agency is also significant to the success of a campaign by TK Maxx with the
range of methods it could be presented
...

Another would be text and script, which presents a different focus on its motives as this
would be incorporated and corresponding through voiceovers and written words
...
So the importance of using an advertising agency to ensure the
success of a promotional campaign on TK Maxx and their summer coat is high, because it
doesn’t only improve awareness for consumers on the product, but for the store as well on its
current success of both campaign and store alike

---