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Title: Unit 9 - P3
Description: Research and describe the role of an advertising agency and the media used in the development of a successful promotional campaign they were asked to make.
Description: Research and describe the role of an advertising agency and the media used in the development of a successful promotional campaign they were asked to make.
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Unit 9 – P3
To start off this assignment, I must first research and describe the role of an advertising
agency and the media used in the development of a successful promotional campaign
they were asked to make
...
An advertising agency is a marketing business that will design, plan and implement an
advertising campaign
...
The society I have chosen is McCann Erickson World group advertising
...
By establishing these for each
of their clients’ brands, they’re following their mission to create demand for them
...
A successful campaign that McCann Erickson has performed is the ‘schools out’ Cross
Border campaign as a TV advert to promote MasterCard
...
Since this is a TV advert, most people would be able to see it, but it was made for a
certain target audience, who would be those who work with MasterCard and are
interested in their offers
...
Those who are
interested in traveling or going abroad would be intrigued by the ad and would consider
following what they have to offer
...
I think that the advert was successful, because it was to the point, it showed that it was
about MasterCard, and that both students and MasterCard users would be interested in
it
...
Because McCann create advertisements involving cultural connections, where they
present people’s views, I think they have made a good example of this campaign where
they represent the opinion of many school students, as well as the opinion for many
others, including office workers, where they all enjoy that the summer holidays have
arrived
...
MasterCard had gained
much more popularity from this ad, while McCann had improved their business through
this campaign
Title: Unit 9 - P3
Description: Research and describe the role of an advertising agency and the media used in the development of a successful promotional campaign they were asked to make.
Description: Research and describe the role of an advertising agency and the media used in the development of a successful promotional campaign they were asked to make.