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Title: Introduction to Marketing
Description: This slides gives an introduction about the fundamental of marketing... suitable for student who didnt have any basic knowledge about marketing. the language is very simple and easy to understand.
Description: This slides gives an introduction about the fundamental of marketing... suitable for student who didnt have any basic knowledge about marketing. the language is very simple and easy to understand.
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Chapter 1
Introduction to Marketing
Reference:
Philip Kotler & Gary Armstrong 2012, Principles of Marketing, Fourteenth Edition, Pearson
...
Organization
should therefore devote its energy to making
continuous product improvements
...
-it includes:
Product,
Price,
Promotion, and
Place
...
22
Title: Introduction to Marketing
Description: This slides gives an introduction about the fundamental of marketing... suitable for student who didnt have any basic knowledge about marketing. the language is very simple and easy to understand.
Description: This slides gives an introduction about the fundamental of marketing... suitable for student who didnt have any basic knowledge about marketing. the language is very simple and easy to understand.