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Title: CASE STUDY for personality development
Description: This case study can be performed and that can be read in the whole class for gaining appreciation, this is a real like case study that you can apply in you marketing decisions.
Description: This case study can be performed and that can be read in the whole class for gaining appreciation, this is a real like case study that you can apply in you marketing decisions.
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Selected Readings in Business (Shulman)
Case Study Role Plays: Chapters 1-14
Case Study Role Plays
Chapter 1 Role Play: The Case for Flexibility
After you plan and practice the following role play, perform it for the class
...
•
Setting: The office of TJE President Tom Jacobson
•
Goal: Tom Jacobson hopes to persuade Walter Harrington to implement flextime,
part-time jobs, job-sharing, family leaves, and a daycare center
...
•
Scenario: Sergei Markov meets with Alexei Romantov to consider whether
Phonetika should go global
...
Chapter 3 Role Play: The Case for Mergers
After you plan and practice the following role play, perform it for the class
...
•
Setting: The IA conference room
•
Goal: Patrick Fitzgerald wants to persuade George Harris and Paula Bergman to
agree to a merger with Worldwide Airlines (WA)
...
•
Scenario: Luciana Saliba offers Rogerio de Almeida the opportunity, financed by
Quantum SA, to study for a graduate degree at the University of Texas
...
•
Goal: Rogerio wants to explain the pros and cons of accepting this opportunity
and explain his reasons for rejecting it
...
•
Scenario: Jorge Hernandez talks to Alejandra Santos about his assignment to
choose a new brand name for FMF
...
Chapter 6 Role Play: The Case for E-Commerce
After you plan and practice the following role play, perform it for the class
...
•
Setting: The executive conference room at Taitech in Taiwan
•
Goal: Chen-Hao Hu wants to convince the executive group that Taitech should
sell adult entertainment products
...
•
Scenario: David Burnside talks to Karen Hanley about her computer abuse at
E&G Insurance
...
•
Goal: David intends to make Karen understand the possible legal consequences of
her actions and persuade her to close her business, Hanley Associates
...
•
Scenario: Valerie and Michael O’Sullivan talk with Dr
...
•
Setting: Dr
...
Bellino’s explanation of the technique
...
•
Scenario: Vijay Ramachandas talks with Eliot, the coordinator of the study, about
the discouraging results of the Imortale study
...
Chapter 10 Role Play: The Case for Equality
After you plan and practice the following role play, perform it for the class
...
•
Setting: Abla’s house in Amman, Jordan
•
Goal: Abla and Abdullah try to reach a decision on the future of their relationship
...
•
Scenario: Denise Chapman and Junichiro Yasuda have their initial meeting at
Akuta Corporation in Tokyo, Japan
...
Yasuda’s office in Akuta Corporation in Tokyo, Japan
•
Goal: Denise Chapman wants to make a good impression on Mr
...
Copyright © University of Michigan
Selected Readings in Business (Shulman)
Case Study Role Plays: Chapters 1-14
Chapter 12 Role Play: The Case for Negotiations
After you plan and practice the following role play, perform it for the class
...
•
Setting: The conference room at Chan Ching in Shanghai, China
•
Goal: Carolyn Goodman and Paul Wendt want to get acquainted with Han Su, Wu
Mai, Chen Qin, and Zeng Li and to lay the groundwork for a joint venture
between Investese and Chan Ching
...
•
Scenario: Juan Carlos Delgado meets with members of upper management at
Delgado Mobiliario to talk over problems in the company: employees who come
to work late, leave early, or don’t show up at all; low morale among the workers;
and sloppy work habits
...
Chapter 14 Role Play: The Case for Entrepreneurship
After you plan and practice the following role play, perform it for the class
...
Copyright © University of Michigan
Title: CASE STUDY for personality development
Description: This case study can be performed and that can be read in the whole class for gaining appreciation, this is a real like case study that you can apply in you marketing decisions.
Description: This case study can be performed and that can be read in the whole class for gaining appreciation, this is a real like case study that you can apply in you marketing decisions.