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Title: Business Plan
Description: The notes provide general guideline about making a business plan and the category that the plan can be divided into.
Description: The notes provide general guideline about making a business plan and the category that the plan can be divided into.
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GLOBAL BUSINESS PLAN
Parts of the Business Plan
Introduction
• In any organisation – any form of plans:
financial, human resource, marketing,
production, sales etc
...
Provides guidance to the entrepreneur and
managers in decision making and organizing
the international direction of the company
2
...
serves a vehicle for obtaining financing
Opportunity Analysis
• Each and every opprotunity should be carefuly
assessed by the entrepreneur
• Opportunity Analysis Plan: focuses on the idea
and the market (the opportunity) for the idea –
not the venture
• Opportunity analysis:
1
...
Assessment of the domestic and international
market for the idea
3
...
2
...
4
...
6
...
8
...
10
...
A concise explanation of the business
2
...
A discussion of how the company is uniquely qualified to
fulfill this need
Executive Summary
• An Executive Summary should include one to three additional pages
that boil down the essential elements of the business plan
...
C-Corp
...
)
• Office location(s)
• Business stage (start-up vs
...
serving
customers, etc
...
g
...
Industry Analysis
Customers & Competition
• should discuss who the key customer groups are and
the size of each
• The specific needs, wants and demographic profiles of
the customers in which the company will target will be
detailed here
Data Sources
• opinions of the company’s management are simply
inadequate to convince a sophisticated investor, and
reliance on “anecdotal” data can greatly detract from
the overall credibility of the plan
...
This can be done through sample questions:
Customer Analysis
• Do customers find price to be more important than the
quality of the product or service?
• Are customers looking for the highest level of reliability? Or
will they have their own support and just seek a basic level
of service?
Multiple Customer Targets & Partners
• Each customer segment that is critical to the business
model must be detailed in this section
• if partners are critical to the company’s marketing success,
the plan must detail the specific partner information
The Customers’ Customer
• needs assessment of end-customers
Competitive Analysis
Defining Competition
• frequently “competitors” are defined as firms
offering similar products and services
• Since every product or service is unique in some
ways, many companies convey in their business
plans that they have few or no competitors
• discerning definition of competition: any product
or service or that a customer can use to fulfill the
same need(s) as your company fulfills
• Fallacy of claiming there are no competitors
Types of Competitors
Direct Competitors
• those that serve the same target market with
similar products and services
Indirect Competitors
• those that serve the same target market with
different products and services or a different
target market with similar products or services
Types of Competitors
Describing Competitors and Showing
Competitive Advantages
• describe competitors, particularly direct
competitors
• plan must also explain each competitor’s
strengths and weaknesses and the key drivers
of competitive differentiation in the
marketplace
Marketing Plan
• Four P’s
– Product
– Promotion
– Price
– Place
Marketing Plan
• Customer Retention Plan
– Marketing departments must also develop longterm, revenue-generating relationships with
customers
• Partnerships
– Forging partnerships to improve market
penetration has become commonplace
Operations Plan
• Everyday Processes
– the processes that must be performed to serve
customers every day
• Long-term Processes
– the overall business milestones that the company
must attain to be successful
Management Team
Description of Key Team Members
• biographies of key team members and details
of their responsibilities
Description of Board Members
• The Management Team section should also
include biographies of the company’s Advisory
Board and/or Board of Directors
...
Partnership and/or Customer Letters Data sales
Expanded Competitors Reviews
Customer lists
GOOD LUCK!
Title: Business Plan
Description: The notes provide general guideline about making a business plan and the category that the plan can be divided into.
Description: The notes provide general guideline about making a business plan and the category that the plan can be divided into.