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Rhetorical Triangle
Logos

Attitude

Rhetorical

Reception

Triangle

Ethos
•

•

Tone

Pathos

Logos – appeal to logic
o Will not introduce new ideas; connection of the facts needs to already exist within
the audience
o Deductive Reasoning – we can divide up the possibilities
Understanding the concept of the logic
o Inductive Reasoning – look at the little details and reason backwards through time
o To use logos you have to use connections that people understand
o Examples (From most effective to least effective)
Scientific Examples are the most effective
• Supports itself through reproduce ability
Historic Examples is the second most effective
• Evidence from the past
• Not guaranteed
• AKA: Literary example
Personal Example is not as effective
• From ourselves or someone we know
• Not very reliable depending on how far it is from the source
Hypothetical Example is not effective at all
• Can’t prove it scientifically
• Nothing in history about it
• No personal experience with it
Ethos – appeal to ethics
o The audience needs to believe the author has ethos
o Aristotle’s 3 Things:
1
...
Good moral Character
• Audience needs to believe the author is a good person
3

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