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Charismatic
A charismatic leader is inspiring
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This type of leader will often create a detailed vision of
future success, which can give employees a goal to work towards, therefore
motivating them to work harder
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Charismatic leaders are particularly skilful at making dramatic changes due to
their motivational attributes; this means that they are often chosen to take
charge of a task when a new product line is being introduced or if a
completely new strategy needs to be adopted and undertaken within a
business
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This ability stems from
the trust that the leader is able to create within his/her relationship with
employees
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A good example of a charismatic leader is Martin Luther King
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He gave hope
that the situation would improve, which motivated people and brought them
together, whilst establishing trust between himself and his audience
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This is because a charismatic leader has skills
in taking charge of a project involving dramatic change and making it
successful
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In addition to this, he has
been involved in many different markets including: train travel, television,
broadband, mobile phone networks, banking, cosmetics, fitness and drinks
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This is also demonstrating his ability to create an
ambitious vision – an important characteristic of both charismatic and
transformational theories
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This is an example of
transactional leadership as a lot of careful planning and organisation was
involved
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As it has been
mentioned, he employed leaders with the right skills for the job and provided
them with the tools needed to motivate both themselves and other employees
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Through all of these tools Richard Branson became the face of the
Virgin brand
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He puts great importance on the motivation of his employees and this
has been an essential part of his brand’s success
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