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Sign and meaning
by
Rainer Dumon

CONTENT
Sign and meaning
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2
LIST OF FIGURES
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4
THEORY
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5
CONCLUSION
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7

LIST OF FIGURES
Fig
...


INTRODUCTION
In a world of intricate complexity, it is undeniable that we humans must comprehend
the world in which we live; so that we may function within it
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Meaning derived from signs
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Semiology explores this
signification and its meaning
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Being as it may, Saussure was a linguist that developed semiology
through the study of internal structure of the linguistic sign
...
It is for this reason that the
interactive media design listed as Fig
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These signs guide the
user in the use of the interactive design
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THEORY
Semiotics and semiology are a study of symbols, signs and signification, as well as
the meaning given to the signs as we humans’ analyses and interpret them
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19)
Saussure’s model of sign is one that maintains two parts, signifier - that is the form of
the sign
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The interactions
between these two elements are called signification or are referred to as the
signification process
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19) One does not exist without the other,
which in example resembles a coin – it must have two halves, otherwise it cannot
exist without being a logical fallacy
...
A sign is thus something that signifies and
gives meaning through an idea in the form of a signified
...

However, the signifier or signified are not necessarily material, meaning they are
psychological, as the signifier is the denotation of what is being said or written,
whereas the signified is the concept that comes to mind when the signifier is
presented
...
(Chandler, 2010)
It is thus imperative to note that a written language completely relates to a spoken
language in the same way that a signifier and a signified relate to each other
...
The signifier and the signified are thus held apart for the purpose of
analyzing a sign
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21) to give meaning to each other, as there are contextual relationships
between words and how they are used
...
(Chandler, 2010)

DISCUSSION OF TEXT
In the chosen text, it can be seen how minimal language is used through signs and
how motifs are used in these signs to convey concepts to the user – in an attempt to
guide the user through the interactive experience and thus making the experience
easier and more pleasurable
...

The chosen example of interactive media design makes use of various signs – one
such as a musical note that is a signifier and leads to a signified ideas of listening to
or browsing music
...

Another sign that is used is that of a crossed knife and fork, which is an agreed upon
signifier that relates to the signified idea of food and an establishment such as a
restaurant that serves food
...

The signs used in the text are logical and relate to easily understood concepts,
meaning that the signification process is adequately used
...

By viewing the depiction of a television, which is depicted as a square with a power
sign on it, is an interpretent of a television
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This sign of power on the television gives
more meaning to the sign
...
It would not matter if a sign were in the shape of a specific sign; electricity
on warning posters
...
” (Chandler, 2010, p
...
However,

this sign would not have its meaning if it were not for the fact that it is an accepted
sign
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It is exactly through this process of giving meaning to a sign that renders words as
unnecessary in interactive media
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This can
then be applied to any sign
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CONCLUSION
In want of discussing how meaning can be conveyed without using language in
interactive media by referring to Saussure’s semiology
...

It is exactly through this process of giving meaning to a sign that renders words as
unnecessary in interactive media
...
This can
then be applied to any sign
...


Bibliography
Chandler, D
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Semiotics: For Begginers
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LIST OF FIGURES:
Fig1
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