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---

Surname

Surapaneni

First Name:

Praneel Chowdary

Student ID:

2015001640

Name of Programme:

DHTM203

Name of Paper:

DHTM203 Tourism and Hospitality Research and Analysis

Facilitator:

Mr
...

(If Applicable):

Total No
...
0 Introduction (Chapter -1)………………………………………………………………
...
1 Research Question………………………………………………………………
...
0 Research Hypothesis (Chapter-2)………………………………………………………
...
0 Literature Review (Chapter-3)………………………………………………………
...
1 Introduction of Literature Review……………………………………………
...
2 Purpose of Literature Review…………………………………………………
...
3 Environmental Analysis………………………………………………………
...
3
...
11
3
...
2 Global
Economy……………………………………………………………
...
4 Conclusion………………………………………………………………………
...
0 Research Budget & Timeline (Chapter-4)…………………………………………
...
1 Research Budget………………………………………………………………
...
2 Research Timeline………………………………………………………………20
5
...
…21
5
...
21
5
...
21
5
...
22
6
...
………29
7
...
………31
7
...
……31
7
...
31
7
...
4 Objective of the Business………………………………………………………
...
5 Overview of the Business………………………………………………………
...
0 Marketing Plan(Chapter-8)…………………………………………………………… 35
8
...
35
8
...
1 Promotional Mix……………………………………
...
1
...
…37
8
...
37
8
...
1 Geographical Segmentation………………………………………
...
2
...
37
8
...
3 Psychological Segmentation………………………………………
...
3 Marketing Analysis……………………………………………………………
...
3
...
3
...
39
8
...
3 Analysis of Internal Environmental Factors……………………
...
3
...
41
8
...
45

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9
...
46
9
...
……………………………………………………46
9
...
…46
9
...
49
9
...
1 Staff Roaster………………………………………………………
...
3
...
50
9
...
3 Job Advertisement…………………………………………………
...
4 Conclusion………………………………………………………………………
...
0
Finance Plan(Chapter10)………………………………
...
1
Introduction ………………………………………………
...
2
Financial Data………………………………………………
...
2
...
54
10
...
2 Profit & Loss Statement……………………………………………55
10
...
3 Cash flow Projection………………………………………………
...
3
Conclusion……………………………………………………57
11
...
58
12
...
59
13
...
62

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List of Figures

Figure 01 Visit to Queenstown RTO by origin of travellers…………………………………9
Figure 02 Visitors Expenditure of Tourist in Queenstown………………………………
...
13
Figure 04 Survival for Food and Beverage Business in Australia……………………
...
17
Figure 06 Business Ethics…………………………………………………………………
...
32
Figure 08 Business Lifecycle………………………………………………………………
...
35
Figure 10 Environmental Analysis………………………………………………………
...
42
Figure 12 PESTLE Analysis………………………………………………………………
...
53

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List of Tables

Table 01 Industry 5 key areas……………………………………………………………
...
20
Table 03 Research Timeline………………………………………………………………
...
40
Table 05 Staff Duty Roaster………………………………………………………………
...
50
Table 07 Balance sheet……………………………………………………………………
...
55
Table 09 Cash flow Projection……………………………………………………………
...
Nevertheless,
there impartial restaurant endure a greater failure fee when compared to chain/franchised
eating places
...
The research was once carried out via
Questionnaire in Queenstown, New Zealand, with 50 unique men and women
...
In addition, individuals show a transparent distinct between understanding and doing
...
The study also
advocate that the three foremost categories controlling the success of impartial eating places
are the operational environment, stakeholders, and management
...


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Chapter-1
1
...
Location to begin out
restaurant is a solution to do carrier to the humans and additionally a way to attain wise economic
attain
...
They need
the flavour of recent bread even as now not the trouble of baking
...
Correctly, expand in repute of to-go operations underscores
some clear traits inside the food-service business
...

It is a wonderful and remunerative industry
...
No single meals-service operation has common attractiveness
...
It’s the foremost ethnically numerous generations
...

Restaurant industry is to be like when people feel about meals eating locations initial restaurant must
are available mind
...
Rapid-carrier eating places are referred to as quick-meals eating places,
moreover to terribly
Informal restaurant areas, they most commonly give drive-thru windows and takeaway provider
...
It is a number of kind of a ‘work hard and make a living’ industry
...

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(Praneel, 2015)

1
...
0 Research Hypothesis
If the number of residents and tourists at Queenstown, New Zealand may increase by 15% at
a projected by December 2016 there will a certain necessity of providing Restaurant services
in them?
Queenstown Regional Tourism Organisation (RTO):
Total Visits:
The visits via travellers to Queenstown RTO forecast to upward thrust from 1
...
129 million in 2016 an increase of 12
...
7% P
...
232 million in 2016, representing
development of 253,000 or 25
...
The proportion of whole visits generated by way of
worldwide viewers is predicted to develop from 51
...
9% domestic visits are expected
to shrink from 908,000 in 2009 to 897,000 in 2016, representing a contraction of 11,000 or
1
...
The share of entire visits generated by way of home vacationers is anticipated to scale
down from forty 8
...
1%
1400
1200
1200

1000
1000

800
600
400

500

480

200
0
Domestic

International
2009

2016

Figure N0: 01 (Visit to Queenstown RTO by Origin of Traveller)

(RTO, 2015)

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Visitors Expenditure:


Whole expenditure of tourist to Queenstown RTO forecast to expand from $874
million to 1
...
6% ($250 million) or 3
...
A



Global traveller expenditure is anticipated to expand from $689 million in 2016,
representing growth generated via global travellers is anticipated to expand from
78
...
9%



Domestic traveller expenditure is expected to expand from $185 million to $203
million in 2016, representing growth of $18 million or 9
...
the share of total
travellers expenditure generated by domestic visitors is expected to cut down from
21
...
1%

2016

Domestic

2009

International

0

200

400

600

800

1000

Figure No: 02 (Visitors Expenditure of Tourists in Queenstown RTO)

(Praneel, Hotel & Tourism Research and Analysis , 2015), (RTO, 2015)

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(Chapter- 3)
3
...
1 Introduction:
Opening a restaurant takes various effort and time to be effective
...
The competition can variety from food chains all of the strategy to restaurant
...
These people then ought to come to decision if they
need low cost food or go to take a seat down restaurant to be served
...
Rapid food restaurant goal
persons in a hurry and that need the low cost meal, even as take a seat down eating places
target place men and women which might be there to take their time and be supplied with
good service
...
2 Purpose of Literature Review:
The reason of literature evaluation examines when it comes to the success of restaurant
business
...


3
...
3
...

The annual hospitality report, produces by the Restaurant association of the New Zealand,
has simply been launched
...

(Praneel, Hotel & Tourism Research and Analysis , 2015)

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New Zealand 2014 Hospitality report:
 National wide revenue for 2014 accelerated of greater than 6% to NZD $7
...
3%
...

 Quantity of staff is projected to increase with the aid of 2,300 to 107, 00 in 2014
...
A large
variety of new restaurants have opened and members are telling the trade
...

The lengthy hot summer time, at the side of an increasingly optimistic economic outlook and
more eating choices appears to have reinvigorated the café and restaurant sector
...
9

51

+354
...
8

Takeaways

4,797

32

1,624
...
6

+3
...
5

9

-12
...
9

1,649

11

1,161
...
1

+2
...
6

4

+41
...
7

Total

14,991

100

7,606
...
6

+6
...
4 million, up just about
10% on the 12 months
...
At the same time takeaways
earning continue to increase, its progress fee has declined over the last two
years
...




By means Otago, Manawatu-Wanganui, Canterbury experienced double digit
earnings growth up 11
...
8% and 14
...
Auckland revenue
grew 6
...
Leisure of the South Island sales
increased via 6
...
1% and 4
...

(Zealand, 2015)

2500
2000
1500

Seasonal adjusted
Actual

1000

Trend

500
0
2008

2009

2010

2011

2012

2013

2014

Figure No: 03 (Food and Beverage sales volume New Zealand)

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Challenges facing Hospitality Industry:
Managing labour prices remains the highest challenge facing hospitality operators says
Bidois
...
At an equivalent time, the industry's
range 3 challenge could be a lack of trained workers, which may place upward pressure on
remuneration
...

1
...
Maintains volume
3
...
Business Competition
5
...

(INC, 2015)

3
...
2 Global Economy:
Australian Economy:

60,000
50,000
40,000
30,000
Small Business
20,000

Total F&B Business

10,000
0
2008

2009

2010

2011

2012

Figure 4: (Survival of Food & Beverage businesses in Australia)

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

Restaurant and Catering Australia (R&CA) is the nation trade association representing
the interest of 35,000 restaurants, cafés and business across Australia
...
(Catering, 2015)



Restaurant business turns over some $24 billon every year and contains a projected 5
years employment rate of growth of 8
...
The growth is on high of a sizeable
attrition from the business due to the big variety of casual staff engaged
...
9% of staff
at intervals the world about 93
...
The common
employment of business is 80 employees
...
The average income is 3
...
(Catering, 2015)



The most recent Australian Bureau of Statistics (ABS) retail trade figures demonstrate
the Australian retail turnover climbed 0
...
taking when associate ascent 0
...
(Statistics
...
8%, South Australia 0
...
2%
...
(Statistics
...
8% for each within the June
quarter 2015, when associate ascent of 0
...




Online retail turnover contribute 3
...
(Statistics
...
5 million employees unfold out across 1
...
This represents 4
...




In hospitality enterprise has been one of the vital quickest-developing sectors in
Europe in phrases of employment
...
9 million from 7
...
3 million between 2003 and 2008
...
Between 2003 and 2007, the employment growth used to be over
21% in the hospitality enterprise compared to about only 6% within the entire
economic climate
...
000 persons new jobs
...
There are more females than male working
within the sector (55 and 45% respectively)
...




Hospitality organizations are predominantly of small and medium-measurement: 99%
have less than 50 staff and as many as 92% have fewer than ten staff on their payroll
...
2 billion in 2015
...
Nonetheless, the restaurant enterprise will remain the nation’s 2ndlargest exclusive sector company with a workforce of 14 million
...
8%: restaurant trade revenue expands in nominal terms
...
5%: restaurant enterprise sales broaden in actual (inflation-adjusted) terms
...
S



Four%: restaurant enterprise earnings share of the U
...
Gross domestic product
...
9 billion: restaurant enterprise sales on a standard day
...




1
...




10%: restaurant team of staff as a part of the overall U
...
Workforce
...




9 in 10: eating place managers UN agency began at entry level
...




Nine in 10: restaurants with fewer than 50 staff
...
In India, the food sector has emerged as an
excessive-profit sector on the back of the scope it offers for worth addition, certainly with the
food processing industry getting acknowledged as a high-priority area
...
The total food construction in India is likely
to double in the subsequent 10 years with the country’s domestic food market estimated to
arrive US$ 258 billion by way of 2015
...
It is projected to grow at the rate of 104 per cent, touching US$ 482
billion by 2020
...




Indian food service industry is expected to reach US$ 78 billion by 2018
...
3 billion and is growing
at a Compound Annual Growth Rate (CAGR) of 20%
...
8
billion by 2015
...

These include Bikanervala Foods, MTR ready to eat foodstuff and ITC’s Kitchens of
India
...
Share of online food
ordering would be in single digits of the overall food ordering business which in 2014
was estimated to be around US$ 800
...
12 million, and it’s growing at 20-30%
month to month
...
4 Conclusion:
The Restaurant business is particularly fragmented industry that suffers from intense
competition and lots of uncertainties
...
Also, extra studies in this discipline have been conducted from
trade viewpoint of the restaurant
...
For this reason, the
study approach to discover the underlying aspect affecting restaurant success from the
restaurant operators
...
0 Research Budget and Timeline
4
...


Particulars

Budget

Travelling cost

30 NZD

Food Expenses

10 NZD

Soft copies

15 NZD

55 NZD

Total

Table No: 02 (Budget Spent)

4
...
0 Research Methodology:
5
...

Discovering understanding about restaurant enterprise in Queenstown by means of
questionnaire
...
These people chosen randomly have given their possess stories and new suggestions
on Indian delicacies and restaurant and samples measurement is fifty questionnaire, the
directions and questions just nine shut questions and 1 open query to get a ideas and
recommendations on restaurant
...
The expertise is very new doing research in survey of this plenty
of confident solutions on this study
...

Secondary research is more about information on concept part
...
2 Pilot Review:
This survey has carried out for right study methodology to findings on social survey
...
Several changes has made on two questions on direct
question to man or woman
...
For all questions have one of a kind options and answers and oblique questions most
likely besides one direct query was once asked at last
...


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5
...
Can you please specify where do you live?
Maximum numbers of people are domestic 25% and international 40% and local are 35%
...
Can you please specify your age range?
To determine which age variety businesses are more likely to consult with restaurant and it is
in a different way divided to get a view on people picks of them so, it has options like these
18-20, 21-29, 30-39, and 40+

Options

Number of persons

Percentage

18-20years

25

50%

21-29 years

13

26%

30-39 years

10

20

50+

3

6%

OPTIONS
40+
30-39
18 to 20

21-29

3
...

Second stage people having 30% average in less than 5,000 per a month
...


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Options

Number of persons

Percentage

Below 10,000 NZD

25

25%

Above 10,000 NZD

5

3%

Disclosed

20

10%

Monthly Income

100%

20%

80%

5%

60%
25%

40%
20%
0%
Below 10,000$

Above 10,000

Disclose

4
...
Are you following any special diet?
Here chart show the no of people following the special diet 30% of people following none,
50% following low fat, 10% people Low crab, 10% people following Gluten free

Options

Number of persons

Percentage

None

15

30%

Low Fat

25

50%

Low Carb

5

10%

Gluten Free

5

10%

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Special diet
50%
40%
30%
20%
10%
0%
None
Low Fat
Low carb
Gluten free
Special diet

6
...
And there are people often visit more than 5 days
in a week by 30%

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Dine out

More than 5 times a week

1-5 times a week

Never

0%

Never

10%

20%

1-5 times a week

30%

40%

50%

60%

More than 5 times a week

7
...
Arrow ton has
second largest number of people like to visit by 30%

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Diagrammtitel

50
40
Frankton

30
20

Arrowtown

10

Queenstown

0
Queenstown

Arrowtown

Frankton

8
...
0 Business Ethics:
Business Ethics:
Ethics are a set of moral specifications which can be relied upon to know the conclusions and
make choices
...
Retaining a high ethical standpoint when operating your business can furnish
advantages to both the inside and outside stakeholders of the company
...
Roster can also be one of the most
essential obstacle mostly employees are on call they don't have any fix roster
...
A business will have to now not do
that
...
Improper storing of food things or selling slightly-expired
food will be tempting from a monetary perspective however will result in serious injury or
worse as a result of illness, cross-contamination or allergies
...
However, financial opinions with no
questions asked most inexpensive materials to buy food can tempt the owner of the
establishment
...
Suppliers Code of Ethics stock hormones or artificial
additives and animal and equitable employment practices relating to the humane treatment of
other moral ideas are added to feed that livestock is raised and treated, their cattle, resources,
where to find food agency should require
...
A code of ethics to sell solely
healthy merchandise and harmful materials should embody a commitment never to use
...
21st century quick casual chains, on the opposite hand, identical
form of food served, however to cut back fat and additive content contemporary, healthy
ingredients to use
...
0 Business plan:
7
...

7
...

To satisfy of the buyer through supplying sufficient consumer supplier and with the
aid of promoting core product
...
3 Mission Statement:
To serve patron in a way in order that their experience will last forever
...

Create healthful environment
...

Broaden and open another branch in Christchurch in future
...
4 Objectives of the Business:

Fig no: 07 SMART Objectives

S give a boost to delivery service through decreasing the amount of time buyers must look
ahead to supply
M Measure progress with the aid of time rates and client call backs to investigate delight
A Put the deliveries under the counter’s server number as soon as we take the call, as soon as
the food comes up, use one in all our counter people to take the supply
R This suggestion is sensible in that by means of reducing the wait time, extra purchasers
will wish to order
T The procedure will immediately, and can take about two weeks to teach our employees
...
5
...






Introduction
Growth
Maturity
Decline

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Fig no: 08 Business lifecycle

Start-up Stage:
It is the stage the place business will take the predominant resolution concerning the 4 P’s,
Product, position, fee, promotion
...

Growth stage:
Underneath this stage the product shall be different which imply targeted alterations like
addition of Chinese meals might be achieved and the rate will expand to build the
manufacturer identify in the market due to the fact of excessive demand
...

Maturity stage:
It is stage where competitor start working out our procedures and copy product it's the precise
stage where product will be diversified and implemented
...
The
distribution channels will stay identical and stay up for the profit except the diversification
implemented
...
Normally in this stage this
restaurant will not go with decreasing the price but the product will be diversified
...
In the next two
year it is expected that it will reach it growth stage where it start covering the cost and resulting in
extra real income where the second idea of diversifying the product will start planning and come
to an existence
...
After four
year it will reach its maturity stage where company get maximum profit out of this plan
...


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Chapter 8
8
...
1 Introduction:
Procedure is convenient, to have a tendency the succeed by giving members a mixture of
great related degree intriguing meals in an atmosphere that appeals to a big and varied cluster
of affluent members
...
Aroma Restaurant centre
of attention in promoting are going to be to extend patrons recognition within encompassing
communities
...

8
...
1 Promotional Mix:

ADVERTSING

Public Relation

Promotonal
mix

Sales Promotion

Personal
selling

Figure No: 09 (Promotional Mix)

Advertising:




Word of Mouth says the most potent method to get the trade
...
(Seasoned,
2015) (2015001640, 2015)
Web promoting like Facebook, Twitter would be a good way to stay in ordinary touch
with consumers
...

Aroma restaurants will switch messages from web page to announce the day specials

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

or future pursuits
...
(Seasoned, 2015),
(Praneel, 2015)
Print advertising like in regional newspapers 'TIMES', 'NZ Herald' goes the technique
of the dinosaur; besides for consecutive for few years, it nonetheless involves a
position for a cafe illustration that gift work includes fliers and 'Lakes Weekly' journal
advertisements
...
Deliver discounts to often purchasers won't count on the
menu matters are price full valued at and cannot talk over with a constructing until
they want a coupon
...
For example Aroma restaurants will provide
customers a discount at no cost soft drinks before 9:00 pm
...
Reflect on making
a unique menu with companion assortment of beverages and desserts
...
Conjointly comply with up the patron service
issues
...

Just right terms with the men and women who're in touch with vacationers or big teams
...

Extra receptive to advertising materials that come again straight from a person rather than put
flyers and posters on cars or stuffing in mailbox, handing them get in person
...

(Seasoned, 2015) (Praneel, 2015)

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Public Relation:





Realise the purchaser and conveniently find out the everyday specials on Facebook page so
have to selection to ask purchasers
...

Invited corporations from Facebook to actual world socials at Aroma Restaurant, to induce all
their fb names so Aroma Restaurant’s good be in a position to provide thanks them for
placing out at Restaurant location
...

(Media, 2105), (Praneel, 2015)

8
...
2 Unique Selling Product:
9
...

10
...

11
...

12
...
Free Home delivery above 30$ order
...
2 Market Segmentation:
8
...
1 Geographical Segmentation:

In this style of segmentation shoppers are distinctive from exceptional nations like regional
People who're living in Queenstown it include neighbourhood and Indian men and women
residing here
...

8
...
2 Demographical Segmentation:
It helps in differentiate the people in step with their age and life cycle are targeted like the
persons from 20 to 35 are certain extra as they often called honeymoon couples
...
Some organizations from Indians are
usually come with group of 30 to 60 persons and they're also certain for ceremonial dinner
procedure
...
2
...
The food
loving people are distinct
...
High class humans are specified and medium category persons who've
sufficient buying power to spend at eating places are designated
...
3 Market Analysis:
 Aroma Restaurant will choose the place for restaurant principally because this
area is very busy and centre of the entire town
...

 households like to dine out , obtaining to eat our restaurant involves a rough
balance between providing kids with they require and Aroma Restaurant’s will
create their mother and father comfortable at an identical time
 Aroma Restaurant will present the leisure and designs which can be geared
towards attracting kids providing an arcade games and prizes additionally as
decorating with bright colours and pictures entertainment
...
3
...
Locally sourced meat and sea food,
2
...
Sustainability of a cooking theme,
4
...
Hyper-local thing,
6
...
Sustainable food,
8
...
Basics of culinary art and,
10
...

(Research, 2015)

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38

8
...
2 Environmental Analysis:
It suggests that analysis of the possible or possible effects of outside forces and conditions on
an institution’s survival and progress ways
...


ENVIRONMENTAL ANALYSIS
35%
30%

30%
25%

25%

25%
20%

Transportation

20%

Sanitation

15%

environmental hazards

10%

Needs of the people

5%
0%
Transportation

Sanitation

environmental
hazards

Needs of the
people

Figure No: 10 (Environmental Analysis)

8
...
3 Analysis of Internal Environmental Factors:
Internal environmental analysis are activities that occurs throughout the group, some of the
examples are institution culture, formulation structure, structure chart, mission announcement
describe what group stands for and why it exists
...
Relative to that bear on do the evaluation
if any unbalanced stipulations passed off in restaurants must be compelled to do SWOT
evaluation to rectify the subject
...


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Strengths (Internal Factors)

Weaknesses (Internal Factors)

- Specialist promoting experience

- Lack of promoting experience

- A new, in innovative product or service

- Undifferentiated merchandise (i
...
in
relation to competitors)

- Location of business

- Location of business

- Quality processes and procedures
- The other facet of business is that adds

- Poor quality goods or services

value to product or service

- Damaged reputation

Opportunities (External Factors)

Threats (External Factors)

- A developing market such as the Internet

- A new competitor in home market

- Mergers, joint ventures or strategic

- Price wars with competitors

alliances

- A competitor features a new, innovative

- Going into new market segments that offer
improved profits

product or service
- Competitors have superior access to

- A new international market

channels of distribution

- A market vacated by an ineffective
competitor

-Taxation is introduced on product or Service
...

Weakness:
One of the most weak point inside the business is value, volume and entire vigour because of
lack of promoting experience, undifferentiated, area of the trade, bad quality merchandise or
carrier damaged name
...

Threats:
Within the space to determine the threats from challengers for business is a new competitor to
house market, value wars with competitors, and a challenger accommodates a new innovative
services or products, competitors have sophisticated access to channels of distribution, and
Taxation is presented on product or service
...
3
...

As soon as developing business philosophies and merchandise, it’s useful to use strength in
first-rate production, client offerings or operational potency to make aggressive benefits those
profits to customers (Chron, Small Business, 2015)

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41

a
...


Degree of Rivalry:
High intensity of competitive competition can make an enterprise extra aggressive and shrink
profit abilities for the present businesses
...


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42

Supplier Power:
Suppliers furnish the raw material wanted to provide a just right or service
...

Relying on the industry dynamics, suppliers is also in the position to dictate phrases, set costs
and investigate availability timelines
...

Threat of Substitutes:
Each business there is a competition between the firms
...
The new entrants carry extra ability into an
industry
...
The new entrants may
cause major exchange into the market atmosphere
...
If there's a high earnings in the one
industry, all the men and women needs to spend some cash to becoming a member of the
industry or make a position in the trade
...
There are consistently the threats of the brand new
entrants on the grounds that when one organization is going for walks smoothly and gaining
the profit in that point if another enterprise will set up in front of the historic one and
similarly providing the equal product or offerings in shrink fee closer to the purchaser
...
A confined quantity of robust shoppers could also be capable to exert
huge manipulate over a seller
...

Threat of New Entrants:
It is not handiest incumbent competitors that pose a hazard to corporations in an industry; the
likelihood that new firms may enter the industry additionally affects competition
...
Honestly, nonetheless, industries possess
traits that guard the excessive revenue phases of firms in the market and inhibit further rivals
from coming into the market
...


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b) PESTLE Analysis:
A PESTLE analysis most commonly measures a market

P
Political

E

E
Environ
mental

Economi
c

External
envernome
nt
S

L
Legal

Social

T
Technolo
gy

Figure No: 12 (PESTLE Analysis)

Political:
These factor check the extent to which an executive may have an effect on the economy or a
precise industry
...
Political factors
incorporate tax policies, Fiscal policy, and alternate tariffs and so on
...

Economic:
These factor are determinants of an economy’s efficiency that immediately influences a
manufacturer and have resonating long term effects
...
Including to that, it would have an impact on
the buying vigour of a consumer and alter demand, give items for that economic system
...
An illustration for this
can also be shopping trends for Western international locations like the U
...
Where there's
high demand during the holiday season
...
This refers to
automation, research and development and the amount of technological realization that a
market possesses
...
There are detailed laws that have an effect on
the industry atmosphere in a distinctive nation whilst there are distinctive policies that
companies hold for themselves
...
For instance, consumer legal
guidelines, safety specifications, labour laws and many others
...
This part of the PESTLE is crucial for special industries
exceptionally for example tourism, farming, agriculture and many others
...


8
...
The necessity for good arranging
increments as the crisis of showcasing increments
...
The marketing
legit who has the premonition to see the place he wants to head, the capacity to focus
essentially the most perfect process to reach at that point, and who takes the inconvenience to
report it all in an promoting arrangement
...
It's that in settling on this kind of choice declaring
either that changes within the showcasing environment are unrealistic to happen and to
endure on as earlier than is on this method perfect, or that progressions may occur, can have
...
0 Human Resources Planning:
9
...
They need the support of HR to control features
equivalent to recruitment, efficiency administration and staying in compliance with
employment and food-handling regulations
...
HR employee’s advantage, abilities of enterprise practices and
experience create a recipe for restaurant success
...
2 Human Resources Policy:
HR policies are not able to count on each difficulty or answer every question about
employment
...
Neither the worker nor the manufacturer is bound to proceed
the employment relationship if both chooses, at its will, to end the relationship at any time
...
The enterprise uses this interval to evaluate employee capabilities, work
habits, and overall efficiency
...
(Cente, 2015)
All new and rehired staff work on a probationary groundwork for the first ninety calendar
days after their date of hire
...
If the manufacturer determines that the exact
probationary period does not permit enough time to wholly evaluate the employee's
efficiency, the probationary period could also be expanded for a specific period
...
Further formal efficiency
studies are carried out to provide both the corporation and workers the opportunity to speak
about job duties, establish and correct efficiency deficiencies, inspire and appreciate
strengths, and speak about confident, purposeful systems for assembly pursuits
...

An EEO policy shows the restaurant’s dedication to imposing anti-discrimination laws
...
(Law, 2015)

 Dispute Resolution Policy
The most normal of these is essential, binding arbitration
...
Wage and hour type class action in opposition to large
restaurant employers are a favourite target of plaintiff’s attorneys
...
In addition, should have each new
employee signal a separate arbitration contract, regular with the arbitration coverage
...
(Law, Dispute Resolution Policy, 2015)
 Punctuality and Attendance Policy
Employee punctuality and attendance are key to the success of any organisation
...
Coverage should
additionally indicate that employees who are excessively absent could also be area to selfdiscipline
...

On the grounds that employment with the manufacturer is founded on mutual consent, each
the employee and the company have the correct to terminate employment at will, with or
without purpose, at any time
...

(Cente, 2015)
It is not viable to list all of the types of behaviour that are considered unacceptable within the
workplace
...

 Unauthorized disclosure of trade "secrets" or private information
 Unsatisfactory efficiency or behaviour
 playing within the workplace or on corporation premises
 Failure to immediately document a work-associated harm
 Misuse of manufacturer dollars/money/apparatus/property
...
Such personal understanding involves, but will not be
restrained to, the next examples:









Purchaser lists
Economic information
Advertising procedures
New materials study
Proprietary product techniques
Study and progress tactics
Technological information
Technological prototypes

Workers who are exposed to confidential knowledge could also be required to signal a nondisclosure contract as a situation of employment
...

(Catering, 2015)

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9
...
3
...
3
...
3
...
com
Name of Employee ……………………………………………………
...

Job Start from …………………………………………………………
...

Type of contract …………………………………………………………
Number of Hours …………………………
...

Agreed from the above situation
...
…

Signature of Employer
………………………
...


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Job Description for Supervisor:







Supervise and take part in kitchen and eating area cleansing hobbies
...

Analyse operational issues, akin to theft and wastage, and establish approaches to
alleviate these issues
...

Specify meals parts and publications, production and time sequences, and laptop and
apparatus arrangements
Bring together and balance cash receipts at the finish of the day or shift
...
4 Conclusion:
Human resource planning is an ongoing approach
...
Likewise, if want the enterprise to continue after retirement, it
must make a commitment to forecasting future management wants
...


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Chapter – 10
10
...
1 Introduction:
Corporation knowledgeable to carry $20,000 of possess capital, and to borrow $40,000
secured by ANZ as per 7 years mortgage
...

Breakeven analysis:
Breakeven evaluation depends on the average of the important 12 months type of whole
income with the aid of meal served, total cost of earnings, and all operative costs
...
It is tendency to realise this can't be
very regular as charge; however these conservative assumptions make a lot better calculate
the real threat
...
2 Financial Data:
10
...
1 Balance sheet:
This table shows balance sheet for 3 years:
Balance sheet
Current Assets

2016

2017

2018

Cash

$20,453

$35,786

$74,987

Other current cash

$10,000

$10,000

$10,000

Total current cash

$30,453

$45,786

$84,987

Long term Assets
Long term Assets

$0

Accumulated Depreciation

$0

$0

$1,000

Liabilities and Capital

($2,050)

($3,153)

$29,453

Total Assets

$3,153

($1000)

Total long term Assets

$2,050

$43,736

$81,834

2017

2018

$12,970

$20,234

2016

Account Payable

$7,840

Current Borrowing

$0

$0

$0

Other Current Liabilities

$0

$0

$0

Subtotal current Liabilities

$7,840

$12,970

$20,234

Long term Liabilities

$50,000

$40,000

$30,000

Total Liabilities

$57,840

$52,970

$50,234

Paid in Capital

$20,000

$20,000

$20,000

Retained Earnings

($1,000)

($30,532)

($15,862)

Earnings

($27,342)

$15,789

$33,340

Total Capital

( $8,342)

($5,257)

($37,478)

Total Liabilities & Capital

$29,453

$43,736

$81,834

Net Worth

$8,342

$5,257

$37,478

Table No: 07 (Balance sheet)
PRANEEL CHOWDARY SURAPANENI- 2015001640

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10
...
2 Profit and Loss statement:

Profit and loss

2016

2017

2018

Sales

$156,780

$367,000

$570,000

Direct cost of sales

$35,670

$53,350

$79,350

Payroll

$0

$0

$0

Other

$0

$0

$0

Total sales

$35,670

$53,350

$79,350

Gross Margin

$120,340

$290,480

$490,870

Gross Margin %

85
...
97%

86%

Payroll

$71,800

$280,600

$370,600

Sales and marketing expenses

$5000

$12,200

$28,380

Utilities

$1000

$1100

$1130

Payroll taxes

$12,300

$23,550

$31,470

Other

$0

$0

$0

Total operating expenses

$89,780

120,360

340,480

Profit before
taxes

$8,568

$8,020

$40,420

Interest expenses

$4,000

$3500

$2870

Taxes includes

$0

$0

$0

Net profit

$12,568

$11,520

$43,290

Net profit / sales

11
...
56%

7
...
2
...
3 Conclusion:
No one attempts a trade looking ahead to failure, however in many instances ventures do not
full fill the promise
...
In the occasion
that venture are not able to obtain profitability and retire the encumbrances; it will first
attempt to sell the operation and use the proceeds to clear all great balances
...
Any additional incredible balances can be borne by using the
traders on a weighted percent basis of the complete quantities due in bankruptcy proceedings
...
The proprietor appreciate that within the expectations, when you consider that of
situations consumers want and preferences can amendment
...

We are going to modification our method in the line with tendencies in the welcome industry
in Queenstown discipline
...


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References
2015001640, P
...
ENTREPRENUERSHIP Assignment -2
...

Association, N
...
(2015, 08 03)
...
Retrieved from Restaurant Industry
Forecast: http://www
...
org/News-Research/Research/Forecast-2015
Associaton, N
...
(2015, 08 03)
...
Retrieved from Facts at a Glance:
http://www
...
org/News-Research/Research/Facts-at-a-Glance
Catering, R
...
(2015, 08 03)
...
Retrieved from Productivity Commission:
http://www
...
gov
...
pdf
Cente, B
...
(2015, 09 04)
...
Retrieved from Sample HR Policies:
https://businessresources
...
com/SBR_template
...
htm
Chron
...
Code of Ethics for Food Establishments
...
chron
...
html
Chron
...
Small Business
...

Europe, H
...
(2015, 08 03)
...
Retrieved from Facts & Figures:
http://www
...
eu/about-us/facts-figures
...
I
...
Indian Food Industry
...
ibef
...
aspx
INC, C
...
(2015, 08 03)
...
Retrieved from Hospitality Report:
http://www
...
org
...
html
Law, R
...
Dispute Resolution Policy
...
restaurantlawonline
...
(2015, 09 04)
...
Retrieved from Equal Employment
Opportunity Policy: http://www
...
com/operating-a-restaurant/humanresource-policies/equal-employment-opportunity-eeo-policy/
Law, R
...
Punctuality and Attendance Policy
...
restaurantlawonline
...
I
...
20 Ideas for Restaurant Marketing
...
aimitmedia
...
html

PRANEEL CHOWDARY SURAPANENI- 2015001640

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Praneel
...
Entrepreneurship Assessement-2
...

Praneel
...
Hotel & Tourism Research and Analysis
...

Research, N
...
(2015, 09 03)
...
Retrieved from News and Research:
http://www
...
org/News-Research/News/What-s-Hot-in-2015-culinary-forecastpredicts-top
RTO, N
...
-2
...
Total Visits
...
med
...
nz/sectors-industries/tourism/pdf-docs-library/tourism-research-anddata/forecasts/regional-forecasts/regional-rto-forecastspdfs/Queenstown%20RTO%20Forecast%20Report%202010-2016
...
(2015, 09 03)
...
Retrieved
from Tips for Creating Restaurant Advertisements and Promotions :
http://www
...
com/education/chefs-corner/tips-for-creatingrestaurant-advertisements-and-promotions-/c28274
...
, A
...
(2015, 08 03)
...
Retrieved from Retail Trade, Australia:
http://www
...
gov
...
nsf/mediareleasesbyCatalogue/676AC4CC578D6
559CA25773400204519?Opendocument
Zealand, R
...
(2015, 08 03)
...
Retrieved from Cafe and
Restaurant Sales Surge in 2014:
https://www
...
co
...
N
...
Retail Trade Survey
...
stats
...
nz/browse_for_stats/industry_sectors/RetailTrade/RetailTradeSurvey
_HOTPJun14qtr/Commentary
...


Kindly co-operate in filling following questionnaire:
Instruction: Please put tick against the appropriate answer for Question on 1-9

1
...
Local
B
...
International Tourist
C
...
Can you please specify your age range? [ ]
A
...
21-29
C
...
40+
3
...
Below NZD 5,000$
B
...
Undisclosed
4
...
Non-Vegetarian
B
...
Undisclosed

PRANEEL CHOWDARY SURAPANENI- 2015001640

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5
...
None
B
...
Low carb
D
...
How often do you dine out? [ ]
A
...
1-5 times a week
C
...
Which are you favourite’s places to dine out in Queenstown, New Zealand? [

]

A
...
Arrow town
C
...
Your preference for a place to dine out depends on: [ ]
A
...
Food quality
C
...
Atmosphere
9
...
It can deliver mouth-watering food with similar taste as other restaurants
...

B
...

C
...

D
...
Can you please specify your opinion on open a new Indian Restaurant in Queenstown?

PRANEEL CHOWDARY SURAPANENI- 2015001640

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PRANEEL CHOWDARY SURAPANENI- 2015001640

63



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