Notesale: Turn your study into money

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Strengths of P&G
Customer understanding
P&G invest twice as much in R&D than there closest
competitor to identify opportunities for innovation and
better serve and communicate with our consumers
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-conducting over 20,000 research studies
- invest more than $400 million
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Frank
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Paul, Pg 33, 2009
Additionally, P&G multiply there innovation capability
through there global network of innovation partners
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Innovation
Most of P&G's growth is from new brands and new or
improved product innovation
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SymphonyIRI recognized P&G as 'the most innovative
manufacturer in the consumer packaged goods industry
for the last decade—presenting the Company with its
“Outstanding Achievement in Innovation” award
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P&G must keep track of consumer needs and
wants in many disparate markets, Reuben
Gregg Brewer, 2012
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- Church & Dwight is a much smaller company
than the other two, but is a major player in the
personal care and household goods markets
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Competitive innovation
Changes in customers preferences due to constant
Innovation
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If P&G do not continuously adapt P&G will fall
as competitors able to adapt will rein
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Now there are various cleaning products for
specific surfaces and desired scents, Bmcrosby,
2012
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P&G have built there own brand upon the
reputation of quality of the brands hold
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The recession and inflation of prices puts people
under more pressure to save money in everyway
they can including cheaper brands
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Twenty-three of those brands turnover over $1 billion
dollars each in annual sales
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This minimizes alot of risk of
external environmental issues that can affect sales in one
particular area/region
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Acting as one Company (total-Company
level) P&G can;
- allocate resources more strategically and efficiently
than any individual business can do on its own
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P&G
only focus on top banded, house hold, everyday,
products
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No were else to grow
The company's products are already available in
nearly every country in the world, so there is not
much room left to grow for the company, so P&G
must rely on growing populations

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