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Title: KEEPING TRACK OF A NEW ERA OF COMMUNICATION - PR
Description: A German company changes its policies to keep track of changing PR sector. Provinzial Lifestyle Magazine conducts a really well-done adoptation to modern communication. How it is done is explained by a great essay consists of 1051 words.

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KEEPING TRACK OF A NEW ERA OF COMMUNICATION

Germany was one of the countries which suffered an enforced PR production and which also
witnessed the freedom of PR, therefore examining Germany about PR could give solid results
...
Thus, PR was limited and seemed not very useful at that time, as the government
usually forced them to promote themselves
...
PR (Public Relations) is a department in every
production company, which strengthens the ties between public and a certain product or the
brand itself
...

Also, while staying known, a production company should always stay valid in the eyes of
their stakeholders regarding the ways to introduce or promote the products
...

Obviously, the most effective tools of PR are both the online and the traditional media
...


Provinzial is a lifestyle magazine of which the concept is very popular and one of the best
ways to get people involved in the life in the means of living it
...
The problem was all about the developing communication
systems
...
People have smart-phones from which they may reach every signle news about
any subject in all around the World
...
For instance, we do not see people going to a store to buy a lifestyle magazine as
much as they we do before
...
Therefore, people find it easier and more accurate
to read or reach the Provinzial lifestyle magazine from their iPads or any other tablets
...


The solution found by the PR department was expected that Provinzial decided to create an
application for iPads and iPhones which easens the way people reach the lifetime magazine
just by one touch
...
Also, the
application has a name which can reflect the aims of a lifestyle magazine
...
This application made sharing possible for people
...
There was even a
cooperation in which the reader could win an iPad by rating the application or by sharing it
...
Also, keeping track of the changing ways of communication and reaching the
people has easily been adopted by Provinzial
...
While using their resources
and money, the Provinzial hoped to have something in return
...
The area
they have chosen to publish their application on is an area in which billions of people are
surfing through each and every day
...

Therefore, instead of spending more and more on traditional media, they decrease the deficit
by spending less and changing their publishing way more to the online media
...
In just one month, the
Provinzial lifestyle magazine has been downloaded for more than 5 thousand and became the
No
...
The number of 3 million unique monthly readers is a
number that Provinzial lifestyle magazine has never reached before
...
By measuring the Pros and Cons of the online and mobile
media and changing their marketing strategy from traditional to online media, the Provinzial
lifestyle magazine kept the communication and ties fresh between the public and the
company
...
Hence, the Provinzial lifestyle
magazine have comforted to the society by which the way public started to reach the news
from, “online media”
...
Moreover, offering the users a competition with an
award of an electronic device which, again, allows them to reach the application
...
The fading level of being known
has saved by a new PR marketing strategy
...
Moreover, by doing this, the Provinzial
lifestyle magazine gained its place in online media and had a raise in the number of readers
...



Title: KEEPING TRACK OF A NEW ERA OF COMMUNICATION - PR
Description: A German company changes its policies to keep track of changing PR sector. Provinzial Lifestyle Magazine conducts a really well-done adoptation to modern communication. How it is done is explained by a great essay consists of 1051 words.