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A STUDY REPORT
ON
BUYING BEHAVIOUR OF STUDENTS WITH RESPECT TO
LAPTOPS

DEPARTMENT OF BUSINESS ADMINISTRATION
TEZPUR UNIVERSITY

SUBMITTED TO
DR
...
Introduction, Objective

3-4

and Phenomenon

2
...
Scales Of Measurement

7-10

4
...
Population and Sampling

13-16

6
...
Bibliography

18-19

8
...
Appendix II

21

10
...
Our work basically concentrates on the
preference of various models of laptops on the basis of their technical and
aesthetic specifications
...


OBJECTIVE

The objective of our research work is to find out the preference of laptops
relative to their specifications among the students of Tezpur University
...


PHENOMENON

Theoretical Definition:
The phenomenon that we are trying to concentrate upon is the relation of
various specifications of laptops and how they influence the final selection by
a student
...

The variables which are considered for the study are:
1
...
Colour
3
...
Brand
5
...
Weight & Size
7
...
Warranty Period
9
...
oxforddictionaries
...
thefreedictionary
...
Price[3]:
Def: The retail value of the laptop can be defined as its price
...

ii
...

Jus: Since we can distinguish between the colours and it is limited in
numbers hence we can measure it
...
Brand[5]:
Def: Unique design, sign, symbol, words or a combination of these
employed in creating an image that identifies a product
...

iv
...

Jus: Since purpose of the laptop is rated by the respondents, on a nominal
scale, hence it is measurable
...
Looks[7]:
Def: The external aesthetics of a product constitutes its “Looks and
Style”
...

vi
...

Jus: Since weight is in terms of kilograms and screen size in terms of
inches, we can measure it
...


Battery Performance[9]:
Def: It is a measure of longevity which can be quantified as run time on
full charge
Jus: Since battery life can be quantified in terms of no of hours hence we
can measure it
...


Warranty Period[10]:

Def: Warranty period helps a customer by making a guarantee or promise by
which it provides assurance to the other party that specific facts or condition
that are true
...

ix
...

Jus: It is measurable as respondents are rating in an ordinal scale

3- Appendix I (i) ;
7- Appendix I (v);

4- Appendix I (ii) ;
8- Appendix I (VI)

5- Appendix I (iii) ;
9- Appendix I (vii)

11- Appendix I (ix)

6

6- Appendix I (iv) ;
10- Appendix I (viii)

SCALES OF MEASUREMENT

The variables that are taken into account are Price Range, Colour, Brand,
Purpose, Looks, Weight and Size, Battery Performance, Warranty Period, After
Sales Service
...
As prices vary
between ranges of available laptops, hence it the use of Interval scale is
appropriate here
...
As colour cannot be
quantified and has no numerical significance, thus the use of Nominal
Scale is appropriate here
...
As brand cannot be
quantified and has no numerical significance, thus the use of Nominal
Scale is appropriate here
...
As purpose cannot be
quantified and has no numerical significance, thus the use of Nominal
Scale is appropriate here
...
As looks is a
non numeric concept and the order of the values is the only important and
significant part here, hence the use of Ordinal Scale is justified
...
As size and weight, while buying a laptop is not taken
into consideration in the form of an range of weights or sizes,
hence here only the order of the values is important and significant
part, hence the use of Ordinal Scale is justified
...
As battery performance is a non numeric concept and the
order of the values is the only important and significant part here,
hence the use of Ordinal Scale is justified The rating has been
given in the following format1 means „Not very important‟
2 means „not important‟
3 means „neutral‟
4 means „important‟
5 means „very important‟

 Warranty Period: Ordinal scale has been used to measure this
variable
...
As after sales service is a non numeric concept and here
we cannot quantify what is the good or bad no of years for which
the after sales service should be provided, and the order of the
values is the only important and significant part here, hence the use
of Ordinal Scale is justified
...
The various questions that have been used for the survey
can be described as follows:
(The descriptions of the questions are in the same order as those in the
questionnaire)

Name of the respondent: The question has been given in order to know the
name of the respondent
...

Programme: - This question has been given in order to know the programme
which the respondent is undergoing
...

Age: - This question has been given in order to know the age of the respondents
...

Price of the Laptop: - This question is directed to know how much the
consumers are ready to pay if they plan to purchase a new laptop
...

Brand Name: The importance of brand name related to automobiles is being
found out by this question
...

Looks of the Laptop: This question gives us an insight about the looks of the
laptop which is preferred by the consumer
...

Battery Performance: - This question has been provided to know about the
weight the respondent gives towards the battery backup
...

The population that we have considered in this regard are the students
(excluding the Research Scholars) of Tezpur University residing in hostels
from which sampling is to be done in a probabilistic manner using Simple
Random Sampling method
...


A- Malhotra, N
...
& Dash, S
...
Marketing Research (Sixth edition), India: Pearson
...


Area sampling is

undertaken as we have considered the Tezpur University Campus
...
Simple Random Sampling is undertaken as we have randomly selected 4
rooms of first floor of each hostel
...
We have generated the numbers by using a
particular Random Number Generator in a website called www
...
com

Actual Procedure
Step1: At first we have taken into account all the Hostels excluding the
Research Scholars Hostels of Tezpur University Campus and accordingly
assigned random numbers from 1-12 to the respective hostels
...

(The screenshot of the Random Number Generator for the sampling of hostels
are annexed in Appendix I and II)
Step2: Next, we have selected 4(four) rooms out of all the available rooms from
ground floor of each of the sampled hostels with the help of the Random
Number Generator found in the same website mentioned above
...
Patkai Men‟s hostel
2
...
Nilalchal Men‟s hostel
4
...
Suwansiri Women‟s hostel
6
...
Pragjyotika Women‟s hostel
8
...
Bordoisila women‟s hostel
10
...


Step3: For each set of homogeneous strata of population we applied simple
random sampling procedure
...
First of all, unavailability of the hostel borders at the time of survey was one
of the primary problems faced by us during the data collection procedure
...
The reluctance in co-operation during the survey by certain respondents due
to their own time and work constraints was also a major problem faced
...
Many of the respondents were unsure about the answers
...
The
problem of unavailability of boarders was tackled by keeping a track of his/her
availability through a routine process of following up to them in certain time
intervals
...


16

CONCLUSION

EXPERIENCE:
Conducting this survey was a knowledgeable experience in the sense that it
gave us an insight of the various factors that affect the buying behaviour of
students as well as faculty members with regard to laptops
...
Each member of the research participated well and
gave full effort in completion of the work
...
Overall it was a very enlightening
experience which exposed us to the “do‟s and don‟ts” of conducting a research
survey which will immensely help us in our future endeavours
...
We have measured only the customer perception of
service quality
...


17

BIBLIOGRAPHY

BOOKS
A
...
K
...
(2010)
...


WEBPAGES: 1
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stattrek
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aspx

2
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stattrek
...
aspx

3
...
mysmartprice
...
html

4
...
notebookcheck
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120541
...
html

5
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tomsguide
...
html

6
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org/2008/09/10-step-guide-to-buying-a-used-laptop-that-works/

7
...
gamefaqs
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Weight of Laptops , Retrieved April 20,2016, from
www
...
co
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flipkart
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Battery Performance Data, Retrieved April 20, 2016, from
http://www
...
com/articles/all-day-strong-longest-lasting-notebooks

10
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laptopmag
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Availability of Service Centre , Retrieved April 20,2016, from
http://www
...
org/assam/sony-service-center_tezpur
...

The title of my study is „Buying Behaviour of Laptops of the Students of Tezpur University‟
...
All information
provided by you shall be kept confidential and used for academic purpose only
...
Name

:

2
...
Program

:

4
...
Age (in years)

: 16 – 20

6
...
Kindly select one
correct option for each question
...
„Not very important’
2
...
'Neutral'
4
...
„Very Important’
22

1
...
What colour would you prefer?
The colour of the laptop you would prefer
Colour Preference
Grey
White
Black
Others

Selected Option

3
...
For which purpose would you use the laptop most?
Usage Preference
Word Processing
Entertainment
Gaming
Developer Tools

Selected Option

23

Selected Option

5
...
How important is the weight and the size of the laptop for you?
1

2

3

4

5

7
...
Does availability of warranty period affect your preference?
1

2

3

4

5

9

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