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T H E

Success
Principles

™

HOW TO GET FROM WHERE YOU ARE TO WHERE YOU WANT TO BE

Jack Canfield
Cocreator of the
Chicken Soup for the Soul® Series

WITH

Janet Switzer

An e-book excerpt from

This book is dedicated to all those courageous men and women who have
ever dared to step out of the dominant culture of resignation and mediocrity
and endeavor to create the life of their dreams
...

BRIAN TR ACY

If we did all the things we are capable of doing,
we would literally astound ourselves
...
EDISON

CONTENTS

Introduction

I
...

2
...

4
...

6
...

8
...

10
...

12
...

14
...

16
...

18
...

20
...


Take 100% Responsibility for Your Life
Be Clear Why You’re Here
Decide What You Want
Believe It’s Possible
Believe in Yourself
Become an Inverse Paranoid
Unleash the Power of Goal-Setting
Chunk It Down
Success Leaves Clues
Release the Brakes
See What You Want, Get What You See
Act as If
Take Action
Just Lean into It
Feel the Fear and Do It Anyway
Be Willing to Pay the Price
Ask! Ask! Ask!
Reject Rejection
Use Feedback to Your Advantage
Commit to Constant and Never-Ending Improvement
Keep Score for Success

3
19
25
35
40
46
51
62
67
70
81
90
98
109
114
130
139
146
153
164
168

CONTENTS

22
...
Practice the Rule of 5
24
...
Transform Yourself for Success
25
...
and Surround
Yourself with Successful People
26
...
Keep Your Eye on the Prize
28
...
Complete the Past to Embrace the Future
30
...
Embrace Change
32
...
Transcend Your Limiting Beliefs
34
...
99% Is a Bitch; 100% Is a Breeze
36
...
Stay Motivated with the Masters
38
...
Build Your Success Team
39
...

41
...

43
...

45
...

47
...

48
...
Have a Heart Talk
50
...

52
...

54
...


Speak with Impeccability
When in Doubt, Check It Out
Practice Uncommon Appreciation
Keep Your Agreements
Be a Class Act

342
347
352
359
364

V Success and Money

...

57
...

59
...

61
...


Develop a Positive Money Consciousness
You Get What You Focus On
Pay Yourself First
Master the Spending Game
To Spend More, First Make More
Give More to Get More
Find a Way to Serve

373
381
389
398
403
413
418

VI
...
Start Now!
...
Empower Yourself by Empowering Others

425
432

The Success Principles Free Success Tools™
The Success Principles Annual Success Challenge™
The Success Principles Free Success Strategies Course™
Bring the Power of Change to Your Organization: The Success
Principles™ Workshop
Suggested Reading and Additional Resources for Success
About the Authors
Permissions
Searchable Terms

437
437
437

Acknowledgments
Praise
Credits
Cover
Copyright
About the Publisher

439
441
453
457
461

INTRODUCTION
If a man for whatever reason has the opportunity to lead an
extraordinary life, he has no right to keep it to himself
...

I have guesses enough of my own
...
This is a book of timeless principles used by
successful men and women throughout history
...
The phenomenal level of success that I now enjoy is the result of applying these principles day in and day out since I began to learn them in 1968
...

I get to socialize with CEOs of Fortune 500 companies; movie, television,
and recording stars; celebrated authors; and the world’s finest spiritual teachers and leaders
...
I get to ski in
Idaho, California, and Utah, go rafting in Colorado, and hike in the mountains of California and Washington
...
All in all,
life is a real kick!
And like most of you reading this book, my life started out in a very average way
...
My mother was an alcoholic and
my father was a workaholic
...
I
went to college on a scholarship and held a job serving breakfast in one of the
dorms to pay for books, clothes, and dates
...
During my last year of graduate school, I had a part-time
teaching job that paid me $120 every 2 weeks
...
Toward the end of the month, I
ate what became known as my 21-cent dinners—a 10-cent can of tomato
paste, garlic salt, and water over an 11-cent bag of spaghetti noodles
...

After graduate school, I started my career as a high school history teacher
in an all-black school on the south side of Chicago
...
Clement Stone
...
My job was to teach these same principles to others
...
I have read literally thousands of books (I average one every 2 days), attended hundreds of seminars,
and listened to thousands of hours of audio programs to uncover the universal principles for creating success and happiness
...
The ones that worked I have taught in my speeches,
seminars, and workshops to well over 1 million people in all 50 U
...

states
...

These principles and techniques have not only worked for me but they
have also helped hundreds of thousands of my students achieve breakthrough

INTRODUCTION

success in their careers, greater wealth in their finances, greater aliveness and
joy in their relationships, and greater happiness and fulfillment in their lives
...


THE PRINCIPLES ALWAYS WORK IF
YOU WORK THE PRINCIPLES
All of these same results are also possible for you
...
Why? Because the principles and
techniques always work—all you have to do is put them to work for you
...
I had made
the claim that if people would use the principles I was teaching, they could
double their income and double their time off in less than 2 years
...
I told her that if she used the
principles and techniques for 2 years and she didn’t double her income and
double her time off, I would come back on her show and write her a check for
$1,000
...
A short 9 months later, I ran into her at the National
Speakers Association convention in Orlando, Florida
...
All you have to do is decide what it is you want, believe you
deserve it, and practice the success principles in this book
...
It doesn’t matter if your goals are to be the top
salesperson in your company, become a leading architect, get all A’s in school,
lose weight, buy your dream home, or become a world-class professional
athlete, a rock star, an award-winning journalist, a multimillionaire, or a successful entrepreneur—the principles and strategies are the same
...


INTRODUCTION

“ YOU CAN’T HIRE SOMEONE ELSE TO
DO YOUR PUSH-UPS FOR YOU”
As motivational philosopher Jim Rohn has so aptly put it, “ You can’t hire
someone else to do your push-ups for you
...
Whether it is exercising, stretching, meditating, reading, studying, learning a new language, creating a mastermind
group, setting measurable goals, visualizing success, repeating affirmations, or
practicing a new skill, you are going to have to do it
...
I will give you the road map, but you will have to drive the car
...
If you choose
to put in the effort, I promise you the rewards will be well worth it
...
Section I, “The Fundamentals of Success,” contains 25
chapters that are the absolute basics you must do to get from where you are
to where you want to be
...
From there, you’ll
learn how to clarify your life purpose, your vision, and what you truly want
...
Then I’ll help you turn your vision into a set of concrete goals and an
action plan for achieving them
...

The next few chapters have to do with taking those necessary but sometimes scary action steps that are required to make your dreams come true
...

Section II, “Transform Yourself for Success,” addresses the important inner work you’ll need to do—work that will help you remove any mental and
emotional blocks you may have to success
...
There are many books that will tell you that
...
Like driving your car with the
emergency brake on, these blocks can significantly slow your progress
...
What will you learn in Section
II? You’ll learn how to surround yourself with successful people and how to
acknowledge the positive past and release the negative past, face what isn’t
working in your life, embrace change, and make a commitment to lifelong
learning
...

I’ll also teach you how to transform your inner critic into an inner coach and
develop valuable success habits that will change your life forever
...
You’ll also learn how to redefine time, find a personal coach, and access your own inner wisdom—an untapped but ultrarich
resource for most people
...
In this day of strategic alliances and
power networks, it’s literally impossible to build large-scale, long-lasting
success without world-class relationship skills
...
” I’ll teach you how to develop a more positive money
consciousness, how to ensure that you have plenty of money to live the
lifestyle you want, both now and after you retire, and the importance of
tithing and service in guaranteeing your financial success
...

Reading these chapters will jump-start you in creating the life you’ve always
dreamed of but up until now may not have fully known how to create
...
No matter where you read it, or who said it, even if I have
said it, unless it agrees with your own reason and your own common sense
...
And
though there are many ways that you can read this book, I’d like to make a
few suggestions that may be helpful
...
They are
like the numbers in a combination lock—you need all the numbers, and you
need them in the right order
...
If you know the combination, the lock has to open for you
...
Make notes in the margin about the
things you’ll put into action
...
Repetition is the key to real learning
...
As you’ll discover, it takes repetitive exposure to a new idea before it becomes a natural
part of your way of thinking and being
...
That’s great! But ask yourself, Am I currently practicing them? If not,
make a commitment to put them into action—now!
Remember, the principles only work if you work the principles
...
If
you’re already doing some of these things, keep doing them
...

Like many of my past students and clients, you, too, may find yourself resisting taking some of the suggested action steps
...

Remember, reading this book is not the same as doing the work, any more
than reading a book on weight loss is the same as actually eating fewer calories and exercising more
...
True learning only occurs when you assimilate and apply the new information—when there is a change in your behavior
...
Initially you may find yourself getting very
excited about all this new information
...
This is good
...
You may feel frustration at not knowing about all of this earlier, anger at

INTRODUCTION

your parents and teachers for not teaching you these important concepts at
home and at school, or anger at yourself for having already learned many of
these things and not having acted on them
...
Everything in the past has actually been perfect
...
Everyone—
including you—has always done the best they could with what they knew at
the time
...
Celebrate your new awareness!
It is about to set you free
...
If you apply all of the principles and techniques covered in this book
you will achieve your goals
...
But it won’t happen
overnight
...
This is normal
...
That’s when the uninitiated often quit, give up, drop out, or take up another instrument or sport
...
Be patient
...
Don’t give up
...
The principles always work
...


It’s time to start living the life you’ve imagined
...

Band-Aid remedies never last
...
You cannot
change the circumstances, the seasons, or the wind,
but you can change yourself
...

But the real truth—and the one lesson this whole book is based on—is
that there is only one person responsible for the quality of the life you live
...

If you want to be successful, you have to take 100% responsibility for
everything that you experience in your life
...

In fact, most of us have been conditioned to blame something outside of
ourselves for the parts of our life we don’t like
...
We never want to look at where the real
problem is—ourselves
...
The passerby inquires as to what the other man is looking
for
...
The passerby offers to help
and gets down on his knees and helps him search for the key
...
Are you sure that you lost it here?”
The other man replies, “No, I lost it in my house, but there is more light
out here under the streetlamp
...

You—no one else!
To achieve major success in life—to achieve those things that are most
important to you—you must assume 100% responsibility for your life
...


ONE HUNDRED PERCENT RESPONSIBILITY
FOR EVERYTHING
As I mentioned in the introduction, back in 1969—only 1 year out of graduate school—I had the good fortune to work for W
...
He was a
self-made multimillionaire worth $600 million at the time—and that was
long before all the dot-com millionaires came along in the ’90s
...
He was the publisher of Success Magazine, author of The Success System That Never Fails, and coauthor with
Napoleon Hill of Success Through a Positive Mental Attitude
...
Stone asked me if
I took 100% responsibility for my life
...

“This is a yes or no question, young man
...
”
“Well, I guess I’m not sure
...
yeah
...
”
“Don’t guess
...
”
“ Yes, I have
...
That means you don’t take one hundred percent responsibility
for your life
...
It means you understand
that you are the cause of all of your experience
...
That is the prerequisite for creating a
life of success
...

“ You see, Jack, if you realize that you have created your current conditions, then you can uncreate them and re-create them at will
...
”
“Are you willing to take one hundred percent responsibility for your life?”
“ Yes, sir, I am!”
And I did
...

GEORGE WASHINGTON CARV ER
Chemist who discovered over 325 uses for the peanut

If you want to create the life of your dreams, then you are going to have to take
100% responsibility for your life as well
...
You
have to give them all up forever
...
For whatever
reason—ignorance, lack of awareness, fear, needing to be right, the need to
feel safe—you chose not to exercise that power
...
The past is the past
...

If something doesn’t turn out as planned, you will ask yourself, “How did
I create that? What was I thinking? What were my beliefs? What did I say or
not say? What did I do or not do to create that result? How did I get the other
person to act that way? What do I need to do differently next time to get the
result I want?”

6

Jack Canfield

A few years after I met Mr
...
Robert Resnick, a psychotherapist
in Los Angeles, taught me a very simple but very important formula that
made this idea of 100% responsibility even clearer to me
...

If you don’t like the outcomes you are currently getting, there are two basic choices you can make
...
You can blame the event (E) for your lack of results (O)
...
If you’re a golfer, you’ve probably even
blamed your clubs and the course you played on
...

Jackie Robinson would never have played major league baseball, Sidney Poitier and Denzel Washington would have never become movie stars, Dianne Feinstein and Barbara Boxer would
never have become U
...
senators, Erin Brockovich would never
have uncovered PG&E’s contamination of the water in Hinkley,
California, Bill Gates would never have founded Microsoft, and
Steve Jobs would never have started Apple Computers
...

Lots of people overcome these so-called limiting factors, so it
can’t be the limiting factors that limit you
...
We defend our self-destructive habits (such as drinking
and smoking) with indefensible logic
...
But this, by the way, is what most people do
...
They have an excuse for everything
...
You can instead simply change your responses (R) to the
events (E)—the way things are—until you get the outcomes (O) you want
...
That is all you really have any control over anyway
...
We get stuck in our conditioned responses—to our spouses and our children, to our colleagues at work, to our customers and our clients, to our students,
and to the world at large
...
You have to regain control of
your thoughts, your images, your dreams and daydreams, and your
behavior
...


IF YOU DON’T LIKE YOUR OUTCOMES,
CHANGE YOUR RESPONSES
Let’s look at some examples of how this works
...
Two days later, I watched as CNN interviewed
people commuting to work
...
Traffic was at a standstill, and what was normally a 1-hour drive had become a 2- or 3-hour drive
...

He responded angrily, “I hate California
...
I can’t believe it!”
Then the reporter knocked on the window of the car behind him and
asked the second driver the same question
...
He
replied, “It’s no problem
...
I don’t think under the circumstances my boss can ask for more than that
...
I’ve got my cell phone
...
So I’m fine
...
But everyone wasn’t
...
It was thinking
negative thoughts or thinking positive thoughts, leaving the house prepared or
leaving the house unprepared that made the difference
...


I’VE HEARD THERE’S GOING TO BE A RECESSION;
I’VE DECIDED NOT TO PARTICIPATE
A friend of mine owns a Lexus dealership in Southern California
...
They knew that
if they didn’t change their response (R) to the event (E) of nobody coming
into the showroom, they were going to slowly go out of business
...
But that
wasn’t working
...
So they tried a number of new things
...

Now think about this
...
But suddenly you knew there was something better—
and you wanted it
...
After testdriving the new car, a high percentage of the people bought or leased a new
Lexus
...
increased
sales
...


EVERYTHING YOU EXPERIENCE TODAY IS THE
RESULT OF CHOICES YOU HAVE MADE IN THE PAST
Everything you experience in life—both internally and externally—is the result of how you have responded to a previous event
...

Response: You spend it on a night on the town
...

Event: You are given a $400 bonus
...

Outcome: You have an increased net worth
...

How you use these three things determines everything you experience
...
Change your negative thoughts to positive ones
...
Change your habits
...

Change your friends
...


10

Jack Canfield

IF YOU KEEP ON DOING WHAT YOU’VE ALWAYS
DONE, YOU’LL KEEP ON GETTING WHAT
YOU’VE ALWAYS GOT
Twelve-step programs such as Alcoholics Anonymous define insanity as “continuing the same behavior and expecting a different result
...
Likewise, if you continue your current behaviors, your
life is not going to get any better either
...
No matter how much fault you find with
another, and regardless of how much you blame him, it will not change you
...
If you are going to be a winner,
you have to acknowledge the truth—it is you who took the actions, thought
the thoughts, created the feelings, and made the choices that got you to where
you now are
...

You are the one who didn’t say no!
You are the one who took the job
...

You are the one who chose to believe them
...

You are the one who abandoned your dream
...

You are the one who didn’t take care of it
...


THE FUNDAMENTALS OF SUCCESS

11

You are the one who trusted him
...

In short, you thought the thoughts, you created the feelings, you made
the choice, you said the words, and that’s why you are where you are now
...

LOU HOLTZ
The only coach in NCAA history to lead six different college teams to
postseason bowl games, and winner of a national championship and
“coach of the year” honors

Let’s take a moment to really look at complaining
...
You

12

Jack Canfield

have to have a reference point of something you prefer that you are not willing to take responsibility for creating
...

If you didn’t believe there was something better possible—more money,
a bigger house, a more fulfilling job, more fun, a more loving spouse—you
couldn’t complain
...

Think about this
...
We don’t complain about the things we have no power
over
...
Have
you ever seen an elderly person all bent over with age walking down the
street complaining about gravity? Of course not
...

But nobody complains about it
...

There is nothing anyone can do about gravity, so we just accept it
...
In fact,
because it just is, we use gravity to our advantage
...

Even more interesting is that we choose to play with gravity, to have fun
with it
...
We ski, sky-dive, high-jump,
throw the discus and the javelin, and play basketball, baseball, and golf—all
of which require gravity
...
You can get a better job,
find a more loving partner, make more money, live in a nicer house, live in a
better neighborhood, and eat healthier food
...

If you refer to the list found earlier in this chapter, you could
Learn to cook healthier food
...

Quit and find a better job
...

Trust your own gut feelings
...

Take better care of your possessions
...

Ask others to assist you
...

Sell or give away the dogs
...

You run the risk of being unemployed, left alone, or ridiculed and judged by
others
...
You run
the risk of your mother, your neighbors, or your spouse disapproving of you
...
It might be uncomfortable, difficult, or confusing
...

As I stated before, complaining means you have a reference point for
something better that you would prefer but that you are unwilling to take the
risk of creating
...
or
...

If you want to get from where you are to where you want to be, of course you’re going to have to take that risk
...


YOU’RE COMPLAINING TO THE WRONG PERSON
Have you ever noticed that people almost always complain to the wrong
people—to people who can’t do anything about their complaint? They go to
work and complain about their spouse; then they come home and complain
to their spouse about the people at work
...
It takes courage to tell your spouse that you are not happy with the way
things are at home
...
It also
takes courage to ask your boss to plan better so that you don’t end up working every weekend
...
Your
spouse can’t
...
That is what successful people do
...
If you find yourself in a situation you don’t like, either
work to make it better or leave
...
Agree to work on the relationship or get a divorce
...
Either way, you will get a change
...
” And
remember, it’s up to you to make the change, to do something different
...
You have to create it
...
By create, I mean that you directly cause something
to happen by your actions or inactions
...
That’s an easyto-understand example
...

You come home tired and burned out
...
You’re too tired
and stressed out to do anything else—like go for a walk or play with the kids
...
Your wife asks you to talk to her
...
You created that one, too!
Other times, we simply allow things to happen to us by our inaction and
our unwillingness to do what is necessary to create or maintain what we want:
■

■

■

■

■

■

You didn’t follow through on your threat to take away privileges if
the kids didn’t clean up after themselves, and now the house looks
like a war zone
...

You didn’t attend any sales and motivational seminars because you
were too busy, and now the new kid just won the top sales award
...

You didn’t take time to maintain your car, and now you’re sitting by
the side of the road with your car broken down
...


Realize that you are not the victim here
...
You didn’t say anything, make a demand, make a request, say no, try
something new, or leave
...
Just like the “ yellow alerts”
in the old Star Trek television series, you almost always receive advance
warnings—in the form of telltale signs, comments from others, gut instinct,
or intuition—that alert you to the impending danger and give you time to
prevent the unwanted outcome
...
There are external yellow alerts:
He keeps coming home later and later with alcohol on his breath
...

He screamed at his secretary
...

Your friends told you
...

That intuition
That fear that emerged
That dream that woke you up in the middle of the night
We have a whole language that informs us:
Clues, inklings, suspicions
The handwriting on the wall
I had a feeling that
...

My gut feeling told me
...
However, too many people ignore the yellow alerts because paying
attention to them would require them to do something that is uncomfortable
...
It is uncomfortable to speak up in a staff
meeting when you are the only one who feels that the proposed plan won’t
work
...

So you pretend not to see and not to know because it is easier, more con-

16

Jack Canfield

venient and less uncomfortable, avoids confrontation, keeps the peace, and
protects you from having to take risks
...
They do the uncomfortable and take steps to create their desired outcomes
...

Once you begin to respond quickly and decisively to signals and events as
they occur, life becomes much easier
...
Old internal self-talk such as “I feel like a victim; I feel used; nothing ever seems to work out for me” is replaced with “I
feel great; I am in control; I can make things happen
...
”

IT’S SIMPLE
The bottom line is that you are the one who is creating your life the way it is
...

You are in charge of your current thoughts and your present feelings
...
You are also in charge of what
goes into your mind—the books and magazines you read, the movies and
television shows you watch, and the people you hang out with
...
To be more successful, all you have to do is act in ways
that produce more of what you want
...
It’s that simple!

SIMPLE ISN’T NECESSARILY EASY
Though this principle is simple, it is not necessarily easy to implement
...
You have to be willing to pay attention to what you
are doing and to the results you are producing
...
“Is what I’m doing working? Could I

THE FUNDAMENTALS OF SUCCESS

17

be doing it better? Is there something more I should be doing that I am not?
Is there something I am doing that I should stop doing? How do you see me
limiting myself ?”
Don’t be afraid to ask
...

There is nothing to be afraid of
...
You are better off
knowing the truth than not knowing it
...
You cannot improve your life, your relationships, your
game, or your performance without feedback
...
Life will always give you feedback about
the effects of your behavior if you will just pay attention
...

It is telling you that something is wrong
...

Ask yourself: How am I creating or allowing this to happen? What am I doing
that’s working that I need to be doing more of? (Should I do more practicing, meditating,
delegating, trusting, listening, asking questions, keeping my eye on the ball, advertising,
saying “I love you,” controlling my carbohydrate intake?)
What am I doing that’s not working? What do I need to be doing less of? (Am I
talking too much, watching too much television, spending too much money, eating too
much sugar, drinking too much, being late too often, gossiping, putting other people
down?)
What am I not doing that I need to try on to see if it works? (Do I need to listen more,
exercise, get more sleep, drink more water, ask for help, do more marketing, read, plan,
communicate, delegate, follow through, hire a coach, volunteer, or be more appreciative?)
This book is full of proven success principles and techniques you can immediately put into practice in your life
...
Only then will you
have firsthand experience about their effectiveness for your life
...
And here’s the rub—no one
else can do this for you
...

But the formula is simple—do more of what is working, do less of what
isn’t, and try on new behaviors to see if they produce better results
...
YOUR RESULTS DON’T LIE
The easiest, fastest, and best way to find out what is or isn’t working is to pay
attention to the results you are currently producing
...
You either command respect or you don’t
...
You are either maintaining your ideal body weight or you
are not
...
You either have what you want
or you don’t
...
Results don’t lie!
You have to give up the excuses and justifications and come to terms with
the results you are producing
...
The only thing that will change
your results is to change your behavior
...

But you have to first be willing to look at the results you are producing
...

So start paying attention to what is so
...
Are you and they happy? Is there balance, beauty, comfort, and
ease? Do your systems work? Are you getting what you want? Is your net
worth increasing? Are your grades satisfactory? Are you healthy, fit, and pain
free? Are you getting better in all areas of your life? If not, then something
needs to happen, and only you can make it happen
...
Be ruthlessly honest with yourself
...


P R I N C I P L E

2
BE CLEAR WHY
YOU’RE HERE
Learn to get in touch with the silence within yourself and
know that everything in life has a purpose
...
D
...
Identifying, acknowledging,
and honoring this purpose is perhaps the most important action successful
people take
...


WHAT WERE YOU PUT ON THIS EARTH TO DO?
I discovered long ago what I was put on this earth to do
...
” I discovered how to inject passion and
determination into every activity I undertake
...

Now I’d like to help uncover the same secret for you
...
It’s easy to wander and drift, accomplishing little
...
To be “on
purpose” means you’re doing what you love to do, doing what you’re good at
and accomplishing what’s important to you
...
The world benefits, too, because when you act in alignment with your
true life purpose, all of your actions automatically serve others
...
I inspire people to live their highest vision (see Principle 3,
“Decide What You Want”) by collecting and disseminating inspiring stories
through the Chicken Soup for the Soul® series and in my inspirational keynote
speeches
...

Here are the life purpose statements of some of my friends
...

■
■
■

■

■

■

To inspire and empower people to achieve their destiny1
To uplift humanity’s consciousness through business2
To humbly serve the Lord by being a loving, playful, powerful, and
passionate example of the absolute joy that is available to us the
moment we rejoice in God’s gifts and sincerely love and serve all of
his creations3
To leave the world a better place than I found it, for horses and for
people, too4
To create and inspire one million millionaires who each give $1 million to their church or charity5
To educate and inspire people to live their highest self based in
courage, purpose, and joy, versus fear, need, and obligation6

Decide upon your major definite purpose in life and then organize
all your activities around it
...

2
...

4
...

6
...

D
...
Cordova, cofounder of the Excellerated Business School
...

Monty Roberts, author of The Man Who Listens to Horses
...

T
...


THE FUNDAMENTALS OF SUCCESS

21

Once you know what your life purpose is, you can organize all of your activities around it
...
If
an activity doesn’t fit that formula, you wouldn’t work on it
...


WHAT’S THE “WHY ” BEHIND EVERYTHING YOU DO?
Without purpose as the compass to guide you, your goals and action plans
may not ultimately fulfill you
...

When Julie Laipply was a child, she was a very big fan of animals
...
You’re going to be a great vet
...
” So when she got to Ohio
State University, she took biology, anatomy, and chemistry, and started
studying to be a vet
...
Away from
the family and faculty pressures back home, she found herself one dreary day
sitting at her desk, surrounded by biology books and staring out the window,
when it suddenly hit her: You know what? I’m totally miserable
...
That’s not the right job
...
And then it hit her—it was all of the youth leadership
conferences that she had volunteered at, and the communications and leadership courses she had taken as elective courses back at Ohio State
...
But it’s been here in front of me the
whole time
...

Buoyed by her new insight, Julie spent the rest of her year in England
taking courses in communications and media performance
...

She also won the Miss Virginia USA contest, which allowed her to spend
much of 2002 speaking to kids all across Virginia, and more recently she has
created the Role Models and Mentors for Youth Foundation, which teaches
kids how to be better role models for one another
...

The good news is that you don’t have to go all the way to England for a year

22

Jack Canfield

abroad to get away from the daily pressures of your life long enough to create
the space to discover what you are really here to do
...


YOUR INNER GUIDANCE SYSTEM IS YOUR JOY

It is the soul’s duty to be loyal to its own desires
...

DAME REBECCA W EST
Best-selling author

You were born with an inner guidance system that tells you when you are on
or off purpose by the amount of joy you are experiencing
...
To begin to
home in on your purpose, make a list of the times you have felt most joyful
and alive
...
He has also written 36 books and is a professional speaker
...
” For young Pat, it was sports—
more specifically, baseball
...
He learned to read by
reading the sports section of the New York Times
...
He devoted almost every waking moment to
it
...

Pat went on to have a career in the front office of the Philadelphia Phillies
baseball team, then with the Philadelphia 76ers basketball team
...
Now in his sixties, Pat has enjoyed 40-plus years doing
what he loves, and he has enjoyed every minute of it
...

This second exercise is a simple but powerful way to create a compelling
statement of your life purpose to guide and direct your behavior
...


THE FUNDAMENTALS OF SUCCESS

23

THE LIFE PURPOSE EXERCISE 7

1
...

_________________________ __________________________
2
...

_________________________ __________________________
3
...
What does this world look
like? How is everyone interacting with everyone else? What does
it feel like? Write your answer as a statement, in the present tense,
describing the ultimate condition, the perfect world as you see it
and feel it
...

EXAMPLE: Everyone is freely expressing
their own unique talents
...

Everyone is expressing love
...
Combine the three prior subdivisions of this paragraph into a single statement
...


EXAMPLE:

7
...
I learned this version of the life purpose
exercise from Arnold M
...
His most recent
book is The Journey
...
arnoldpatent
...


24

Jack Canfield

STAYING ON PURPOSE
Once you have determined and written down your life purpose, read it every
day, preferably in the morning
...
This will keep you focused on
your purpose
...

Another approach to clarifying your purpose is to set aside some time for
quiet reflection—time for a period of meditation
...
After you become relaxed and enter into a state of deep self-love
and peacefulness, ask yourself, What is my purpose for living? or What is my
unique role in the universe? Allow the answer to simply come to you
...
The words that come need not be flowery or
poetic; what is important is how inspired the words make you feel
...

BEN STEIN
Actor and author

Once you have decided why you are here, you have to decide what you want
to do, be, and have
...
In other words, what does success look like to you?
One of the main reasons why most people don’t get what they want is
they haven’t decided what they want
...


EARLY CHILDHOOD PROGRAMMING OFTEN GETS
IN THE WAY OF WHAT YOU WANT
Inside of every one of us is that tiny seed of the “ you” that you were meant
to become
...

You started out as a baby knowing exactly what you wanted
...
You spit out the foods you didn’t like and avidly devoured the ones you did
...
You simply cried loudly—with no inhibitions or holding back—until
you got what you wanted
...
As you got older, you crawled around
and moved toward whatever held the most interest for you
...


26

Jack Canfield

So what happened?
Somewhere along the way, someone said
...

Keep your hands off that
...

You don’t really want that
...

Stop crying
...

As you got older, you heard
...

Money doesn’t grow on trees
...
We learned how
to act and how to be to get their approval
...

We get married to please our mother
...

We go straight into graduate school instead of taking a year off and
backpacking through Europe
...
It’s no wonder that when we ask many teenagers what they want to do
or be, they honestly answer, “I don’t know
...

So how do you reclaim yourself and your true desires? How do you get

THE FUNDAMENTALS OF SUCCESS

27

back to what you really want with no fear, shame, or inhibition? How do you
reconnect with your real passion?
You start on the smallest level by honoring your preferences in every
situation—no matter how large or small
...
They
might be inconsequential to someone else, but they are not to you
...
” When you are confronted with a choice, no matter how small or insignificant, act as if you have
a preference
...
You can break it
by practicing the opposite habit
...
As the 24
of us entered the training room on the first morning, we were directed to
take a seat in one of the chairs facing the front of the room
...
Some were blue, some were yellow, some
were red
...
I remember thinking, I hate yellow
...

Then Chérie said something that changed my life forever: “If you don’t
like the color of the notebook you have, trade with someone else and get the
one you want
...
”
Wow, what a radical concept! For 20-some years, I had not operated from
that premise
...

So I turned to the person to my right and said, “Would you mind trading
your blue notebook for my yellow one?”
She responded, “Not at all
...
I like the brightness of the
color
...
” I now had my blue notebook
...
Up

28

Jack Canfield

until then, I would have discounted my preference as petty and not worth
acting on
...
That day was a turning point for me—the beginning of allowing myself to know and act on my wants and desires in a much more powerful way
...
This is a great way to get the ball rolling
...
Have your friend continually ask, “What do
you want? What do you want?” for 10 to 15 minutes, and jot down your answers
...
In fact, most people
usually hear themselves saying, “I want a Mercedes
...
” And so on
...
I want to express myself
...
I want to feel powerful”
...


IS WORRYING ABOUT MAKING A LIVING
STOPPING YOU?
What often stops people from expressing their true desire is they don’t think
they can make a living doing what they love to do
...

Well, Oprah Winfrey makes a living hanging out talking with people
...

Tiger Woods loves to play golf
...
My sister loves to design jewelry and hang out with teenagers
...
I love to read and share what
I have learned with others in books, speeches, and workshops
...

Make a list of 20 things you love to do, and then think of ways you can
make a living doing some of those things
...
You could be a coach,

THE FUNDAMENTALS OF SUCCESS

29

a manager, or a scout
...
There are myriad ways to make money in any field that you
love
...


CLARIFY YOUR VISION OF YOUR IDEAL LIFE
The theme of this book is how to get from where you are to where you want
to be
...
Your vision is a detailed description of where you
want to get to
...
To create a balanced and successful life, your vision needs to include the
following seven areas: work and career, finances, recreation and free time,
health and fitness, relationships, personal goals, and contribution to the
larger community
...
All that is important is that you figure out where there
is
...


YOUR INNER GLOBAL POSITIONING SYSTEM
The process of getting from where you are to where you want to be is like using the navigational system with GPS (Global Positioning System) technology in a newer-model car
...
The navigation system figures out
where you are by the use of an onboard computer that receives signals from
three satellites and calculates your exact position
...
All you have
to do is follow the instructions
...
All you have to do is decide where
you want to go by clarifying your vision, lock in the destination through
goal-setting, affirmations, and visualization, and start moving in the right direction
...
In other words, once you clarify and stay focused on your vision (and I’ll be teaching lots of ways to do that), the exact steps will keep appearing along the way
...


30

Jack Canfield

HIGH ACHIEVERS HAVE BIGGER VISIONS

The greater danger for most of us is not that our aim is too high and
we miss it, but that it is too low and we reach it
...
Let it be as big as it
is
...
Big dreams
attract big people
...
” My experience is that one of the few differences between the superachievers and the rest
of the world is that the superachievers simply dream bigger
...
Kennedy
dreamed of putting a man on the moon
...
dreamed of a
country free of prejudice and injustice
...
Buckminster
Fuller dreamed of a world where everybody had access to electrical power
...
They believe
anything is possible, and they believe they have an integral part in creating it
...
We were and are very clear about
what we want to accomplish
...

ROBERT FRITZ
Author of The Path of Least Resistance

DON’T LET ANYONE TALK YOU OUT OF
YOUR VISION
There are people who will try to talk you out of your vision
...
There will be those who will
laugh at you and try to bring you down to their level
...
Don’t listen to them
...
Monty wrote that
he wanted to own his own 200-acre ranch and raise Thoroughbred racehorses
...
No boy who was living in a camper on the back
of a pickup truck would ever be able to amass enough money to buy a ranch,
purchase breeding stock, and pay the necessary salaries for ranch hands
...
”
Today Monty’s 154-acre Flag Is Up Farms in Solvang, California, raises
Thoroughbred racehorses and trains hundreds of horse trainers in a more
humane way to “ join up” with and train horses
...
To learn more about Monty and his work, go to www
...
com or read one of his books:
The Man Who Listens to Horses, Shy Boy, Horse Sense for People, and From My Hands to Yours
...

W ERNER ERHARD
Founder of EST training and the Landmark Forum

The following exercise is designed to help you clarify your vision
...
If you do, you’ll get deeper answers that serve you better
...
Then, close your eyes and
ask your subconscious mind to give you images of what your ideal life would
look like if you could have it exactly the way you want it, in each of the following categories:
1
...
What is your annual
income? What does your cash flow look like? How much money
do you have in savings and investments? What is your total net
worth?
Next
...

At this point, don’t worry about how you’ll get that house
...
” Once you give your mind’s eye the
picture, your mind will solve the “not enough money” challenge
...

2
...
Where are you working?
What are you doing? With whom are you working? What kind of
clients or customers do you have? What is your compensation like?
Is it your own business?
3
...
What are you
doing with your family and friends in the free time you’ve created

THE FUNDAMENTALS OF SUCCESS

4
...


6
...


33

for yourself ? What hobbies are you pursuing? What kinds of vacations do you take? What do you do for fun?
Next, what is your ideal vision of your body and your physical
health? Are you free of all disease? How long do you live to? Are
you open, relaxed, in an ecstatic state of bliss all day long? Are you
full of vitality? Are you flexible as well as strong? Do you exercise,
eat good food, and drink lots of water?
Then move on to your ideal vision of your relationships with your
family and friends
...
What does it look like when it is operating perfectly? What
kinds of community activities take place there? What about your
charitable work? What do you do to help others and make a difference? How often do you participate in these activities? Who are
you helping?

You can write down your answers as you go, or you can do the whole exercise first and then open your eyes and write them down
...

Every day, review the vision you have written down
...


SHARE YOUR VISION FOR MAXIMUM IMPACT
When you’ve finished writing down your vision, share your vision with a
good friend whom you can trust to be positive and supportive
...
Almost all people have

34

Jack Canfield

these thoughts when they think about sharing their vision
...

Everyone wants financial abundance, a comfortable home, meaningful work
they enjoy, good health, time to do the things they love, nurturing relationships with their family and friends, and an opportunity to make a difference
in the world
...

You’ll find that when you share your vision, some people will want to
help you make it happen
...
You’ll also find that each time that you share your vision, it
becomes clearer and feels more real and attainable
...


Take your success to the next level
...
thesuccessprinciples
...
htm
FREE One-Year Planning Guide
...
Includes page after
page of colorful daily checklists, notes pages, goal-setting pages,
reading lists, personal journal entries, inspirational and thoughtprovoking messages from Jack and Janet
...

FREE Victory Log
...
These letter-size pages are colorful, inspiring, and
designed to empower you with daily successes you create
...

FREE Mastermind Strategy Guide
...
Perhaps you’ve overcome a substantial
obstacle
...
pursued a new path
...
Find out how by visiting
www
...
com!

The Success Principles

FREE SUCCESS STRATEGIES COURSE™
In this powerful, FREE online course—delivered to your e-mail
address—you’ll discover easy-to-use strategies that will help you
decide what you want
...
Register today at www
...
com
...

Not only will your team be inspired and motivated to achieve greater success but
they’ll also learn how to up-level all their efforts, strategic alliances, relationships, attitudes, and behaviors
...
that help put more money in their paychecks
...
and that help
them respond more effectively and productively to everyday events
...
Long-term training or remote training can
also be designed for your organization
...

Now your employees, managers, members, and students can experience this revolutionary system for accomplishing any goal, living any dream, and becoming successful in any area when you purchase The Success Principles™ Audio Program in bulk
...

Let The Success Principles give your group the day-by-day written exercises that
will help them incorporate these new attitudes and behaviors into their compelling
new lives
...
important new
contacts approach them with opportunities
...
thesuccessprinciples
...
To arrange for an in-house workshop, call
805-563-2935, extension 41
...

CHARLIE “ TREMENDOUS” JONES
Member of the National Speakers Hall of Fame

Remember, I recommend that you read for an hour a day
...
The list below contains 120 books—enough to keep you busy
for at least 2 years
...
Follow your interests, and you’ll find that each book you
read will lead you to other books
...
There’s even a success-oriented summer camp for
your kids
...
thesuccessprinciples
...


I
...
Deerfield Beach,
Fla
...

The Aladdin Factor: How to Ask for and Get Anything You Want in Life, by Jack Canfield
and Mark Victor Hansen
...

The Art of Possibility: Transforming Personal and Professional Life, by Rosamund Stone
Zander and Benjamin Zander
...


442

SUGGESTED READING

The DNA of Success: Know What You Want
...
Zufelt
...

The Science of Success: How to Attract Prosperity and Create Life Balance Through Proven
Principles, by James A
...
La Jolla, Calif
...

The Success System That Never Fails, by W
...
Englewood Clifffs, N
...
:
Prentice-Hall, 1962
...
Clement Stone
...
J
...

Think and Grow Rich, by Napoleon Hill
...

Napoleon Hill’s Keys to Success: The 17 Principles of Personal Achievement, edited by
Matthew Sartwell
...

Think and Grow Rich: A Black Choice, by Dennis P Kimbro, Ph
...
New York: Ballan
...

What Makes the Great Great: Strategies for Extraordinary Achievement, by Dennis P Kim
...
D
...

The 7 Habits of Highly Effective People, by Stephen R
...
New York: Fireside, 1989
...
San Francisco:
Berret-Koehler, 2000
...
Austin, Tex
...

Master Success: Create a Life of Purpose, Passion, Peace and Prosperity, by Bill Fitzpatrick
...
: American Success Institute, 2000
...
Provo, Utah: Executive Excellence Publishing, 2000
...
Chicago and Toronto: The Strategic Coach, 1994
...
New York: Fireside, 2002
...
Miami: Abritt Publishing Group, 2003
...
New York: Simon & Schuster, 1986
...
Scottsdale, Ariz
...

Create Your Own Future, by Brian Tracy
...

The Street Kid’s Guide to Having It All, by John Assaraf
...

Peak Performance: Mental Training Techniques of the World’s Greatest Athletes, by Charles A
...
Bennett
...


...
New York:
William Morrow, 1986
...
San Diego: Jodere,
2003
...
Willowdale, Ontario, Canada: McCrary Publishing, 1984
...
Bristol
...

The Magic of Thinking Big, by David Schwartz
...

Work Less, Make More, by Jennifer White
...


SUGGESTED READING

443

Ask and It Is Given: Learning to Manifest Your Desires, by Esther and Jerry Hicks
...
: Hay House, 2004
...
Yarmouth, Maine: Nicholas Brealey
Publishing, 2004
...
New York: Pelican, 2000
...
L
...

New York: Ivy Books, 1988
...
New York: HarperBusiness, 1995
...
New York: HarperBusiness, 2004
...
New York: Select Books, 2002
...
New York: Workman Publishing,
1994
...
New York:
Berkley Books, 1983
...
Hayes
...


Corporate Success
Built to Last: The Successful Habits of Visionary Companies, by Jim Collins and Jerry I
...
New York: HarperBusiness, 1997
...

New York: Crown Business, 2002
...
and Others Don’t, by Jim Collins
...

The Five Temptations of a CEO: A Leadership Fable, by Patrick M
...
San Francisco: Jossey-Bass, 1998
...
New York: Warner, 2001
...
Goldratt
...
: North River Press, 1992
...
New York:
William Morrow, 1982
...
W
...
New York: HarperCollins, 2001
...
Gerstner
Jr
...


Scorekeeping for Success
The Game of Work: How to Enjoy Work as Much as Play, by Charles A
...
Park
City, Utah: Game of Work, 1997
...

Coonradt, with Jack M
...
Park City, Utah: Game of
Work, 1994
...
Coonradt
...


Inspiration and Motivation
Chicken Soup for the Soul®, by Jack Canfield and Mark Victor Hansen
...
: Health Communications, 1993
...
Deerfield Beach, Fla
...

Chicken Soup for the Soul: Living Your Dreams, by Jack Canfield and Mark Victor
Hansen
...
: Health Communications, 2003
...
New York: Berkley, 1994
...
New York: Simon & Schuster, 1997
...
Dallas, Tex
...


Health and Fitness
8 Minutes in the Morning, by Jorge Cruise
...

The 24-Hour Turnaround: The Formula for Permanent Weight Loss, Antiaging, and Optimal
Health—Starting Today! by Jay Williams, Ph
...
New York: Regan Books, 2002
...
New York:
HarperCollins, 1999
...
D
...
Martin’s Press, 2003
...
D
...
: Blue
Fountain Press, 2003
...
Boston: Houghton Mifflin Company, 2000
...
TRANSFORM YOURSELF FOR SUCCESS
Time Management and Getting Things Done
First Things First, by Stephen Covey, A
...
Merrill
...

Getting Things Done: The Art of Stress-Free Productivity, by David Allen
...

Getting Things Done, by Edwin C
...
New York: Charles Scribner’s Sons, 1991
...
Bliss
...

The 10 Natural Laws of Successful Time and Life Management: Proven Strategies for Increased Productivity and Inner Peace, by Hyrum W
...
New York: Warner
Books, 1994
...
New
York: Walker Publishing, 2000
...
New York:
Harmony Books, 2002
...
Sedona, Ariz
...

The Four Agreements: A Practical Guide to Personal Freedom, by Don Miguel Ruiz
...

The Power of Full Engagement, by Jim Loehr and Tony Schwartz
...

Don’t Sweat the Small Stuff
...
New York: Hyperion, 1997
...
New York: Bantam, 1994
...
Moody Jr
...
D
...

Life Strategies: Doing What Works, Doing What Matters, by Phillip C
...
D
...

Power vs
...
Hawkins,
M
...
, Ph
...
Carlsbad, Calif
...

The Power of Now: A Guide to Spiritual Enlightenment, by Eckhart Tolle
...
:
New World Library, 1999
...
D
...
: Hay
House, 2003
...
San Rafael, Calif
...

The Spirituality of Success: Getting Rich with Integrity, by Vincent M
...
Dallas:
Brown Books, 2002
...
Available from
his Web site at www
...
com
...
It contains numerous worksheets
and exercises to help you integrate the material presented here
...
To order, go to www
...
com or www
...
com or call 1-800-237-8336
...
All are available from Nightingale-Conant (www
...
com) except one, which is indicated:
Action Strategies for Personal Achievement, by Brian Tracy
A View from the Top, by Zig Ziglar

446

SUGGESTED READING

The Aladdin Factor, by Jack Canfield and Mark Victor Hansen
The Art of Exceptional Living, by Jim Rohn
The Automatic Millionaire, by David Bach
Get the Edge, by Anthony Robbins
Goals, by Zig Ziglar
Guide to Everyday Negotiating, by Roger Dawson
Jump and the Net Will Appear, by Robin Crow
Live with Passion, by Anthony Robbins
Magical Mind, Magical Body, by Deepak Chopra
Maximum Confidence, by Jack Canfield
Multiple Streams of Income, by Robert Allen
The New Dynamics of Winning, by Denis Waitley
The New Psycho-Cybernetics, by Maxwell Maltz and Dan Kennedy
The One Minute Millionaire System, by Mark Victor Hansen and Robert Allen
The Power of Purpose, by Les Brown
The Power of Visualization, by Dr
...
Phone: 805
...

563-2935
...
Fax: 805-563-2945
...
jackcanfield
...

Throughout the year, I conduct day-long, weekend, and weeklong training programs that focus on Living the Success Principles, Living Your Highest Vision, the
Power of Focus, Self-Esteem and Peak Performance, Maximum Confidence, and
the Training of Trainers Program
...

Phone: 512-264-3333
...
www
...
com
...

The Hendricks Institute, 402 W
...

Phone: 1-800-688-0772
...
hendricks
...
Gay and Katie Hendricks offer a variety of courses, both live and online, on relationships and conscious living
...

Hoffman Institute, 223 San Anselmo Avenue, suite 4, San Anselmo, CA 94960
...
Toll-free: 1-800-506-5253
...
hoffmaninstitute
...
This
powerful weeklong training helps you make peace with your parents and overcome

SUGGESTED READING

447

the limiting beliefs and reactive behavior patterns that you developed as a child
...
My son Oran, now 30, also took it,
and it radically changed his life
...
Phone: 1-800-800-4117; international: +1-650-5715524
...
hai
...
Offers workshops on opening the heart, creating intimate relationships, and for individuals and couples
...

Insight Seminars, 2101 Wilshire Boulevard, suite 101, Santa Monica, CA 90403
...
Fax: 310-315-9854
...
insightseminars
...
A single
weekend seminar provides an opportunity to transform your life, experience a
deeper connection with your true self, and create greater balance and personal
fulfillment
...

Landmark Education—The Forum, 353 Sacramento Street, suite 200, San Francisco,
CA 94111
...
Fax: 415-616-2411
...
landmarkeducation
...
This powerful weekend training takes you out of fear into living a dynamic,
intentional life of contribution and fulfillment
...

Money and You Program of the Excellerated Business School for Entrepreneurs,
4878 Pescadero Avenue, suite 204, San Diego, CA 92107
...

www
...
com
...

Peak Potentials Training, 1651 Welch Street, North Vancouver, BC, Canada, V7P
3G9
...
www
...
com
...
It is his core training
...
There are
also many graduate seminars you can take on a variety of topics, including a powerful training-of-trainers course
...
Phone: 707-9982222)
...
psiseminars
...
The company offers a series of powerful, transformational seminars
...
Phone: 928-2823522
...
www
...
com
...
I have been amazed at the simplicity of the method and the powerful effect it has had on my life
...
Life gets easier
...
It helps you release anxiety and fears, eliminate stress,
manage anger, overcome depression, improve relationships, enjoy more energy,
sleep more soundly, achieve more radiant health, and find lasting inner peace, joy,
and love
...
John Demartini, Demartini Seminars, 2800
Post Oak Boulevard, suite 5250, Houston, TX 77056
...
Toll-

448

SUGGESTED READING

free: 888-DEMARTINI
...
drdemartini
...
John is a master facilitator and a
truly wise and profound being
...
Finding a good
therapist is a lot like dating
...
A good therapist should make you feel safe but also a little uncomfortable
...

The following three approaches to therapy are my favorite in terms of impact
...

Gestalt therapy: For information on Gestalt therapy and for a directory of Gestalt
therapists in all regions of the United States, go online to the Gestalt Therapy Page at
www
...
org
...
This will take you directly to the only comprehensive, worldwide guide to
Gestalt therapists in private practice
...
chebucto
...
ca/Health/Psychosynthesis/
...

Neurolinguistic Programming (NLP): NLP is a powerful system of thinking that can
accelerate the achievement of your personal and professional goals—in fact, it’s the
methodology that much of Tony Robbins’s work is based on
...
nlpinfo
...
Some of my favorite trainers are Robert Dilts and Judith DeLozier (408-336-3457) at the NLP University in California, Tad James (808-596-7765) at Advanced Neuro Dynamics in
Hawaii, and Steve Andreas (303-987-2224) and the folks at NLP Comprehensive in
Colorado
...


III
...
New York: Broadway, 2001
...
Smith
...

Coach Yourself to Success: 101 Tips from a Personal Coach for Reaching Your Goals at Work
and in Life, by Talane Miedaner
...
: Contemporary Books, 2000
...
New York: Warner, 1998
...

Leonard
...


SUGGESTED READING

449

COACHING PROGRAMS
For information on The Success Principles Coaching Program, which is designed to
personally help you integrate these principles into your life, career, relationship,
and finances, visit www
...
com/coaching
...

These are my other two favorite coaching programs:
The Strategic Coach Program was created by Dan Sullivan
...
strategiccoach
...

Dan also has a host of books, audios, and other media based on core Strategic
Coach concepts and tools
...
Contact
the organization by writing Achievers Canada, suite 220, 2421 37th Avenue, Calgary,
Alberta T2E 6Y7 Canada; calling 403-295-0500; or visiting www
...
ca
...
Call toll-free at 888-423-3131 or visit www
...
org
...
Call toll free 1-800-482-6244 or visit www
...
com
...

Other coaches—especially those that specialize in a specific industry or business
how-to training—have Web sites that can be found with a simple Internet search
like “real estate coaching
...
mikeferry
...


Developing Your Intuition
Divine Intuition: Your Guide to Creating a Life You Love, by Lynn A
...
New
York: Dorling Kindersley, 2001
...

lynnrobinson
...

PowerHunch, by Marcia Emery
...
: Beyond Words Publishing, 2001
...
New York: Broadway Books, 1997
...
New York: HarperCollins, 1997
...
New York: Bantam
Books, 1997
...
New York: HarperBusiness, 1999
...
CREATE SUCCESSFUL RELATIONSHIPS
Conscious Loving: The Journey to Co-Commitment, by Gay Hendricks and Kathlyn Hendricks
...


450

SUGGESTED READING

Lasting Love: The 5 Secrets of Growing a Vital, Conscious Relationship, by Gay Hendricks
and Kathlyn Hendricks
...

Men Are from Mars, Women Are from Venus: A Practical Guide for Improving Communication
and Getting What You Want in Your Relationships, by John Gray, Ph
...
New York:
HarperCollins, 1993
...
New York:
Doubleday, 1994
...
San Diego: Live, Love, Laugh, 1979
...
New York: Avon Books, 1980
...
New York: McGraw Hill, 1994
...
Englewood Cliffs, N
...
: Prentice-Hall, 1998
...
Henry
Cloud and Dr
...
Grand Rapids, Mich
...

Radical Honesty: How to Transform Your Life by Telling the Truth, by Brad Blanton
...

Practicing Radical Honesty, by Brad Blanton
...
: Sparrowhawk Publishing,
2000
...
Berkeley, Calif
...


V
...
New York: Warner Books, 2000
...
Allen
...

Multiple Streams of Internet Income, by Robert Allen
...

Rich Dad, Poor Dad, by Robert Kiyosaki with Sharon L
...
Paradise Valley, Ariz
...

The Courage to Be Rich: Creating a Life of Material and Spiritual Abundance, by Suze Orman
...

The Dynamic Laws of Prosperity, by Catherine Ponder
...

The Automatic Millionaire: A Powerful One-Step Plan to Live and Finish Rich, by David
Bach
...

The Armchair Millionaire, by Lewis Schiff and Douglas Gerlach
...

The Millionaire Course, by Mark Allen
...
: New World Library, 2003
...
New York: Crown Business, 2002
...
Stanley
...

The Millionaire Mindset: How Ordinary People Can Create Extraordinary Income, by Gerry
Robert
...

The Millionaire Next Door, by Thomas J
...
Danko
...


SUGGESTED READING

451

The Miracle of Tithing, by Mark Victor Hansen
...
: Mark Victor
Hansen & Associates, 2003
...

The One Minute Millionaire: The Enlightened Way to Wealth, by Mark Victor Hansen and
Robert G
...
New York: Harmony Books, 2002
...
Wattles
...
: Iceni Books, 2001
...
)
The 21 Success Secrets of Self-Made Millionaires, by Brian Tracy
...

The Wealthy Barber, 3rd edition, by David Chilton
...
: Prima Publishing, 1998
...
Harv Eker
...

CASHFLOW® 101 is a fun educational game developed by Robert Kiyosaki that
teaches accounting, finance, and investing as you learn how to get out of the rat race
and onto the fast track, where your money works for you instead of you working
hard for your money
...
You can
purchase it online at www
...
com
...
To enroll in the service, go www
...
com
...
Subscribe at www
...
com or by calling 1-800-560-6081
...
Check out www
...
com for a possible 10-day
summer experience for kids aged 9 to 18
...

Chicken Soup’s Daily Serving (www
...
com) is a free daily e-mail of a
heartwarming, inspirational story from the best-selling Chicken Soup for the Soul®
series
...
After graduating from Harvard
University, Jack started his career as a high school teacher in Chicago’s inner
city
...
In this quest, he discovered self-made Chicago millionaire
and success guru W
...
Stone was the publisher of Success Magazine, the president of Combined Insurance Corporation, the author of The
Success System That Never Fails, and coauthor, with Napoleon Hill, of Success
Through a Positive Mental Attitude
...
Clement & Jessie V
...
Wanting to understand these achievement motivation principles even more clearly, Jack returned to graduate school at the University of Massachusetts, where he
received his master’s degree in psychological education
...

Along the way, Jack wrote and coauthored such books as 100 Ways to Enhance Self-Esteem in the Classroom, Dare to Win, The Aladdin Factor, Heart at
Work, and The Power of Focus: How to Hit All Your Personal, Business and Financial Goals with Absolute Certainty, as well as the best-selling 85-book Chicken
Soup for the Soul® series, which has currently sold over 80 million copies in 39
languages around the world
...

Because he’s in demand more days each year than he could possibly speak
and do seminars, Jack has also created two video-based training programs: the
STAR Program, which is his basic self-esteem and peak performance training

454

ABOUT THE AUTHORS

for corporations and schools, and the GOALS Program, which are the same
principles presented for at-risk populations such as welfare recipients and
prisoners
...
S
...

Jack has given speeches and conducted workshops in all 50 states in the
United States, as well as in Canada, Mexico, Europe, Asia, Africa, and Australia
...

Jack conducts one-day and weekend workshops that focus on Living the
Success Principles, the Power of Focus, Self-Esteem and Peak Performance,
and Maximum Confidence, as well as an annual 7-day Breakthrough to Success: Living the Success Principles training in which he teaches the principles
of success in a powerful, life-changing workshop
...

To find out more about Jack’s workshops and training, books, and audio
and video training programs or to inquire about Jack’s availability as a speaker
or trainer, you can contact his office at
The Jack Canfield Companies
P Box 30880, Santa Barbara, CA 93130

...

Phones: 805-563-2935 and 1-800-237-8336; fax: 805-563-2945
Web site: www
...
com

ABOUT THE AUTHORS

455

Janet Switzer, from her first job as campaign coordinator for a member of
Congress at age 19 to building an international publishing company with
over $10 million in assets by age 29, epitomizes the personal achievement
and professional accomplishment that comes from applying these proven
principles of success
...
Additionally, Janet has counseled more than 50,000
companies and entrepreneurs worldwide in leveraging their intangibles and
information assets for untold millions in potential windfall revenue
...
For details,
visit www
...
com
...

She regularly speaks to thousands of entrepreneurs, independent sales professionals, corporate employees, and industry association members on the principles of success and income generation
...
Her multimedia short
course “How Experts Build Empires: The Step-By-Step System for Turning
Your Expertise into Super-Lucrative Profit Centers” is the industry’s definitive
work on the subject of developing and marketing information products
...

To bring Janet to your next event, call 805-499-9400 or visit www
...
com
...

leadingexperts
...

Don’t miss the next book by your favorite author
...
AuthorTracker
...


PERMISSIONS
We acknowledge the many publishers and individuals who granted us permission to
reprint the cited material:
© Randy Glasbergen, www
...
com
...
© 1991 Tribune Media Services
...

D
...
Cordova
...

T
...

Anthony Robbins
...

Monty Roberts, interviewed by author
...

Pat Williams, interviewed by author
...
Patent
...

© Randy Glasbergen, www
...
com
...

Adapted from “Placebos Prove So Powerful Even Experts Are Surprised: New Studies Explore the Brain’s Triumph Over Reality” by Sandra Blakeslee, New York
Times, October 13, 1998, section F, page 1
...

Timothy Ferriss, interviewed by author
...

Stephen J
...

Peak Performers, by Charles A
...
D
...

Buddy Hickerson
...
Reprinted with permission
...
D
...
and author of Change Your Brain,
Change Your Life
...
H
...
Reprinted with permission
...
Reprinted with permission
...

Stuart Lichtman, interviewed by author
...
Reprinted with permission
...
Reprinted with permission
...
Originally published in Movieline, July 1994
...
Reprinted by arrangement with Mary Evans, Inc
...
William Haefeli from cartoonbank
...
All
rights reserved
...
Reprinted with permission
...

Marilyn Kentz, interviewed by author
...
Reprinted with permission
...
Reprinted with permission
...
cartoonstock
...
Reprinted with permission
...
Reprinted with permission
...
Reprinted with permission
...

Jana Stanfield, interviewed by author
...

Michael T
...

Dr
...

Richard Paul Evans
...

Robert Allen, interviewed by author
...

Wyland
...

Marshall Thurber, interviewed by author
...
Reprinted with permission
...
Reprinted with permission
...
Reprinted with permission
...
Reprinted with permission
...

Excerpted from “Don’t Burn Out,” originally published in the May 2000 issue of Fast
Company, © 2000 by FAST COMPANY
...

Debbie Macomber, New York Times best-selling author
...

Jaroldeen Edwards
...

David J
...

Steve Beers
...

Mike Foster
...

Dan Sullivan
...

Martin Rutte is at www
...
com
...

Sid Simon, professor emeritus, psychological education, University of Massachusetts
...

Dr
...
Reprinted with permission
...
glasbergen
...

Paul R
...
Reprinted with permission
...

Les Brown, interviewed by author
...

© Randy Glasbergen, www
...
com
...
Reprinted with permission
...
glasbergen
...

Kyle Canfield
...

Rafe Esquith
...

© Leo Cullum from cartoonbank
...


PERMISSIONS

459

Raymond Aaron, interviewed by author
...

© 1993 The New Yorker Collection
...
com
...

Lisa Miller
...

Jason Ryan Dorsey, best-selling author, Graduate to Your Perfect Job, interviewed by author
...
speakingsuccess
...
Reprinted
with permission
...

Pat Boone
...

Marcia Martin, interviewed by author
...

Larry Price, executive director, Foundation for Self-Esteem
...

Marilyn Tam, interviewed by author
...
Reprinted with permission
...
Reprinted with permission
...
Reprinted with permission
...
Reprinted with permission
...
Harville Hendrix
...

Dallas Morning News
...
1B
...

Kim Kirberger
...

Scott Schilling, interviewed by author
...

Real Live Adventures © 1993 GarLanco
...
All rights reserved
...

© Randy Glasbergen, www
...
com
...
Mike Milliorn, interviewed by author
...

Shane Lewis, www
...
com
...

Tony and Randy Escobar
...

Excerpted from Religion and Liberty, November/December 2000, vol
...
6, a publication of the Acton Institute for the Study of Religion and Liberty
...


SEARCHABLE TERMS
Aaron, Raymond, 290
abundance, 380
accountability, 215, 312
accountability partner, 313
Achievers Coaching Program, 66, 301
Achievers Focusing System, 66
acting out desired future (acting as if ),
90–97
Adams, Brian, 177
adrenaline, 115, 119
advisors, 289–90, 297, 396
affirmations, 29, 75–80, 378–80, 403
agreements, 359–63
Ain’t It Awful Club, 191–92
A
...
Williams Insurance Company, 35
Aladdin Factor, The (Canfield and Hansen),
20, 140
Alcoa, 144
Alcoholics Anonymous, 10
Alford, Steve, 131
Ali, Muhammad, 105
Allen, James, 229, 231, 415
Allen, Robert, 70, 125–28, 299, 412, 415
alpha brain waves, 205
Alspaugh, Nancy, 96–97
altruism, 413–17, 418–21
always-or-never thinking, 233
Amen, Daniel, 45, 231, 232
Anderson, Walter, 221
anger, 156, 215, 236–38
Anheuser-Busch, 144
Animal Farm (Orwell), 152

anxiety, 266–67
Apollinaire, Guillaume, 121
appreciation, 215, 352–58
Appreciation Game, 234
appreciation score card, 357–58
Arch, Jeff, 115, 264–66
arthroscopic knee surgery, 35
As a Man Thinketh ( J
...

Bach), 67, 395
Automatic Negative Thoughts (ANTS),
231–36
automatic withdrawals, 392
Avedis Group, 383
Avon, 405
awkward stage, 137
Bach, David, 395
Bach, Richard, 37, 91, 229
Back Roads (O’Dell), 148

462

SEARCHABLE TERMS

Balletta, Madeline, 321–22
Barber, Skip, 258
Bassett, Peggy, 50
Beach Activities of Maui, 122
Beatty, Melody, 113
Bee-Alive company, 321–22
Beers, Steve, 183
belief in oneself, 40–45
attitude and, 40–41
choice and, 41
negative thinking as impediment to,
42–43
others’ opinions as impediment to, 45
others’ support and, 38–39
belief in one’s own potential, 35–39
Bell, Alexander Graham, 151
Bench, Doug, 232
Best Results Days, 282–83, 284, 286
Bierman, Jack, 103–4
Bill and Melinda Gates Foundation,
416
Bird, Larry, 365
Black Enterprise magazine, 146
blame, 3–4, 6–14, 40
Blanchard, Ken, 153, 178, 251, 280
blessing in disguise, 46–48
Bogguss, Suzy, 113
Boone, Pat, 322
Booth, Leo, 280–81
Borgnine, Ernest, 430
Boxer, Barbara, 6
Boyer, Tom, 133, 375–76
Bradbury, Ray, 125, 425
Bradley, Bill, 131
Bragg, Paul, 123
brainstorming, 311–12
Brause, Diane, 28
breakthrough goal, 53–54
Breakthrough Results Time System,
282–86
Best Results Days in, 282–83, 284, 286
implementing of, 286
Preparation Days in, 282, 283, 286
Rest & Recreation (R & R) Days in,
282, 283–85, 286, 292
Breitman, Patti, 295
Brin, Sergey, 151
Bristol, Claude, 246
Brockovich, Erin, 6
Brower, Lee, 309, 334, 386, 388

Brown, Les, 259, 260, 300
Bryant, Paul “Bear,” 132
Buddha, xxxi
burning coals, walking on, 42
business plan, 426
Caan, James, 297
Callahan, Roger, 120
Cameron, James, 164
Canfield, Christopher, 129, 398
Canfield, Inga, 354
Canfield, Kyle, 270
Canfield, Taylor, 54
Cannell, Stephen J
...
credit cards, 399
Casstevens, David, 358
catastrophic predicting, 234
cell phones, 293–94
Centerpointe Research Institute, 267
challenge, 127–28
Challenge, The (R
...
, 12, 13
embracing of, 226–28
Cheney, Dick, 44
Chicken Soup for the Gardener’s Soul
(Canfield et al
...
), 414
Chicken Soup for the Soul (Canfield and
Hansen), 31, 54, 55, 88, 103–4,
148–49, 178, 179, 197, 318, 352, 407,
420, 426, 429, 430
Chicken Soup for the Soul Cookbook, The
(Canfield et al
...
), 20, 49, 186, 220, 283, 344, 355,
413–14, 416, 421, 429
Chicken Soup for the Soul television show,
430

SEARCHABLE TERMS

Chicken Soup for the Teenage Soul series
(Canfield et al), 328
child care, 284, 289
choice, 5–10, 14–18, 40
Christmas Box, The (Evans), 124–25, 431
chunking down, 62–66
Churchill, Winston, 257, 365
civic assets, 387
Clark, Wesley, 30
Clason, George, 389
class acts, 364–69
Clear Channel Communications, 172
Cleveland Orchestra, 133
Clinton, Bill, 129
closure, 208
clutter, 210–11
coaches, 68–69, 304–6, 426
finding of, 306
formats used by, 306
purpose of, 304, 305–6
types of, 304–5, 306
Coach Yourself to Success (Miedaner), 212
Cobb, Ty, 43
Coffee, Jerry, 48
cohabitation agreement, 397
college dropouts, 44
Collier, Robert, 178
Collins, Jim, 292, 296
Collins, Sylvia, 142–43
“come as you will be” party, 93–97
comfort zone, 70–80
commitment, 251–54, 360
compassion, 215
complaining, 11–13
alternatives to, 12–13
changing vs
...
C
...
), 294
Cycle of Completion, 208
cyclical change, 227
Daggett, Tim, 85–87
Daily Success Focus Journal, 206–7
Dale, Stan, 46
Daydots system, 405–6
DeAngelis, Barbara, 178
debt reduction, 400–401
DeGeneres, Ellen, 28
delegating responsibility, 277–80, 292
finding “staff ” for, 288–89
personal advisors in, 289–90
through support team, 287–90
total focus process for, 287–88
Demartini, John, 123–24, 256, 381, 392
Demming, W
...
, 224–25
based on fear, 224
reasons for, 222–23
determination, 130–38
Diary of Anne Frank, The (Frank), 151
Di Bona, Vin, 429, 430
dignity, 364–69
Dillanos Coffee Roasters, 181–82, 419–20
DIRECTV, 172
discussion group, 434
Distenfield, Linda and Ira, 406–7

464

SEARCHABLE TERMS

Domingo, Placido, 129
Dooner, John, 258
Dorsey, Jason, 302–3
“Do You Mean” technique, 349
dreams, 26, 31, 35–39, 94, 110, 113, 129,
138, 173–75, 264–66, 270, 382, 435
dream-stealers, 31
Dubin, Burt, 314
Dunn, Declan, 309
Durfee, Cliff, 330, 332
Durning, Charles, 430
Dyer, Wayne, 10, 181, 253
E + R = O (Event + Response =
Outcome), 6–18, 227
early childhood programming, 25–26
Eat That Frog! 21 Great Ways to Stop
Procrastinating and Get More Done in
Less Time (Tracy), 65
eBay, 405
Edison, Thomas, xix, 307, 309, 404
Edlic, Liz, 309
Edwards, Jaroldeen and Carolyn, 180
eidetic visualizers, 87
Einstein, Albert, 72, 317, 390
Eker, T
...
C
...
, 314
General Motors, 172
George, William H
...
Hendricks), 356
Getty, J
...
, 223
Gladstone, William E
...
, 291–95
determination and, 130–38
early childhood programming vs
...
, 106–7
financial, 381–82
first steps toward, 109–10
good ideas vs
...
, 98–108
see also vision
Goals Book, 55, 88–89
goal-setting, 29, 51–61
clarifying aims in, 52
criteria for, 51
of high goals, 53
mastery as aim of, 53, 59–60
multiple goals in, 56–57
overcoming obstacles to, 57–59
specificity in, 51–52
goals list, 56–57, 60–61
GOALS (Gaining Opportunities and Life
Skills) program, 196, 338
god, 20, 48, 50, 52, 60, 79, 106, 112, 308,
310, 317, 318, 321, 413
Goethe, Johann Wolfgang von, xxvii
going the extra mile, 181–86
Goldwyn, Samuel, 340
Gonzalez, Ruben, 38–39, 100–102, 430–31
Good to Great ( J
...
great, 296–98
Google, 151
gossip, 344–46
Graduate to Your Perfect Job (Dorsey), 303
gratitude, 357, 415
Graves, Earl G
...
, 149, 352
Heart Talk, 330–35
Hemingway, Ernest, 136
Hendricks, Gay, 67, 375
Hendricks, Harville, 356
Hendricks, Kathleen, 67
Herman, Jeff, 148–49
Hess, Michael, 407
Hewitt, Les, 66, 301
high achievers, 30–31, 181
high intention, 128
High Performers International, 169
Hill, Napoleon, 4, 35, 36, 47, 307
Hilton, Conrad, 315
Hilton Hotels, 74, 315
hobbies, 134–35
Hogan, Paul, 128
Holland, Isabelle, 216
Holmes, Oliver Wendell, 425
Holosync, 267
Holtz, Lou, 11, 56
hopes, 174
Hour of Power, 89
How to Be Rich (Getty), 347
How to Get What You Really, Really, Really,
Really Want (Dyer), 10, 181
How to Say No Without Feeling Guilty
(Breitman and Hatch), 295
How to Think Like Leonardo da Vinci
(Gelb), 314
Hughes Electronics, 172
human assets, 386, 387
Human Awareness Institute, 46

ideal day, 207
If Life Is a Game, These Are the Rules
(Carter-Scott), 27
impeccability, in speech, 342–46
improvement opportunities, 153
Income Builders International, 74
income enhancement, 403–12
creativity in, 405–12
five ideas for, 404–11
by meeting needs, 404–5
individual retirement account (IRA), 395
inner child, 201–2
inner coach, 229, 231, 236–41
inner critic, 229, 231, 236–41
inner global positioning system (GPS),
29
inner guidance system, 22
Inside Edge, 93, 280–81
insurance policy, 396
integrity, personal, 359–63
intellectual assets, 387
International Youth Foundation, 150
Internet businesses, 409–10
intrapreneur, 404
intuition, 121, 314–22
inverse paranoid, 46
investing money, 391, 392–96
investment model, 395–96
IPEX, 190
Ito, Lance, 179
It’s a Grind Coffee Houses, 181
“I want” list, 28
Jamal, Azim, 89
James, Henry, xxxiii
James, William, 187
Jeffers, Susan, 94, 114, 280
Jenner, Bruce, 55, 132
Jesus, 60
Jobs, Steve, 6
Johnson, Jimmy, 124
Johnson, Spencer, 153
Jonathan Livingston Seagull (R
...
, 30, 226, 257
Kennedy, Robert F
...
, 90
Keynote Concerts, 113
Khosla, Vinod, 170
Kimberly Kirberger Designs, 412
Kim Foundation, 220
kinesiology, 42
kinesthetic appreciation, 354–55
King, Coretta Scott, 364
King, Martin Luther, Jr
...
A
...
, 255–56
therapy in, 261–62

467

Learning Strategies Corporation, 42, 256
Lee, Bruce, 57
Lemmon, Jack, 430
letting go:
forgiveness and, 217–20
of past, 214–20
Levi Strauss & Co
...
, 326
four questions exercise for, 327–29
hearing vs
...
, 308
measurable goal, 53
meditation, 316–18, 319–20
Medtronic, 416
memory, 241
Men Are from Mars, Women Are from Venus
(Gray), 67, 178
mentors, 68–69, 299–303, 357, 426
acting on advice of, 302–3
making contact with, 300–302
purpose of, 300
Michelangelo, 30, 130
micromanagement, 278
Microsoft, 44
Miedaner, Talane, 212
Miller, Lisa, 301
Miller’s Outpost, 340
Millionaire Cocktail Party, 92
“Millionaire Mind” (Eker), 67
millionaire mind-set, 92, 378
millionaires, 393–95
Million Dollar Forum, 74
Million Dollar Habits (Ringer), 248
Milliorn, Mike, 405–6
Millman, Dan, 281
mind mapping, 63–64
mind-reading, 234–35
mind-set, 74
mirror exercise, 199–201
Mississippi River Beautification and
Restoration Project, 144
momentum, 109, 136
Mommies, The, 89
“Money and You” (Thurber and
Cordoba), 67

money consciousness, 383
Morris, David, 181–82
mortgage, home, 401
Moses, Grandma, 195
Mother Load, The (Kentz and Kristensen),
89, 96
motivational audio programs, 263–68
motivation chart for employees, 353
Motorola, 133
Moyer, Jane, 285
Multiple Streams of Income: How to Generate
a Lifetime of Unlimited Wealth (R
...
Allen), 412
Murchison, Junior, 416
Murdock, Mike, 190
Murphy, Joseph, 242
Nantz, Jim, 91–92
Nardelli, Bob, 304
NASA, 88, 136
National Arbor Day Foundation, 414
National Association of Professional
Organizers (NAPO), 212–13
natural talents, 277–81
Naval Sea System Command, 227, 228
negative expectations, 36
negative feedback, 153–54
negative focus, 233–34
negative thoughts, 229–36
nest eggs, 396
network marketing companies, 410–11
net worth, 383–84, 390
neurolinguistic programming (NLP), 262
neuropsychologists, 35
New England Center for Personal and
Organizational Development, 426
Newman, Paul, 364
Nicklaus, Jack, 1, 82
Nike, 340–41
“no exceptions” rule, 251–52
Nordstrom, 186
Nothing Down: How to Buy Real Estate with
Little or No Money Down (R
...
Allen), 67,
70, 299, 415
1001 Ways to Market Your Book (Kremer),
178
opportunities, 48–50
encounters as, 49–50
finding of, 48–49
good vs
...
allowing of, 14
as result of responses to events, 6–18
out-of-the-box thinking, 408–9
overcoming limitations, 70–80
Page, Larry, 151
Panero, Hugh, 171–72
Parade magazine, 221
Pareto Principle, 296
Parsons, Gary, 172
Parton, Dolly, 432
passion, 269–73
developing of, 272
maintaining of, 273
past, personal:
acknowledging successes in, 195–203

469

choices in, 9
in early childhood programming, 25–26
letting go of, 214–20
and money consciousness, 373–76
negative emotions from, 214
self-esteem based on, 196
Path of Least Resistance, The (Fritz), 31
Path of Prosperity, The ( J
...
Scott, 136, 178
Peoplemaking (Satir), 160
Peres, Shimon, 129
Perot, H
...
, 208
Phan Thi Kim Phuc, 220
philanthropy, 413–17, 418–21
phobia, 120
Piazza, Ignatius, 150
Pillsbury Corporation, 419
Poisonwood Bible, The (Kingsolver), 149
Poitier, Sidney, 6, 179
poker chip theory, 196, 198
Polaroid, 133
policies, 292
polygraph (lie-detector) tests, 230
positive expectations, 36, 46–50
in facing obstacles, 46–48
opportunity and, 48–50
and positive belief, 46
positive feedback, 153–54, 353
positive focus, 204–7
positive thoughts, 231, 234, 238–41
positive visualization, 40
Powell, Colin, 214
Power of Focus, The (Canfield), 20
power of releasing, 378–80
Power of Your Subconscious Mind, The
(Murphy), 242
Power to Have It All, The (Proctor), 376

470

SEARCHABLE TERMS

Poynter, Dan, 178
practice, 131–34
precessional effects, 428–31
Pregracke, Chad, 144–45
prejudice, 345
prenuptial agreement, 397
Preparation Days, 282, 283, 286
Previn, André, 133
Price, Larry, 338
Primerica, 35
Proctor, Bob, 114, 376, 423
Profiles in Courage ( J
...
Kennedy), 257
prosperity, 378
psychosynthesis, 262
Publilius Syrus, 359
Pulse Tech Products Corporation, 375
quantum leap, 53
questions, 139–45, 157
vs
...
, 42, 256
Schilling, Scott, 375
Schneider, John, 113
Schwab, Charles, 352, 383
Schwartz, David, 56
Science of Getting Rich (Wattles), 371, 403
Scolastico, Ron, 178–79
SCORE (Service Corps of Retired
Executives), 301–2
scorekeeping, 168–70
Secret of the Ages, The (Collier), 178
Secrets process, 336
Seidler, Gary, 149
self-appreciation, 358
self-assurance, 40
self-confidence, 38, 40–45, 92, 93, 119,
265
self-criticism, 229–41
four steps to overcoming of, 236–38
negative thoughts in, 229–36
positive thoughts in overcoming of, 231,
234, 238, 241
self-destructive habits, 6
self-discipline, 253, 253
self-esteem, 40, 196, 199, 338, 360–61, 419
self-fulfilling prophecy, 41
self-image, 70, 73–74
self-improvement, 164–67
self-talk, 71–72, 75–79, 229–30, 231
self-talk endless loop, 72
sharing the wealth, 413–17
Sharp, Billy, 258
Sheen, Martin, 430
Shinn, Florence Scovell, 79
Shultz, Laura, 43
Siemens, 133
Silver, Yanik, 409
Simon, Sid, 252
Sitzman, Nick, 230
64 principles for success, 427–28
Sleepless in Seattle, 115, 265–66

471

Small Business Development Centers, 301
Smith, Manuel J
...
Clement, 4–5, 6, 46, 47, 48, 55,
79, 105, 192, 255
stop-doing list, 292–93
“Strategic Coach Program, The,” 305, 327,
364
Street Kid’s Guide to Having It All, The
(Assaraf ), 192
Streisand, Barbra, 179
stress, 266–67
structural change, 228
success inventory, 197
success list, 197–98
Success Magazine, 4, 48
success principles, recap of, 427–28, 433
Success Principles Team, 435
success symbols, 198
Success System That Never Fails, The
(Stone), 4
Success Through a Positive Mental Attitude
(Hill and Stone), 4
Sullivan, Dan, 185, 279, 282, 305, 327,
364, 366
Sun Microsystems, 170
superachievers, 30

472

SEARCHABLE TERMS

support team, 287–90
personal advisors as, 289–90
putting trust in, 290
Switzer, Janet, 283, 301, 409
Szymanski, Frank, 358
Tabler, Pat, 175–76
Tagore, Rabindranath, 109
taking action, 99–108, 224–25, 425–28
Tam, Marilyn, 340–41
Tarcher, Carl, 429
Templeton, John Marks, 392, 393, 420–21
Teresa, Mother, 352
therapy, 261–62
Thigpen, Peter, 198
Think and Grow Rich (Hill), 36, 47, 307
Thin Thighs in Thirty Days (Stehling),
159–60
Thoele, Sue Patton, 291
Thurber, Marshall, 67, 137, 256, 309, 334,
362
time:
prioritizing of, 296–98
structuring of, 282–86
vacation, 285
see also Breakthrough Results Time
System
Time Present, Time Past (Bradley), 131
time tithing (volunteering), 414
tithing, 393, 413–17
to-do lists, 65–66
total focus process, 287–88
Total Truth Letter, 214, 216
Total Truth Process, 214–16, 218–19
Touched by an Angel, 179
toxic people, 192, 193
Tracy, Brian, xix, 20, 65, 199
Trick to Money Is Having Some! The (Wilde),
389
Troup, John, 132
True, Herbert, 142
Trump, Donald, 28, 393, 429
truth, 336–41, 344, 345
Turner, Ted, 416
Tutu, Desmond, 129
Twain, Mark, 62, 118, 336
twelve-step programs, 10
Ueberroth, Peter, 123
Unlimited Power (Robbins), 67

vacation time, 285, 286
Vegso, Peter, 149
vibrational states, 357
victory log, 198
Vidmar, Peter, 85–87
Vietnam War, 175, 220
vision, 29–34, 93–94
and high achievers, 30–31
inner global positioning system and, 29
sharing of, 33–34
staying focused on, 31
see also goals
vision boards, 87–89
vision exercise, 32–33
visual appreciation, 354, 355
visualization, 29, 77–78, 79, 81–89, 207
in acquiring wealth, 380, 403
aids to, 87–88
and brain function, 81
emotion in, 85
of ideal day, 207
in performance enhancement, 82–83
process of, 83–85
senses in, 84
volunteerism, 414, 418–21
wallet card, 55–56
Walsh, Mike, 169
wants, 215
Warm Fuzzy Boxes, 355
Washington, Denzel, 6, 96, 364
Watson, James, 319
Wattles, Wallace D
...
Clement and Jesse V
...
, 35
Williams, Pat, 22
Williams, Rick and Tyler, 169
Williams, Venus, 45
Wilson, Kemmons, 263
Wilson, Willie, 36
Winfrey, Oprah, 28, 393
Winters, Jonathan, 99
Wooden, John, 255, 365
Woods, Tiger, 28, 279
words, impeccability of, 342–46
words, power of, 342–46
workaholics, 223
World Trade Center, 85, 172
worry, 28
Wyland, 134, 191

XM Satellite Radio, 171–72
yellow alerts, 15–16, 161, 221
external, 15–16
ignoring of, 15–16
internal, 15–16
yellow notebook, 27–28
Yellow Ribbon International, 414
Young Entrepreneurs Organization,
313
Young Presidents’ Organization,
313
You Were Born Rich (Proctor), 423
YWCA, 414
Ziglar, Zig, 421
Zimbalist, Stephanie, 430
Zmeskal, Kim, 132

473

ACKNOWLEDGMENTS
This book, like everything else I have created in my life, is the result of a huge
team effort
...
Thank you for your incredible support, deep insights,
and long days (and nights!) spent in the original conception of this book,
coauthoring a world-class book proposal, boiling my endless production of
written words down into a manageable manuscript, keeping me focused, developing the Success Principles Web site, and creating such an amazing marketing plan for reaching millions of people with the message of this book
...
You are more than an agent
...
I admire your integrity, your professionalism, your commitment to excellence, your sincere
desire to make a difference, and your love for life
...
Thanks for your boundless energy, your beautiful spirit, and your dedication to educating and uplifting humanity through
the written word
...
I appreciate your professionalism and tireless efforts
on behalf of the book and its message
...
Thanks for
the inspiring job you do of running a company aligned with the principles
described in this book
...

Katharine O’Moore-Klopf, who copyedited the manuscript
...
Thanks for a wonderful job
...
I love it!
Deborah Feingold, who took the cover photo
...
You are a kick!
Brian Grogan, Veronica Gonzalez, Ana Maria Allessi, Andrea Rosen, Paul
Olsewski, Shelby Meizlik, Nina Olmsted, Josh Marwell, and all of the others
at HarperCollins who have worked so diligently on getting this book (and
the audio version) onto the shelves in the bookstores and into the hands of
the readers
...

Patty Aubery, president of Chicken Soup for the Soul Enterprises, for
“making” me write this book
...
You are an awesome friend
and business partner
...

Russell Kamalski, chief operating officer at Chicken Soup for the Soul
Enterprises
...

You’re a true gentleman
...
Thanks for scheduling all of the interviews and for
overseeing getting all of the necessary permissions for this book
...
Your tireless efforts, your attention to detail, and your commitment to
excellence are awesome
...
Your commitment above and beyond the call
of duty to keeping our seminars filled and our computers working is also
awesome
...

Jesse Ianniello, for all of her endless hours of transcribing the hundreds of
hours of interviews I recorded, and for all of the other endless clerical tasks
that were required to complete this book
...
You are a wonder
...

Teresa Esparza, for managing to coordinate all my speaking engagements
and keeping all of our clients happy during this “ year of the book
...
You, too, are awesome!
Heather McNamara, Nancy Mitchell Autio, Leslie Riskin, Stephanie

ACKNOWLEDGMENTS

Thatcher, Barbara Lomonaco, and Tasha Boucher, who handled all of the details of getting Chicken Soup books completed and out the door during this
time
...

Erick Baldwin, Kristen Craib, Lauren Edelstein, Devon Foster, Anna Giardina, Chris Muirhead, and Danielle Schlapper, our fabulous interns from
the University of California, Santa Barbara, for your typing, editing and research skills
...
Your intelligence and the results you produce are truly impressive
...
Thanks for your generosity of spirit
...

Rick Frischman, David Hahn, and Jared Sharpe at Planned Television
Arts for their world-class support in getting the word out to the folks in radio
and television land
...

The following people who allowed me to interview them, and whose stories and anecdotes appear in this book: Raymond Aaron, Robert Allen, Jeff
Arch, John Assaraf, Madeline Balletta, Marty Becker, Arthur Benjamin, Tom
Boyer, Lee Brower, Stephen J
...
C
...

The following people who allowed me to interview them, and though
because of space constrictions and last-minute editing, their stories don’t appear in this book, their ideas, insights, and spirit are woven throughout: Jennifer Allen, John Anderson, Janet Atwood, Russell Bishop, Stan Dale, Bob
Danzig, Roger Dawson, John Dealy, Kent and Kyle Healy, Orrin C
...

The hundreds of people who offered to be interviewed for the book—
you know who you are—but whom I simply couldn’t get to because of time,
which I regret, because conducting the interviews was the most exciting part

ACKNOWLEDGMENTS

of creating this book
...
I hope someday to be
able to take all of you up on your offers for a future book
...
Thank you for taking
time out of your busy schedules—and on such short notice—to provide your
valuable comments
...
Clement Stone, Og Mandino, Norman Vincent
Peale, Marshall Thurber, Mark Victor Hansen, Phil Laut, Leonard Orr, Stewart Emery, Martha Crampton, Russell Bishop, Jim Newman, Lou Tice, John
Gray, Tim Piering, Tracy Goss, Martin Rutte, Wayne Dyer, Bob Proctor, Lee
Pulos, Brian Tracy, Jim Rohn, Anthony Robbins, Michael Gerber, Dan Sullivan, Les Hewitt, Robert Allen, Hale Dwoskin, and John Assaraf
...

Dr
...
Bruno Wildhaber, my two chiropractors, and
Wayne Darling, my massage therapist, for all the great body work that kept
my body and soul together during these past stress-filled months
...
I appreciate being part of such a
loving and visionary band of brothers and sisters
...

Peter Vegso and Gary Seidler at Health Communications Inc
...
Thanks, guys! And
everyone else at HCI who has worked to make Chicken Soup for the Soul® a
worldwide publishing phenomenon
...
Thanks
for understanding the long hours, the sacrificed weekends, and the two canceled vacations that were required to finish this project on time
...
Inga, my wife, whom I adore for how much she
understands me and what I am about, and for her unceasing love, support, humor, and encouragement
...
I hope our 2 weeks in Europe this summer make up for the time lost during the past 6 months
...
Thanks for being so supportive
...

Now we’ll have time for that promised trip to Las Vegas!
My sister Kim, for all of her moral support and encouragement when I
couldn’t see the light at the end of the tunnel
...
Taylor and Mary, for taking care of
Mom all these many months and years
...
Fred Angelis, my stepfather, for taking me under
his wing when I was 6 and providing me with the values and work habits that
have allowed me to create the level of success that I have
...
To
her parents, Les and Beverly, who showed Janet early on the meaning of success and who fostered an atmosphere of achievement in their home
...
And most especially, thanks
to Janet’s niece Brianne, who not only reflects how children learn to be successful but is also a gentle reminder that the most important thing is to enjoy it
...
Your heroic efforts in overcoming your limiting beliefs
and fears, your courage in confronting the obstacles in your paths, your perseverance in the face of adversity, and the amazing lives you have all created
are the inspiration that led me to write this book and share these principles
with others
...
Know that you are all represented in
these pages
...

—Harvey Mackay, author of the New York Times number one best seller
Swim with the Sharks without Being Eaten Alive
When Jack Canfield writes, I listen
...

—Pat Williams, senior vice president of the NBA’s Orlando Magic
Jack Canfield is a Master of his medium, giving people who are hungry for more life
the wisdom, insights, understanding, and inspiration they need to achieve it
...
Gerber, author of The E-Myth books
In one book, The Success Principles gives you the basic strategies for success plus the
advanced strategies that will help you become a success master
...

—John Gray, Ph
...
, author of Men Are from Mars, Women Are from Venus
Before you can change your life, you must first change your thinking
...
I am convinced The Success Principles will change the way you
think, the way you act, and help you change your life in ways you never dreamed possible! I would not only recommend this book to my students, but also to anyone committed to being successful—beyond their wildest dreams! I urge you to read this
wonderful book
...
Jack’s teaching is highly effective and this new book will be the gift to give
this year
...
Whether you
need to boost sales at the office, expand creativity, or create more balance in your life,
this book will pave the way to achieving your highest success!
—Peter Vidmar, two-time Olympic gold medalist in gymnastics and
member of the U
...
Olympic Hall of Fame
The Success Principles will inspire and empower you to lead a more fulfilling life
...
If you work the principles, the principles work
...

—Andrew Puzder, president and CEO of CKE Restaurants, Inc
...
, Hardee’s, and La Salsa
What a great book! Jack Canfield’s The Success Principles is a reference book for everyone who is interested in actually having the life they have dreamed about
...
You need this book
...
From start-up entrepreneurs to the
world’s most powerful CEOs, this book can and will teach anyone how to be more
successful and much happier doing what they love to do
...
Get ready for the ride
of your life
...

—Jim Tunney, Ed
...
, former NFL referee, educator, and
author of It’s the Will, Not the Skill
I have witnessed firsthand Jack Canfield’s tenacity in using the principles within this
book
...
The Success Principles is not only an
amazing book that will give you the guide to outstanding achievement, but it in itself
is proof that the principles work
...
, and
publisher of Chicken Soup for the Soul®
Most of us know what we want out of life, but only a handful of us have learned how
to get it
...

—Wally Amos, author of The Cookie Never Crumbles
My good friend Jack Canfield is one of the most insightful speakers and teachers in
the world today
...

—Brian Tracy, one of America’s leading authorities on the development of
human potential and personal effectiveness and author of Success Is a Journey,
Million Dollar Habits, and The Traits of Champions

By bringing your actions in line with Jack’s core principles and values you can achieve
any success you seek, including inner peace
...
All you have to do is follow it
...
Smith, vice chairman and founder of FranklinCovey
In today’s super-competitive marketplace, high achievers are those people who follow
a systematic approach to their success
...
If your goal is greater accomplishment, more money, more
free time, and less stress, read and apply the proven principles in this book
...
some simple, some profound, and all “essential” in today’s complex world
...
D
...
This book outlines the tools you need
to get everything you want out of life and more! Canfield and Switzer’s own success is
evidence that these principles work and can be easily applied to any goal
...

Some never find it while others realize it early in life
...

Maybe you’re already there, or are trying to get there, or are lost somewhere between
the desire for and the realization of personal success
...
This is a work
that should become a textbook and required reading before earning “adulthood
...
No matter
what your definition of “success” is, this book is going to get you there!
—Jeff Liesener, president of High Achievers Network
If you’ve ever wanted Jack Canfield to personally mentor you in achieving your highest vision, this book is the next best thing to having him as your personal guide
...

Along with his proven strategies, Jack’s support, compassion, and integrity shine
through
...
They are essential to achieving your goals
...
This book is a true winner!
—Kathy Coover, cofounder and senior VP of sales and
marketing of Isagenix International
In a world filled with dubious paths to success, The Success Principles identifies the
proven steps today’s biggest names and brightest stars use to achieve their ideal future
...

—Bill Harris, director, Centerpointe Research
If you have a big vision and big plans, read The Success Principles and take action on
what you learn
...

—H
...
D
...
Educational, humorous, and very down-to-earth,
this book uses Jack Canfield’s ability to motivate and inspire without an overly
“hyped” attitude
...

—Christen Brown, president of On Camera Entertainment
and author of Star Quality
No matter what your idea of success is, Jack Canfield can help you get there
...
Transform your
dreams of success into reality
...

—Gary T
...

The Success Principles proves once and for all that personal achievement is not an accident of birth or privilege
...
But most importantly, the power to achieve is a skill that
can be taught—and no one teaches it more superbly than Jack Canfield
...
Reynolds, chairman of the board
of the Catherine B
...
If
making more money, playing a bigger game, and achieving your dream lifestyle are
what you want, The Success Principles delivers it masterfully
...
D
...
Kathlyn Hendricks) of Conscious Loving
No matter where you are with your life, The Success Principles gives you proven strategies and time-tested systems to create a brighter future
...
Then plan to get a copy for a friend
...
Scheele, author of Natural Brilliance, Genius Code, Abundance for Life, and
The PhotoReading Whole Mind System
This book is a brilliantly written, masterful distillation of the leading principles and
processes available today for creating real success in your life
...
It’s enjoyable and effective
...
Thank you so much, Jack, for
putting together an easy-to-understand book on success that readers of all ages and
backgrounds will understand and benefit from
...
Jack has the ability to blend intelligence and compassion, making
the book very approachable
...
This dynamic book will be spoken
of for years to come!
—George R
...
But don’t just buy this impressive
new classic and put it on a shelf
...
some simple, some profound, and all “essential” in today’s complex world
...

—Zev Saftlas, author of Motivation That Works and
founder of empoweringmessages
...
The book should be a must-read for everyone who is looking to
attain new heights in his or her life
...
This is one of the best books on success I have ever read! If you have a
dream that you have not yet attained, let Jack Canfield lead the way
...

—Bill Cirone, superintendent of Santa Barbara County
Office of Education
If expanding your opportunities, creating new alliances, helping more people, and
getting more out of every minute of your life are your goals, The Success Principles can
bring you these results
...

The Success Principles helps you master the skill sets that will attract great people, great
opportunities, and great fortune into your life
...

—Cynthia Kersey, author of Unstoppable and Unstoppable Women
If ever there was a book that uncovered the secret strategies of today’s highest achievers, The Success Principles is it
...
It’s the best success tool
to come along in years
...
D
...
The Success Principles really does take
your life to the next level and helps you achieve anything you’ve ever dreamed of
...
Read this
book today!
—Tom Hill, founder of the Eagle Institute and
author of Living at the Summit: A Life Plan
If you’re looking for a winning plan for success, look no further than Jack Canfield’s
Success Principles
...
He understands what it takes to lead a successful life,
and in The Success Principles he puts all the key elements together in one place for the
rest of the world to see
...
Harv Eker, author of Secrets of the Millionaire Mind
I have been a student of Jack Canfield for over a decade and have used the principles
he teaches in this book to accelerate my own success and the success of the people I
train and manage at the Henry Ford Museum
...
It will change your life
...
You will find inspiration and motivation
on every page
...
It’s
the manual I wish I’d had when I began my quest for the best
...
The
book takes you step-by-step through the stages of success and achievement and will
propel you to your next level (and most likely far beyond that too)! Jack’s down-toearth style and straightforward language allow the everyday person to enjoy this incredibly thorough, comprehensive, and intelligent book
...
By payment of the required fees, you have been
granted the non-exclusive, non-transferable right to access and
read the text of this e-book on-screen
...


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