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APress Expert SQL Server 2008 Development
APress Expert SQL Server 2008 Development
£3.13 Preview RemoveOne Fine Stay Case study analysis - Marketing Strategy
An in-depth analysation of the One fine stay case study, similar to Airbnb. The following strategies and methods are including: External environment: SWOT, PEST, Porter's 5 Forces, Competitor analysis, Customer analysis. Other: Characteristics of customer segments and services Strategic Thrust Market Orientation Vrino Resources and capabilities STP - market segmentation, targeting and positioning Customer retention 5 point customer decision making process
£2.00 Preview Remove