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Ben & Jerry's Organization culture

The study aims to identify the successful Ben and Jerry’s organizational culture, mainly focus on the importance of founder role where the organization’s way of creating the culture, the founders’ values, preference, and industry demands are play the major role. In addition to, in order that culture to sustain in business terms and be more innovative, by modifying the existing culture through cultural change or using culture management to retain one that is felt it be appropriate, also took part in a major role. Therefore, in order to clarify how did Cohen and Greenfield built their successful Ben and Jerry’s organizational culture, and in addition to the culture sustains and maintains within the organization, the study has majorly conducted with Schein’s concept.