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Title: Conglomeration, Challenge and The American New Wave Cinema
Description: Conglomeration, Challenge and The American New Wave Cinema: Introduction to American new wave cinema (post 1965) and all the necessary terms.

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3006

Monday, 25 January 2016

Conglomeration, Challenge and The American New
Wave Cinema
Screening: The Graduate (1967), Bonnie and Clyde (1967)

Think about the film through three different lenses:

- As aesthetic objects; employee textual analyses,
- As objects of reception; aimed at contemporary and/or historical audiences
- Socio/cultural context; as economic and historical signifiers as consumer objects
- Critics often pick one or other approach and don’t make much of an attempt to see the
film as implicated in, or rewarding analysis through all three together

Some key questions

- Is there a ‘post-classical’ cinema or is there a better term to describe post-studio
Hollywood cinema?

- Is there such a thing as US national cinema?

Conglomeration and Challenge

- Might describe the tenison of the period the first part of this course covers - the 1960s
through the first part of the 1970s

- The tension is marked by changes to the ownership of the studios and how this
influenced their attitude to movie-making on the one hand and different form of
creative challenges on the other

- The studio system which was estbalished by the 1920s/30s was characterised by
vertical integration; studios owner ALL elements of the film - the making process,
production, exhibtion, publicity, the personnel involved, the equipment and the
cinemas

- Films were made, distributed and exhibited all by the studio
- The monopoly of all aspects of the cometic process was outlawed

1

3006

Monday, 25 January 2016

Continuities and discontinuities

- Break with studio system?
- Genre?
- New rating system; generation gap/counter culture?
- Filmmaking traditions

Break with Studio System, industrial context - Discontinuities

- Background; After advent of TV, sale of back catalogue to `television networks,
attendance stabilised byt production rate is cut in half

- Break down of the Production Code and the introduction of rating system (1968),
previously there were either shown or not shown

- Low Budget
- Youth orientated cinema; advertising, Newman and Benton from this culture

Bigger but fewer

- The Sound of Music was big successes and a lot of money was spent on reproducing
them

- The films were causing losses
- They moved out to the suburbs to save money

An American New Wave?

- The question mark points to its paradoxical place in American film history
- A new wave, similar to French new wave
...


- These directors are making more challenging works playing to new youth audience
...
Cheap to make, their
success was therefore not offset by massive production costs

2

3006

Monday, 25 January 2016

- Fox was saved by a series of smaller offbeat films which attracted a new, younger
audience who wanted something artistically more challenging; Butch Cassidy and the
Sundance Kid (1969)

- New audiences; both films’ quirky mixture of black comedy, rebelliousness and satire
appeal to baby boomers involved in the newly politicised protests movement

- A new cinema formed with focus on anti-established products marketed to audience
who wanted non-mainstream cinematic experiences

- Different kinds of hero; concept of heroism redefined
- Complex or unresolved narratives
- Eschewing old-style studio-groomed stars
- Avant-Garde and new way techniques included in new Hollywood films

Industry shifts; conglomeration 1965-85

- Studios in their old form were first threatened by losses, which were briefly mitigated
by the success of these new films

- Murray Smith on Schatz ‘The thematic, narrative and stylistic innovations of the lat
1960s and 1970s were but one phases of a gradual and ongoing reorientation and
restylisation of the film industry, finally achieved after 1975 (Contemporary Hollywood
Cinema p
Title: Conglomeration, Challenge and The American New Wave Cinema
Description: Conglomeration, Challenge and The American New Wave Cinema: Introduction to American new wave cinema (post 1965) and all the necessary terms.