Notesale: Turn your study into money

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Communication
• The process of people sending and
receiving information (Hunt, 1987)
...
It is the process of
imparting ideas and making oneself
understood by others (Theo Haimann)

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Purpose of Communication
1) Inform
 “Farming provides most of the food
we eat
...
Cereals include
maize, rice, and wheat
...
”
 “Flies are our deadly enemies
because they feed on dirt and
rubbish
...
”
2) Persuade
 “Now your dream home is just a
step away from being a reality
...
”
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To Sum up………

“Communication system plays the
same role in an organization as the
nervous system in the human body”

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COMMUNICATION PROCESS
Sender or Communicator
Message
Encoding
Communication Channel
Receiver
Decoding
Feedback
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Constructive Feedback







Focus on particular behaviors
Keep feedback impersonal
Use “I” statements
Make feedback well timed
Ensure understanding
Direct negative feedback toward
behavior that is controllable by the
recipient
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IMPORTANCE/NEED of/for
COMMUNICATION
 Facilitates Planning
 Helps in Decision-making
 Brings Co-ordination
 Facilitates Better Administration
 Creation of Mutual Trust
 Motivation of Employees
 Building Higher Employees Morale
 Binding Force
 Facilitates Effective Control
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SEVEN C’s of COMMUNICATION
1) COMPLETENESS
 Provide all necessary informationAnswer all the five W’s :who, what,
when, where, and why
 Answer all questions asked
 Give something extra, when
desirable
Eg
...
As I will
be visiting your club within the
month will you please tell me where
the next meeting will be held?
The reply should include:
Welcome note plus other details as
directions for reaching the building ,
parking facilities, day, date and time
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Cont…
of meeting, and perhaps also the
program for the next meeting
...
Use single word substitutes instead
of phrases whenever possible
without changing meanings
...
Omit trite, unnecessary information
Wordy: Allow me to say how helpful
your response was
...

3
...

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Cont…
Wordy: She bought desks that are of
the executive type
...

4
...

Concise: The balance due is on page 2
of this report
...

Wordy: At this time I am writing to you to
enclose an interview card, which has been
post-paid, for the purpose of arranging a
convenient time when we might get
together for a personal interview
...


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Cont…
 Avoid unnecessary repetition of
phrases and sentences
3) CONSIDERATION
 Focus on “you” instead of “I” or “we”
We-attitude: I am delighted to
announce that we will be extending
our hours to make shopping more
convenient
...
Students held the meeting in the office
...

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Contd…
5) CLARITY
 Choose precise and familiar words
Familiar
Pretentious
after
subsequent
home
domicile
pay
remuneration
Unfamiliar: After our perusal of pertinent data, the
conclusion is that a lucrative market exists for
the subject property
...

Offensive: Hey man, what’s this I hear about the
good news? You sure pulled off a fast one this
past weekend-and then didn't tell anyone of us
about it
...

Courteous: Warm Congratulations on your wedding
...
Just a few
of us suspected that you were taking off to get
married
...


Cont…
7) CORRECTNESS
 Use the right level of language
 Check accuracy of figures, facts and
words

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