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Title: Reverse Marketing For Business Growth
Description: This is brief note that will make you understood about what Reverse Marketing is? And how companies are using it to create their brand image?
Description: This is brief note that will make you understood about what Reverse Marketing is? And how companies are using it to create their brand image?
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REVERSE MARKETING FOR BUSINESS GROWTH
INTRODUCTION
• What Old Marketing Says“You need to identify your customer, find what he wants and sell the
product to him
...
You are always seeking the customer, Day in and Day
out
...
The company does not tell the
customer that their product is better than the competition
...
It
focuses on building trust and letting the customer come to the brand
...
Options Available with Marketer
A marketer has two options to go withA) Get into discount war and pray that your money lasts, till this
madness continues,
B) Find a way, so customer look for your products
...
Owning your product should
boost their ego
...
• Steve jobs had said that “he wanted
to make the key’s of his computer so
appealing, that people would want to
click them”
• I Phone-6 sold 69 millions unit
during the Christmas Quarter,
beating all estimates and records
...
How it Works?
• To provide valuable information to your target customers, which
they are looking for
...
• To set up hospitals, build toilets, and create social awareness about
the relevant subject
...
Examples of Reverse Marketing
• “Jaago re” by Tata Tea was launched in 2007, and it has helped
brand due to its innovation, reach and impact
...
Due to this outreach, the brand could fight
the competitors like HUL and garner a healthy market share
...
The image of the
bank has transformed from a common commercial bank to a socially
caring bank
...
Not even once did
they advertise that they are a great bank to do business with
...
He was caught in candid moments and different
avatars giving lessons on Parenting, Cricket and coaching his master
shots
...
• HSBC has become the first carbon neutral bank
...
Green marketing is the new
buzzword for today’s companies, as it creates a perception that the
company is socially responsible
...
Customers are
marketing to other customers and to organizations
...
• Reviews are a great example of reverse marketing
...
They are by real people writing about things
they really care about
...
Of course, it is
clear that consumers do not want to be threatened or told what to
do and so this is an especially useful marketing tool today
...
• Teach /empower your customers because teaching demonstrates your
knowledge and credentials – it shows you have the relevant information
needed by your clients
...
• Use direct response systems to ensure follow up – the use of various formats
of direct response systems will ensure follow up, and customer queries are not
overlooked, thus enhancing customer experience and encouraging retention
...
And who doesn’t like
freebies?
• Use the Internet – create a site, use social media and create
insightful content that helps customers be more enlightened about
your products
...
Thank You
Title: Reverse Marketing For Business Growth
Description: This is brief note that will make you understood about what Reverse Marketing is? And how companies are using it to create their brand image?
Description: This is brief note that will make you understood about what Reverse Marketing is? And how companies are using it to create their brand image?