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New technologies and their application in Hospitality and Tourism
Online development of the lodging industry and home sharing websites
...
com

by

NAME

Submitted for:
COURSE
SUBJECT

DATE

University

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List of abbreviations:
ICT- Information and Communications Technology
R&D- Research and Development

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Table of content:
1
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4
2
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5
3
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6-7
4
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8-9
5
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10
6
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11-12

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1
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A chain of
American and European companies, which started their services recently, achieve the market
capital of one billion USD, leaving behind many companies from different sectors behind
...
There are several websites which are
supporting the startup projects, allowing the young adults to get an access to direct funds or
fund raising campaigns without having much business experience to accomplish their creative
and unique ideas
...
Angel
Investors are falling in the shadows of websites like this
...
Among them, the American company Airbnb
...
Many leading IT companies are having millions of customers, but as well most
of those enterprises are lacking of a stable business model, unlike the Airbnb
...
The platform not just attracts the money of the risk
investors, but earns splendid from its services
...
Reasons and Importance of the current issue
A major reason for choosing the following topic is that the future of this world is based on
technological development
...
With its development people would get to know more, have easier lives, but
sometimes technologies could be double-edge sword, which would be discussed in the next
chapter
...

Airbnb
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People are
often responsive and are sharing their experience
...
People can
suggest improvements to the company or the host, making the whole process easier for
adaptation and working
...
Airbnb
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Airbnb’s blog is a library of
interesting stories of users’ everyday life, their workplace, holiday, trip or any other intriguing
and stunning share of their activities
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With over
1,500,000 listings and over 40,000,000 guests, Airbnb
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Initially formed in 2008 as a sole room rental with an air bed in it, from where the Airbnb (Air
Bed and Breakfast) comes and developed seamless through the years until March 2015, when
the company got viral
...
com work many corporations and
enterprises, signing contracts for more special establishments and for longer stay time (Duffy,
2005)
...
In 2015, many already
renown, hospitality and tourism brands started seeing Airbnb
...
The
company has series of problems with the regulatory institutions around the world, which are
discussing if it is legal private people to lend their houses and if it would be safe for the
tourists (Edelman, 2014)
...
com
...
Airbnb
...
com, on several conventions
...
As mentioned by Leslie Hamilton, 2012, “technology is
a double-edged sword” – it provides many opportunities for simpler understanding and
handling of the environment, but as well it offers many challenges at the same time –
“unstoppable rise of the share economy” (Geron, 2013)
...
com shares in common with many other companies around the world
...
com, Uber and others are
able to reach and involve people to work for themselves and for the company as well, while
attracting other people, which are becoming their customers (Wang, 2006)
...
“A wide range of tools and services
were developed to facilitate interaction between different entrepreneurs globally” – Carlos
Costa cites Buhalis & Law, 2008, in his book Trends in European Tourism Planning and
Organisation
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com is one of the most creative accommodating platforms on the global market
...
The
customers are satisfied most of the times, but the problem is for the lenders when they see a
total mess and chaos all over the place done from the tourist guests
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Airbnb
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The company has grown fast earlier this year and entered in a
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situation of shortage of staff members in their 21 departments
...
com
...

Airbnb
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Technologies developed so much nowadays that industries are tied in a web of partnership, as
well a competition – in this case “Tourism and Technology go hand to hand” (Buhalis, 2003)
...
“ICTs have been transforming the tourism industry recently”, which gives the
accessibility to the risk takers of establishing new business, it would not be hard to settle an ecompany and run it, since the required resources are smaller, yet, here comes the problem of
the vast competition and the legal issues regarding each country the company is operating
(Buhalis & Law, 2008)
...
The opposite goes for the micro-entrepreneurs, which are offering smaller portions,
which are used with bigger interest from the customers’ side
...
com uses a hybrid model
of development, where at one place the workers are taking more time to develop marketing
campaigns and attract new possible markets, which is a risk, taking under consideration the
endless number of micro-companies which are trying to pierce the market
...
com, do not have connections and running a similar
business model on national or regional level, which is an opportunity for them, but a problem
for the renown companies as Airbnb (Forman, 2009)
...
com, as well
has a great community web, which offers the company a flexibility and choice of actions
(Fesenmaier, 2003)
...
With its creativity and
opportunities, which Airbnb
...
Next chapter would reveal the reader, the importance of the internal policies of a
company and the 5 levels of strong digital foundations written by Damian Ryan
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Practical implications of the current issue
A company with a strong position on the market is able to make customers to buy relative
products from the same brand
...
com creates new trends and expands its activities not
only in other countries and the lodging industry, but as well to offer transport, dining meetings
and other activities, which are making the everyday life of the customer easier for the right
sum of money, which often is cheaper than from other companies
...
In that way firms
would not miss opportunities for business development on a global market and would have a
stable business, advertised in the social media space
...
Some companies
are going blindly for online marketing and promotion without realising that those
methods are inappropriate for them
...
com has a large team of
professionals to stand behind the brand and run the required online marketing
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Know the competition: A company should be aware of its competitors and
possible solutions to overcome the challenges
...
com on the online home sharing market is HomeExchange
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HomeExchange is working in cooperation with TripAdvisor
...
com
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Airbnb
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Many people would not like to
give their homes on a rent or exchange, which narrows the path of
HomeExchange
...

Know your customers: Online specialised companies are often having more
impact on R&D, surveying the clientele and getting broader vision and
accessibility
...
com is the online platform with the broadest variety of customers in this
business
...

Technologies are part of everyday life of many people
...
95% of the surveyed at age between 18 and 49 are using
Internet, while 83% at age between 50 and 64
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Knowing the customers’ possibilities is important for the companies, as well
receiving feedback from them
...
Airbnb’s goal is to
develop and improve the platform to offer a variety of services, not only lodging
...
The idea of
offering restaurants and transport options, if not alone then in co-operation like



HomeExchange and TripAdvisor, would expand the variety of options to choose
from and would attract more customers
...

Know how you are doing: Companies should be aware always of the business
environment of the industry they are, should be aware if they have a weak spot
and what are their strengths to strife towards greater development
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” The innovative technologies would not
be able without the team standing behind the name Airbnb
...


Initially there were several practices and regulations, which were developed from Airbnb,
underlining exactly the protection of personal property of the lenders
...
Due to those reasons the company places an assurance over the
properties of 1,000,000 USD, which would cover the damage or theft in a standard home
...
g
...
If something is stolen or damaged, sometimes
it has sentimental value and even the money con not bring it back
...
If the requirements are not as stated the guest could ask for a refund according to
the Guest Refund Policy of Airbnb
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Travel issues may occur, such as delayed
transportation and the policy is placing an assurance on customers’ and hosts’ bookings
...
com became a center of the press attention such as famous brand
names like New York Times, Yahoo, ABC News, Forbes, Fast Company, San Francisco
Business Times and others which are discussing topics of interest for the regular tourist
profile
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Conclusion
Airbnb
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The company, which has
been expanded with the help of the local community, successfully finds a niche on the lodging
industry market with the offering of its unique touristic services
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With the development of the information technologies, it
became possible to expand the level of service on the Internet
...
This inspires many
young entrepreneurs to invest on their own risk and to keep new level of prices, often cheaper
than the local companies, because of their smaller expenses
...
com recently announced that it would have great changes in their product range and
would expand on other sectors of the Tourism Industry, aside the Lodging Sector
...
In the
future, it is expected Airbnb
...
With its rapid level of expanding it may take many of the customers of the
lower star hotels, which are providing nearly the same quality of service
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6
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Buhalis, D
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Upper Saddle River, NJ: Prentice-Hall
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Buhalis, D
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(2008) Progress in information technology and tourism
management: 20 years on and 10 years after the Internet – the state of eTourism
research
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3
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Trends in European Tourism
Planning and Organisation, Technology-enabled Tourism Destination Management
and Marketing (Dimitrios Buhalis and Joanna Matloka), p
...

4
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(2006)
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Information Technology & Tourism, 8(2),197–214
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Chung, J
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(2008) Information needs in online social networks
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6
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p
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7
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L
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Journal of
Consumer Marketing 22 (3), 161-163
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Edelman, B
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, Luca, M
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Digital Discrimination: The Case of Airbnb
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Working Paper
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9
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, Gretzel, U
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H
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(2003) The future of
destination marketing: e-Commerce in travel and tourism
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10
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(2009)
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Management Science 55(1) 47–57
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Geron, T
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Airbnb and the unstoppable rise of the share economy
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forbes
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Hamilton, L
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, (2012)
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Second
Edition, The Technological Framework, p
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192-197
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Wang, Y
...
R
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Journal of Travel Research 44 (3), 239-249
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Yoo, H and Gretzel, U
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15
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, Pan, B
...
W
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(2009) An exploratory study of travelers’
use of online reviews and recommendations: A qualitative approach
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