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UNIVERSITY

COURSE WORK
Discipline:
Topic: Hotel improvement plan (HIP)
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Introduction: Name and location of the hotel, main objectives of the
paper, summary of the results…………………………
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Brief description of the hotel incl
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Operation management in the departments, organizational chart, staff and
job descriptions……………………………………………………
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Marketing and sales: main segments, marketing and promotion, branding,
pricing policy and discounts, sales indicators (occupancy rate, revenue
per available room, average daily room), main competitors and
competitive advantages………………
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Improvement of the hotel performance on various stages of the hotel
value chain:
a) Research………………………………………………………
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d) Marketing……………………………………………………
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Sales and financial forecast for min
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Gantt chart of the envisaged activities……………………………………
8
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1
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The following report will show and
explain the current situation in hotel Las Palmeras, located in S’Algar, Menorca, Spain
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Its problems, recommendations for
improvement and a conclusion as well as academic theory and government policy
relevant to the issue
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Hotel products
themselves reflect changing trends, lifestyles, and economics, as well as transportation
and technological advancements and shifting politics
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For centuries, the hotel business could at best be described as a
cottage industry, each hotel being a privately owned, independent enterprise
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Chuck Y
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Brief description of the hotel incl
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Although they are tree separate hotels they share one owner
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When a tourist wants to use a service which is unavailable or missing in his
hotel he may use that service in another hotel of S’Algar, actually he will use the service in
another hotel but the money go in the same owner
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Drucker, P
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, J
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Bradly (2003)

Spa Hotel S’Algar
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Sauna
Jacuzzi
Turkish Bath
Heated swimming pool
Relaxation Zone
Petit-cardio-gym
Massages (on request)
Beauty room (on request)
Spa 10 euro per person
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salgarhotels
...
html

Reservations - 2013
9%
10%

september
23%

58%

August
July
June

Diagram
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Reservations-2013

3
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1
...
1
...
2
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The advantages of these functions are: The specialization of the managers in a specific area;
each department alone distributes the resources between their under structure links; more
efficient are the resources of the organization
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Marketing and sales: Main segments, marketing and
promotion, branding, pricing policy and discounts, sales
indicators(occupancy rate, revenue per available room,
average daily room), main competitors and competitive
advantages
Tourists who are coming to Las Palmeras Hotel are primary citizens of Great Britain
or Germany and they are staying average for 2 weeks
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Customers of Las Palmeras Hotel are going only for holiday, relaxation
or adventures and trips around the island of Menorca
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They are spending less time and are
doing their holidays at the end of the summer season when everything is cheaper
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Las Palmeras accommodates mainly people above 55 years old
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Even though the
hotel does not partner with tour operators and travel agencies, it is almost never empty
during the summer season
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All the
hotels in S’Algar are owned by one person, which is a big opportunity for each of
them, since they advertise each other
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The
quality of the advertising services is perfect and does not need additional expanding
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There is no competition within S’Agar
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Las Palmeras makes 10% discount for early booking every year before the
season
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Average per
single room per night is 92€
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Improvement of the hotel performance on various stages of the hotel
value chain:
5
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The complex has 72
apartments with 1 double bedroom
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They are
equipped with air-conditioning, satellite TV, an equipped kitchen including a
refrigerator, glass-top stove and microwave, fully equipped bathroom featuring a
bathtub with shower and hairdryer, Wi-Fi (fee) and safe (upon request, for a

charge)
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It is possible to add a
baby cot
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K
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D
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Apartment with balcony
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Apartment with balcony and views of the sea
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Apartment with spacious terrace and direct access to the pool area
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salgarhotels
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html

A) Research
The research of Hotel Las Palmeras shows that its main theme is to present its
client base with a fun and relaxing holiday for the whole family and for couples
also
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Kappa, M
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Nitsche, P
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As it currently
stands, the hotel product is profitable and efficient, taking into consideration of
what the client base thinks, of course
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Due to the fact that Las Palmeras, San Luis and S’Algar (restaurant
and bar) are cooperating and all customers from other hotel are allowed to
breakfast; lunch and dine in Las Palmeras that leads to trouble in the organization
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This leads to another problem that the
size of the restaurant is small and most of the time customers must stay and wait
in order to have their food
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http://www
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com/Hotel_Review-g673336-d502312-ReviewsLas_Palmeras_Apartments-S_Algar_Minorca_Balearic_Islands
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Every year, Las Palmeras takes up the challenge of training internship student
from all over Europe which study hospitality in the field of tourism, for which
the resort has signed internship contracts with the EU Commission which
gives students to establish a basic understanding of what and how things are
done in the tourism industry
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http://ec
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eu/stages/index_en
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As for improvement of structures and facilities, Las Palmeras has a large
number of sports and leisure facilities which are well equipped though need some
basic restoration
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Las Palmeras front office operates excellently according to hotel customers
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However,
nothing is ever perfect, since from time to time there are minor problems in
regard to periods during the season when overbooking occurs
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So, in this regard, to
avoid such problems in the future it would serve Las Palmeras well if they
institute at least (a 1 month training course to teach their personnel on how to
best deal in stressful situations) such as overbooking and how to best react so
that the hotel’s loyal customer which come year after year are not disappointed
and ruin the hotels image
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(2008)

2
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However, there could be a safety issue in regard to the
beverage storage and distribution
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) are PR-packed in plastic kegs,
which upon personal observation, tend to precipitate/ form residue at the bottom
of their container, if given enough time and if they are not kept in a well cooled
area
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The same issue
goes for some foods, even though the hotel staff never leaves or distributes any
food or beverage that has expired
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D
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Currently Las Palmeras has a well-established information board as well as
useful help which clients receive at the front office desk
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2
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The
resort site has a very good and constantly updating customer gradin system as well
as a very well managed review section
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3
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They keep contact and with loyal customers and even send greeting card on
special occasions
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4
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Buhalis, D
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foodprocessing
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Sales and financial forecast for min
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Profit and Loss/Financial statement for year 2014 through
2018
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May-31
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Rooms

Cost of sales Salaries and Other
related
Expenses
expenses
59,500€
0€
12,600€
11,000€

Food

35,988€

30,000€

58,800€

1,200€

Beverage
Telecommunications
Water sports
Total operating departments

120,059€
36,000€
48,000€
299,547€

1,280€
25,000€
6,000€
62280€

0€
6,000€
20,000€
97,400€

500€
0€
12,700€
25,400€

Profit from operating
departments

114,467€

Operating Departments

Net Revenue

Undistributed
Operating Expenses
Administrative and
General
Human Resources
Marketing

0€

0€

45,000€

0€
32,400€

0€
6,500€

14,400€
14,490€

Profit After Undistributed Expenses
Insurance
Tax
Net Profit

66,477€
13,295€
5,700€
47,482€

Guilding C
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E
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Gantt chart of the envisaged activities

№ Activity Responsi
ble

2014

2015

2016

2017

2018

Official
opening of
the season
in S’Algar
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, P
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Kirk, A
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A
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,

Start

5

Improving of F&B

Ruthergord

D
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References
1
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Gee, 1994International Hotels, Development and Management
2
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Hayes, D
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& Ninemeier, J
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(2005) Hotel Operations Management
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Kappa, M
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Nitsche, P
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2nd
ed
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Baker, S
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Huyton, P
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London:
Thomson
6
...
, P
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Kirk, A
...
A systems
approach
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O’Fallon, M
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G (2011) Hotel management operations 5th edition, John
Wiley&Sons
8
...
A
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Guilding C
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Sheela M
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(2002) Economics of Hotel Management, New Age International
Publishers
11
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DeCenzo, Fundamentals of management (Essential Concepts&Applications)
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Drucker, P
...

13
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(2000) Marketing the competitive destination of the future
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21(1), pp
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Cooper, C
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Argyris, The concise Blackwell Encyclopedia of management
15
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(2008) Innovation Management and New Product Development
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http://www
...
com/en/vacations-apartments-services-facilities-minorca
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http://www
...
com/Hotel_Review-g673336-d502312-ReviewsLas_Palmeras_Apartments-S_Algar_Minorca_Balearic_Islands
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http://www
...
com/en/vacation-apartments-minorca-las-palmeras
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http://ec
...
eu/stages/index_en
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http://www
...
com/articles/2014/controlling-the-pest-problem/



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