Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Entrepreneurship and Small Businesses Course
Term Project (2015/2016)

Detailed Business Plan Template
(The Final Report Template)

1

Components of a Business Plan
1
...
The Marketing Plan
3
...
The Financial Plan

First: Business Description
(3 Pages Maximum)
You should cover the following:

(1) The Market Need the Company Tries to Meet
Provide reasons that justify the establishment of your company
...


(2) Products and Services
Explain clearly what your product or service is and what it does
...


(4) Main Business Objectives
State the specific milestones to be achieved by the company over the next five years
(sales, exports, employment, product development, etc)
...

This is best done in a matrix diagram as follows:
Strengths (Core Competencies)

Weaknesses

Opportunities

Threats

(6) Management Structure and Areas of Responsibility
Determine:
How your company's management team is organized and describe the primary role
each team member plays
...

Demonstrate how team members' skills complement each other
...


Second: The Marketing Plan
(5 Pages Maximum)
You should cover the following:

(1) Profile of Competitors Analysis of your competitors in the market:
What are the competing products and services?
Profile of key competitors (company size, turnover, profitability etc) and their
market share
Advantages and disadvantages of the competitors’ offerings

3

(2) Marketing Strategy
How you will position your product or service in the market and differentiate it from its
competitors:
Which segments of the market will be targeted first and why?
How will you differentiate your product or service?
What key benefits will be highlighted?
What potential customers have you already targeted?
Who will do the marketing: staff, agency, reps?

(3) Sales (Distribution) Strategy
How you will sell your product or service to the target market?
Directly
Retail
Distributor
Agent
Sales rep
Website
Revenue Sharing Partners
Analyze for each method the costs involved, whether it will reach the intended market
efficiently, the control you would retain over the pricing and positioning and the logistics
...


(4) Pricing
How you will set the price charged for your product or service
...


4

(5) Promotion Strategy
How you will promote your product or service in the marketplace
...
You can depend on guessing, sales of competitors,
surveying your colleagues’ opinions …
...
this represents a very important step and
needs serious efforts because it provides inputs for the next phases
...


5

Type

Job Title

No
...
In case of many products, estimate the cost of each unit per each
product
...


Fourth: The Financial Plan
(4 Pages Maximum)
You should cover the following:

(1) Investment Required
How much money do you need now?
How will you use the initial funds (Buying location, purchasing machines, start-up
cost …
...
e
...

Year 1

Year 2

Year 3

Sales
COGS
Gross profit
Salaries
Rent
Utilities
Repair & maintenance
Telephone
License
Marketing & advertising
Depreciation
Taxable Income
Income taxes 20%
Net Profit
+ depreciation
Cash flow

NB:
This income statement form is subject to change according to the project type
...
(You
can use the rules of investment evaluation included in chapter 8 in Finance course)
...
The cover page of the report/paper should include the following information:
The title of the report, name of the company (in the upper third of the page)
...

The course name followed by the date (month and year), on two separate lines to be
placed in the bottom of the page
...
Table of contents should come next and includes titles in the text and corresponding page
numbers
...
Formal and proper English should be used
...
Be concise and precise in writing sentences
...
Each paragraph should handle an integrated idea
...
Avoid the one-sentence paragraphs
...
Proper use of commas, periods, question marks and the like is required
...
Use one (1
...

2
...
Use upper and lower margins: 2
...
Side margins: 2
...
Typographical mistakes are absolutely not allowed

---