Search for notes by fellow students, in your own course and all over the country.
Browse our notes for titles which look like what you need, you can preview any of the notes via a sample of the contents. After you're happy these are the notes you're after simply pop them into your shopping cart.
Document Preview
Extracts from the notes are below, to see the PDF you'll receive please use the links above
Marketing 101: Introduction
Marketing is an organizational function
and a set of processes for creating,
communicating and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization and its stakeholders
...
Marketing Principles
All company policies and activities
should be directed towards satisfying
customer needs
...
Market Segment
A group of potential customers with a
great deal in common for which a
specialized set of goods or services may
be provided
...
There
exists a customer need for the product
and it finds its way to the consumer
...
The product is pulled
through the channel because the
consumer demands and requests it
Push: Putting pressure on the channel
members to sell/buy more effectively
through volume discounts, samples
o Push is directed at channel members
with the end result being more products
flowing through the channel
Marketing Research
The systematic gathering, recording, and
analyzing of data about problems relating
to the marketing of goods and services
The information gathered during
Marketing Research can help
o Develop sales forecasts
o Design new products, based on
customer opinion
o Create attractive packaging
WAGmob | Page 3
o Guide advertising plans
6 Steps in Marketing Research
Marketing Information Systems
The best way to get RELEVANT
information is to establish a systematic
approach and have a planned Marketing
Information System
...
What’s the markup %?
o Markup % = ($ markup)/selling price
o $ markup= $25 -$20=$5
o Markup % = 5/25 = 20%
Break-Even Analysis
Computes the quantity of goods a
company needs to sell to cover its costs
QBE = F/ (SP - VC)
o QBE = Break even quantity
o F =Fixed costs
o SP = Selling Price/unit
o VC = Variable Cost
Break-even analysis also includes
calculating
o Total cost – Sum of fixed and variable
cost
o Total cost = F + (VC)*Q
o Revenue –Amount of money brought in
from sales
WAGmob | Page 5
Revenue = (SP) * Q
o Q = Number of units sold
Break-Even Analysis: A
Graphical Approach
Compute the quantity of goods that must
be sold to break-even
Compute the total revenue at an assumed
selling price
Compute the fixed cost and variable cost
for several quantities
Plot the total revenue line and the total
cost line
The intersection is the break-even point
Sensitivity analysis can be done to examine
changes in all of the assumptions made
WAGmob | Page 6