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MIRACLE BEAUTY LINE
BATH & BEAUTY PRODUCTS

MARCH 23, 2015
MIRACLE BEAUTY LINE
SIR ARTHUR LEWIS COMMUNITY COLLEGE, MORNE FORTUNE, CASTRIES, SAINT LUCIA
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Objectives
• To use local resources for production
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• To grow into a major organization being of the most trust worthy
company’s in the cosmetic industry
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SITUATIONAL ANALYSIS

Situation Analysis
We went about this by evaluating the 5 Cs which are:
Company
Collaborators
Customers
Competitors
Climate/Context

Company
In our company Miracle Beauty Line, our product line is a range of healthy and
natural bath and beauty products
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In the existing market, there is currently a high demand for the products that we
produce which will be an advantage with regards to marketing our products
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There is minimum technology involved in production and distribution of the
products which will be explained in the latter part of this analysis
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Our goals are short and simple
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Suppliers - Are the various stores which we purchase the raw materials and
ingredients from
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Customers
The market size of our customers is a very high percentage of the population
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Our relationship with our customers is direct
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The customers purchase the
products from these stores and from there the rest is taken care of
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The benefits that the customers hope to achieve through buying our products are
both tangible and intangible
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in terms of texture, smoothness and feel
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Competitors
We have actual competitors which are the already existing and even new
businesses which provide the public with make-up and bath products as well
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Market shares - *&**&*&
Strengths and weaknesses of competitors - *&*&*&

Climate/Context
The climate or macro-environmental factors are:
 Economic environment - business cycle, inflation rates, interest rates
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 Social/Cultural environment - society's trends and fashions

 Technological environment - new knowledge that makes it possible for new
ways of satisfying needs; the impact of technology on the demand for
existing products
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One of our advantages are that with our competitors with constant conservation
we are able to develop improvements on our products and how our business
could improve on being one step ahead of the competition
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One drawback of our competitors is that it would be quite difficult to achieve the
goal of reach to a maximum level of sales within the economy due to the already
existing market
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1
Internal Sources: Information was obtained from primary data
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{Initial Ideas}
After Assessment: Miracle Beauty Line
(Scrubs, Masks, lip gloss, and lip stain)………
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B Body Mist was omitted}
Name of Brand: Miracle Beauty Line
Product Names: Miracle Masks, Long lasting stain, Divine Scrubs, and luscious lip
gloss
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2
Idea Screening- Our products are bath and beauty products

SWOT Analysis
 Strengths
We produce natural products which are healthy to use
Quicker production of the Products
Biodegradable
Packaging is reusable
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 Opportunity
We attract health conscious individuals as well as eco-friendly persons
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Step 3: Product Concept

Miracle Beauty Line of products
Long Lasting Lip stain

Luscious Lip gloss

Miracle Masks

Divine Scrubs

Benefits of Products
Miracle beauty line of products

Lip stain
 Gives the lips color, often without much gloss or shine; thus intended for
persons who want colour without the shine of a gloss
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You can use it alone or pair it with a favorite lipstick
You can skip the lip liner
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It is inexpensive

 It's fun and flirty
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 Gloss enhances the fullness of your lips
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Our Miracle Mask can be purchased and use at home and gives the same
effect as the spas
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Initial Feedback*
The lip gloss worked really well; as it moisturizes the lips and enhances the
fullness of the lips
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They also stated that they would love to use the scrubs on their skin for the
exfoliation factor
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Adjustments
The quantity of certain ingredients in the scrubs were adjusted to allow for a
smoother use that can be used on the face with less irritation
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Miracle Beauty Line plays a crucial role in enhancing ones’ beauty (look)
Lip is an integral part of a look hence;
 Miracle Beauty luscious lip gloss gives lips a glossy luster and adds a subtle
color to the lips
 Miracle Beauty Long lasting stain punches up your natural lip color;
secondly our stain works great under lip gloss or lipstick to add the extra pop
in the color
 Our Miracle face mask gives the feeling of tightened and toned skin after a
single use
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Step 6: Business Analysis
Cost incurred in creating the product: $200
Cost of ingredients: $150
Cost of packaging: $50
Cost of Labour: 5 workers (350 fortnightly)

Projected Sales for Product: 40 units over a period of a month

Profit Projection:
Since our cost of production was $200 and our units of production is 40 per
month our estimated profit is $1000; hence our incurred revenue would be used
to pay our workers, debts and for business use
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For better
results both products can be used
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Packaging
Miracle Beauty line of products are packaged in clear plastic containers to allow
the products to be shown
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Step 9: Commercialization
We will be having a grand launch Friday 24th April 2015, at the Sandals Grande
Hotel, located at the Pigeon Point Gros-Islet, Saint Lucia
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An entrance fee of $50
will be charged for entry
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At
that launch a resource person will have a symposium on the benefits of the
natural products used on our cosmetic line
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Overall
projections assume to allow for MBL to become competitive with major firms
which prefer artificial compound use
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Product Prices
76

75

74
72
70
68

67

66

65

64
62
60
Lip Gloss

Lip Stain

Face Mask
2

3

6

Product Base

26%
37%

37%

Chemical

Natural

Doesn’t Matter

Make-Up Usage
60

50

Axis Title

40

30

Make-Up Usage

20

10

0
Daily

Weekly

Monthly

Yearly



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