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1

Impact of Organizational Climate on
Employee Motivation and Job
Satisfaction

Name:
Student ID:
S1300

A research proposal submitted to Glyndŵr University
in accordance with the requirements of the degree of
Master of Business Administration

(May 2015)

Word Count: 3887

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AUTHOR’S DECLARATION

I declare that the work in this dissertation was carried out in accordance with the
Regulations of Glyndŵr University
...


Any views expressed in the dissertation are those of the author and in no way
represent those of Glyndŵr University
...

I hereby give my consent for my dissertation, if accepted, to be available for
photocopying and for inter-library loan, and for the title and summary to made
available to outside organisations and the wider academic community
I acknowledge that this proposal, either or both in paper-copy or in electronic copy, is
submitted in accordance with the requirements for the degree of MBA

STUDENT NUMBER: S1300

STUDENT NAME:

SIGNED*: (*when submitted in paper copy)
When submitted as an electronic copy, through the University’s VLE (moodle Turnitn),
such submission shall constitute my subscription to this declaration and my consent

DATE: 14/05/2015
...
In recent years, there has been many
researchers on the impacts of organizational climate on job performance, employee
motivation, job-satisfaction and employee retention
...


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TABLE OF CONTENTS
1
...
1
...
2
...
2
...
Overview of Westfield and its Retails Stores ……………………
...
3
...
4
1
...
Research Questions ………………………………………………………… 4
1
...
Justification of the Study …………………………………………………… 5
1
...
Conclusion to this Chapter …………………………………………………
...
LITERATURE REVIEW …………………………………………………………
...
1
...
… 6
2
...
Literature Review of the Research Study …………………………………… 6
2
...
Conclusion to the Chapter …………………………………………………… 9
3
...
1
...
2
...
3
...
……………… 10
3
...
Research Design …………………………………………………
...
5
...
… 11
3
...
Data Collection Strategy …………………………………………………
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7
...
…… 12
3
...
Ethical Considerations ……………………………………………………… 12
3
...
Conclusion to the Chapter ………………………………………
...
DATA ANALYSIS AND DATA FINDINGS ………………………………
...
1
...
……… 13
4
...
1
...
1
...
Reliability of the Instrument ……………………………………… 13
4
...
3
...
… 13
4
...
Data Findings ……………………………………………………………
...
2
...
Correlation Analysis ……………………………………………… 14
4
...
2
...
2
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Solutions to Research Questions ……………
...
3
...
…… 14
5
...
………… 15
5
...
Limitations ………………………………………………………………
...
2
...
……… 15
6
...
… 16
7
...
…… 18
7
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Appendix- A: Sample Questionnaire ………………………
...
2
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… 20

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1
...
1
...
, 2009; Wickramasinghe, 2009; Eskildsen et al
...
,
2011), this research study would examine the relationship between intrinsic & extrinsic
motivation and job satisfaction and the impact of organizational climate on these factors in
detail
...
2
...
The leading and luxury retail stores in
the Westfield shopping malls would be the samples for the data collection of this study
...
2
...
Overview of Westfield and its Retails Stores:
Westfield Corporation is one of the leading shopping centres in the world
...
, with a total of forty
centres worldwide
...

The business strategy of Westfield is to own retail outlets in various locations of the world
through integration of fashion, entertainment & leisure, and food industry
...

1
...
Research Objectives:
The main objectives of this research are as follows:


To examine the intrinsic and extrinsic motivational factors and job satisfaction factors
that exist in retail organizations
...


1
...
Research Questions:
The research questions for this research study are:
R
...
Q:2 – Does organizational climate have any effect on employee motivation and job
satisfaction?
1
...
Justification of the Study:
As HRM is my subject of huge interest, I selected this topic ‘Impact of organizational climate
on employee motivation and job satisfaction’
...
As the Care home I work for
consists of very few employees, it wasn’t a good source for choosing it as the sample source
for this study
...

1
...
Conclusion to this Chapter:
Thus this chapter gave a brief introduction about the sample chosen for this study, followed
by mentioning the objectives and research questions of this research study
...


You could have included an outline of the rest of the proposal before presenting 1
...
LITERATURE REVIEW:
2
...
Introduction to the Chapter:
A literature review is a review of the theories and literature about the chosen field of study in
the view of different authors
...
In addition, the researcher opines about the
comments given by various authors on particular aspects of the study
...
2
...
, 2009)
...
On
the other hand, (Ankli and Palliam, 2012) says that employees could be motivated either
extrinsically by incentives and awards or intrinsically through self-satisfaction and challenges
towards the job
...
This view of the author could be proved by a
survey conducted by CIPD with 1000 participants
...

Job Satisfaction:
Job satisfaction is the state of being satisfied with the tasks and job that one does (Furnham et
al
...
Employees in an organization are said to be satisfied in their work place if they
receive good pay, promotions for their job performance, well-guided supervision, support
from co‐workers without any harassment and bullying, well-defined work content and most
importantly a good work environment (Wickramasinghe, 2009)
...

Relationship between employee motivation and job satisfaction:
There has always been debate about the relationship between employee motivation and job
satisfaction
...
, 2009; Eskildsen et al
...
, 2011)
...

Thus the hypotheses H1 and H2 could be formed based on the above discussions:
H1: Intrinsic motivation is positively associated with job satisfaction
H2: Extrinsic motivation is negatively associated with job satisfaction
We could comment on the link between motivation and job satisfaction using Herzberg’s
motivation theory (Herzberg et al
...
Herzberg pointed that satisfaction and
dissatisfaction are caused by two factors namely motivators and hygiene factors
...

On the other hand, the intrinsic job components such as inner satisfaction, job responsibility,
work achievement, responsibility, recognition and knowledge & skill development are
considered to be the motivators and employees are said to be satisfied of these factors are met
(Herzberg et al
...
However, there were debates whether job satisfaction is provided by
hygiene factors or not (Warr, (1987) and Furnham et al
...
,
(2009))
...
If there is no proper employee

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motivation either in the form of extrinsic motivation or in the form of intrinsic motivation,
then there wouldn’t be innovation and creativity in the job, which most of the retail
organizations require in today’s world to compete against their rivals in retail industry
(Furnham et al
...
Ultimately, if there no job satisfaction for the employees, then there
would be increased employee turnover, which would be an added disadvantage for the retail
organizations as the loss of brilliant and hard-working employees would cost them both
financially and non-financially in terms of performance and profit (Beatson, 2014)
...
It is true especially in retail industry that a spacious
and attractive working environment with relaxed working conditions along with facilitated
work place and supportive workforce play vital role in job satisfaction which in turn is a good
intrinsic motivating factor for many retail employees (CIPD, 2007)
...

Based on the discussions above, a third hypothesis could be developed as below:
H3: Organizational climate has significant impact on employee motivation and job
satisfaction
The organizational climate varies for different organizations depending on the organizations’
procedures and policies (Jyoti, 2013)
...
, (2011), social influences,
psychological environment, situational influences and organizational influences on behaviour
are the possible factors that form an organizational climate
...
Both financial and non-financial performances of
an organization are enhanced in the presence of well-defined and enjoyable organizational
climate, especially in retail industries (Jing et al
...
The comment by Jyoti (2013) that
organizational climate varies across different organizations has been supported by Jing et al
...
The author claims that smaller firms exhibit different organizational climate when

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compared to larger firms, as smaller organizations have an integrated working system with
lesser levels of hierarchy in the organization structure
...
3
...
It also explained the formations of the hypotheses
for the research study
...
METHODOLOGY
3
...
Introduction to the Chapter:
The justifications of the choice of data collection method would be explained in this chapter
(Saunders et al
...
The author adds that the chapter initiates by explaining and justifying
the research approach and research philosophy for this research study followed by the choice
of Methodology, Strategy of the Research study and the Time horizon for this study to arrive
at the choice of Data collection method with proper justification
...
2
...
, 2009)
...
According to
Saunders et al
...
On the other hand, a deductive approach
means the testing of data to prove the existing theories
...

My research study would use abduction as the research approach as it would deal with both

Formatted: Highlight

quantitative and qualitative data collection methods
...
”
mantra the approach you adopt is not a strong way to justify your
methodological choices
...
You would then refer to research methods
texts by way of explaining the approach you adopt
...


3
...
Research Philosophy:
To know about the philosophical dimensions of a research, it is important for the researcher
to examine the Research Philosophy of the research study
...
Axiology deals with the value
based opinions of the researcher, whereas ontology deals with the reality of the research
knowledge
...
In turn, epistemology and

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ontology could be further sub-divided into subjectivism and objectivism of ontology and
interpretivism, positivism and realism of epistemology (Saunders et al
...

My research study would be positivism-based, as it would use both quantitative and

Formatted: Highlight

qualitative methods of data collection and as it would test the hypotheses and research
questions using statistical analysis tool
...
4
...
The following types of
data collection methods could be adopted in a research study: quantitative method, qualitative
method and mixed-method (Bryman, 2008)
...

My research study would use survey questionnaires (quantitative) and also interviews of

Formatted: Highlight

senior managers (qualitative), and thus it could be considered to use a Mixed-Method of data
collection
...
5
...
, (2009) the nature of the research design could be either
explanatory, descriptive or exploratory
...

My research study would be both explanatory and exploratory in nature, as it uses both
quantitative and qualitative data collection methods to test the existing theories and to build
new theories respectively
...
6
...
A quantitative study might be in the form of surveys, case
studies or experiments, whereas a qualitative study might take place in the forms of
interviews, in-depth interviews, narrative inquiry, in-depth case studies, etc
...
,
2009)
...


3
...
Time Horizon:
The time horizon of research studies could either be cross-sectional or longitudinal (Saunders
et al
...
The researches that are carried out over a shorter period of time are said to be
cross-sectional (e
...
, MBA research)
...
g
...

Clearly my research is a cross-sectional research as it would be done over a period of three

Formatted: Highlight

months for the purpose of MBA study
...
g
...
8
...
Later, there are high risks involved
in getting the permissions from the senior managers of the retail stores and in getting the
interview schedules sorted and confirmed
...

3
...
Conclusion to the Chapter:
Thus this chapter gave the overall research approach and philosophy and the ways in which
the data would be collected
...


Formatted: Highlight

14

4
...
, (2009), the actual collected data would be presented with
statistically analyzed graphs and tables, whereas the data found in the data analysis section

Commented [m3]: This section while sparse is generally well laid
out
...

Having said this you also needed to present how these would be
tested i
...
what questionnaire items are relevant to each hypothesis
and what test you would perform
...

4
...
Data Analysis:
4
...
1
...
The questionnaire would be a revised
model of the questionnaire used in Mantech (1983) as attached in the questionnaire appendix
(Appendix-A)
...

4
...
2
...
, (2009), it
could be reliable for this research study
...
However, a pilot study would be done before designing
the actual questionnaire
...
1
...
Data Analysis Tool:
To provide statistical data results, it is better to use statistical tools (Saunders et al
...

My study would use IBM SPSS statistical tool to find the frequencies and statistics of the
collected quantitative data
...


4
...
Data Findings:
Based on the data analysis, discussions could be made in respect to the literature review made
in chapter 2 of this research study
...
2
...
Correlation Analysis:
A correlation analysis could be made to test the below two hypotheses:
H1: Intrinsic motivation is positively associated with job satisfaction
H2: Extrinsic motivation is negatively associated with job satisfaction
The tests could be made to check whether intrinsic motivational factors are positively
correlated with job satisfaction and whether extrinsic motivational factors are negatively
correlated with job satisfaction
...
2
...
Regression Analysis:
A regression analysis test could be done to to check whether there are any impacts of
organizational climate on employee motivation and job satisfaction, similar to the regression
test done previously by Furnham et al
...
2
...
Solutions to Research Questions:
Suitable pie-charts and graphs with t-tests could be used to answer the research questions
R
...
Q:2 mentioned in the chapter 1 of this research study
...
3
...


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5
...

5
...
Limitations:
A thorough and detailed research on this topic wouldn’t be possible as this is MBA research
and it is time-restricted
...

5
...
Recommendations:
This research can be done in future by extending it and doing deeper research on the same
area of study by examining more number of retail stores and by conducting a much deeper
interviews and observations of the retail organizations used for the study in respect to
employee motivation and job satisfaction
...
A cost
breakdown analysis of the major activities would also be helpful
...
Project

Formatted: Font: Bold

Management and then 6
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REFERENCES:
Ankli, R
...
and Palliam, R
...
26, No
...
7 – 10
...
(2014), CIPD - ACE 2012
...
cipd
...
uk/blogs/cipdbloggers/b/mark_beatson/archive/2014/03/20/A-good-jobdoesnt-guarantee-happiness
...
[Electronically accessed 9th May 2015
...
(2013), Job satisfaction beats bonuses in staff motivation stakes - People
Management Magazine
...
cipd
...
uk/pm/peoplemanagement/b/weblog/archive/2013/10/21/job-satisfactionbeats-bonuses-in-staff-motivation-stakes
...
[Electronically accessed 9th May 2015
...
Annual Survey Report
...
cipd
...
uk/NR/rdonlyres/746F1183-3941-4E6A-9EF6135C29AE22C9/0/recruitmentsurv07
...
[Electronically accessed 9th May 2015]
...
K
...
and Westlund, A
...
(2004), ‘Work motivation and job
satisfaction in the Nordic countries’, Employee Relations, Vol
...
2, pp
...

Flynn, S
...
25, No
...
11– 15
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, Eracleous, A
...
(2009), ‘Personality, motivation and
job satisfaction: Hertzberg meets the Big Five’, Journal of Managerial Psychology, Vol
...
8, pp
...


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Herzberg, F
...
and Snyderman, B
...
(1959), The Motivation to Work
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Jing, F
...
, Avery, G
...
and Bergsteiner, H
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32, No
...
224-242
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Auckland: Mantech
...
, Didham, J
...
(2011), ‘Motivation, pay satisfaction,
and job satisfaction of front-line employees’, Qualitative Research in Accounting &
Management, Vol
...
2, pp
...

Wickramasinghe, V
...
38, No
...
413 – 431
...
APPENDICES:
7
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Appendix- A: Sample Questionnaire

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7
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Appendix- B: Project Management Plan:

Febru

April

May

ary

ch

2015

2015

2015
Research Activities

Mar

2015

Literature Work
Planning Data
Collection and
Analysis Methods
Analyze Data and
Write Findings
Write Conclusion
Complete The
Research and
Submit

= milestone
= key task

We

We

Week

We

We

We

Week

We

We

We

2

Research Planning

Week

ek 3

ek 4

1

ek 2

ek 3

ek 4

1

ek 2

ek 3

ek 4

Week 1



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