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MBB3433
Managing Cultural Diversity
Topic 1
“Introduction of Cultural Diversity
Dr
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edu
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1 Definition of Diversity
Chinese Tradition
 Human beings divided into four classes:
士 Shi
Scholars
农 Nong
Farmers
工 Gong
Artisans
商 Shang
Merchants

- are learned & contemplate vision & ethics
- work the land & can provide for basic human needs
- are creative & strive for beauty & excellence
- have strong ambition & a drive to succeed and to
accumulate wealth

What the story behind the Chinese ancient???

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 Mr
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These qualities combined with the last principle
a) Merchants - ambition to utilize diversity to promote business goals and profitability for the organization
– lay the groundwork for management”

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 A diversity champion is any person who accepts formal or informal responsibility for fostering diversity and
diversity management in organization
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 The goal of WCDM is able to make quality decisions in the midst of any mixture of differences, similarities,
and related tensions and complexities
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2 The Six Concepts of Diversity
a)Demographic Diversity
- Differences, similarities and tensions related to the presence of more than one form of a

given demographic attribute
b)Behavioral Diversity
- Differences, similarities and tensions related to a given behavioral dimension
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- Diversity management make any mixture work

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f)

Diversity Capable
- refers to the extent one possesses the capability to make quality decisions in

the midst of any set of differences and similarities, and related tensions and
complexities

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Personality: this includes an individual's likes and dislikes, values, and beliefs
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2
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External dimensions: These include aspects of our lives which we have some control over, which might
change over time, and which usually form the basis for decisions on careers and work styles
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This layer also tells us much
about whom we like to be with, and decisions we make in hiring, promotions, etc
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While much
attention of diversity efforts is focused on the internal dimensions, issues of preferential treatment and
opportunities for development or promotion are impacted by the aspects of this layer
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Defining diversity management
 Diversity Management

- the capability to make quality decisions in the midst of any related differences, similarities,
tensions, and complexities
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*** Diversity management make any mixture work

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Five approaches in Diversity Management
i
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ii
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iii
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iv
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Multicultural Approach – Increasing the consciousness and appreciation of
differences associated with the heritage, characteristic, and values of many
different groups
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4 Diversity Management
C
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Step 1 – Get Clear on the Problem – What is happening???
ii
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Step 3 – Check for Diversity Tension – refers to the conflict, stress, and strain associated
with interactions of elements in the mixture
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“Good” tension
produce new ideas, new products, & new processes
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Step 4 – Review Action Options – to review the option in light of particular situation
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4 Diversity Management
D
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5 Benefit of Diversity
Diversity brings together individuals from various background that possess important skill that
stimulate organizational competitiveness and growth
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The exchange of ideas creates an atmosphere of cultural acceptance that can lead to improvements
in employee relations
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Diversity brings together different experiences and perspectives that serve as the catalysts for
innovation and productivity
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5 Benefit of Diversity
The strategic advantage given by promoting diversity within organization can be the impetus to
make entrance into new markets and new customers that were previously inaccessible
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