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Title: A* Economics Notes Theme 1 and 2
Description: A* Notes on As Economics for first year A-Level takers with detailed information and detailed diagrams.

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AS  Edexcel  Economics  
Theme  1  –  Markets  and  market  failure  
Unit  1  







1
...
1  Economics  as  a  social  science  
1
...
2  Positive  and  normative  economic  statements  
1
...
3  The  economic  problem  
1
...
4  Production  possibility  frontiers  
1
...
5  Specialisation  and  division  of  labour  
1
...
6  Types  of  economies  (free  market,  mixed,  command)  

How  markets  work  











1
...
1  Rational  decision  making  
1
...
2  Demand  
1
...
3  Elasticity  of  demand  /  income  /  cross  
1
...
4  Supply  
1
...
5  Elasticity  of  supply  
1
...
6  Price  determination  
1
...
7  Price  mechanism  
1
...
8  Consumer  /  producer  surplus  
1
...
9  Taxes  and  subsidies  
1
...
10  Alternative  views  of  consumer  behaviour  

Market  failure  





1
...
1  Types  of  market  failure  
1
...
2  Externalities  
1
...
3  Public  goods  
1
...
4  Information  gaps  

Government  intervention  


 
 
 
 

1
...
1  Government  intervention  in  markets  
1
...
2  Government  failure  

Theme  2  -­‐  The  UK  economy  -­‐    
Performance  and  policies  
 
Unit  2  -­‐  starts  on  p
...
 
Measures  of  economic  performance  





2
...
1  Economic  growth  
2
...
2  Inflation  
2
...
3  Employment  and  unemployment  
2
...
4  Balance  of  payments  

Aggregate  demand  






2
...
1  Aggregate  demand  (AD)    
2
...
2  Consumption  (C)  
2
...
3  Investment  (I)  
2
...
4  Government  expenditure  (G)  
2
...
5  Net  trade  (X-­‐M)  

Aggregate  supply  




2
...
1  Aggregate  supply  AS  
2
...
2  Short-­‐run  AS  
2
...
3  Long-­‐run  AS  

National  income  





2
...
1  National  income  
2
...
2  Injections  and  withdrawals  
2
...
3  Equilibrium  real  national  income  
2
...
4  The  multiplier  

Economic  growth  





2
...
1  Causes  of  economic  growth  
2
...
2  Output  gaps  
2
...
3  Trade  (business)  cycle  
2
...
3  Impact  of  economic  growth  

Macroeconomic  objectives  and  policies  




 

2
...
1  Possible  macroeconomic  objectives  
2
...
2  Demand-­‐side  policies  
2
...
3  Supply-­‐side  policies  
2
...
4  Conflicts  and  trade-­‐offs  between  objectives  and  policies
...
 
Provide  information  to  help  make  informed  judgements
...
 
Look  at  how  different  economic  models  may  predict  certain  outcomes
...
 
There  are  many  different  variables  that  are  difficult  to  control
...
 
Economics  is  not  an  exact  science
...
 In  Maths  
2+2  always  equals  4
...
 

Ceteris  paribus  
This  means  ‘all  other  things  being  equal’
...
 For  example,    



Ceteris  paribus  –  higher  oil  prices  should  lead  to  less  demand  for  oil
...
 

Positive  economic  statements  
This  is  based  on  facts  that  can  be  tested  as  true  of  false
...
In  May  2015,  the  UK  inflation  rate  was  0
...
 
2
...
 

Normative  economic  statement  
This  is  based  on  an  opinion  or  a  value  judgement
...
 For  example:    
1
...
 
2
...
 

Combining  positive  and  normative  statements  



Because  oil  prices  have  increased  over  $100  (fact),  I  believe  the  
government  should  cut  petrol  tax  (opinion)  
Because  oil  prices  have  increased  over  $100  (fact),  I  believe  the  
government  should  subsidise  the  development  of  alternative  modes  of  
transport,  such  as  cycling  (opinion)
...
 
It  can  depend  on  what  people  think  is  more  important
...
 
b) With  subsidising  public  transport,  economists  may  be  concerned  with  the  
environment  and  the  external  costs  of  oil
...
 
 
• Non-­‐renewable  resources
...
 
Once  used,  they  cannot  be  replaced
...
 
 
• Renewable  resources
...
 Examples  
include  wind,  wood,  fish,  solar  energy,  water
...
 There  are  some  resources  that,  in  theory,  
are  renewable,  but  if  they  are  over-­‐consumed  they  can  become  extinct  
and  no  longer  available
...
 But,  
if  we  over-­‐fish,  fish  stocks  can  become  depleted  and  no  longer  available
...
 This  occurs  when  we  consume  resources  at  a  
rate  that  can  be  maintained  in  the  long-­‐term
...
 If  we  plant  at  the  same  rate  as  
cutting,  this  is  sustainable
...
 For  example:  
 
• If  the  government  spends  tax  income  on  defence  spending,  then  this  
money  cannot  be  spent  on  health  care
...
 
• If  we  spend  our  time  surfing  the  internet,  we  cannot  spend  this  time  
studying  economics
...
 
 
Importance  of  opportunity  cost    
 
• Opportunity  cost  means  we  have  to  make  decisions  about  the  best  use  of  
time,  money  and  resources
...
 
 
Choice  between  study  and  leisure  -­‐  Suppose  we  have  12  hours  to  spare
...
 

 
If  we  move  from  A  to  B,  we  can  spend  two  hours  on  leisure
...
 

Production  possibility  frontiers  (PPF)  
 
A  PPF  shows  the  maximum  output  that  an  economy  can  produce  if  the  economy  
is  maximising  the  use  of  its  resources  and  operating  efficiently
...
 It  is  
impossible  to  choose  more  consumer  
goods  or  environment  units  without  an  
opportunity  cost
...
   
 
• If  we  produce  more  consumer  goods,  it  leads  to  a  depleted  environment
...
 
 
Opportunity  cost  and  production  possibility  frontier  
 
• At  point  A,  we  have  15  goods  /  22  environment  
• At  point  B,  we  have  11  goods  /  25  environment
...
   
• However,  the  opportunity  cost  is  that  we  have  to  forego  4  units  of  
consumer  goods
...
 
 
• Consumer  goods  –  Goods  that  we  can  use  and  enjoy
...
 
• Capital  goods  –  These  are  goods  that  are  used  in  the  productive  process  –  for  
example,  a  machine
...
 
 
• If  we  move  from  A  to  B,  there  is  a  movement  along  the  PPF  curve  enabling  
more  consumer  goods  to  be  produced  (an  extra  3)
...
 
• Increasing  consumer  goods  enables  higher  living  standards  in  the  short  
term,  but  in  the  long  term  we  may  not  be  able  to  produce  as  much  
because  of  less  investment  in  capital  goods
...
 
 
Economic  growth  and  a  shift  in  the  PPF  curve  
 
• Economic  growth  enables  the  PPF  curve  to  shift  to  the  right,  enabling  
point  C  (more  consumer  goods  and  capital  goods)
...
 

Causes  of  economic  growth  




 

Discovering  more  raw  materials  (e
...
 discovering  oil  fields)  
Increase  in  the  size  of  work  force  (e
...
 immigration)  
Increase  in  capital  stock  (e
...
 investment  in  new  machines,  factories)  
Increase  in  labour  productivity  (e
...
 due  to  better  technology)  

Specialisation  and  division  of  labour  
 



Specialisation  occurs  when  a  country  or  firm  concentrates  on  producing  a  
particular  good  or  service
...
 For  example,  Japan  specialises  in  producing  high-­‐tech  electronic  
goods
...
 

Division  of  labour  
 





This  occurs  when  workers  concentrate  on  different  tasks  within  a  firm
...
 For  example,  in  a  car-­‐building  firm,  some  will  
work  on  design,  some  on  testing,  and  some  workers  will  just  do  unskilled  
jobs  such  as  painting  the  car
...
 

Advantages  of  specialisation  in  the  production  of  goods  




 

The  division  of  labour  gives  workers  time  to  gain  skills  for  one  particular  
job
...
 
With  specialisation  and  the  division  of  labour,  firms  can  be  more  efficient  
when  producing  on  a  large  scale;  it  enables  economies  of  scale,  and  lower  
average  costs
...
 But  the  division  of  labour  makes  a  big  
production  task  manageable  by  spreading  the  work  out
...
 



On  an  assembly  line,  if  one  person  is  absent,  the  whole  production  line  
may  slow  down  if  other  people  can’t  cover  their  job
...
 

Advantages  of  specialisation  in  trade  






Specialisation  means  countries  don’t  have  to  produce  every  good  they  
need,  which  would  be  impractical  for  small  countries
...
g
...
 
It  enables  countries  to  import  goods  that  they  otherwise  wouldn’t  be  able  
to  produce  (e
...
 you  can’t  grow  bananas  in  UK;  African  countries  don’t  
currently  have  a  viable  car  industry)
...
 

Problems  of  specialisation  in  trade  




Concentrating  on  producing  a  small  number  of  goods  can  make  an  
economy  vulnerable
...
 
It  may  hamper  development  if  countries  stick  to  producing  primary  
products,  which  have  a  low-­‐income  elasticity  of  demand
...
 It  
can  have  intrinsic  value  like  gold  or  it  can  be  in  the  form  of  notes  and  
coins  distributed  by  a  central  bank
...
 For  
example,  a  teacher  gets  paid  money  and  can  buy  food  from  supermarkets
...
 (e
...
 a  pig  farmer  is  unlikely  to  sell  me  some  pork  in  
return  for  a  few  hours  of  economics  tuition)  

Functions  of  money  
1
...
 Money  should  be  accepted  universally  for  the  
payment  of  goods  and  debt
...
Unit  of  account
...
g
...
 
3
...
 If  you  save  money  in  the  bank,  you  can  keep  part  of  your  
income  to  spend  in  the  future  (inflation  means  cash  tends  to  reduce  value  
over  a  period  of  time)  
4
...
 Money  is  used  to  pay  back  debt
...
 
 

Types  of  economy  
A  free  market  economy    
A  totally  free  market  occurs  where  there  is  no  government  intervention  in  the  
economy
...
 
Decisions  on  what  to  produce  and  how  to  produce  goods  are  left  to  
market  forces
...
 

Advantages  of  free  market  economies  






Free  markets  tend  to  result  in  an  efficient  allocation  of  resources  because  
firms  have  a  profit  incentive  to  produce  goods  that  are  in  demand
...
 
Consumers  have  the  freedom  to  choose  the  best  products,  which  they  
need
...
 
The  incentives  of  a  free  market  encourages  individuals  to  work  hard  and  
set  up  new  business  

Disadvantages  of  free  market  economies  






 
 
 
 

Private  firms  can  gain  monopoly  power,  leading  to  higher  prices  for  
consumers  and  greater  inequality
...
 
Merit  goods  like  education  will  be  underprovided
...
 There  will  also  be  
over-­‐consumption  of  demerit  goods  like  alcohol  and  tobacco
...
 In  a  free  market,  some  will  accumulate  high  levels  of  
wealth  and  have  high  salaries,  but  others  may  experience  unemployment  
and  low  wages
...
 (e
...
 the  former  Soviet  Union)
...
 
The  government  can  take  into  account  externalities  and  protect  the  
environment  
The  government  can  prevent  the  abuse  of  monopoly  power
...
 

Problems  of  command  economies  







There  is  no  profit  motive,  so  people  working  for  the  government  may  
have  little  incentive  to  cut  costs  and  innovate
...
 
The  government  may  be  slow  to  respond  to  changing  consumer  
preferences;  with  price  controls,  we  may  end  up  with  shortages  or  
surpluses
...
 
Consumers  may  face  a  lack  of  choice  about  goods  to  buy
...
 

Mixed  economies  
A  mixed  economy  involves  a  degree  of  government  intervention  in  parts  of  the  
economy
...
 However,  the  government  will:  








 
 

Implement  taxes  on  income  and  goods  (e
...
 VAT)
...
 
Regulate  markets,  e
...
 monopolies,  regulations  on  the  environment  and  
demerit  goods  (smoking  bans)
...
 
Most  modern  economies  are  mixed,  with  different  levels  of  government  
intervention
...
 In  Sweden,  government  expenditure  amounts  to  over  50%  of  GDP
...
 

Rational  decision  making  
In  economics  we  assume  firms  and  consumers  are  rational
...
 
Utility    
This  is  the  concept  of  how  much  benefit  people  get  from  consuming  a  certain  
good
...
 
We  assume  consumers  wish  to  maximise  their  utility
...
 

Profit    
This  is  the  amount  of  money  a  firm  gains  after  subtracting  costs  from  its  total  
revenue  (profit  =  total  revenue  –  total  costs)
...
 For  example,  if  a  good  is  no  longer  profitable,  they  will  try  
switch  to  something  else
...
 
Firms  may  try  to  increase  market  share  as  a  method  to  increase  profit  in  
the  long  term
...
 
For  example  consumers  may  use  demerit  goods  (alcohol,  tobacco)  that  
damage  their  health
...
 
Firms  may  not  always  maximise  profits,  but  have  other  objectives
...
 
Firms  and  consumers  may  also  have  altruistic  aims  –  for  example,  they  
may  be  willing  to  put  environmental,  political  or  charitable  concerns  
above  issues  of  profit
...
   
The  market  demand  curve  illustrates  the  price  consumers  in  the  whole  economy  
are  willing  to  pay
...
 



A  higher  price  reduces  demand
...
 



For  example,  if  there  is  an  increase  in  price  from  9  to  12,  then  there  will  
be  a  fall  in  demand  from  30  to  22
...
 If  the  
price  is  higher,  this  discourages  people  from  buying  the  good
...
An  increase  in  disposable  income,  such  as  higher  wages  and  lower  taxes  
giving  consumers  more  spending  power
...
An  increase  in  the  quality  of  the  good
...
 
3
...
 
4
...
 For  example,  if  the  price  of  O2  
Mobile  phone  calls  goes  up,  the  demand  for  Vodafone  mobiles  will  
increase
...
A  fall  in  the  price  of  complements
...
 
Evaluation  



It  depends  on  the  type  of  good
...
 
Some  goods  will  vary  due  to  seasonal  factors  like  the  weather  and  time  of  
year  (e
...
 scarves  and  air  conditioners)
...
 









The  first  chocolate  bar  of  the  day  is  likely  to  give  the  highest  utility
...
 
If  you  have  already  eaten  three  chocolate  bars,  you  are  unlikely  to  enjoy  a  
fourth
...
 
As  you  consume  more  goods,  the  utility  of  the  extra  goods  usually  
declines
...
   You  
wouldn’t  want  to  pay  as  much  for  the  fourth  chocolate  bar  as  the  first
...
 Therefore,  as  quantity  
increases,  we  are  willing  to  pay  a  lower  price
...
 They  are  
willing  to  pay  lower  prices  for  a  higher  quantity
...
 (Therefore,  the  price  rises  by  £12)  
12/60  =  0
...
2×100  =  20%  
We  have  a  20%  increase  in  the  price
...
)  
 
 

Elasticity  
The  price  elasticity  of  demand  measures  the  responsiveness  of  demand  to  a  
change  in  price
...
 

Example  of  elastic  demand  


If  the  price  of  Tesco  bread  increases  5%  and  demand  falls  15%,  the  PED  is    
(-­‐15/5)  =    -­‐3
...
 This  is  price  elastic
...
 
Competitive  markets
...
 
Frequently  bought
...
 

Inelastic  Demand  

 



Demand  is  price  is  inelastic  if  a  change  in  price  leads  to  a  smaller  
percentage  change  in  Q
...
     
PED  will  be  less  than  -­‐1    (e
...
 -­‐0
...
2  
 
Characteristics  of  inelastic  goods  






Few  substitutes
...
g
...
 
Necessities,  e
...
 if  you  have  to  drive  to  work,  you  need  to  buy  petrol
...
 If  you  are  addicted  you  will  pay  higher  price  e
...
 cigarettes,  
coffee
...
 
In  the  short  term,  demand  is  usually  more  inelastic  because  it  takes  time  
for  consumers  to  find  and  switch  to  alternatives
...
Demand  for  a  good  like  coffee  is  likely  to  be  inelastic,  as  there  are  few  
substitutes  to  coffee
...
g
...
 
2
...
 In  the  short  term,  demand  for  petrol  is  
inelastic,  but  over  time,  people  may  be  more  willing  to  switch  to  
alternatives,  such  as  cycling  to  work,  so  that  demand  for  petrol  becomes  
more  elastic  with  time
...
 Revenue  
If  demand  is  inelastic  then  increasing  the  price  can  lead  to  an  increase  in  revenue
...
 




Revenue  was  $110  ×  9  =  $990  million  
Revenue  is  now  $190  ×  8  =  $1,520  million  
An  increase  in  revenue  of  $530  million  

This  is  why  OPEC  tries  to  increase  the  price  of  oil,  because  higher  oil  prices  are  
more  profitable
...
D    1/9  =  -­‐0
...
1%)  
%  change  in  price  80/110  =  0
...
7%)  

Therefore  PED  of  oil  =  -­‐11
...
7  =  -­‐0
...
5%  
Revenue  was  110  ×  9  =  £990  
Revenue  has  now  fallen  to  4  ×  £130  =  £520  
A  fall  of  £470  

PED  of  this  example  -­‐55/18  =  -­‐  3
...
 Advertising  and  elasticity  





Firms  have  an  advantage  if  demand  for  their  good  is  price  inelastic
...
 
This  is  why  many  firms  spend  money  on  advertising  to  create  brand  
loyalty
...
 
Firms  can  make  demand  more  inelastic  by  offering  more  add-­‐on  features  
and  better  quality  products  that  stand  out  from  the  competition
...
   
After  tax  is  placed  on  the  good,  supply  shifts  to  S2
...
 The  price  rises  from  £80  to  £140
...
   
In  this  case,  consumers  face  most  of  the  tax  burden
...
 (10  ×  72)  =  £720  (producer  burden)  

Income  elasticity  of  demand  (YED)  
Income  elasticity  measures  the  responsiveness  of  demand  to  a  change  in  income
...
g
...
 

Types  of  good  








Inferior  good
...
 Inferior  goods  will  have  a  negative  YED
...
 As  your  income  increases,  
you  buy  better  quality  goods  instead
...
 This  occurs  when  an  increase  in  income  leads  to  an  
increase  in  demand  for  the  good,  therefore  YED>0
...
 
Luxury  good
...
   It  means  demand  is  
income  elastic
...
 
Income  inelastic
...
 Therefore  0  >  YED  <  1
...
 Demand  for  inferior  goods  will  increase
...
 Supermarkets  may  respond  to  a  recession  (falling  income)  
by  supplying  more  ‘inferior’  goods
...
 

 


E
...
 if  the  price  of  milk  falls  by  10%,  demand  for  tea  may  increase  1%
...
1  

Substitute  goods
...
 With  
two  substitute  goods,  XED  will  be  positive
...
   
Tesco  bread  and  Sainsburys  bread  are  close  substitutes  so  XED  is  higher
...
 These  are  goods  that  are  used  together
...
     


For  example,  if  the  price  of  DVD  players  fall,  then  there  will  be  an  increase  
in  demand  for  DVD  discs
...
 If  the  price  of  lamb  increases,  we  would  expect  it  to  have  no  
effect  on  the  demand  for  beer  or  computers
...
 

Supply  
The  supply  curve  refers  to  the  quantity  of  a  good  that  the  producer  plans  to  sell  
in  the  market
...
 
If  price  changes,  there  is  a  movement  along  the  supply  curve
...
g
...
 

 
Joint  supply    
Joint  supply  occurs  when  two  goods  are  supplied  together  from  the  same  source
...
 With  an  increase  in  the  supply  of  beef,  you  also  get  more  leather
...
g
...
   This  could  occur  for  the  following  reasons:  









 
 
 

A  decrease  in  costs  of  production
...
 Lower  costs  could  be  due  to  lower  wages  or  lower  raw  
material  costs
...
 
Expansion  in  the  capacity  of  existing  firms,  e
...
 investment  to  extend  the  
size  of  a  factory
...
g
...
 
Favourable  climatic  conditions,  which  are  very  important  for  agricultural  
products,  e
...
 good  weather  will  give  a  good  harvest
...
g
...
 
Lower  taxes  on  the  good,  e
...
 lower  petrol  tax
...
 

Price  elasticity  of  supply  
This  measures  the  %  change  in  quantity  supplied  after  a  change  in  price
...
 
Perfectly  inelastic  means  a  change  in  price  has  no  effect  on  supply
...
6  (inelastic  supply)  

Supply  could  be  inelastic  for  the  following  reasons:  
1
...
 If  firms  are  operating  close  to  full  
capacity,  it  is  difficult  to  increase  supply
...
Low  levels  of  stocks;  therefore,  there  are  no  surplus  goods  to  sell
...
In  the  short  term,  capital  is  fixed,  therefore  firms  do  not  have  time  to  
build  a  bigger  factory  and  increase  supply
...
Difficult  to  employ  factors  of  production,  e
...
 it  may  be  difficult  to  find  
relevant  skilled  labour  to  increase  output
...
With  agricultural  products,  supply  is  inelastic  in  the  short  run  because  
it  takes  at  least  6  months  to  grow  crops
...
   


Perfectly  elastic  supply  means  that  at  a  given  price,  supply  is  unlimited
...
 
%  change  in  Q  =  10/50  =  20%  
%  change  in  price    =  3/60  =  5%  
Therefore  PES  =  20/5  =  4
...
 
If  there  are  stocks  available
...
 

 
Difference  between  long  run  and  short  run  
 
• In  the  short  run,  supply  is  more  likely  to  be  inelastic  because  the  firm  
does  not  have  the  ability  to  increase  the  size  of  the  factory
...
 
 

Elasticity  calculation  
Suppose  PES  for  computers  is  2
...
 When  the  price  was  £30,  the  firm  supplied  
4,000
...
 Therefore  as  a  %,  (6/30  =0
...
0  =        %  change  in  QS  
                                                 20  (%  change  in  P)  
Therefore  40  =  %  change  in  QS  
Therefore  new  Q  =  4000  *140/100  =  5,600  
 

Market  equilibrium  
The  price  mechanism  refers  to  how  supply  and  demand  interact  to  set  the  
market  price  and  the  amount  of  goods  sold
...
 
 
 

Excess  demand  

 
If  the  price  is  below  equilibrium  (p2),  demand  is  greater  than  supply  (Q2  –  Q1)  –  
causing  a  shortage
...
 
Prices  will  rise  until  supply  equals  demand
...
 
To  sell  the  unsold  goods,  firms  reduce  the  price  and  reduce  supply  
(movement  along  supply  curve)
...
 
The  price  falls  to  P1  where  supply  equals  demand
...
   
Initially  there  would  be  a  shortage,  but  the  higher  demand  would  cause  
the  price  to  rise  and  suppliers  to  supply  more
...
 
In  the  long-­‐term,  the  higher  prices  may  encourage  more  firms  to  enter  the  
market  and  the  supply  curve  will  shift  to  the  right
...
   

 



The  fall  in  the  supply  of  oil  causes  the  price  to  rise  and  a  small  fall  in  
demand
...
 

Impact  in  long  term  




 
 
 
 
 
 
 

If  the  price  of  oil  increased,  it  may  start  to  make  it  profitable  to  produce  
oil  from  new  places,  such  as  Alaska  and  Antarctic
...
 
If  the  price  of  oil  rises,  in  the  long-­‐term  people  may  respond  to  higher  
prices  by  switching  to  other  forms  of  transport  or  cars  which  don’t  use  
petrol
...
 


The  price  of  a  good,  such  as  coffee,  would  fall  if  there  was  a  fall  in  demand  
and/or  an  increase  in  supply
...
 
• Coffee  becomes  less  fashionable
...
 
• A  fall  in  number  of  coffee  shops
...
 
 
The  supply  of  coffee  could  increase  for  various  reasons  such  as:  
 
• An  increase  in  the  number  of  suppliers  or  countries  producing  coffee
...
g
...
 
• Government  subsidies,  e
...
 Latin  American  countries  may  wish  to  
subsidies  the  coffee  farmers
...
 
 

Price  mechanism  
The  price  mechanism  refers  to  how  market  forces  respond  to  changes  in  supply  
and  demand
...
   
The  higher  price  causes  movement  along  the  demand  curve
...
 This  helps  to  ration  the  scarce  demand
...
 
This  higher  price  makes  the  good  more  profitable
...
   

In  the  long  term,  firms  respond  to  higher  prices  by  increasing  supply
...
   
 
• If  we  see  higher  demand,  prices  will  rise  and  this  creates  a  signal  to  
producers  that  there  is  high  demand
...
 

Consumer  and  producer  surplus  



Consumer  surplus  is  the  difference  between  the  price  that  consumers  pay  
and  the  price  that  they  would  be  willing  to  pay
...
 

 

 

 




Consumer  surplus  tends  to  be  higher  when  markets  are  competitive  and  
prices  are  low
...
 
Peak  fares  are  an  attempt  to  charge  higher  prices  to  those  commuters  
willing  to  pay  the  higher  price
...
   
If  the  market  price  is  £10,  and  their  supply  curve  shows  that  they  would  
have  supplied  it  at  £8,  they  have  a  producer  surplus  of  £2
...
   
In  this  case,  we  see  a  decline  in  consumer  surplus
...
 
In  the  case  of  a  monopoly,  firms  are  able  to  charge  consumers  a  higher  price;  
this  reduces  consumer  surplus  and  increases  producer  surplus
...
 

 
 
 
 
 

Tax  
Tax  increases  the  cost  of  the  good  and  shifts  the  supply  curve  to  the  left
...
 
The  tax  increases  the  price  from  £50  to  £80
...
 
The  total  tax  revenue  for  the  government  will  be:  82  ×  £35  =  £2870  

The  burden  of  tax  
The  burden  of  the  tax  is  shared  between  consumers  and  producers
...
 
Producers  also  lose  out  from  tax  because  they  get  a  lower  price  after  
paying  tax  to  the  government
...
 
In  the  diagram  on  the  right,  demand  is  price  elastic  and  there  is  a  
proportionally  smaller  effect  on  price  and  consumers
...
 Consumer  burden  is  relatively  less
...
 Often  tobacco  
manufacturers  will  be  able  to  pass  100%  of  the  tax  increase  onto  
consumers  because  demand  is  so  inelastic
...
 For  every  
good  sold,  the  government  will  give  firms  a  proportion  of  the  cost
...
 The  subsidy  increases  Q  from  90  to  98
...
 

Why  subsidise  goods?  
1
...
 For  example,  taking  the  train  to  work  helps  reduce  congestion
...
 
2
...
g
...
 
 
 
 
 

The  impact  of  a  subsidy  depends  on  elasticity  of  demand
...
 
If  demand  is  price  inelastic  (left)  there  is  a  bigger  percentage  fall  in  price
...
 

 

1
...
10  Alternative  views  of  consumer  behaviour  
We  assume  consumers  are  rational  –  seeking  to  maximise  their  utility
...
 






 
 

Consumers  may  buy  out  of  habit
...
g
...
 
Consumers  tend  to  be  poor  at  working  out  which  goods  are  cheaper
...
 
Consumers  are  heavily  influenced  by  advertising
...
 

Market  Failure  
Market  failure  occurs  when  there  is  an  inefficient  allocation  of  resources  in  a  free  
market
...
 









Externalities  –  a  cost  or  benefit  imposed  on  a  third  party,  leading  to  
under-­‐  or  over-­‐consumption
...
 
E
...
 people  may  under-­‐estimate  the  benefits  of  education  (merit  good)  or  
underestimate  the  costs  of  smoking  (demerit  good)
...
 
Monopolies  may  also  be  more  inefficient  because  they  face  less  
competitive  pressures
...
 E
...
 unemployed  coal  miners  in  
Yorkshire  find  it  difficult  to  move  to  London  because  of  housing  costs
...
 
Public  goods  –  Goods  that  are  non-­‐rival  and  non-­‐excludable
...
 Examples  include  
law  and  order,  national  defence  and  street  lighting
...
     
Social  benefit  =  private  benefit  +  external  benefits
...
   
SMB  =  PMB  (private  marginal  benefit)  +  XMB  (external  marginal  benefit)  
 

Social  cost    




 
 
 
 
 

Social  cost  is  the  total  cost  to  society
...

Social  marginal  cost  (SMC)  =  private  marginal  cost  (PMC)  +  external  
marginal  cost  (XMC)  
 

Negative  externality  
A  negative  externality  occurs  when  there  is  a  cost  imposed  on  a  third  party
...
 
If  you  drive  into  a  town  centre,  the  negative  externality  is  the  congestion  
and  pollution  that  affects  other  people  in  the  town
...
 

 
In  a  free  market,  the  equilibrium  will  be  at  Q1,  P1,  where  Supply  (S)  =  Demand  
(D)
...
   
Q1  is  socially  inefficient  because  the  SMC  is  greater  than  the  SMB  –  this  
illustrates  an  area  of  deadweight  welfare  loss
...
 
The  socially  efficient  level  of  output  would  be  at  Q2,  where  SMC=SMB
...
   



For  example,  if  you  cycle  to  work  (rather  than  drive),  other  people  benefit  
from  reduced  congestion  and  pollution
...
 

Diagram  of  positive  externality  

 
In  a  free  market,  the  equilibrium  will  be  at  Q1,  P1,  where  Supply  (S)  =  Demand  
(D)
...
   
At  Q1,  the  SMB  is  greater  than  the  SMC,  leading  to  an  area  of  deadweight  
welfare  loss
...
 
Social  efficiency  occurs  at  Q2,  where  SMB=SMC
...
   


The  private  good  is  rivalrous  and  excludable
...
 

Public  good  
A  public  good,  by  contrast,  has  two  characteristics:  



Non-­‐rivalry
...
g
...
 
Non-­‐  excludability
...
g
...
 

 
Public  goods  suffer  from  the  free-­‐rider  problem
...
 Therefore,  there  is  no  incentive  for  firms  to  provide  goods  
because  it  is  difficult  to  charge  consumers  for  using  it
...
 
• Public  goods  usually  require  the  government  to  provide  the  good  directly  
and  pay  for  it  out  of  general  taxation
...
   
Some  goods  have  part  of  the  characteristics  of  public  goods,  e
...
g
...
 Some  people  are  not  qualified  to  drive
...
 E
...
 Someone  may  
provide  a  beautiful  garden  and  not  mind  if  people  enjoy  it  for  free
...
   
For  example,  the  NHS  is  provided  by  the  public  sector  (government)
...
 If  you  see  a  doctor,  no  one  else  can
...
 
 

Information  gaps  




Symmetric  information  means  both  parties  share  the  same  knowledge
...
 
Asymmetric  information  occurs  when  one  party  has  more  information  
than  other  parties
...
 But,  as  a  consumer,  you  may  not  know  this
...
 This  leads  to  lower  prices  for  all  second  hand  cars
...
 

Merit  good  
A  merit  good  occurs  where  people  may  underestimate  or  be  unaware  of  the  
benefits  of  consuming  a  good
...
 Or  people  may  be  reluctant  to  get  a  
vaccination  from  diseases
...
 
Merit  goods  are  under-­‐consumed  in  a  free  market
...
   



 
 
 
 
 
 

For  example,  people  may  not  be  aware  of  the  dangers  of  smoking
...
g
...
 
Demerit  goods  are  over-­‐consumed  in  a  free  market
...
 Tax  



Tax  shifts  the  supply  curve  to  the  left  and  makes  the  good  more  expensive
...
   
The  government  can  use  tax  for  demerit  goods  and  goods  with  negative  
externalities
...
 It  is  the  same  whatever  
the  price,  for  example,  tobacco  duty  or  alcohol  excise  duty
...
 The  
price  rises  from  £52  to  £60
...
 For  example,  VAT  in  
the  UK  is  20%
...
 

Tax  to  overcome  market  failure  

 





The  Ideal  tax  would  be  equal  to  the  external  marginal  cost
...
   
Tax  shifts  the  supply  curve  to  S2  and  reduces  demand  to  Q2,  which  is  the  
socially  efficient  level  (SMC=SMB)
...
 
Internalises  the  externality  (tax  makes  people  pay  the  full  social  cost)
...
 
Tax  can  also  alter  consumer  behaviour  in  the  long-­‐term
...
 

Evaluation  of  taxes  









If  demand  is  very  inelastic,  tax  will  only  have  a  minimal  effect  in  reducing  
demand
...
g
...
 
High  taxes  may  encourage  tax  evasion,  e
...
 cigarette  tax  encourages  
cigarettes  to  be  smuggled  on  the  black  market
...
 
High  specific  taxes  will  be  regressive
...
 
There  may  be  administration  costs  in  implementing  new  taxes,  e
...
 it  
would  be  difficult  to  implement  a  congestion  charge  for  driving  into  small  
cities,  like  Oxford  or  Cambridge
...
 

 
Subsidy  



The  aim  of  subsidies  is  to  encourage  consumption  of  goods  which  are  
underprovided  /  under-­‐consumed  in  a  free  market
...
 

Subsidy  to  overcome  market  failure  

 



In  this  example,  the  free  market  equilibrium  is  at  Q1,  P1  (S=D)
...
 
At  this  price,  the  quantity  demanded  is  Q2
...
 

Evaluation  of  subsidies  








Cost  to  the  government
...
 
Elasticity
...
 For  example,  a  subsidy  on  train  travel  may  be  
ineffective  if  it  is  a  poor  substitute  to  driving  a  car
...
 A  firm  that  receives  a  subsidy  is  more  likely  to  
be  inefficient,  as  they  become  reliant  on  the  government  subsidy
...
 
There  may  be  government  failure,  e
...
 the  government  has  poor  
information  about  who  to  subsidise
...
 Subsidies  may  be  most  effective  if  combined  
with  other  policies,  e
...
 tax  on  driving  and  using  money  to  provide  
alternatives  to  driving  into  town,  e
...
 cheaper  buses
...
 

 
For  example,  if  renting  a  house  in  London  is  £120  a  week,  the  government  may  
decide  to  have  a  maximum  price  of  renting  of  £100  a  week  to  make  housing  more  
affordable
...
 At  Max  Price,  demand  is  greater  than  supply  (Q3-­‐Q1)
...
   



The  extent  of  the  shortage  depends  on  the  elasticity  of  demand  and  
supply
...
 
Note:  if  the  maximum  price  was  placed  above  the  equilibrium,  it  would  
have  no  effect
...
   
With  minimum  prices,  the  government  may  be  committed  to  buying  the  surplus
...
 At  Min  price,  supply  is  
greater  than  demand  (Q3-­‐Q1)
...
   


Note:  a  minimum  price  below  the  equilibrium  would  have  no  effect
...
g
...
 






If  the  firm  produces  less  pollution,  it  can  sell  its  permits  to  other  firms
...
   
There  will  be  a  market  for  pollution  permits
...
 
Therefore,  there  is  a  financial  incentive  for  firms  to  cut  pollution
...
 
It  may  be  difficult  to  accurately  measure  pollution  levels
...
 
In  most  markets,  it  requires  global  co-­‐operation  to  make  it  effective,  
otherwise  the  industry  will  move  to  countries  with  lower  environmental  
legislation
...
 



High  administration  costs  of  measuring  pollution  and  enforcing  permits
...
   
For  example,  the  government  could  subsidise  private  doctors  to  treat  people,  but  
there  are  advantages  to  the  government  paying  for  a  national  health  service  
directly:  






It  ensures  everyone  has  access  to  this  important  merit  good  and  provides  
greater  equality  in  society
...
 
For  services  like  health  and  education,  workers  do  not  need  the  same  
profit  motive  of  a  private  manufacturing  firm
...
 
Public  goods  like  law  and  order  may  not  be  provided  at  all  in  a  free  
market
...
g
...
Increased  demands  are  being  placed  on  the  public  sector  due  to  
demographic  changes
...
 
2
...
 
3
...
 
4
...
g
...
 
5
...
 

Disadvantages  of  the  private  sector  
1
...
 Also,  the  private  sector  may  cut  costs  by  reducing  
the  quality  of  service,  e
...
 cutting  back  on  cleaning
...
May  increase  inequality
...
 
3
...
 
Therefore  there  is  a  justification  for  government  subsidy
...
 




For  example,  the  government  may  run  campaigns  to  warn  about  the  
health  dangers  of  tobacco  and  alcohol
...
   
Providing  information  can  help  overcome  information  asymmetries
...
 
There  is  no  guarantee  people  will  listen  or  take  note  of  government  
campaigns
...
   
However,  over  time,  people  have  become  aware  of  the  dangers  of  tobacco  
and  long-­‐term  smoking  rates  have  been  falling
...
   



For  example,  rather  than  try  and  tax  cocaine  to  make  people  pay  the  full  
social  cost,  they  may  just  prohibit  its  production  and  consumption
...
 

Evaluation  




 
 

Regulation  is  simple  and  can  be  effective  in  preventing  damaging  goods  
and  services  from  being  produced
...
 Cars  create  negative  
externalities,  but  it  is  not  desirable  to  ban  cars  completely
...
 For  example,  when  the  US  prohibited  
alcohol,  it  was  very  hard  to  enforce
...
 

Government  failure  
Government  failure  occurs  when  government  intervention  in  the  economy  
causes  a  net  welfare  loss
...
   

Causes  of  government  failure  
1
...
 Government  bodies  do  not  
have  the  same  profit  motives  of  private  companies
...
 The  result  can  be  
government  agencies  that  are  inefficient,  with  higher  costs  and  not  producing  
what  people  need
...
   
Incentives  may  be  less  important  in  services  like  health  care,  where  
doctors  value  patient  health
...
 Unintended  consequences
...
 For  example:  







Minimum  prices  in  agriculture  were  an  attempt  to  stabilise  farmers’  
incomes
...
 Farmers  used  chemicals  to  
maximise  yields  –  knowing  the  government  would  buy  any  surplus
...
 
By  increasing  taxes  on  tobacco,  the  government  made  it  more  
profitable  for  people  to  smuggle  cigarettes  from  Europe
...
 
Higher  income  tax  may  discourage  people  from  working
...
 Lack  of  information
...
   



For  example,  it  can  be  difficult  for  a  government  body  to  calculate  the  net  
external  costs  of  a  new  airport  or  nuclear  power
...
g
...
 

4
...
 Any  government  intervention  is  likely  to  have  some  
administration  costs  and  bureaucracy
...
 With  some  new  taxes,  the  cost  of  bureaucracy  may  be  close  to  the  
revenue  gained
...
 GDP  also  measures  national  income  /  national  
expenditure
...
 
Real  GDP  measures  GDP  adjusted  for  effects  of  inflation
...
 
GDP  per  capita  is  the  level  of  GDP  divided  by  population
...
g
...
 
The  volume  of  goods  and  services  is  the  quantity  produced
...
 
Economic  growth  means  an  increase  in  real  GDP,  referring  to  an  increase  
in  the  total  value  of  goods  and  services  produced  in  an  economy
...
 E
...
 in  Q2  2014,  
economic  growth  was  0
...
 (this  is  roughly  an  annual  rate  of  2
...
 
In  2008/09,  economic  growth  was  negative  –  Real  GDP  was  falling
...
 For  example  in  the  UK,  this  is  
about  2
...
 

 
This  shows  the  growth  in  real  GDP  compared  to  the  trend  rate  of  growth
...
 

Long  term  economic  growth  

UK  economic  growth  since  1949
...
 

 

Other  measures  of  national  income  
Gross  National  Product  (GNP)  GNP  =  GDP  +  Net  property  income  from  abroad
...
 


GNP  includes  the  value  of  all  goods  and  services  produced  by  nationals  
whether  in  the  country  or  not
...
 

Gross  national  income  (GNI)  is  based  on  a  similar  principle  to  GNP
...
 It  also  includes  interest  payments  and  
dividends  from  citizens  living  in  other  countries
...
 It  shows  
how  closely  economies  are  tied  together
...
 Post  2010,  Italy’s  economic  recovery  has  lagged  behind  that  of  other  
countries
...
   
It  is  a  better  guide  to  actual  living  standards  and  a  reflection  of  the  value  
of  goods  and  services  that  people  can  buy  in  the  economy
...
 
If  you  spend  $10  in  the  US,  you  may  be  able  to  buy  one  meal
...
 But,  with  
this  600  Rupees  you  can  purchase  two  meals
...
   

Big  Mac  Index  
The  Big  Mac  index,  published  by  the  Economist  magazine,  offers  a  rough  
illustration  of  this
...
 In  
theory,  the  ingredients  are  the  same,  so  a  difference  in  price  reflects  different  
exchange  rates
...
50  in  South  Africa  to  $4
...
 
When  making  comparisons  of  living  standards,  we  need  to  bear  this  in  
mind
...
 










Defensive  spending
...
g
...
 
External  costs  of  GDP
...
 
For  example,  China’s  recent  growth  has  been  very  high,  but  pollution  is  
now  a  serious  problem
...
 If  a  country  spent  40%  of  GDP  on  
military  spending,  this  would  have  a  very  different  impact  on  living  
standards  than  spending  the  same  money  on  education  and  health  care
...
 Real  GDP  per  capita  may  be  high,  but  if  90%  of  
the  country’s  wealth  is  owned  by  just  1%  of  the  population,  then  many  
people  may  be  in  poverty  and  have  low  living  standards
...
   
Hours  worked
...
 



Living  standards  depends  on  many  factors  other  than  GDP
...
 

Evaluation  


Although  there  are  limitations  to  using  GDP,  don’t  forget  that  it  is  a  good  
starting  point
...
 Higher  GDP  enables  better  public  services,  such  as  health  and  
education
...
 

National  Happiness  
The  UK  now  publishes  a  measure  of  ‘National  well  being’
...
 









The  index  includes  positive  statements,  e
...
 unemployment  rate,  voting  
rates,  crime  rates
...
g
...
 
The  index  measures  how  these  index  tools  change  over  time,  e
...
 the  
overall  index  of  national  wellbeing  would  rise  if  more  people  responded  
positively  to  questions  about  personal  wellbeing
...
 
It  is  an  attempt  to  move  away  from  relying  on  purely  financial  indicators,  
such  as  GDP  –  which  on  their  own  may  not  increase  wellbeing
...
 People’s  perceptions  of  satisfaction  may  change  
due  to  unexpected  factors
...
 
Surveys  could  be  influenced  by  temporary  factors,  such  as  an  early  World  
Cup  exit  for  the  national  team
...
 

Inflation  





Inflation
...
 If  
there  is  inflation,  the  value  of  money  declines  and  there  is  an  increase  in  
the  cost  of  living
...
 This  means  there  is  a  fall  in  the  price  level  (negative  inflation  
rate)
...
 This  means  there  is  a  falling  inflation  rate  –  prices  are  
increasing  at  a  slower  rate
...
 This  is  calculated  through  different  steps
...
Household  expenditure  survey
...
 From  this  we  get  a  typical  basket  of  the  most  
popular  1000  goods  and  services
...
Weighting  of  different  goods
...
 For  example,  petrol  may  have  a  weighting  of  5%  of  the  
total  basket  of  goods
...
4%  
3
...
 Every  month,  changes  in  the  prices  of  goods  and  services  
are  measured
...
   

Problems  with  calculating  CPI    






The  expenditure  survey  does  not  include  everybody  e
...
 pensioners  are  
excluded,  but  pensioners  have  different  spending  habits  e
...
 heating  is  
more  important
...
 
Changes  in  quality:  Computers  have  many  more  features  than  10  years  
ago,  so  it  is  difficult  to  compare  prices  because  they  are  different  goods
...
 
It  is  impossible  to  measure  all  prices  in  the  economy
...
 It  is  similar  to  CPI,  but  includes  
more  factors
...
 This  can  make  RPI  
more  volatile,  e
...
 if  interest  rates  rise,  we  will  see  RPI  inflation  increase  
more  than  CPI  because  mortgages  are  more  expensive
...
 
On  consumers  






Fall  in  value  of  savings
...
 If  inflation  is  higher  than  interest  rates,  
savings  will  decrease  in  value
...
 High  inflation  will  reduce  the  value  of  debt,  making  
it  easier  for  consumers  and  firms  to  pay  back  their  debt
...
 
Fall  in  real  wages
...
 If  
inflation  is  higher  than  nominal  wage  growth,  real  wages  will  fall
...
 

 

 


 

Between  2001  and  2008,  wages  grew  at  a  faster  rate  than  CPI  inflation
...
 
Since  2008,  wages  have  been  mostly  growing  at  a  slower  rate  than  
inflation
...
 

Exam  tip  –  Inflation  doesn’t  mean  people  automatically  buy  less
...
   


However,  inflation  could  cause  less  spending  if  prices  are  rising  faster  
than  wages
...
 High  inflation  may  create  uncertainty  and  confusion  for  
firms
...
 Less  
investment  can  reduce  the  rate  of  economic  growth
...
 High  inflation  can  create  menu  costs,  which  means  firms  
have  to  adjust  price  lists
...
 

Effect  of  inflation  on  economy  






Less  investment
...
 It  is  argued  that  
periods  of  low  inflation  are  beneficial  for  promoting  investment  and  
sustainable  economic  growth
...
 Relatively  higher  inflation  in  the  UK  can  
make  UK  firms  less  competitive,  leading  to  lower  exports  and  
deterioration  in  the  current  account  (or  depreciation  in  the  exchange  
rate)
...
 Governments  may  be  concerned  about  inflation  
because  of  the  uncertainty  and  potential  for  declining  living  standards
...
 Higher  interest  rates  can  reduce  inflation,  but  at  the  cost  of  
lower  economic  growth  –  and  a  boom  and  bust  economy
...
 
1
...
 
2
...
 
 
 
 
 
 

Causes  of  inflation  
1
...
 
Demand  pull  inflation  occurs  if  economic  growth  is  too  fast  –  i
...
 if  growth  
is  above  the  long  run  trend  rate
...
 Demand  
pull  inflation  could  occur  due  to  various  factors
...
 A  cut  in  interest  rates  reduces  the  cost  of  borrowing  
–  encouraging  spending  and  investment
...
 
Boom  in  exports  from  rising  global  demand
...
 

 





 
 

 
 
 
 
 

The  UK’s  last  period  of  demand  pull  inflation  was  the  late  1980s
...
 
Inflation  was  close  to  the  government’s  target  of  2%  between  1992  and  
2008
...
 
Inflation  did  not  increase  until  2008,  when  it  reached  over  5%
...
 

2
...
 

 
Cost  push  inflation  could  occur  due  to:  





Rising  oil  prices  /  raw  material  prices
...
 
Rising  wages
...
 (Rising  wages  may  also  
cause  demand-­‐pull  inflation  as  consumers  spend  more  increasing  AD
...
 One  third  of  all  goods  are  imported  in  the  UK
...
 

 

Effect  of  a  devaluation  in  the  exchange  rate  on  inflation  
If  the  exchange  rate  falls  in  value,  it  tends  to  cause  inflation  for  three  reasons
...
Higher  AD
...
 More  expensive  
imports  reduce  import  spending  and  encourage  consumers  to  buy  from  
UK  firms
...
 
2
...
 Many  goods  are  imported;  after  a  
devaluation,  they  will  be  more  expensive
...
Less  incentive  to  cut  costs
...
 
 
Cost  push  inflation  in  UK  2008  –  2011  
 

 
 



In  2008,  the  UK  had  a  cost  push  inflation  of  5%
...
 
In  2011,  the  UK  had  more  of  a  cost  push  inflation  of  5%  -­‐  despite  a  lengthy  
recession
...
 

3
...
 
The  money  supply  could  grow  if  the  Central  Bank  printed  more  money
...
 
In  a  boom,  the  money  stock  changes  hands  more  frequently,  and  this  can  
cause  inflation
...
 For  example,  if  the  
Central  Bank  printed  more  money,  it  would  generally  cause  more  
inflation  –  though  the  link  between  the  money  supply  and  inflation  may  
not  happen  in  a  recession
...
 

 
Under-­‐employment  occurs  when  someone  is  working  part-­‐time  (e
...
 on  a  zero  
hour  contract),  but  would  prefer  to  work  full-­‐time
...
 This  occurs  when  people  are  not  in  the  labour  force
...
 They  could  include  categories,  such  as  
early  retirement,  disillusioned  long-­‐term  unemployed,  long-­‐term  sick,  disabled,  
etc
...
 
More  difficulty  getting  work  in  the  future,  as  the  unemployed  lose  ‘on-­‐the-­‐
job  skills’  and  may  become  less  attractive  to  future  employers
...
 
Increased  government  borrowing
...
 
Lower  GDP  for  the  economy  and  possible  negative  multiplier  effect
...
 Claimant  count  method
...
 It  counts  the  number  of  people  receiving  benefits  (Job  Seekers  
Allowance)
...
 It  
excludes  people  over  60  /  under  18,  people  on  government  training  
schemes,  and  married  women  looking  to  return  to  work
...
 
Some  people  may  claim  benefits  whilst  still  working  in  the  “black  market”
...
 The  Labour  Force  Survey  
This  was  a  survey  asking  60,000  people  whether  they  are  unemployed  and  
whether  they  are  looking  for  a  job
...
 



UK  unemployment  %  since  1992
...
 Frictional  unemployment
...
g
...
 There  will  always  be  some  
frictional  unemployment  as  it  takes  time  to  find  a  job
...
 Structural  unemployment
...
 It  can  be  caused  by:  




Occupational  immobilities
...
g
...
 
Geographical  immobilities
...
g
...
 We  often  see  
higher  unemployment  in  depressed  regions
...
 Classical  or  Real  Wage  Unemployment
...
 This  could  be  
caused  by  minimum  wages  or  trades  unions
...
   Demand  deficient  or  ‘cyclical  unemployment
...
 If  there  is  less  demand  for  
goods,  firms  will  employ  less  workers
...
     

 
The  fall  in  AD,  leads  to  a  decline  in  real  GDP
...
 

Unemployment peaked in 1983, 1993 and 2012 – these were after recessions
...
 Voluntary  unemployment
...
 

Policies  to  reduce  unemployment  
1
...
 Or  the  Bank  of  England  could  
cut  interest  rates  to  reduce  the  cost  of  borrowing  and  encourage  spending
...
 


However,  demand  side  policies  may  cause  higher  rates  of  inflation  and  
will  not  reduce  supply  side  unemployment,  like  structural  unemployment
...
 Education  and  training
...
 This  gives  a  
better  opportunity  for  the  unemployed  to  find  work  in  new  industries
...
 

3
...
 This  could  help  reduce  
frictional  unemployment  by  giving  the  unemployed  better  information  about  
available  job  vacancies,  and  also  offering  tips  for  the  unemployed  to  get  work
...
 Lower  benefits  and  taxes
...
 This  
could  reduce  frictional  unemployment
...
   

5
...
 If  the  minimum  wage  is  above  the  equilibrium,  
reducing  it  to  the  equilibrium  will  enable  firms  to  employ  more  workers,  which  
reduces  real  wage  unemployment
...
 

6
...
 These  can  help  overcome  geographical  unemployment  by  
encouraging  firms  to  set  up  in  depressed  areas  or  helping  workers  to  move  to  
areas  of  high  demand
...
 Firms  may  
have  a  similar  reluctance  to  set  up  in  depressed  areas  because  of  a  lack  of  
infrastructure
...
 

Impact  of  net  migration  to  the  UK  








Increase  in  the  supply  of  labour
...
g
...
 
Skilled  labour
...
 This  has  meant  migration  has  played  an  
important  role  in  filling  vacancies  such  as  nurses  and  doctors
...
 The  UK  has  an  aging  population  
that  places  greater  strain  on  government  finances
...
 
In  periods  of  rising  unemployment,  migrants  often  return  home
...
 

 

Problems  of  net  migration  




UK  experiences  overcrowding  especially  in  areas  like  London;  migration  
and  the  rise  in  population  places  strain  on  housing  and  public  amenities
...
   
Some  may  feel  migrants  take  existing  jobs
...
 

The  balance  of  payments  
The  balance  of  payments  is  a  record  of  a  country’s  transactions  with  the  rest  of  
the  world
...
 

Current  account  
The  current  account  is  primarily  concerned  with  the  balance  of  trade  in  goods  
and  services
...
Trade  in  goods  (visibles)  e
...
 cars,  computers,  food  
2
...
g
...
Net  income  flows  (interest,  dividends  and  investment  income  from  
abroad)  
4
...
g
...
 
• A  deterioration  in  the  current  account  means  that  we  get  a  bigger  deficit  
or  we  go  from  a  surplus  to  a  deficit
...
 It  includes  financial  
flows  (e
...
 saving  in  banks)  and  net  investment  (e
...
 foreign  firm’s  building  
factory  in  the  UK)
...
 

Factors  that  cause  a  current  account  deficit    
1
...
 If  the  currency  is  overvalued,  imports  will  be  
cheaper  and  therefore  there  will  be  a  higher  quantity  of  imports
...
 
2
...
 If  there  is  an  increase  in  real  wages,  people  will  have  more  
disposable  income  to  consume  goods
...
   Consumer-­‐led  
growth  often  causes  a  deterioration  in  the  UK  current  account
...
 Inflation  /  decline  in  competitiveness
...
   


A  decline  in  competitiveness  could  be  caused  by  factors  such  as  poor  
infrastructure,  higher  wages  and  lower  productivity
...
 Devaluation
...
 This  should  increase  
the  quantity  of  exports  and  reduce  imports
...
 
However,  it  does  depend  upon  the  elasticity  of  demand  for  exports  and  imports
...
 




A  problem  with  devaluation  is  that  it  can  lead  to  imported  inflation
...
 
Also,  in  a  floating  exchange  rate,  the  UK  government  does  not  set  the  
exchange  rate;  therefore,  they  would  need  to  rely  on  a  market  
depreciation  in  the  exchange  rate
...
 Reduce  consumer  spending
...
 Lower  consumer  spending  will  lead  to  less  spending  on  imports,  
improving  the  current  account
...
 
Deflationary  policies  will  also  put  pressure  on  manufacturers  to  reduce  
costs;  this  will  lead  to  more  competitive  exports,  and  so  exports  will  
increase
...
 
With  lower  AD,  economic  growth  is  likely  to  fall,  causing  higher  
unemployment
...
 

 
3
...
 These  are  policies  aimed  at  increasing  productivity  and  
competitiveness
...
 For  example,  the  government  could  try  to  deregulate  
labour  markets  to  reduce  wage  costs  and  lower  costs  for  exporters
...
g
...
 Also,  there  is  no  guarantee  that  more  
flexible  labour  markets  would  improve  competitiveness  because  lower  
wages  may  reduce  worker  morale
...
 

 

Effect  of  a  current  account  deficit  in  the  UK  
If  the  UK  has  a  current  account  deficit,  it  has  the  following  effects
...
 Lower  AD
...
   




On  the  other  hand,  a  current  account  deficit  may  occur  due  to  high  levels  
of  consumer  spending  and  economic  growth
...
 
A  UK  current  account  deficit  could  be  due  to  low  economic  growth  in  
Europe
...
 

2
...
 A  current  account  deficit  could  cause  a  depreciation  in  the  
value  of  the  exchange  rate  because  we  are  buying  imports  and  therefore  buying  
foreign  currency
...
 

3
...
 A  current  account  deficit  requires  flows  of  capital  to  finance  the  
deficit
...
g
...
g
...
   


 

If  we  have  a  foreign  investment  in  the  UK,  e
...
 building  a  factory,  this  
could  have  a  benefit  to  the  economy
...
 

Aggregate  demand  
Aggregate  demand  (AD)  is  the  total  demand  for  goods  and  services  in  the  
economy
...
g
...
 




 
 
 

At  a  higher  price  level,  ceteris  paribus,  consumers  have  less  disposable  
income  (money  to  spend)
...
 
A  shift  in  the  AD  curve  would  occur  if  there  was  a  change  in  factors  like  
real  income;  higher  income  would  shift  AD  to  the  right
...
 

Shift  in  AD  



If  there  was  an  increase  in  income,  the  AD  curve  would  shift  to  the  right  
(AD2)
...
 

Consumer  spending  (C)  
Consumer  spending  is  the  biggest  component  of  AD  (approx
...
 
Consumer  spending  is  determined  by:  












Disposable  income
...
 Rising  real  
wages  would  increase  disposable  income  and  shift  AD  to  the  right
...
 The  alternative  to  spending  disposable  income  is  to  save
...
 
Consumer  confidence
...
 
Low  confidence  will  shift  AD  to  the  left
...
 
House  prices  /  wealth
...
 In  the  UK,  many  people  own  
their  houses
...
 They  will  also  feel  more  
confident  if  their  house  is  worth  more
...
 A  cut  to  income  tax  will  increase  consumers’  
disposable  income,  encouraging  spending
...
 Lower  interest  rates  reduce  the  cost  of  borrowing  
encouraging  spending
...
 
Cost   of   living
...
g
...
 (This  factor  causes  movement  along  the  AD  curve)  
 

2
...
3  Investment  
Investment  means  expenditure  on  capital  goods  –  factors  that  increase  the  
productive  capacity  of  the  economy,  e
...
 machines  and  factories
...
   
Investment  affects  both  AD  and  AS
...
 

 

Factors  that  affect  investment  












 

Confidence
...
   If  
businesses  face  uncertainty,  they  will  cut  back  on  risky  investment
...
 Keynes  said  investment  was  heavily  influenced  by  the  
‘animal  spirits’  of  businessmen  –  did  people  expect  their  business  to  
grow?  This  confidence  can  quickly  change  depending  on  the  state  of  the  
economy
...
 Investment  is  often  financed  by  borrowing  or  using  
savings
...
 
Availability  of  finance
...
   Banks  may  be  reluctant  to  give  a  small  
business  a  loan  because  it  is  a  risky  investment
...
 
Government  regulation
...
g
...
 On  the  other  hand,  
governments  could  encourage  investment  through  offering  regional  
subsidies
...
 A  key  factor  in  determining  investment  is  the  rate  of  
economic  growth
...
 Also  important  is  the  demand  from  overseas  and  the  
demand  for  exports
...
g
...
 In  2013/14,  the  UK  
government  spent  a  total  of  £722
...
 Government  spending  
is  influenced  by:  






Fiscal  policy
...
g
...
 
Economic  cycle
...
 
Political  cycle
...
 

Net  Trade  (X-­‐M)  
The  UK’s  main  trading  partner  is  the  EU  (60%  of  trade)
...
 

Factors  that  affect  (X-­‐M)  










 
 
 
 
 

Exchange  rates
...
 This  will  tend  to  increase  (X-­‐
M)  and  increase  AD
...
 If  UK  growth  is  relatively  higher  than  other  countries,  
we  will  see  a  rise  in  import  spending  and  this  will  reduce  net  (X-­‐M)
...
 
Competitiveness
...
 Improved  
competitiveness  could  be  due  to  lower  wages  or  higher  productivity
...
 In  addition  to  price,  the  quality  and  desirability  of  UK  
goods  and  services  will  be  important
...
 
Tariffs  and  protectionist  measures
...
 For  example,  if  the  UK  left  the  EU,  it  
may  find  that  there  are  higher  costs  /  tariffs  on  exports  to  Europe
...
 It  is  the  
sum  of  all  the  individual  supply  curves  for  particular  goods
...
 

 



In  the  diagram  on  the  left,  the  AS  curve  has  shifted  to  the  left,  leading  to  
a  higher  price  and  lower  real  GDP
...
 This  causes  a  higher  
price  level  (P1  to  P2)  and  movement  along  the  AS  curve
...
 For  example,  firms  can  pay  workers  to  do  overtime
...
 
In  the  long  run,  AS  is  determined  by  the  stock  of  capital  and  quantity  of  labour,  
etc
...
 
In  the  long  run,  AS  is  determined  by  factors  of  production  –  land,  labour,  
capital
...
 These  include  




The  price  of  raw  materials,  e
...
 oil,  metals,  food,  gas  and  electricity
...
 Devaluation  would  increase  the  cost  of  many  imported  
raw  materials,  such  as  oil
...
 A  rise  in  VAT  or  excise  duty  would  increase  the  cost  
and  shift  the  SRAS  to  the  left
...
 This  causes  SRAS  to  shift  to  the  left
...
 
A  fall  in  the  prices  of  raw  materials  would  have  the  opposite  effect  -­‐  SRAS  
would  shift  to  the  right
...
 (Labour  productivity  means  output  per  worker
...
 A  rise  in  the  number  of  working  age  people  will  increase  the  
labour  force  and  increase  productive  capacity
...
 The  UK  
labour  force  has  increased  due  to  net  migration  in  the  past  decade
...
 Technological  improvements  are  one  of  the  biggest  factors  
affecting  labour  productivity,  e
...
 the  Internet  makes  it  easier  for  firms  to  
check  costs  and  prices
...
 If  firms  or  the  government  invest  in  increasing  the  capital  
stock,  we  will  see  higher  AS  in  the  long  run  
Education  and  skills
...
 
Infrastructure
...
 





Government  policies
...
 For  example,  
privatisation  and  deregulation  may  increase  efficiency  and  competitive  
pressure  in  industries  like  gas  and  electricity
...
 Most  technological  improvements  come  from  
the  private  sector
...
 A  stable  economic  and  political  climate  may  
encourage  entrepreneurs  to  invest  and  develop  business
...
 




On  the  left,  the  classical  view  is  that  LRAS  is  inelastic
...
 Economic  growth  requires  LRAS  to  
shift  to  the  right
...
g
...
 

Which  AS  curve  to  draw?  





Many  students  ask,  which  curve  should  I  draw?  We  have  SRAS  and  two  
LRAS
...
 
However,  it  can  be  important  to  distinguish  between  SRAS  and  LRAS
...
 Capital  investment  would  affect  LRAS
...
 

National  Income    
The  circular  flow  of  income  shows  how  money  flows  from  households  to  firms  
(to  buy  goods)
...
 

 
The  circular  flow  of  income  shows  three  ways  to  calculate  GDP  (Gross  Domestic  
Product)
...
Total  national  income  (wages,  dividends,)  
2
...
Total  national  output  (value  of  goods  and  services  produced)  
Income  and  wealth  



Income  is  a  flow  concept
...
g
...
 
Wealth  is  a  stock  concept
...
g
...
g
...
 

 
 

Injections      
This  is  an  increase  of  expenditure  into  the  circular  flow  of  income,  leading  to  an  
increase  in  aggregate  demand  (AD)
...
Exports  (X)  –  spending  from  abroad  on  domestic  goods
...
Government  spending  (G)
...
Investment  (I)  -­‐  spending  on  capital  goods  by  firms
...
 Withdrawals  can  
include:  




Saving  (S)  –  depositing  money  in  banks
...
 
Taxation  (T)  –  the  Government  raising  money  from  consumers  and  firms
...
 

 


In  this  example,  there  is  a  fall  in  AD,  leading  to  a  change  in  equilibrium  
national  income
...
 

Increase  in  AD  
Suppose  that  we  have  an  increase  in  injections  into  the  circular  flow
...
 
This  will  lead  to  higher  AD  and  higher  real  GDP
...
 

 
For  example,  if  the  government  increased  G  (government  spending)  by  £10  
billion,  and  this  led  to  an  increase  in  real  GDP  of  £16bn,  we  say  the  multiplier  
effect  is  16/10  =  1
...
 If  the  government  spends  £10bn  on  building  roads,  
they  will  employ  workers
...
   
But,  the  unemployed  will  now  have  extra  money  to  spend
...
 



In  other  words,  the  initial  spending  doesn’t  just  stay  with  one  person
...
 Higher  spending  leads  to  more  income  for  
others,  and  therefore  further  rounds  of  spending
...
 But,  because  of  the  
multiplier  effect  and  further  rounds  in  spending,  we  get  another  increase  in  AD  
to  AD3  -­‐  causing  a  bigger  final  increase  in  real  GDP
...
 E
...
 if  confidence  is  high,  the  MPC  will  be  higher
...
g
...
 Higher  interest  rates  may  encourage  more  
saving
...
 This  is  determined  by  income  tax  rates  and  VAT  rates
...
 
Marginal  propensity  to  withdraw  (MPW)  =  MPS+MPT+MPM
...
   




The  higher  the  marginal  propensity  to  consume,  the  bigger  the  multiplier
...
   
If  consumers  have  a  high  marginal  propensity  to  withdraw,  then  the  
multiplier  effect  will  be  low
...
 

If  the  government  increased  spending  by  £20bn  (financed  by  borrowing),  and:  




MPS  =  0
...
15  
MPT  =  0
...
75
...
25
...
The  multiplier  effect  =  1/0
...
33  
2
...
33  =  £26
...
 If  the  
economy  is  close  to  full  capacity,  rising  demand  may  just  lead  to  inflation
...
 

Economic  Growth  



Economic  growth  means  an  increase  in  real  GDP
...
 
The  rate  of  economic  growth  measures  the  annual  %  change  in  real  GDP
...
 
A  quarterly  growth  rate  of  0
...
0%
...
 
The  long  run  trend  rate  of  economic  growth  is  the  sustainable  rate  of  
economic  growth  in  an  economy
...
5%
...
 

 

 
This  graph  shows  that  in  the  recession  of  2008-­‐12,  UK  real  GDP  growth  fell  
behind  the  trend  rate  of  economic  growth
...
 

 

Causes  of  economic  growth  
1
...
 If  there  is  spare  capacity  in  the  economy,  then  a  rise  in  AD  will  
lead  to  higher  real  GDP
...
 
Rising  house  price  –  leading  to  a  positive  wealth  effect,  encouraging  
consumer  spending
...
 
Higher  confidence  in  the  economy  –  encouraging  spending  and  
investment
...
 Increase  in  LRAS  (supply  side  factors)  
 

 
This  diagram  shows  economic  growth  in  the  long  run,  with  an  increase  in  LRAS  
and  AD
...
 
Better  education  and  training  to  increase  labour  productivity
...
 
(See  factors  affecting  AS  for  more
...
 In  the  
real  world,  the  rate  of  economic  growth  is  rarely  constant
...
 

Positive  output  gap  


A  positive  output  gap  will  occur  when  actual  economic  growth  is  above  
the  sustainable  potential
...
g
...
5%,  but  we  
have  growth  of  4
...
 They  have  increased  output  in  the  short  run  (e
...
 getting  
workers  to  do  overtime)
...
 
A  positive  output  gap  occurs  when  AD  increases  faster  than  AS
...
 
Lower  unemployment  as  there  is  greater  demand  for  workers
...
 
The  Central  Bank  may  deal  with  the  inflation  by  putting  up  interest  rates
...
   

Negative  output  gap  
A  negative  output  gap  occurs  when  economic  growth  is  below  the  sustainable  
potential,  e
...
 it  could  be  due  to  very  low  economic  growth  at  0
...
2%)
...
 This  will  be  
due  to  low  aggregate  demand
...
 We  can  see  high  periods  of  economic  growth,  followed  by  
periods  of  low  economic  growth
...
 It  is  characterised  by:  





High  rates  of  economic  growth    
Higher  inflation    
A  deterioration  in  the  current  account    
Lower  unemployment  

A  boom  could  be  caused  by  very  high  confidence  or  an  increase  in  high  prices
...
 Also,  consumers  may  run  out  of  money  to  spend;  there  is  only  
so  much  you  can  borrow,  and  there  may  come  a  time  when  high  confidence  turns  
to  pessimism
...
     

 
This  graph  shows  that  the  EU  economy  was  in  recession  2008/09  and  2012/13
...
Real  incomes  will  fall,  reducing  living  standards
...
Unemployment  tends  to  rise
...
 Also,  with  lower  demand,  firms  
will  have  less  demand  for  workers
...
Higher  government  borrowing
...
g
...
 Also,  the  government  will  need  to  spend  
more  on  benefits,  such  as  unemployment  benefits
...
Fall  in  asset  prices,  such  as  houses
...

2
...

4
...


Higher  incomes
...
 With  higher  output,  firms  will  employ  more  
workers
...
   
Lower  government  borrowing
...
e
...
 Also,  there  is  
less  need  to  spend  money  on  unemployment  benefits
...
 With  higher  tax  receipts,  more  can  be  spent  on  
health  care,  infrastructure  and  education
...
 Firms  will  make  higher  profits;  this  may  
encourage  more  investment,  which  can  lead  to  a  virtuous  circle  of  higher  
growth
...
 Inflation
...
   




If  economic  growth  is  unsustainable  (i
...
 it  occurs  too  fast),  it  causes  a  
positive  output  gap  and  inflation
...
 
 

2
...
 If  economic  growth  is  unsustainable,  then  
high  inflationary  growth  may  be  followed  by  a  recession
...
 
 

 

3
...
 Higher  consumer  spending  causes  an  increase  
in  imports,  causing  a  deficit  on  the  current  account
...
 
 
4
...
   Increased  economic  growth  will  lead  to  increased  
output,  and  therefore  will  cause  increased  pollution  and  congestion,  which  
reduces  living  standards
...
 However,  higher  growth  may  enable  
more  resources  to  be  spent  on  the  environment
...
 Increased  inequality
...
 However,  this  depends  upon  things  such  as  tax  rates  and  
the  nature  of  economic  growth  

Macro  economic  objectives  
The  primary  economic  objectives  of  a  government  are  likely  to  be:  
1
...
 Most  governments  would  try  to  maximise  sustainable  
economic  growth  to  increase  living  standards  and  help  create  
employment
...
Low  inflation
...
 The  government  wishes  to  both  avoid  high  inflation  and  also  the  threat  
of  deflation
...
Low  unemployment
...
 
Full  employment  would  be  an  unemployment  rate  of  around  3%  (there  is  
always  some  frictional  unemployment)
...
Satisfactory  current  account  /  balance  of  payments
...
g
...
 Therefore,  governments  may  
wish  to  have  a  reasonable  low  deficit/surplus,  
5
...
 Governments  often  commit  to  fiscal  
targets  for  both  annual  borrowing,  and  total  debt  (public  sector  net  debt)
...
Stable  exchange  rate
...
 Therefore,  governments  may  
prefer  a  stable  exchange  rate  (e
...
 a  fixed  exchange  rate  system)
...
 High  economic  growth  may  be  at  the  expense  of  
income  inequality
...
 
Environment
...
 Looking  after  
environment  may  require  some  sacrifice  in  terms  of  economic  growth
...
g
...
 

Demand  side  policies  
Demand  side  policies  involve  attempts  to  influence  AD
...
Fiscal  policy  –  the  government  changing  levels  of  spending  (G)  and  taxes  
(T)
...
Monetary  policy  –  Changing  interest  rates
...
 

Fiscal  policy  
Fiscal  policy  is  the  governments  attempt  to  influence  AD
...
Stimulate  economic  growth  in  a  period  of  a  recession  
2
...
   
This  involves  lower  tax  rates  and/or  higher  government  spending,  with  the  aim  
to  increase  AD
...
 It  may  cause  inflation
...
 
The  aim  of  deflationary  fiscal  policy  is  to  decrease  AD  and  inflation
...
 

 

Evaluation  of  fiscal  policy  
1
...
 Therefore,  the  government  may  be  unsure  
whether  they  need  to  boost  AD  or  reduce  AD
...
 But,  in  major  
recession,  they  may  try  expansionary  fiscal  policy
...
It  depends  on  other  components  of  AD
...
 
3
...
 Higher  income  tax  to  reduce  inflation  can  create  
disincentives  to  work,  reducing  productivity  and  AS
...
Time  lag  involved  in  influencing  AD
...
 But,  there  
will  be  delays  in  actually  implementing  higher  spending,  and  then  delays  
in  this  spending  affecting  the  wider  economy
...
Budget  deficits
...
 This  could  lead  to  higher  interest  
rates  in  the  long  term  or  even  cause  markets  to  lose  confidence  in  debt  
levels
...
Crowding  out
...
   

Public  Sector  Net  Debt  PSND  (The  National  Debt)    
 
This  is  the  total  (cumulative)  amount  of  debt  that  the  government  owes  the  
private  sector
...
3 billion, equating to 80%  of  GDP
...
 It  fell  during  the  post  war  period  as  economic  growth  led  to  higher  
GDP  –  making  debt  a  smaller  percentage
...
   
The  budget  deficit  will  be  the  difference  between  government  spending  
(G)  and  tax  revenue
...
 

 
This  shows  public  sector  net  borrowing  (budget  deficit)  in  the  UK
...
 Government  
spending  was  less  than  tax  revenues
...
 In  the  recession,  tax  receipts  fell  and  spending  on  
unemployment  benefits  rose
...
 

The  budget  deficit  is  measured  through  stats,  such  as  Public  Sector  Net  Cash  
Requirement  (PSNCR)  and  net  borrowing
...
 The  two  main  
types  of  taxation  are:  
1
...
 These  taxes  are  taken  
directly  from  a  person’s  wages
...
 
2
...
 Consumers  pay  these  taxes  
indirectly;  when  a  good  is  bought,  the  firm  has  to  pay  the  VAT  rate  to  the  
government  (20%)
...
g
...
 

Monetary  Policy  
Monetary  policy  involves  changing  the  interest  rate  or  manipulation  of  the  
money  supply  by  the  monetary  authorities
...
 

Aims  of  monetary  policy  
1
...
 Inflation  target  for  MPC  is  CPI  -­‐  2
...
Maintain  sustainable  economic  growth  
3
...
 If  they  feel  the  
inflation  rate  is  likely  to  go  above  the  target  (e
...
 due  to  a  higher  rate  of  
economic  growth)  then  they  will  increase  interest  rates  to  moderate  
demand  and  keep  inflation  low
...
 

To  determine  future  inflation,  the  MPC  will  look  at  various  statistics  such  as:  





The  rate  of  economic  growth  compared  to  the  long  run  trend  rate
...
 
Wage  growth
...
 
Temporary  factors  like  tax  rises  and  commodity  price  rises  will  be  given  
less  importance  because  they  do  not  indicate  underlying  inflation
...
 High  unemployment  will  tend  to  reduce  wage  inflation  
and  so  the  MPC  is  more  likely  to  cut  interest  rates  to  boost  AD
...
 This  will  help  reduce  AD  and  inflation  because  higher  
interest  rates:  





 

Makes  borrowing  more  expensive,  therefore  people  spend  less  on  credit
...
 
The  cost  of  mortgages  increases,  therefore  people  have  less  disposable  
income  causing  a  fall  in  consumption
...
 
Saving  money  in  a  bank  is  more  attractive  therefore  there  is  less  spending  
and  relatively  more  saving
...
   

Evaluation  of  monetary  policy  
1
...
 If  the  
economy  is  close  to  full  employment,  a  cut  in  interest  rates  is  likely  to  just  cause  
inflation  significantly  with  only  a  small  increase  in  real  GDP
...
g
...
 

2
...
 The  effectiveness  of  monetary  policy  
depends  upon  other  variables  in  the  economy,  for  example:  




If  confidence  is  low,  a  reduction  in  interest  rates  may  not  increase  
demand
...
 
If  the  world  economy  is  slowing,  this  will  reduce  exports  and  AD;  this  
would  keep  spending  low  -­‐  even  if  there  was  a  reduction  in  interest  rates
...
 Time  lags
...
 
E
...
 higher  interest  rates  may  not  reduce  investment  in  the  short  term  because  
firms  will  continue  with  existing  investment  projects
...
 Conflicts  of  objectives
...
   If  the  MPC  reduces  inflation,  this  may  lead  to  lower  growth  
or  higher  unemployment
...
 This  was  due  to:  






Banking  crisis  that  led  to  banks  cutting  back  on  lending
...
 
Fall  in  investment  and  consumer  confidence  due  to  the  banking  crisis
...
 
Decline  in  exports,  due  to  the  global  economic  downturn
...
 

Responses  to  great  recession  





 
 
 
 
 

In  the  UK,  interest  rates  were  cut  from  5%  to  0
...
5%)
...
 
Quantitative  easing  was  tried  from  2009
...
 The  aim  was  to  increase  spending  and  
bank  lending  through  increasing  the  money  supply  and  also  reducing  
interest  rates  on  government  bonds
...
 
From  2010,  the  new  coalition  government  pursued  austerity  measures  
(spending  cuts)  designed  to  reduce  the  budget  deficit
...
 Other  economists  argue  that  there  were  many  factors  
causing  slow  growth  in  the  UK,  such  as  the  recession  in  Europe
...
   
The  UK  economy  recovered  in  2013/14,  with  positive  growth  and  falling  
unemployment
...
 Supply  side  
policies  can  be  either:  
1
...
g
...
 
2
...
g
...
 
 
Supply  side  policies  can  help  the  economy  in  various  ways:  

 
 
1
...
 Shifting  AS  to  the  right  will  cause  a  lower  price  level
...
Lower  unemployment
...
 
3
...
 Supply  side  policies  will  increase  economic  
growth  by  increasing  AS  
4
...
 By  making  firms  more  
competitive,  they  will  be  able  to  export  more
...
Privatisation
...
 It  is  argued  that  the  private  sector  is  more  efficient  in  running  
businesses  because  they  have  a  profit  motive  to  reduce  costs  and  develop  
better  services
...
Deregulation
...
 Greater  competition  creates  incentives  to  
reduce  prices  and  costs
...
 
3
...
 It  is  argued  that  lower  taxes  (income  and  corporation)  
increase  incentives  for  people  to  work  harder,  leading  to  higher  output
...
Reducing  state  welfare  benefits
...
Reduced  bureaucracy  for  firms
...
 
6
...
 Some  economists  argue  that  many  European  
labour  markets  are  too  heavily  regulated
...
 On  the  
downside,  greater  labour  market  flexibility  may  lead  to  greater  job  
insecurity  for  workers
...
 Better  education  can  improve  labour  
productivity  and  increase  AS
...
 Therefore,  the  
government  may  need  to  subsidise  suitable  training  schemes
...
 
Improving  transport  and  infrastructure
...
 If  transport  networks  
were  improved,  firms  would  benefit  from  lower  costs
...
g
...
 
It  will  cost  money  to  improve  information  and  education,  and  therefore  
taxes  will  need  to  rise
...
 
Government  failure  may  occur
...
 For  example,  the  
government  may  finance  the  wrong  kind  of  scheme,  such  as  a  new  train  
line  that  is  not  used  very  much
...
 In  a  recession  the  most  
important  thing  is  not  supply  side  policies  but  policies  to  increase  
aggregate  demand
...
 In  this  situation,  the  economy  needs  
an  increase  in  AD  (demand  side  policies)
...
 It  is  important  to  bear  in  
mind  that  technological  improvements  and  productivity  gains  come  
largely  from  the  private  sector
...
 At  best,  the  government  can  create  a  climate  for  private  
sector  innovation  to  occur
...
 
Unemployment  vs
...
 

 
Expansionary  fiscal  policy  

 



 
 
 
 
 
 

If  the  government  increased  spending  (G),  we  would  see  an  increase  in  
AD
...
   
As  output  increases,  firms  will  hire  more  workers
...
   

Short  run  Phillips  Curve  

 
Therefore,  we  go  from  (A)  unemployment  (6%)  and  low  inflation  (2%),  and  
move  to  point  (B)  unemployment  (3%)  and  higher  inflation  (5%)
...
 Fiscal  policy  
reduces  unemployment  and  causes  higher  economic  growth,  but  leads  to  higher  
inflation
...
 
Expansionary  fiscal  policy  (higher  G  /  lower  tax)  will  lead  to  a  bigger  
budget  deficit
...
 If  we  reduce  AD  (e
...
 higher  interest  rates),  we  
can  get  lower  inflation,  but  we  may  cause  unemployment
...
   
If  AD  increases  at  the  same  rate  as  AS,  we  can  get  economic  growth  
without  inflation
...
 

Other  potential  policy  conflicts  






 
 
 
 
 
 
 

Higher  economic  growth  may  cause  environmental  problems  –  e
...
 the  
overuse  of  scarce  limited  resources  acts  as  a  constraint  on  future  living  
standards
...
 
Cutting  down  benefits  may  provide  an  incentive  for  the  unemployed  to  
get  a  job,  but  it  may  cause  increased  inequality
...
 


Title: A* Economics Notes Theme 1 and 2
Description: A* Notes on As Economics for first year A-Level takers with detailed information and detailed diagrams.