Notesale: Turn your study into money

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The choice of the optimum (best possible) location could make or break a retailer
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Ensure that you use appropriate examples and justify your
answer

Table of Contents
Introduction
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3
Discussion: Microsoft South Africa and Mary Quant Chelsea Store CASES
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10
Bibliography
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The ability on the retailing institutions to develop new
approaches for reaching the customers had been focusing on the development of an
effective strategy for the site selection for the success the retailing institutions, the
locations should be established, in sites that would be most appreciated by the
customers (Dawson, 2012)
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The choice of
the location to be near to the customers, accessible by the car and allowing parking
facilities would be encouraging the customers to go to the stores (Bhatia, 2008)
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At the same time, the
site selection would be focusing on the enhancement of the organizational operations,
as well as processes, not only of the customers’ convenience, but also for saving of the
time and effort for the fulfilment of the tasks and operations of the organization, so that
there would be higher rates of efficiency ( Blythman, 2013)
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The following paper will highlight the min benefits and necessities for the location for the
retailing institutions
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For instance, the growth of the patrons of the retailing
institutions will be based on the need for the development of new approaches that
would be attracting customers’ to visit the retailing institution; locations
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The importance of the locations can be viewed in the different
types of retailing institutions
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Each type of those retailing institutions would be considering the choice of the
loan from different perspectives
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The choice of the location for the stores of the organization is considered to be
essentially based on the customers’ attention to the location, the availability of the
competing organizations in the region, and the demographics characteristics of the
surrounding community
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For instance,
if the retailing institutions is considered to be selling highly priced products, the poor
neighbourhoods and the local communities would not be considered an appropriate
location, as he surrounding customers will be less financially capable to afford the
product, while if the products of the retailing institutions are sold at low prices, the
location of the retailing institutions would have to open close the price sensitive
customers (Rafiq, 2014)
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For instance, the
availability of appropriate infrastructure within the location that would be enabling the
retailers to conduct their operations effectively will be ensuring that the organizational
management would be effective in the enhancement of the organizational sales, as well
as the facilitation of the provision of the highest value to the end user
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However in some cases the opening n low income markets,
with poor infrastructure would be considered a competitive advantage for the
organization, as they would be able to develop new huge customers’ base, while the
competition is low
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for the retailing institutions the choice of the location is considered to be more than a
piece of land or a rented building, the location had been recognised as one of the most
effective competitive advantages for the retailing institutions, as the customers are
considered to be evaluating the entire services of the retailing institutions based on the
appropriateness and the convenience of the location
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So, it can be ensured that during the analysis of the different alternative
locations, the management of the retailing institutions should be focusing on the
identification of the perspective of the customers toward the different locations, as well
as the financial value of the location
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At
the same time, the appropriateness of the location is based on the perception of the
customers
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Industrial zones and competitive locations are considered to be attracting the majority of
the retailing institutions, while the evidence ensured that ignored locations sometimes
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considered being more convenient and profitable locations for the retailing institutions
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So, it can be ensued that the successor the
organizations to gain higher focus on the development and the growth of its sales would
be based on the going on the customers to the nearest locations (Ramsey & Ramsey,
2010)
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In addition, retailing institutions should not be following a systematized approach for
choosing the locations of their businesses, which would be based on the copying the
former competitors
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However it had ben ensued that the capability
between two or more retailing organizations can be considered an effective approach of
the development and the growth of the sales of the retailing organizations
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This is bas on the idea that there would be
no common products or services that they compete for its customers
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For instance,
retailing organizations will be operate for a very long time, which would be requiring the

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managers of the retailing organizations to develop an appropriate focus over the
potential growth of their sales in the market
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Discussion: Microsoft South Africa and Mary Quant Chelsea Store CASES
The leading company in the information systems and computer software,
Microsoft South Africa, focused on the enhancement of its expanding retailing
strategies, throughout the invasion of the South African Markets with a foreign direct
investment
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This had been conducted throughout the choice of South Africa Market to by
the newest location for the organizational retailing activities
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However, Microsoft South Africa took
an irrational decision, when the company decide to choose the South African market as
a new location for the company; the management of Microsoft South Africa decide to
fight for the success of the location
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at the same time, Microsoft South Africa conducted different
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partnerships with the international organists in south Africa and the government for the
formulation and implementation of plans that will ensue the successful development of
the south African infrastructure, educational processes, and the enhancement the
awareness of the small businesses on the merits of the application of information
systems in their organizations, and creation of new initiatives for the support of the
national entrepreneurial activities
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Regardless, the huge success that had been conducted by
Microsoft South Africa to develop the new location, there had been huge amount of
sending over the developmental processes, which included profits of the organizational
operations, which could had been saved for the investment of the organizational retiling
activities
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On the other hand, another effective decision for the location had been
conducted by Mary Quant, the instore of the mini-skirt
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This decision had been based on the
economic attractiveness of the Chelsea Location, as well as the ability of Mary Quant to
conduct its operations with little noise or distractions of the customer
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From this small store in remote area, Mary Quant launched its mini
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skirt designs and succeeded to be one of the most famous fashion producers and
retailers in the entire world (D'Ovidio, 2016)
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Throughout the
deployment of the electronic commerce channels within the organization, there would
be a high ability for the organizational members to develop the most effective
distribution of the products and the services with the least need for the physical
locations
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Then the locations remoteness or
innocence can be solved easily
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Simply, not
everything can be bought online, seems customers just need to go and see the product
by themselves before they would be buying the product (Benedicktus, 2008)
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In addition, the organizational benefits from the developed systems and
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infrastructure, the organization would be able to gain higher reputation a higher
positioning within the minds of the customer, which wold be allowing the organizations
to succeed in the location in any other location
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The
enhancement of the organizational operations would be requiring a strong cooperation
between the organization and the other businesses with would required for the
enhancement of the organizational capabilities to conduct an effective growth for the
nine organizational environmental factors, which wold be leading to the enhancement of
the organizational operations (Filho & Idowu, 2009)
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The retailing institutions should be focusing
on the assessment of the entire features of the location, before making the decisions to
enter those markets
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in audio, the choice of locations for retailing institutions
should be considering that the financial capabilities and the income level of the
surrounding customers would be matching the prices offered by the company, for
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ensure the portability of the new location for the business
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Throughout

the

use

other

information

systems

and

information

technology,

organizations can be able to overcome the barriers of the location, throughout
convenient and more efficient way of selling the products, which is the electronic
commerce
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Throughout the analysis of Cases of Microsoft South Africa and
Mary Quant, it can be suggested that the largest organizations within the market can fail
to make an effective decision regarding the location, while the very young entrepreneurs
can succeed in the choice
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Success would require an
effective evaluation for the locations, which will be used for the communicating with the
customers
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(2013)
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Routledge
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google
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eg/books?id=zPXSfyTbYMC&dq=retailing+location&source=gbs_navlinks_s
Benedicktus, R
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Psychological Distance Perceptions and Trust Beliefs for Internet-only and Hybrid
Retailers: Implications for Marketers
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Retrieved from
https://books
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com
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(2008)
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Atlantic Publishers & Dist
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google
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eg/books?id=5tnIDdWLQI0C&dq=retailers+importance&source=gbs_
navlinks_s
Cant, M
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Introduction to Retailing
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Retrieved from
https://books
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com
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(2012)
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Routledge
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google
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eg/books?id=seV2LnA6Q0C&dq=retailing+location&source=gbs_navlinks_s
D'Ovidio, M
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The creative city does not exist: Critical essays on the creative and cultural economy
of cities
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Retrieved from
https://books
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com
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, & Idowu, S
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Professionals ́ Perspectives of Corporate Social Responsibility
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Retrieved from
https://books
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com
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(2002)
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Taylor & Francis
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google
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eg/books?id=VKzFZgPURIkC&dq=retailing+location&source=gbs_navli
nks_s
Heerden, C
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(2005)
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Juta and Company Ltd
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google
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eg/books?id=gy4K3muCsmsC&dq=Microsoft+south+africa+retail&sou
rce=gbs_navlinks_s
Rafiq, M
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Principles of Retailing
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Retrieved from
https://books
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com
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, & Ramsey, D
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The Everything Guide to Starting and Running a Retail Store: All you
need to get started and succeed in your own retail adventure
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Retrieved from
https://books
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com
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(2000)
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Pearson South Africa
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google
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eg/books?id=v6tVJ43nuD0C&dq=retailing+location&source=gbs_navli
nks_s
Strydom, J
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Introduction to Marketing
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Retrieved from
https://books
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com
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(2008)
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Cengage Learning
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google
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eg/books?id=R1zRakeLJgC&dq=retailing+location&source=gbs_navlinks_s

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