Notesale: Turn your study into money

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Explain what is meant by the migration of marketing from being a functional
discipline to being a concept of how businesses should be run
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2
Discussion and explanation of the topic
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6
Summary
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11

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Introduction
Historically, the organizational management used to focus on the production and the
sales approaches for the expansion of their markets and market shares
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However, marketing activities became
realised as very essential for the success of the organization, which had been focusing
on the starting of the production processes, as well as the entire products of the
organization, based on the requirements of the market, which had been gathered by the
marketing management in the organization (Kono, 2004)
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Because
the companies started to realize the importance the marketing for the organizational
success, it had been recognised that the marketing is considered to be too big task that
can be and led by only on group in the organization
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Currently it had been suggested that the marketing
expanded the border of its departments for the interconnection with the different
departments of the organization
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Growth of markets led to the enhancement of the need for integrated
efforts from the companies, especially the entrepreneurial organizations, for the purpose
of the enhancement of the organizational capabilities to grow within the intensive
competitive environment, where the large companies started to eat up the small ones
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The following study will be discussing
the migration of marketing from being a functional discipline to being a concept of how
businesses should be run
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In order to gain competitive
advantage efforts transportation management production management and marketing
management for coordination between the special functions of each department
including the company in order to ensure that the functions of all departments each
other will operate and the thread in order to provide the highest value to the customer
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It is the most important marketing
functions for businesses are that the link between both the client and the company and
the services offered by the company and the entire marketing elements
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The first element is recognized to be the
product element, which is offered by the company in order to develop a product line with
the client's needs and requirements
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Third, all the propaganda activities that will be
carried out by companies for providing the product to the customer in the market and
attract the customer and increasing customer desire to buy products
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All these
elements core elements of footage the company will use imaging company in order to
achieve success in the market
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But the implementation of all these
elements will require the best quality from the company that employs all the resources
of the company and its members and all its divisions in order to get the best results
marketing
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Successfully marketing
process will result in success for the entire company (Rust & Moorman, 1999)
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On the other level, the marketing department is interested in the next step
to determine all the opportunities that companies can be exploited through the
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resources that will help them achieve competitive advantage
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It is most important and difficult
tasks facing companies during the development plan for the company between the
blood and regulate all the functions of different departments are not able to achieve
common goals
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And it is considered one of the most important elements of the success of the
company and is that all members of companies operate one individual difference
without negative
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Thus, the company will be required to make rules
and laws within the company, which will eliminate the importance of communication
between members of the company in various management layers (PURDESCU,
DARABAN, IFRIM, & MICU, 2012)
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The
role of each of those functions is considered to be based on the idea that every one of
them makes valuable contributions in order to increase the satisfaction of the customer
and the development of their relationships between customers and the company
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On the other level of customer service department to identify all the problems
and obstacles faced by the clients and the transfer of this information to the marketing
department, who will play two roles in determining the new lines, in order to overcome
these problems
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In terms of the human resources department, the employee is the
basis of personal successful deal between the company and the client, where the staffs
is recognized to be dealing directly with the customer and the company, while
transporting the quality of service
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That value can ensure the customer satisfaction and
make sure that it will be strong relation and products
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And be a role in the
marketing business is to develop new products to gain customer satisfaction
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Critical discussion of the issues and challenges related to your topic and
expected developments in the future
small companies and medium institutions has marketing departments, which in most
cases be made up of one or two at the most cannot be separated from the rest of the
company and cannot be loaded all marketing responsibilities that the company asks
them that the company small staff to support each other and make sure that all clients
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company fully satisfied satisfaction with the performance of the company and its
products and services and has thus achieved success in the market with less
possibilities
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It is important to remember that I
am small companies have a shortage of potential physical and informational, but strong
customer and their ability to communicate with the client directly or wrong allows small
businesses the possibility to know the customer's needs faster than large companies
and does not require a lot of time in order to study their markets
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On the other hand, one of the most important tasks of the marketing is
considered to be the understanding of the behaviour of the customers and the
enhancement of the organizational awareness of the factors that wold be affecting the
buying decision-making process of the customers
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And
especially all the sections that deal with the Dean of the Contact customer service
contacts for the client in order to know their needs and desires and problems that they
face
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On the other sales department level can communicate with the company's
representative in order to know the key factors that the clients are concerned about in
order to buy the company products and what are the factors that drive the customer to
buy a different product
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Within the
entrepreneurial firms, the study of the marketing activities would be reveal the fact that
the customers would be effectively analysed by the companies for the identification of
the new products, which the company can be offering to the customers without any
deviation from the customer’s desires and activities
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The researching team, on the other hand,
would be testing the surrounding environment, competitors’ products, as well as the
potential technological problems, which may arise within the organizational capabilities
and strengths (Bell & Merlo, 2007)
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In addition to this treasure scientific studies that the
company's strategy code is what are the limits of the capabilities of the company in the
implementation of the goals that have been set by senior management of the company,

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which represents all the goals, values and vision, which the company hoped, public
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And Deshpande & Farley 1999 confirmed that the company
can achieve success in the market through the development of the company from
abroad analysis
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If the customer wants to certain products from certain attributes of the
company
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In
addition, it is the process of product pricing be through a referendum in order to
determine the price that the client is suitable it will find them without the other prices and
this confirms that the company must determine the prices of products through the
customer point of view, regardless of the cost of production and the prices of
competitors must be on company should adopt a plan prices from the customer's
perspective who will buy the product (Kono, 2004)
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Despite the differing sizes of companies have
proved that the process of marketing research is an indispensable and integral part of a
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company it is important that the company be authorized marketing functions for each
component of the company and not just marketing
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Small businesses desperately need never sleeps successful we may be the only
solution for the success of the company appreciate small businesses that communicate
with clients and I became between them and the customers strong relationships
underscores the importance of marketing, which will add small businesses place high in
the domestic and global market
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The enhancement of the organizational capabilities would be requiring the
sustainable integration of the information and knowledge of the entire marketing sales,
logistics, production, research and development, and financial departments within the
organization
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For the growth of the organization operations and the development of its
capabilities, the organization would be seeking to sustain high performance within the
organization
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The entire employees in the different departments of the
company would seek the strengthening and the creation of a relationship with the
customers
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Throughout the successful
systems and approaches for sharing the information and unifying the efforts of the entire
departments of the company
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(2007)
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Working Paper Series, 13/2007, Judge Business
School, University of Cambridge
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jbs
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ac
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pdf
BTEC
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The main functional areas within business organisations
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Retrieved from
http://vle
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cumbria
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uk/pluginfile
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pdf
Burnett, J
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Core concepts of marketing
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Retrieved from
https://www
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org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing
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(2010)
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Universitat Pompeu Fabra
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89
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1/~ventura/gv-2
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(2009)
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International
Journal of Business and Management, Vol
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2
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ist
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edu/viewdoc/download?doi=10
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1
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2699&rep=rep1&type=pdf
Kono, K
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THE CHANGING ROLE OF MARKETING FUNCTION AT BUSINESS UNIT LEVEL WITHIN
MANUFACTURING COMPANIES
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PURDESCU, DARABAN, IFRIM, & MICU
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CROSS-FUNCTIONAL LINKAGES BETWEEN MARKETING
AND THE OTHER BUSINESS FUNCTIONS IN AN INDUSTRIAL ORGANIZATION
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Bull
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74, Iss
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Retrieved from
http://www
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upb
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pdf
Rust, & Moorman
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The Role of Marketing
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63 (Special Issue 1999),
180–197
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rhsmith
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edu/files/Documents/Faculty/TheRoleOfMarketing

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