Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Marketing research can play an important role in ensuring that a business
survives in the market
...
2
Discussion over Market Research
...
3

-

Marketing Research Process
...
5

Critical discussion of the issues and challenges related to your topic and expected
developments in the future
...
11
Bibliography
...
Marketing research would study the market variables
and client variables, because customers change and lasting difference over time, as
well as the changing customer needs and requirements varies
...
For the global companies do not differ much from the small
and local companies in both companies could potentially make the same mistake if
neglected the importance of research marketing
...
Throughout
the studies of the market, organizations would be able to develop new approaches for
the enhancement of their capabilities and strengths in the market, which would be
providing the companies with a competitive advantage, sever its competitors in the
market (Majumdar, 2007)
...
For instance, the companies would
be able to understand that the customers are well satisfied or poorly satisfied form one
of the products or the prices of the products, throughout the promotional strategies that
are being followed, which would be pushing the organizational marketing management
for the reformulation of their marking recesses, throughout complete restructuring

Page 2 of 14

processes, which would be meeting the needs of the different customers (Mooi &
Sarstedt, 2014)
...
The marketing research based on the purpose of the research is
acknowledged to be based on the idea that some researches are considered to be
conducted for the gathering of information about a certain problem or case, which is
actually facing the company (Albaum & Smith, 2005)
...

The marketing research based on the source of the data used is acknowledged to be
based on the idea that some researches are based on secondary and primary data
...
On the other hand, the secondary data would be requiring the
enhancement of the organizational team members with the appropriate researches,
which had been previously published and reported by governmental agencies,

Page 3 of 14

researching centres, or academic papers
...
Throughout the
qualitative methods, the researcher would be depending on things own evaluation and
assessment for the current and future situations
...

-

Marketing Research Process
In order to implement a marketing plan should discuss the marketing department

within the company; the nature of the problem may be obscure or obvious
...
There are many indications could motivate marketing director to search for the
problem
...
For step two, the marketing plan design research, which
will depend upon the marketing manager in order to determine the steps that will walk
them in order to achieve the goals of the research and defines the nature of the
research and the methods that will be used to collect information and data that will be
used to analyze all the information and data collected
...
In the fourth step, the head of marketing and director of the researchers
Page 4 of 14

implement analysis for the collected data and information
...

-

Marketing research and Organizational change
The increased competition rate among companies in all areas never increased

the importance of studying the market continuous manner in order to update the
information knowledge of the company and this will affect the company's ability in the
product planning and the company's performances in order to make sure the company's
customers, which will turn into features increased competition rate among companies in
all areas never increased the importance of studying the market continuous manner in
order to update the information knowledge of the company and this will affect the
company's ability in the product planning and the company's performances in order to
make sure the company's customers, which will turn into features competitive (Zumello
& Avril, 2013)
...

Throughout the marketing research, the company would be blown to identify the main
points that would be facing the organization and to which the organizational
management should be focusing
...

On the other hand marketing research can be considered one of the main
approaches that can be followed by organizations in order to develop a new Innovative
product and new service for their customers that would be conducted throughout
development of market research that will identify the extent of satisfaction of the
customer and will ensure that the customers will be appreciating the new product or the
new services
...
Using market research, the company collect all the information
you will need in order to know the client's desires, including the company under the
insatiable desires of the client will use this information for the development of products
offered to customers even up to a product that will satisfy the desires of customers and
strengthen their relationship with the company
...
It had been found that market research is
the best solution for companies seeking to do a change and be a process leads to
increase the value of company's products and the company's relationship strengthen it
market
...


Critical discussion of the issues and challenges related to your topic and
expected developments in the future
Throughout the analysis of different case studies, it had been realize that the
success of the organizations within the international market and the national ones would
be depending on their ability to understand the true needs of their target customers
...
However, after the end of the second
year, when Pepsi Co decided to enlarge the production of Caffeine-Free Crystal Pepsi
in odder o meet the growing demand over the product, the sales of Caffeine-Free
Page 7 of 14

Crystal Pepsi started o decline dramatically
...
At the second year, the studies of the market showed that the sales had
been declined because of the appropriate motivation of the customers to purchase the
product in the first place
...

Another marketing research failure had been conducted by Coca Cola Company,
which had been resulted from the failure of the product of Coca Cola New Coke, which
had been launched as a replacement for the original Coca Cola Drink
...
For instance, the company took an informed decision
that there would be suspension of the original product from the market and there would
be launching of the Coca Cola New Coke instead (Semenik & O'Guinn, 2008)
...

There are different challenges that may lead to the failure of the marketing
research processes
...
This problem can be solved by the marketing research
management throughout the development of different approaches and sources of the
data collection, which would be based on the reduction of the organizational capabilities
to grow within the market (Diggines & Wiid, 2010)
...
This problem can be solved by the marketing research management
throughout the shortening of the Tim that is being sated between the researching time
and the launching of the product or taking decision based on the information (Zumello &
Avril, 2013)
...
The third
problem that may lead to the failure of marketing research is considered to be the lack
of the appropriate financial resources, which would be deployed for the enhancement of
Page 9 of 14

the organisational capabilities and the development of an effective marketing research
...
In addition
the organization can be using a medium budget throughout the outsourcing of the
researching activities to independent researching agencies
...
This problem can be solved by the marketing research management
throughout the deployment of the information systems, such as; the internet and the
social networking websites for the running of an electronic marketing research, which
would be assessing the market’s customers, and their demands, needs, financial
capabilities, as well as their purchasing behaviour within the market, which would be
conducted throughout the enhancement of the organizational awareness and analysis
of the market with the limited need to the enhancement of the organizational success
...


Page 10 of 14

Summary
Marketing studies must be sound and wrong information about Wausau client all the
factors that affect the company's path through this research confirms that there is the
mystery in large should be used by the director of marketing for assembling all the
information you'll need, which will have a powerful effect on performance of the
company and its products in the market
...
If it fails to identify the real needs and
products lead to customer satisfaction offers
...
Therefore
research that marketing research company can do in preparation between the
competitors and the time you are able to meet the challenges and obstacles
...


Page 11 of 14

Bibliography
Albaum, & Smith
...
Fundamentals of Marketing Research
...
Retrieved from
https://books
...
com
...
(2006)
...
Cengage Learning
...
google
...
eg/books?id=YB94iSZZgvUC&dq=Marketing+research
+process&source=gbs_navlinks_s
Diggines, C
...
(2010)
...
Juta and Company Ltd
...
google
...
eg/books?id=wCDTX0ga0AkC&dq=Marketing+researc
h+process&source=gbs_navlinks_s
Doeg, C
...
Crisis Management in the Food and Drinks Industry: A Practical
Approach
...
Retrieved from
https://books
...
com
...
(2006)
...
Cengage Learning
...
google
...
eg/books?id=G9gTZLV50u4C&dq=Marketing+research
+process&source=gbs_navlinks_s
Majumdar
...
Marketing Research - Text, Applications And Case Studies
...
Retrieved from
Page 12 of 14

https://books
...
com
...
(2006)
...

SAGE
...
google
...
eg/books?id=qYW8vE0nx4gC&dq=Marketing+research
+and+Organizational+change&source=gbs_navlinks_s
Mooi, & Sarstedt
...
A Concise Guide to Market Research: The Process, Data, and
Methods Using IBM SPSS Statistics
...
Retrieved from
https://books
...
com
...
(2008)
...
Tata McGraw-Hill Education
...
google
...
eg/books?id=5Hl1auhCHIQC&dq=Marketing+research
+process&source=gbs_navlinks_s
Rust, & Moorman
...
The Role of Marketing
...
63 (Special
Issue 1999), 180–197
...
rhsmith
...
edu/files/Documents/Faculty/TheRoleOfMarketing
...
, & O'Guinn
...
Advertising and Integrated Brand Promotion
...
Retrieved from
https://books
...
com
...
(2013)
...

Springer
...
google
...
eg/books?id=XW4D6aq5jbcC&dq=Marketing+research
+and+Organizational+change&source=gbs_navlinks_s

Page 14 of 14



---