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Discuss the potential role of competitive advantage in the strategic marketing
planning process

Table of Contents
Introduction
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3
1
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3

2
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5

3
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6

Critical discussion of the issues and challenges related to your topic and expected
developments in the future
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10
Bibliography
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On the other hand, many factors had been contributing in the hindering the performance
oath companies
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Throughout the different strategies held by the company, the top
management of the organizations should be focusing on the enhancement of the
competitiveness of the originations, which would be conducted throughout the
enhancement of the organza tonal performance, in terms of operation, processes,
products, pricing strategies, and distribution channels (Lederer & Kearns, 2003)
...
In addition, it can be ensured that the
growth of the organizational competitiveness is based on the awareness of the
customers about the different provided by the organizations
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, 1992)
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The goal of our research is to identify

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the best Solutions to assist the organization achieving its objectives as well as
developing its abilities what will maximize the value to the organization and its customs
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Competitive Advantage Creation
The competitive advantage is considered to be divided into three main elements,
which are the sources of advantages, positional advantage, and performance
outcomes
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On the other hand, within the positional advantage, the marketing
management of the organization would be focusing on the setting of the organizational
products, services, and brand with the required positon, from the customers’
perspective, which would be based on the superiority of the organization to provide
customers value or the ability to provide lower relative costs
...
At the end, the profits that had been collected should be directed for the
reinvestments of the organizational capabilities to grow the competitive advantage of
the company
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This ensures that the creation of the competitive advantage would be a
continuous process, which would be leading to the sustainability of the organizational
superiority (Day & Wensley, 1988)
...
For instance, the company strategic marketing management would be
focusing on the allocation of the information, which would be essential for the
identification of the new approaches, which would be essential for the development of
new approaches that will allow the company to outperform it competitors, as well as the
enhancement of the organizational capabilities to enhance he operations’ effectiveness
and efficiency, which would be enabling the company to gain higher aloe provided to the
customers in the markets (Proter & Millar, 1985)
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The first strategy is considered to be the low cost
leadership which focus on providing the customer this will attract price-sensitive
customers
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Finally, the
final strategy is considered to be the focus strategy, which calls for the focusing on the
smallest segment in the market in which their company can target the largest market
share in this segment out either through cost leadership or the differentiation
...
In addition companies can enhance the quality of the products for the
differentiation for their products and services, in terms of durability and quality (Garrod &
Fyall, 2005)
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Strategic marketing planning process
The studies in the field of hunting marketing is defining the marketing reports to
be essential for the guidelines and directing daily activities
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The main focus
is to enhance value to the customers to ensure high customers’ attention retention and
loyalty
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The organizations would
need to focus on the development of knowledge about the environment leave their
information that allows organization to develop new products for serving the best needs
and demands of the customers
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, 1992)
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According to the research based view, organizational information technology would
allow more effective approaches and systems that will decrease the rate of errors and
mistakes in the different activities, and the organizations will be holding the highest
value, which will ensure the best value for the customers
...
The management information system had been regarded as
responsible for linking to the top management with the entire stakeholders of the
organization
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The launching of new products would be requiring the organization to
develop a wide analysis for the market’s situation, which would be including the
analysing of the political, economic, and the social factors
...
The launching of products in the market
would require enhancement of organizational awareness about customers in the market
and the political situation as well as economics, which would be identifying the main
values which can be targeted by the organization to make it is possible for the company
to gain advantage over its competitors and to understand main patterns and policies, as
well as values of their customers that would be targeted in order to understand their
priorities (Cooper, 2000)
...
Role of competitive advantage in strategic marketing planning process
The company develop management processes in order to achieve strong
relations and values from and to the customers
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In other words the customers would be aware of their
importance of the value as well as the different features of the products and services
that should be offered by the company which will make it is important for that customers
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to find the product at its highest quality
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In addition the stupidity of the organizational competitiveness can lead to
negative consequences over there long life of the company for example the company
may lose many of its customers and may fail to maintain its high market share as well
as fail in attainment of sales growth
...
Malcolm
suggested the different sizes of the companies do not differentiate between them in
terms of their awareness of importance of marketing planning for anything it had been
suggested that small companies used strategy marketing planning butt in an informal
way, while the large company use the planning process in more standardized end
systematic approach let's focus on following stages and for that payment achievement
of the company's rules and objectives (McDonald, 2002)
...
In another words the company
should focus on making competitive advantage in pricing strategy as well as the
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promotional strategy
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If the competitive advantage of the company is low
prices, this could be highlighted in advertising promotions and interaction between their
company and the customers
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Critical discussion of the issues and challenges related to your topic and
expected developments in the future
The success of the company can be achieved information about the customer's
name values that the company needs to build a competitive advantage in
...
One of the solutions that can be used for handling of this
problem is considered to be Innovation between The creation of a direct relationship
and communication channels between the company and its customers which will
enhance the privacy and allow the company to develop my understanding of the
customers and the company Without any intervention from the computer which will
make the communication process more effective and with increase Advantages that can
be gained by both parties (Thomas & Egan, 2010)
...
This will lead to
the failure of the organization to understand the true needs and your needs of the
customers that would require a new phone or a new service that will benefit their
customers in their current state
...
Through
the use of modern methods and advanced technology can company will produce with
the required information permanently and continuously, as soon as possible, so that the
company that defines the changes in the behavior of the client and their wishes and
requirements and can a company own product out and will be presented to the
customer required products accurately without increase or decrease
...
This will ensure that success of the organization in
understanding the changes that take place in the surroundings and that are the
organization will not be left behind in the revolution of the market (Kero, 2002)
...
Organizations should be handling the customers with a wide understanding
for their needs, desires, and requirements, as well as the development of a continuous
changing production processes, which would be referred to as the market-orientation

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system, through which the organizational products and services would be formulated
based on the adequate requirements of the customers and the market, for the purpose
of ensuring the success of the companies in the market (Slater, Sengupta, & Mohr,
2009)
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So, the study of the market and
the customer, in addition to all the competition for the company, can provide the
company with a lot of information to work, and throughout checking all the actions of the
previous competing company
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And it must make sure that we involve with
all roads and scientific methods and marketing, which will be used to gather the
necessary information about the competitors and the customer
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If the Company collected information about the customer
before its competitors, company would be able to maintain a high differentiation
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between its products and their competitors and will guarantee the success of the
company in the market without points of differences except for the sake of the company
...
The
growing hangs within the market and the development within technologies had been
ensuring that the customers became more witnessing higher rates of promotions and
advertisements from different companies and competitors, which would requiring the
companies to develop stronger and more effective marketing planning processes, which
would not only pursue the competitive advantages, but also will focus on the creation
and the retiming of the sustainable competitiveness of the company, which would be
ensuring the current and the future success of the companies in the entire markets
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Bibliography
Cooper, L
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Strategic Marketing Planning for Radically New Products
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64, No
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1-16
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(1992)
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Journal of the Academy of Marketing
Science, September 1992, Volume 20, Issue 4, pp 323–329
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, & Wensley, R
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Assessing Advantage: A Framework For Diagnosing Competitive
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Garrod, B
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(2005)
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Channel View Publications
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google
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eg/books?id=lY1xFcp9mgIC&dq=strategic+marketing+planning+proce
ss&source=gbs_navlinks_s
Harrison, G
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(2010)
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Routledge
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(2002)
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diplom
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, & Kearns, G
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A Resource-Based View of Strategic IT Alignment: How Knowledge
Sharing Creates Competitive Advantage
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doi:10
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02289
McDonald, M
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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and
Strategy
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Paley, N
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How to Develop a Strategic Marketing Plan: A Step-By-Step Guide
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Retrieved
from
https://books
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com
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, & Millar, V
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How Information gives you competitive advantage? Harvard University
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, Sengupta, S
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(2009)
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Pearson Prentice Hall
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, & Egan, C
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CIM Handbook of Strategic Marketing
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Vos, L
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, Baines, P
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(2007)
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Palgrave
Macmillan

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