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Is it possible to create sustainable
competitive advantage and if so,
under which conditions
Table of Contents
1
...
2

2
...
3
a)

Overview of the sustainable competitive advantages
...
4

c)

Lean Production and sustainable competitive advantages
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6
Discussions and challenges
...

a)

Application of the globalization of businesses
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8

c)

Application of the learning organizations systems
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Summary
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Bibliography
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Introduction
The creation of competitive advantage is regarded as one of the ultimate
strategies that the companies are seeking to attain
...
For instance, the development of sustainable advantage can’t be
the mission of the marketing department solely
...
According
to Slater and Narver (1995), the creation of the sustainable competitive advantage for
the businesses is considered to be attainable throughout the market based learning
(Vorhies & Morgan, 2005: P
...
The identification of the nature and type of sustainable
competitive advantage that will be focused on is regarded as the toughest mission for
any managers, while there should be a wide analysis for the capabilities, strengths, and
weaknesses of the organization
...

This paper will highlight the strategies that should be followed by the organizations for
the purpose of the continuous creation of sustainable competitive advantages for their
products, brands, and organizations
...
Discussion and explanation of the topic
a) Overview of the sustainable competitive advantages
The sustainable competitive advantages are considered to be one of the
strategies that would set the companies on the edge of the competition field
...
Throughout the market based approach, the
organizational management would be focusing on the identification of the main needs
and demands of customers, as well as directing the entire organizational resources and
operations for meeting those demands (Lusch & Vargo, 2004: p 9)
...
Throughout the development process, the company would be
using a benchmarking system to ensure that the performance of the organization, as
well as its assets and resources would be appropriate for the attainment of the
competitive advantage
...
The attainment of sustainable
competitive advantage can be conducted within any of the following categories
...
The second category is
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considered to be the differentiation of the organizational products and services, which
would be attained throughout the enhancement of the organizational innovativeness
and fast response for the needs of the customers
...

b) Globalization and sustainable competitive advantages
One of the sources for sustainable competitive advantages is considered to be
the globalization of the organization
...
According to Achrol (1991), the trans-organization firms
became ale to enhance their competitiveness throughout the outsourcing of their
processes, which can be recognized as less important for the organizational superiority,
which provide the organizations with a higher ability to focus on their core operations
and competencies (Lusch & Vargo, 2004: P
...
Global sourcing is considered to be
one of the toughest missions for the management of the organizations
...
The main benefits that can be gained by the
global sourcing strategy are considered to be the enhancement of the organizational
capabilities to enhance the efficiency and the effectiveness of their production
Page 4 of 15

processes, as well as operations
...
In addition, it
had been ensured that the success of the organizations doesn’t mean that the global
sourcing would be less important for their success
...

c) Lean Production and sustainable competitive advantages
One of the sources for sustainable competitive advantages is considered to be
the application of lean production
...
For instance, the lean production, according to the Kaizen
Japanese production system, the application of the lean systems within the
organizational operations would be focusing on the elimination of wasted time among
operations, the growth of the production’s effectiveness and quality, and the Continuous
Incremental Improvement (Chalice, 2007: p
...
There are three main results of the
lean production
...
In
addition, the organization would be able to develop higher ability apply the pull
strategies, regardless the push strategies, which ensure the higher potential for the
Page 5 of 15

products and services of the organization to meet the demands and needs of the
customers
...
Sitkin (1991) ensured that the lean organizations are
considered to be more perfect in the implementation of the organizational operations,
maximization of efficiency, and continuous improvement to the organizational
processes, resources, and products, which would be setting the organizations in the top
of the competition on national and international markets (Lewis, 2000: p
...

d) Learning organization and sustainable competitive advantages
One of the sources for sustainable competitive advantages is considered to be
the development of a learning organization
...
According to Boyette (1995), the learning
organization would be holding employees with high learning curve, which would be
enhancing their abilities to understand and assess the surrounding environment to
ensure that their performance will be continuously evolving
...
This would be ensuring the
need for the entire members of the organization to engage and contribute in the learning
process (Gilley, 2008: p
...
The importance of the learning cultures within the
organization would be based on the fact that the enhancement of the employees’
learning would lead to the enhancement of their performance in the organization, as
Page 6 of 15

well as the maximization of the entire organizational effectiveness
...
176)
...
Discussions and challenges
a) Application of the globalization of businesses
According to Nikkei Net Interactive (2002), the management of Toyota Company
had been applying the global sourcing throughout the production and the logistics
processes of the company
...
Throughout higher economies of scale and higher ability to meet the
customers’ specific needs, the company succeeded to gin a sustainable competitive
advantage within the international markets (Kotabea & Murray, 2004: P 8)
...
In addition, the Kaizen system had been
focusing on the two main tools, which had been based on the Just in time production
and the built in quality
...
For instance, the costs of the production and storage of extra inventory
or supply would be eliminated, which will enhance the efficiency of the entire operations
and processes (Kucner, 2008: p
...
One of the main challenges that may face
organizations within the global sourcing is considered to be the differences within the
cultural, political, and economic conditions within the home country and the insourcing
country
...
For instance, throughout the outsourcing of the
production processes within Apple Company to the Chinese factories, one of the
problems that had been faced is considered to be the lack of the effective environmental
legal system that led the Chinese factories to use un-environmental approaches and
techniques, which are considered to be allowed by the Chinese government but would
be opposing the values and the norms of Apple Company (Chen, Crandall, & Crandall,
2014: p
...

b) Application of the lean production systems
The application of the lean production systems in Virginia Mason Hospitals had
been leading to the growth of the capability of the hospital employees to meet the
requirements and demands of the patients in less time
...
One of the jobs that had
been eliminated in the hospital is considered to be the job of the secretary, whose job
was to connect between the doctors’ referrals to the specialists and the patient’s first
Page 8 of 15

consultation
...

19)
...
For instance, as the lean production
application would be requiring different changes within the organizational operations,
systems, job, and systems, there would be a potential threat from the resisting attitudes
of the employees within the organization, especially when the application of the lean
production would be opposing their personal interests
...
Dayr and Leticia (2001) suggested that the development of the organizational
management would be facing huge problems in trying to convince the employees to
support the change processes, specially, if the change processes had been recognized
by the employees to be opposite to heir direct immediate interests (Islam & Raoprasert,
2010: p
...

c) Application of the learning organizations systems
The application of the learning organizations can be divided into different
categories
...
For instance, change can be considered an
intensive psychological demotivate, which would be pushing the employees against
Page 9 of 15

change and learning
...
Strategic managers should be aware of the different
perspectives of the employees as well as the different approaches that should be
followed for enhancing the employees’ positive perception toward learning
...
This would be encouraging employees to gain higher
levels of education and commit to a continuous learning process (Hall & Rowland, 2014:
p 347)
...
For instance for the application of the learning
organizations, there should be a restructuring process for the entire organizational
structure, which would be focusing on the enhancement of the flexibility, the delegation
of authority, as well as the enhancement of the information sharing and knowledge
management within the organization
...
This would be only
conducted, throughout the formulation of a learning organization, which would be aware
of the importance of fast sharing of information, on which the managers of the
organization would be making decisions and formulating strategies
...

134)
...
Summary
In the end, the study of the sustainable competitive advantage showed that the
importance of the sustainable competitive advantages will not only be based on the
success of the organization in the attainment of immediate market successes, but also
will be leading to the enhancement of organizational capabilities to retain its position
within the markets for the future growth
...
All of hose approaches would have one thing in common, which is
the ability to maintain a sustainable growth from the organization
...
Throughout this approach, the organization
will benefit from the high economies of scale, the ability to acquire resources form
different sources with lower costs, and the enhancement of its ability to adapt to the
needs of the local markets
...
This
approach will allow the members of the organization to perform their tasks through the
highest rates of innovativeness and creativity, as well as focusing on the understanding
of the market and the continuous awareness of customers’ demands
...
Throughout this

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approach, the organizational management will eliminate the wasted time, the costs
spent on unnecessary tasks and jobs, and the ability of the managers to develop an
effectiveness approach that will ensure the organisational success
...
The management of the organization should be focusing
on the continuous development and improvement within the organizational operations,
for ensuring that the organizational products and services will always override the
growing competition and rivalry
...
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