Notesale: Turn your study into money

Document Preview

Extracts from the notes are below, to see the PDF you'll receive please use the links above

---

Cézanne Kooter UIBS00961
th
16 of June, 2015
Prof:
...
Ruth Nash

Final Project Contemporary Cases in Business and Management

VROOM AND DREESMANN
Shut   D own   o r   K eep   A live?  
In 1887, two gentlemen named Willem Vroom and Anton Dreesmann,
came up with the idea of joining together after both having experience
with owning a shop
...
They became successful and were expanding to other cities
over the years
...
With
the rise of Online stores in 2008, V&D had to adjust to the expanding
market in their ways of selling
...
When the
economy crashed, only few companies succeeded in staying
profitable
...
Concentrating on the market of the
Netherlands, one of the main companies that still have a high
percentage of the market share, is V&D
...

People used to go to V&D because it was known for a store that
sold all kinds of products
...
This was
a threat for V&D
...


1

Cézanne Kooter UIBS00961
th
16 of June, 2015
Prof:
...
Ruth Nash

Final Project Contemporary Cases in Business and Management

Development of V&D
So, as is said in the introduction, in 1887, Anton Dreesmann (1854 –
1934) and Willem Vroom (1850 – 1925) established the famous Dutch
department store chain “Vroom & Dreesmann”
...
Mr
...

When Anton was 13 years old, he left home primarily to study in a
school of commerce nearby Osnabrück
...
iii
Mr
...
In 1881, he opened
up his first store selling fabrics and clothes
...
Vrooms’ wife
...

This formula contained products that were sold for fixed and low prices
against cash payments
...

13 years after the establishment of V&D, it had his warehouses
spread all over the Netherlands in the biggest cities, including
Rotterdam and The Hague
...

Vroom and Mr
...
Through shares, the family
members became part of the company
...
: Mrs
...
The customers were dissatisfied with
outdated merchandise and selling methods
...
iv
They sold less and after years of expansion, they had to close a
lot of their chains
...

Nowadays, Sun Capital Partners owns ‘V&D’
...
Among other problems, the
huge costs coming from the rentals of the large buildings are giving
them a hard time
...
000 staff members;
and get approximately 10 million visitors a year
...
Dixons, Mexx,
Hunkemöller and Ici Paris XL are a few of the companies that have
stationed their shops in the department store group
...
Since then, the
restaurant chain has become a franchise
...
A department store is a retail establishment offering a wide range
of consumer goods in different product categories known as
“departments”
...
: Mrs
...
vi
Department stores today sell clothing, furniture, home
appliances, toys, cosmetics, gardening, toiletries, sporting goods, DIY,
paint, and hardware and additionally select other lines of products
such as food, books, jewelry, electronics, stationery, photography,
baby products, and products for pets
...
Some are part of a retail chain of many stores, while
others may be independent retailers
...
Since 2010, they have gained even more pressure from
the rise of online stores such as Amazon
...
As the
Industrial Revolution quickened economy expansion, the prosperous
middle-class grew in size and wealth
...
As rising wealth and social mobility
increased the number of people, especially women (who found they
could shop solitary at department stores without damaging their
reputation), with disposable income in the late Georgian period,
window shopping was transformed into a leisure activity and
entrepreneurs, like Josiah Wedgewood, established the use of
marketing techniques to influence the main tastes and preferences of
society
...
It was first established as an ironmonger in 1734
...
However, Harding, Howell & Co, must
have been the first reliably dated department store established in 1796
4

Cézanne Kooter UIBS00961
th
16 of June, 2015
Prof:
...
Ruth Nash

Final Project Contemporary Cases in Business and Management

on Pall Mall London
...
It is fitted up with great taste, and is
divided by glazed partitions into four departments, for the various
branches of the extensive business, which is there carried on
...
The second contains articles
of haberdashery of every description, silks, muslins, lace, gloves, &etc
...
; and on the
left, with all the different kinds of perfumery necessary for the toilette
...
This concern has been
conducted for the last twelve years by the present proprietors who have
spared neither trouble nor expense to ensure the establishment of
superiority over every other in Europe, and to render it perfectly unique
in its kind
...
This
revolutionary shop was closed down in 1820 when the business
partnership was dissolved
...
: Mrs
...
The emergence of the online stores put a lot of ,
if not all, stores under pressure
...
They did ot have to go to the store
anymore to get what they needer or wanted to have
...
Since V&D was
designed as a platform where consumers could get anything they
wanted, from household products, to clothes, without having to
change stores, when the online stores became more successful,
consumers did not need a platform such as V&D to get all the products
they wanted without too much having to search where to go
...
Because of this, V&D decided, in 2008, to
become as well active on the Internet
...

Besides the fact that the emergence of the online stores has had
a major impact on the company, offline competitors are on a strike as
well
...
The
strategy and focus of HEMA and Action lies more on low-cost whilst
still trying to present to the public an image that is good quality
...


6

Cézanne Kooter UIBS00961
th
16 of June, 2015
Prof:
...
Ruth Nash

Final Project Contemporary Cases in Business and Management

The figure (2013) belowvii shows how V&D is stationed
comparing to its main competitors
...

Net Promoter Score
Saldo Promoters - Detractorsviii

Source: http://www
...
com/tl_files/content_resources/pdf/news/2013/Corio%20Dutch%20Retail%20Brands
...
Although their focus lies more on luxurious branding, high
pricing and high quality, which differentiates them from V&D
...
A department store,
containing shops of existing brands, as in this case, more high-priced
brands such as Guess, MAC-Cosmetics and Michael Kors
...


7

Cézanne Kooter UIBS00961
th
16 of June, 2015
Prof:
...
Ruth Nash

Final Project Contemporary Cases in Business and Management

Current Situation
Currently, V&D is still on the market trying to fix all the problems that
they have been facing for the past years
...

The question remains if the decisions that V&D made and are
planning to perform are wise for the company
...
Trying to fix all the
holes
...
: Mrs
...
Success of the projection of the companies’
vision and mission towards the consumers

Source: http://www
...
com/tl_files/content_resources/pdf/news/2013/Corio%20Dutch%20Retail%20Brands
...
: Mrs
...
" - Wikipedia
...
p
...
d
...
16 June

ii

"V&D – Vroom and Dreesman in Amsterdam | Amsterdam
...
" V&D –

Vroom and Dreesman in Amsterdam | Amsterdam
...
N
...
, n
...
Web
...
...
info/shopping/vd/>
...
" - Wikipedia
...
p
...
d
...
11 May 2015
...
wikipedia
...

iv

http://www
...
com/customer-testimonials/retail/v-and-d
...


Accessed on 19th of may, 2015
...
" V&D: Van Succesformule

Tot Bijna Failliet
...
p
...
d
...
29 Apr
...

...
html>
...
Plus, a Glimpse of the Retail Future through Objects
Not Yet Invented
...
pag
...
15 June 2015
...
: Mrs
...
corioeu
...
pdf
...
Dutch Retail Brands (2013): 17-18
...
Web
...
...
com/tl_files/content_resources/pdf/news/2013/Corio%20Dutch%20Retail%20Br
ands
...


11



---

Title: Case Study
Description: Case study of about 8 pages. The case study is about how physical warehouses/retailers have suffered from the rise of online shops. Where someone used to go to a warehouse, to find anything they wanted - from clothes, to utilities for the bathroom - is now all available online

Buy These NotesPreview