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Tupperware SWOT analysis
October 30, 2014
Cézanne Kooter

Tupperware
Tupperware Brands Corporation commenced in the United States
...
After they settled in Europe they expanded
even further and launched their company in Japan and Australia
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Nowadays, Tupperware Brands
Corporation is well known for their diversity of products
...
They expanded their business with the purchase of
Dallas-based and BeautiControl in 2001, and in 2005 the investment of the International
Beauty Group
...

The products from Tupperware Brands Corporation’s brand Tupperware is where I
am going to focus on for the SWOT-analysis
...

Kitchen cookware and tools, microwave products, microfiber textiles and gifts are also
products that Tupperware has established
...
A key element of Tupperware’s strategy is expanding its
business by increasing the size of its sales force
...
The demonstration is mostly formed into parties that are held in
homes, offices, social clubs and other locations
...

Tupperware purchases their required plastic resins - a solid or liquid synthetic
organic polymer used as the basis of plastics and other products - that are within the
specifications, from a few large chemical companies
...

Tupperware has his corporation widely spread in the world
...

In the comparison to one of it’s competitors named Sistema, Tupperware provides
the consumers of a wider range of products
...


Weaknesses
Because the distributers/sellers do not have a full-time contract with Tupperware Brands
Corporation, there is an uncertainty about the prosperity of selling the products
...
The Company’s primary
mechanism of distributing its product is through independent sales organisations and
individuals, which in many cases are also its customers
...
The Company is on a large scale dependent upon these independent sales
organisations and individuals to reach their final consumers, and any
expressive disruption of this distribution network would have a negative financial impact
on the Company and its capability to generate sales, earnings and operating cash flows
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If the Government is going to set rules that they eventually,
have to go through the traditional retail channel to sell their products, they will have to
invest more money into their company
...
Whether you are
independence to set your own schedule and earn opportunity that’s always there, whether
you are looking for a little bit of extra cash or a well-paid, flexible career
...

There are incredible benefits and recognition to gain once you as a costumer join a
Tupperware Brands company
...

No other company rewards you like they do
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This is important to maintain their existing customers and keep them
satisfied, and to attract the public that is not yet a client, but with the goal of Tupperware
to, in the future, become new clients/customers
...

Because Tupperware has their company stationed globally, they have the ability to
sell globally
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With that
they are able to sell their huge variety of products
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Tupperware offers a lifetime guarantee on their products which some other store
may not offer
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Threats
The home solutions, kitchen tools and everything else that belongs to the sector of
Tupperware brands, is becoming price competitive
...

If the external factors such as weather changes or natural disasters,
epidemics/pandemics strikes, and political instability happen, there is a possibility that
they will have an impact on the willingness or capability of consumers to appear at
parties or otherwise buy the company’s products
...


Comparison
For the comparison with Tupperware I will use the brand Sistema
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The product that I am going to discuss that both companies have is the lunch box, This
product from Sistema costs $8 where a similar lunch box of Tupperware costs $20
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But if you look at the design, Sistema has
thought about it more than Tupperware
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So there for they tend to be more fragile,
an example losing the cutlery
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If I would be asked to recommend one of the two, I would recommend the one from
Sistema
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