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Title: MARKETING MANAGEMENT
Description: The notes are about how we can improve our marketing skills and attract more customers as far as the product is concerned, The notes are beneficial to all sort of level . i have researched and written it myself . thank you
Description: The notes are about how we can improve our marketing skills and attract more customers as far as the product is concerned, The notes are beneficial to all sort of level . i have researched and written it myself . thank you
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MARKETING MANAGEMENT
Marketing mix comprises of the 4Ps that are variables marketers use in order to best
satisfy their customers
...
Factors that an influence on the success of a product will vary but following
considerations should be considered when introducing a product to targets market
...
The benefits to the intended customer
...
These
should be unique selling points
...
Price of product should be considered with competitor price in mind as this would
also influence success of a product, customers are only willing to purchase what
they can afford to buy depending on the quality, features, design and branding
...
Pricing should be pegged after the careful consideration of factors like the cost of
product, design the product, distribution and the promotion costs
...
Budget is
necessary for the purpose o promotional campaigns in the products target market
legal requirements , rules and regulations governing such campaigns are important
to understand and understand their implications, place will refer to the channels used
to facilitate the flow of the company’s product from production state/site to the
customer
...
Affectivity of these important links will influence success of a product
in a given market
...
Finally the retailer reflects the image of the
company as he would be in touch with the customers directly
...
Clever pricing: Benjamin Flanklin is quoted as having said “even peace may
be purchased at too high a price”
Run customer reward programmes which have discounted prices, give out
free samples and printed product information
...
Bob Hooney says, “If you are not
taking care of your customers, your competitor will
...
Some people are not used to an environment where
excellence is expected”
Making a good name: There is much more than is seen in a “Name” William
Shakespear once said , “ A name is that we would Call a rose by any other
name, would smell as sweet,”
Setting up an incentive programme for all the sales team and ensure that the
company “ALWAYS DELIVER!” all their promises
...
It is categorized or done in two distinct phases, one
before launch of a product and the other when it is on sale
...
Factors to consider when choosing where to advertise
Position of the target audience, if they are reachable
The competitive image/advantage on other products
After spending money, the company shall earn revenue and boost sales
Whether company would be willing to diversify and expand in those earmarked
areas
Title: MARKETING MANAGEMENT
Description: The notes are about how we can improve our marketing skills and attract more customers as far as the product is concerned, The notes are beneficial to all sort of level . i have researched and written it myself . thank you
Description: The notes are about how we can improve our marketing skills and attract more customers as far as the product is concerned, The notes are beneficial to all sort of level . i have researched and written it myself . thank you