Search for notes by fellow students, in your own course and all over the country.
Browse our notes for titles which look like what you need, you can preview any of the notes via a sample of the contents. After you're happy these are the notes you're after simply pop them into your shopping cart.
Title: MARKETING MANAGEMENT 2
Description: This chapter covers introduction to marketing , importance of marketing , factors that influence marketing and how to promote marketing
Description: This chapter covers introduction to marketing , importance of marketing , factors that influence marketing and how to promote marketing
Document Preview
Extracts from the notes are below, to see the PDF you'll receive please use the links above
MARKETING MANAGEMENT ASSIGNMENT
a) Marketing is an act and Science of Creating, delighting and keeping
customers while making a profit and building enterprise value
...
Marketing include research, target communication (advertising) and
Public Relations thereby informing, building relationship and trust through all
communication; covering market satisfaction and brand awareness However,
selling begins when a product or service becomes available or consumption or
use
...
Both marketing and selling are intrinsically linked and are dependent on one
another
...
Most of the aspects in the business will depend on marketing e
...
advertising, public Relations, promotions and sales
...
An organization may be offering the best lend of products or service but in
the absence of marketing, the potential customers would never know about
such hence no realization of sales leading to ultimate closure or crash of
companies
...
c) Factors that an influence effective marketing in an organization
...
If there is a competitor
who has been in the market or long in with similar product and is in the
target market with good pricing then the organization would have to
work extra hard to penetrate the market
...
Quality and marketing strategies effectiveness should never be
compromised
...
Bad products quality would drastically influence effective
marketing
...
Willingness of the consumers to accept all the product adverts and
commercial alerts
...
d) Marketing activities that help in effective marketing and how
...
It is the key
factor to maintain competiveness competitors provides information to
identify and analyze the market need size and competition using social
and opinion research, systematic gathering and interpretation of data
using statistical and analytical methods to gain insight or support
decision making, this will reduce risk, spot trends, find best
opportunities plan strategy, analysis of market into and attempts to
provide orderly framework to gather the said
...
It aims at the target audience highlighting company
competitive advantage to establish an image
...
Sales promotion aims to provide a short-term boost to company sales
and looks at alternatives that are more cost-effective; with methods of
discounting on products to cost less with a clear objective of sales
increase
...
Packaging provides functional benefits such as handling, storage,
opening, re-losing, usage, dispensing, disposal and sustainability
...
key messages
communicating key company messages that points out deference with
other products helps in the marketing and many sales can be closed
...
it will motivate the buyer and connect
business to the target market emotionally
...
Presented By Benson Mutemi
Adm No W-175-14-12
Title: MARKETING MANAGEMENT 2
Description: This chapter covers introduction to marketing , importance of marketing , factors that influence marketing and how to promote marketing
Description: This chapter covers introduction to marketing , importance of marketing , factors that influence marketing and how to promote marketing