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Title: Marketing Planning Process and Marketing Mix
Description: Simple, vibrant, easy to understand notes covering the concept of the marketing planning process and the marketing mix. These notes are great for students studying AS/A2 Business Studies or undergraduate students studying business degrees with a marketing module.
Description: Simple, vibrant, easy to understand notes covering the concept of the marketing planning process and the marketing mix. These notes are great for students studying AS/A2 Business Studies or undergraduate students studying business degrees with a marketing module.
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Marketing
Definition “Marketing is the delivery of value to customers at a profit
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Three Components:
Customer Orientated Corporate activities focus on customer satisfaction
Integrated Effort All staff/dep accept responsibility for customer satisfaction
Goal Achievement Belief that corporate goals can be achieved by customer satisfaction
Market Planning Process
Analysis of business environment and decide upon marketing actions is the process of market planning
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Marketing Audit
SWOT Analysis Internal Audit: Strength and Weakness | External Audit: Opportunity and Threat
Marketing Objectives
Marketing objectives need to be SMART (specific, measurable, achievable, realistic and timed)
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Measures:
Profit
Sales volume
Gross margin
Awareness
Market share
Number of new products
Relative price
Customer satisfaction/ dissatisfaction
distribution
Title: Marketing Planning Process and Marketing Mix
Description: Simple, vibrant, easy to understand notes covering the concept of the marketing planning process and the marketing mix. These notes are great for students studying AS/A2 Business Studies or undergraduate students studying business degrees with a marketing module.
Description: Simple, vibrant, easy to understand notes covering the concept of the marketing planning process and the marketing mix. These notes are great for students studying AS/A2 Business Studies or undergraduate students studying business degrees with a marketing module.