Notesale: Turn your study into money

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Legal Disclaimers
Before you scroll down and read anything in this e-book, you need to be fully aware of
the following
...
I make absolutely no guarantee,
expressed or implied, that by following the advice below you will make any money or
improve current profits, as there are several factors and variables that come into play
regarding any given business
...

As with any business endeavor, you assume all risk related to investment and money
based on your own discretion and at your own potential expense
...

You further agree that our company cannot be held responsible in any way for the success
or failure of your business as a result of the information presented below
...

In summary, you understand that we make absolutely no guarantees regarding income
as a result of applying this information, as well as the fact that you are solely responsible
for the results of any action taken on your part as a result of this information
...

Yes, this includes you
...

In fact, there is only one thing that separates the wannabes from the wealthy, the tinkerers
from the Trumps: successful Internet marketers have learned how to effectively and
consistently DRIVE TRAFFIC in an ever-changing Internet world
...
It's just not easy
...
But why should
you believe me? What's makes me such an expert on the subject?
I’ve spent twenty years building Internet businesses and creating software solutions that
get results
...
In 2003 I launched a software
company that generated profits in excess of $15,000 within 30 days and over six figures
my first year
...
Internet marketing gurus swear by my software solutions and their effectiveness
...
This is one of the
most important skill sets you will ever learn
...
It will give you control,
once and for all, over how to achieve your short and long term goals
...
Your confidence will soar
...
Perhaps you just want
extra cash
...
Maybe you want to make enough profit to
quit your current job and retire early
...

Regardless of your intentions at this moment, I can tell you that as soon as you learn the
skills I'm going to teach you, you are going to see immediate improvements in every area
of your Internet marketing business
...
What is the motivation that
drives your actions? Why do you want to master Internet marketing?
Nine times out of ten the answer to that question will be: “If I can sell products on the
Internet, I can make a lot of money
...
A career as a nurse anesthetist requires about 6 years of education
and offers a mean salary of about 140K on average throughout the United States
...

Why isn't everyone knocking on doors and making a killing? Because not only is it difficult,
there is no freedom in it
...
Careers which are the result of education and certification frequently result in
some manner of 'glass ceiling' where future increased salaries (profit) isn't possible
...

The whole point of making money is freedom
...

That's it
...
Don't get confused about why you are in college, or why you
went to college or why you are working a career or just have a job
...
to DO WHAT YOU WANT
...
Nor does it matter
how much money you make
...

There are lots of people out there who just get “lucky”, but we are not interested in that
...

I'm going to teach you how to CREATE the most profitable and effective marketing
systems, which will allow you to rapidly grow and scale your Internet business
...
I'm certain you've heard this phrase over and
over throughout your life
...
Knowledge
isn't power…
Application is power
...

Let's say when you finish this e-book that I give you a system, which, if you use properly
to plan and build a rock-solid Internet business, would generate a million dollars
...

When you get the system are you rich? Of course not
...
You have
to stand up and motivate yourself to follow the plan and get the money
...
Knowledge is nothing more than a means
to application - something that enables it
...
If you don't use the knowledge you've gained, you're just taking up valuable
space in your brain
...

Are you still with me? Good
...

The human brain is an intention-fulfilling mechanism
...
Regardless of
anything else, any external event, good or bad, we are always working toward the goals
that we have created for ourselves
...
Your brain does not discern between what you might consider to be 'good' or 'bad'
for you
...

This aspect of the human psyche is hard-wired into our most basic, innate cognitive
processes
...
Take some time to
figure out exactly what you want to gain by learning this material
...
Be certain that it is something very specific
...
Why do you want to learn how to effectively market
products and services on the Internet? Why are you reading this e-book? You are much
more likely to attain your goals if you can explain – with clarity – to yourself WHY you
want them, not just what they happen to be
...
Tell me why you are learning this material or why you wish
to learn it
...
Whatever you wish to gain from this, you WILL gain in some
manner at some point
...
Remember, the human
brain is a coping mechanism that does not discern, but merely attempts to fulfill intentions
...
I wanted to be successful
...
But what I found out was that for
me, just wanting success was not enough of a reason why – and a rather poor excuse for
a goal
...

Financial success has a way of creating its own issues resulting in circumstances we
least expect
...
I've worked with many students
who were not clear about their intentions from the beginning
...
They had nothing else to say other
than they wanted to make money
...
But the problem
is that the moment you achieve that goal, you don't have anywhere else to go, nothing
else to strive for
...
Your success will stall out and you will hit
a ceiling
...
They set out with the typical
simple intention most marketers have: “I want to make some money”
...

Or worse, they hop from one trend to the next, never understanding how to create
AUTHORITY, VALUE, and PASSIVE INCOME
...

Remember that you will pay tax on your profit, and if you're a full-time Internet marketer,
you will have living expense
...

Perhaps that doesn't sound like a bad idea – sitting around your house or condo near the
beach pulling a living off the Internet
...
But you must be certain of your true intentions because what they may be, I can
guarantee that you are going to fulfill them
...
I was one of those guys who just wanted to make money
...
I figured I needed to do more
...
I thought I needed to spend even more TIME
and MONEY to increase my bottom line
...

I've worked with enough different types of personalities and preferences to begin to see
patterns in behavior as well as business-specific patterns
...
These are the concepts that I'm going to be
teaching you
...
It gets worse
...

Wildly successful entrepreneurs all exhibit the same characteristic: they are masters of
time and resource management
...
You will not achieve that
end just by reading this e-book, however
...

This e-book is a primer for identifying a simple formula for generating six-figure income
...

Maybe you're still not convinced
...
You see it everywhere
...
Easy access to the Internet lowers the barrier to entry
...
It is phenomenal that average people can make above
average incomes, but only if they understand key business structures and processes that
consistently produce success
...
The skill set has to be acquired
...

Many 'natural' entrepreneurs acquire invaluable information by mimicking successful
marketers
...
Just remember that
these naturals don't know why they're doing something
...
If you don't know why something works, it's because you are not aware of it
...

In terms of evolution, being a natural is not an adaptive trait
...
High-flying Internet marketers fly and crash all the time
...
Outcomes can be random
...

-5-

This is exactly how I have generated seven-figure money in my career
...
You will be able to control your actions when it comes to the process or learning
and implementation
...
That's
exciting!
The concept of learning in this manner is so much more powerful than having a traditional
'natural' ability or learning 'naturally'
...
Naturals in this case would be forced to give up
and move on
...

Me? I know I have the skills to adapt to ever-changing conditions
...
Only mechanics and engineers truly understand how a car functions
...
But if you are a mechanic, you can simply assess the damage and make
the repair
...
If you understand the core Internet marketing
‘mechanics’, you will be able to make “repairs” and build businesses more successfully
than your competitors
...
Test out the systems
on your own
...
Other
entrepreneurs have learned these strategies and continue to test them
...
Over the years I've built dozens of
business strategies based on the very principles you'll find here
...
Once you own them and discover the limitations and unlimited possibility
therein (as well as your own potential), you become conscious of what is going on in your
business and in your head
...
Plain and simple, this stuff
works
...
The process and everything you are about to
learn is going to change your life in ways you haven't even imagined yet
...


-6-

The World Has Changed
And it will never be the same
...

Following World War II, Americans were flush with cash from the post-war boom
...
It spawned the mortgage industry
...
A concept that built the great American nation, ‘work to save’,
turned into ‘borrow to spend’
...

This evolution was accompanied by the largest systematic banking intervention in history
through the Federal Reserve
...
Cheap money flooded the housing and financial markets
...
Credit card debt
went parabolic, ballooning from a mere $700 billion in 2005 to $2
...

It was a house of cards…
That came tumbling down in 2008 with an unprecedented financial crisis that rocked the
world
...
Why? It collectively
carried the largest tax burden and so was the largest source of income
...

But this time the credit cards were maxed out
...
Uh-oh
...

The government-sponsored bail out of the banks whereby newly printed cash was used
to pay interest on bank assets, keeping the entire industry afloat
...
The result?
The recession never ended for most Americans
...
Soaring tuition is out-pacing inflation yearly
...
In the last year, the
average length of an auto loan is now 66 months, the highest level ever
...
Seven years! The price of an average auto sale is
now $27,612 with a record high payment of $474
...
But meanwhile…
Home ownership rates are dropping, to 64
...

Go figure rents are on the rise, increasing 6
...
Can we count on rising home values to bail out the debt? Maybe not this time
...
26% of Americans do not have a single cent set aside
for emergency expenses
...

Curiously, high wage-earning households with incomes in excess of 75K per year are no
better off
...

It gets worse
...
That same 36% have
less than $1,000 in savings and investments in the checking account
...
Government intervention favors inflation over it’s much less desirable
counterpart, deflation
...
The recent median net
worth totaled just $56,335 down 36% from $87,992 in 2003
...

People are broke
...


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The most likely scenario: the slow recovery from the 2008 Great Recession will continue
to create inequality in the coming years as assets are drawn down to cover increased
consumption costs
...
There is
...

People just like me
...
I am one of
the 10% who experience increased wealth since 2003
...

Contrary to what you might think, none of what you just read about the changing world is
bad news
...
It’s time to carve your OWN path
...

And your best bet for accomplishing this goal is to join a team with a proven track record
of success
...

But first… you are going to have to make a choice
...

James Altucher said it best:
“Human beings are born pioneers
...
The ethic of the Choose Yourself era is to not depend on those stifling trends
that are defeating you
...
”
Defining success on your own terms
...

Not societal norms, conventional wisdom or whatever popular culture dictates
...
Consider the great migrations, manifest destiny, crossing the Bering Strait, early
European exploration, colonization, refugeeism, breaking the sound barrier, one-hundred
story buildings, a walk on the moon, the Wright brothers and aviation, nanotechnology,
splitting the atom, finite mathematics, the artificial heart
...
It’s everywhere in
history
...

Even the Pilgrims did it
...
The hallmark of the human evolutionary
spirit has been to carve out our own path, our own method – our own truth
...

It’s time to return to that way of thinking
...

It isn’t just about starting an Internet business because you want to make money
...

Without a conscious decision to choose yourself, setbacks may seem insurmountable, or
you will ultimately succumb to the eroding middle class and ever-shrinking median
incomes
...
It’s not self-centeredness
...
It’s a foundation for attacking your goals and following your dreams
from the perspective of a healthy, sane, complete sense of self
...
You won’t ‘burn out’
...
Life won’t get stale
...

It’s the ultimate value creator
...
People will be drawn to
you and what you offer
...

The divorce courts are full of people who thought they were choosing themselves
...
But they weren’t
...
These are the people who wake up one day, look at the husband or the wife, the
kids, the house, the pressure, relentless financial obligations, college tuition, debt, the
$800 Lexus payment and think, “I’m DONE
...

And that’s when the money starts rolling in
...

At every turn in my career and business evolution, I chose myself
...
The reality is that the choices I made for myself were ultimately choices
made for my family, my future, my way of life
...
I can tell you first hand, it WORKS
...

Think you are ready to choose? Let’s get down to business
...

If you want to make six figures annually on the Internet, you are only going to require two
things:
(1) An offer… and…
(2) Someone to buy it
...
It’s just not easy
...

If all you do is focus on this simple structure of offer + buyer everything else will fall in
line
...

Let’s look at how we are going to work with this structure using a 3-step plan:

1
...
All successful businesses are built on the
foundation of establishing, engaging and expanding a community with
similar interests
...

2
...
People will know, like
and trust you enough to do business with you
...
The result is social proof
...
Creating A Sales Machine… to offer high-quality, valuable products
and services to your audience
...
This is an email database of subscribers who ‘opt-in’ to receive
communication from you on a regular basis
...
You will have to provide sufficient value in order
to do this
...

More on this in just a minute
...
This is a time-based website which posts content on a continuous basis
...
Don’t worry if you are
not familiar with these terms
...
A blog is an excellent portal for
establishing VALUE and AUTHORITY
...
Using popular sites such as Youtube, you create and post videos on a
‘channel’ where people can subscribe to receive notification of your updates and
new posts
...
This technique involves offering downloadable audio series
...

(5) SOCIAL MEDIA
...
Also included are Facebook ‘fan’ pages which
focus on specific topics and provide value via frequent posting and interaction with
your tribe
...

- 13 -

For the purposes of this blueprint, I’m going to focus on the LIST and BLOG as the
cornerstone of your strategy
...
Using the tools I’m about to
provide, you can be up and running – collecting emails address today!

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List Building
The cornerstone of effective Internet marketing is the development of the email list
...

What most marketers overlook is timing
...
Therefore, your list will only be comprised of paying customers
...
Think of it as
an opportunity to introduce yourself, provide VALUE and demonstrate your AUTHORITY
...
If you learn one thing from this
entire blueprint, it should be this
...
Outside the
world of Internet marketing, this same phenomenon can be seen in commercial sales and
marketing
...
It’s that
sector of current and potential customers that are most likely to purchase from Starbucks
in the very near future
...
I teach Internet marketing
students how to best employ this tool
...

With this in mind, let’s examine my primary list building strategy:






Build email list PRIOR to sending traffic to the sales page
...
We will discuss this ‘freebie’ next
...

Run traffic to the squeeze page or blog
...


I will be discussing the funnel later in this blueprint
...

The Follow-up Sequence
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Sequences are the series of emails with which you will correspond with your new potential
customer via email once they have joined your list
...

There are software tools that can help you automate the process
...
There are two areas of focus:



Content
Frequency

Content is just that – exactly what you are trying to introduce or discuss
...

The best strategy is to systematically bundle free value and promotions for either your
affiliate links or your own products
...
For now, just
consider the importance of list building and the follow-up sequence as your primary focus
...
Let’s look at the tools you’ll require
...

The ticket is that all of this is automation
...

This is incredibly powerful as you can imagine
...

Once your email autoresponder is in place, you’ll require either squeeze pages or an optin box to collect the email addresses
...


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You’ll also want to consider employing an opt-in box on a website or blog
...
This further simplifies the process
...

This has been a good introduction to the concepts of list building and follow-up sequences
as well as the tools required to facilitate these strategies
...
This is the possibility
of repeat customers because you have earned their trust
...
Delivering timely, pertinent information to your
Audience (filling a need) is something your list subscribers will not be able to find
elsewhere
...

You build a rock-solid long term business…by first building the LIST

I’ve made as much as $75,000 in just a few days with targeted email marketing
...

You’ll be learning the best way accomplish this objective later in this blueprint
...

That tool is the Blog
...
It is a powerful communication portal
connecting you to the world
...
It is a destination that allows you to introduce your business and
establish authority
...

It’s always employing the proper mix of content, marketing and monetization to create
authority
...

What most marketers don’t understand is that a blog must have a specific layout and
theme that makes it a viable commercial entity
...

As if there aren’t enough pitfalls for most aspiring Internet marketers, the learning curve
for successful blogging is sufficiently steep that many newbies and professionals alike

- 18 -

are deterred from blogging and miss out on a huge opportunity to create a high-traffic
business
...

A properly-established blog requires the following:



Web hosting
Domain name

For hosting, I recommend Bluehost because it is one of the most affordable and reliable
services available
...
Bluehost
also includes a 1-Click WordPress install, so you can easily install your blogging platform
in only a few minutes
...
youtube
...
That way you can have your blog set up correctly within a few
hours, so you can start posting content and getting free traffic
...


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Step 2: Building A Relationship
Let’s take a look at another fundamental business truth:

Higher conversion rates on offers to your existing audience (list) are proven
...

This is why it is imperative that you establish a quality relationship with your audience
...
Once there, you will continue to offer freebies – inter-mixed
with offers and promotions as a way to create value and build the relationship
...

(2) Promote offers to your audience
...
You will be able to engage your
audience with ways to address their pain-points while offering solutions with products and
services that make you money
...
Articles can include just about any style or concept such as ‘howto’, overviews, tips, tactics, strategies or anything else of interest to your audience
...
Articles are a
great way to engage your audience and deliver honest value
...
Reports are similar to articles but offer more structure and are greater in length
...
Prospects who absorb this
content and find it use are very likely to become customers
...


- 20 -

Toolkits
...
For example, a business start-up toolkit might include
template for fliers or mailings, sales forms or invoices
...
Your audience will place a high value on live events
...
The added benefit is that webinar recordings can be used as marketing
tools
...
More on this later
...
This tactic provides information or details a plan about how to achieve a
specific result
...
For example, you can provide a case
study showing how a marketer increased traffic using one specific strategy
...
I know several marketers who specialize in autoresponder email courses
...
Furthermore, over time you
will be training your list subscribers to anticipate your value
...

Cheat sheets
...
Usually just one page, cheat sheets are downloadable,
printable PDFs that provide exceptional value
...

Newsletters
...
Content can vary from training segments to
human interest to industry news and product reviews, or anything that allows you to
connect with your tribe
...

Interviews
...
Interview success stories are a phenomenal way to connect with people, build
your brand, and encourage your audience to take action
...

In order to make the most of the freebie, you will need to know a few things first before
you decide which strategies to use and how to structure your campaigns
...
Try to focus on one specific issue or
problem with a method, strategy or advice that gets results
...

- 21 -

Some of the best content is that which is simple yet effective
...

#2: Make It Useful
Your freebie must be something that your audience is craving
...
You must know who you are dealing with so you can properly
engage them and improve their circumstance
...
We’ve
discussed this before but autoresponders are a great way to include surveys which will
you sniff our audience demand
...

Never forget the axiom about filling a need
...
More on this later when we discuss
the product funnel in detail
...
By this I mean that you allow your audience to get to know you – what you look
like as well as personal details that allow them to connect with you on a more intimate
level
...
Adding personal details such as tidbits
about your everyday life, preferences and goals can go a long way to building the bond
...
List subscribers will come
to recognize you and look for your value-added content
...
High pressure sales gimmicks and over-the-top offers
will not build the bond you are seeking for long-term success
...

Let your audience know that you are aware of how they are feeling or where they are on
a specific journey
...
Empathy is the ultimate
connector
...

#5: Social Proof
Although these tips are not in any specific order, social proof is probably the most
important tool in your arsenal
...

- 22 -

Testimonials from your audience are one of the best ways to build your brand and expand
your influence
...
Honest review and testimonials will set you apart and give you much
needed credibility
...

#6: Case Studies
Use case studies to as a method for building credibility and maximizing social proof
...

This focus group provided specific details about how their businesses improved during
the 2-week testing phase after they implemented the software
...

If you do not conduct your own case studies, you might try publishing existing case studies
in your industry or niche
...

#7: Engagement
The importance of proper engagement with your audience is crucial to your success
...

Be certain to add value with invested answers and sincere empathy
...

If one of your list members is the catalyst for an interview, training segment or newsletter
topic, be certain to include their name in the process
...

I work with one marketer who uses this tactic all the time
...
What a powerful tool! It builds credibility and social proof at the
same time
...
Allow for a certain amount of time
each week to respond to questions and comments
...

One of the most demoralizing things you can do to a member of your audience is ignore
them
...

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Marketers are so busy marketing that they forget the most important thing of all – the
needs of their audience
...

You will have to balance the amount of your interaction as well as a ratio of free content
to paid promotions
...
This is not how you build trust
...

These should flow naturally from week to week and may include a survey, article, video
or any of the other value-added content I mentioned
...
People do not mind purchasing
products and services that help them solve a problem or fill a need
...

Now that we have studied how to maximize the relationship with our list, let’s move on
the most exciting part: building a sales machine which benefits from all the work we have
done to provide value
...
We want
to take the shortest path to turning the list and a good relationship with our audience into
six-figure revenue
...

This way you control the quality of the information you produce in addition to controlling
the list and how you engage with your audience
...

The process begins with the freebie and graduates successively through a series of
higher and higher-priced products
...

At any one time, you will have a group of devoted followers who truly respond to your
content
...
In a coming chapter I will show you exactly how this
funnel works
...
You need 310
active members to earn $100,440 per year
...
You need 4 sales
per day to make $112,420 per year
...
You need 10 sales
per week to make $102,440 per year
...
You need 17 sales per webinar (6
webinars a year) to make $101,694 per year
...
You
need 21 sales to make $104,937 per year
...
The best part is that you
can start right now and very quickly build a successful Internet business
...

Some of my students have used the exact same funnel you are about to learn to build
million-dollar Internet businesses
...
Neither did I when I got started
...

So, I hope you’re excited and ready to take action!
Let’s learn all everything we need to know about a funnel…

- 26 -

The Sales Funnel
Many new Internet marketers make the mistake of focusing on a specific product or
promotion at the expense of the long term big picture
...

You have to begin to think about your business as an enterprise
...
Think value
...
Successful Internet marketers know how to effectively meet demand either
by innovation or coupling the customer with an existing effective product or service via
affiliate promotions
...
”

Taking this concept one step further, let’s consider a concept called MARKET REACH
...

You want to make the most of this demographic by delivering value across a broad
spectrum of engagement depending on how great the problem or need is for the customer
or potential customer
...

In this chapter we’ll expand on the concept of the funnel I mentioned earlier in the e-book
...
Notice how the funnel addresses the
concerns of the market interested in a specific type of product with a wide variety of
solutions (in terms or price and extent), depending on how great the demand for a solution
may be for any given customer
...

Keeps start-up costs low – you grow your funnel as your business grows
...

Your business will benefit from ‘Social Proof’ generated not only by your customers
who have experience value, but also from your own branded success
...


The Hyper-Responsive List Group
As your business expands, whether you are promoting your own products or affiliate
products and services, there will be a select group of customers who will become your
raving fans and love what you have to offer
...
This same group will make it ways through the funnel to
either additional, higher-priced products or higher-priced widget products in the same
niche
...
These customers create high lifetime
value because they will purchase products and services at the bottom of the funnel
...
Remember, credibility and a brand must be built
...

USE THE FREE REPORT AND LESS EXPENSIVE PRODUCTS AT THE TOP OF THE
FUNNEL TO INTRODUCE YOUR EXPERTISE, CREATE VALUE AND BUILD YOUR
LIST!
This way, you don’t have to work so hard to acquire new customers and increase your
monthly sales totals
...

Remember that the funnel is scalable to virtually any business model, whether you are
creating your own information products or promoting affiliate products and services
...
Get more customers
...
The first way is
to get more targeted traffic
...

2
...
In other words,
increase your profit per transaction
...
This will also occur
naturally as customers work their way through your expanding funnel
...
Get more customers to spend more per sale more often
...
That’s why it’s so
important to keep adding products to your funnel, so you that you have
larger products and services to offer your hyper-responsive list group
...
Perhaps some of the details are fuzzy, but that is OK
...

Take the process step by step, day after day, building your business like a brick layer
builds a massive wall
...

I am going to give you a specific starting point – right now
...

Do this…
One list + one source of traffic + one freebie or targeted offer
Use the tools mentioned earlier in the e-book
...

Each day, every month, take one step closer to completing your funnel
...

The choice to begin TODAY is a choice for you
...

Your focus on list building will drive your business as you find out how to fill the needs of
your audience
...

They will love you for it, and in return you will profit handsomely
...
This is the process of creating value
...
I can tell you it works
...
I’m doing it right now and I’m teaching others how to live their dreams
...
You now have a proven SYSTEM
...

It is time to choose you for all the reasons I’ve suggested in this e-book
...

To YOUR success!

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