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Title: Nike PESTLE analysis example
Description: This is a strong well written example of a PESTLE analysis for the company, NIKE, perfect for business students. The political and legal factors are explored in a table with the legal factors being further expanded upon with the use of references. The analysis explores political and legal factors and their impacts in the form of whether they are: high/ low, short/ medium/ long term and favourable/ adverse with further explanations being used to expand the ideas further and conclude each individual findings.
Description: This is a strong well written example of a PESTLE analysis for the company, NIKE, perfect for business students. The political and legal factors are explored in a table with the legal factors being further expanded upon with the use of references. The analysis explores political and legal factors and their impacts in the form of whether they are: high/ low, short/ medium/ long term and favourable/ adverse with further explanations being used to expand the ideas further and conclude each individual findings.
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STEEPLE
Categori
es
Political
Factors:
Examples of
factors for
each
category
The policies
of the US
government
The political
unrest of
countries
that
manufactur
e products
Impact of
factor:
High/Low
The impact
of these
factors are
high
because
when the
policies are
not ideal
businesses
make less
money
...
Also, in the
case of
organisatio
ns within
the
sportswear
sector, if
they make
loans when
the interest
rates are
low they
have to pay
less back
which mean
that they
save more
money
...
An example
of this is interest
rates as they have
been at a low
level over the
years Although
this can change
due to their being
an expected
increase in
interest rates
...
The length of the
impact of this
factor can vary
but would
generally be
medium to long as
the political
unrest can go on
for a long time
...
Impact of
factor:
Favourable/Adver
se
Any
comments or
explanation
This is very much
favourable for
organisations
within the
sportswear
industry as these
policies aim for
business growth
and allow
businesses to
save their money
and invest them
...
An
example of
this is low
interest
rates and the
well placed
tax
arrangement
s
...
Also
companies are
very easily
affected as,
according to
Kettering
University (2016)
The common
production
faculties for
the
Legal
The
improveme
nt of
employmen
t laws in
low
economic
developed
countries
with
political
instability
comes an
element of
risk for
organisatio
ns with
global
sourcing
...
The impact
of this is
high as
companies
will need to
review their
methods of
production
to ensure
they adhere
to these
employmen
t laws
...
Medium – The
impact of this
factor is long term
because as lower
economically
developed
countries begin to
develop these
employment laws
will keep on
changing, as this is
done
organisations will
keep on having to
adapt to adhere
to these laws
...
This can
result in
changes to
policies
within the
countries
which can
affect the
importing
and
exporting of
products
...
It can be
favourable
because it can
help boost brand
image as
organisations can
be seen as more
ethical due to
them potentially
being deemed to
help the labour in
poor countries
...
The
expansion
of
consumer
law
restrictions
...
The impact
of the
expansion
of
consumer
law is low
within the
sportswear
sector
because it
ensures
that
organisatio
ns would
need to do
what is
already
expected of
them, such
as selling
high quality
products
...
The
impact can also
have an adverse
effect because it
The impact of this means more
factor is medium
expenditure for
term because time companies
...
consumers to buy
their products
and develop
brand loyalty
...
The
expansions
of consumer
laws means
that
businesses
will have to
use more
time and
resources
creating
information
regarding
their
products and
policies, but
this can have
a positive
effect on
brand image
as it shows
them to be a
responsible
business
...
The
improvement of employment laws in low economic developed countries is a good example of this
...
These cases often take place in low economically developed countries, where Nike has many
production facilities, such as Indonesia and Taiwan (Nike, 2016)
...
The improvement of employment laws presents an
opportunity for companies, like Nike, to create higher standards of labour and as a result change
their brand image to make it more positive
...
The negative effect of this to companies like Nike is that it can result in an increase of
labour costs but this is miniscule compared to the potential benefits, such as better brand image,
which would ultimately raise more positive awareness and revenue
Title: Nike PESTLE analysis example
Description: This is a strong well written example of a PESTLE analysis for the company, NIKE, perfect for business students. The political and legal factors are explored in a table with the legal factors being further expanded upon with the use of references. The analysis explores political and legal factors and their impacts in the form of whether they are: high/ low, short/ medium/ long term and favourable/ adverse with further explanations being used to expand the ideas further and conclude each individual findings.
Description: This is a strong well written example of a PESTLE analysis for the company, NIKE, perfect for business students. The political and legal factors are explored in a table with the legal factors being further expanded upon with the use of references. The analysis explores political and legal factors and their impacts in the form of whether they are: high/ low, short/ medium/ long term and favourable/ adverse with further explanations being used to expand the ideas further and conclude each individual findings.