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Title: Decision buying process and factors that influence customer behavioir
Description: The file covers topics as decision buying process and main factors that influence consumer buying behaviour. Taking the form of a open answer of exam question, the sdudy otlines the 5 main decision buying process and how effectivelly a customer is taken through all of the steps by the means of marketing practices. It also provodes an insight of the cultural and social factors that determine the main patterns a consumer could exhibit when purchasing a product. Examples are provided in order to back up the stated above.
Description: The file covers topics as decision buying process and main factors that influence consumer buying behaviour. Taking the form of a open answer of exam question, the sdudy otlines the 5 main decision buying process and how effectivelly a customer is taken through all of the steps by the means of marketing practices. It also provodes an insight of the cultural and social factors that determine the main patterns a consumer could exhibit when purchasing a product. Examples are provided in order to back up the stated above.
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3
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Suggest ways in which marketers
can influence this process
...
Need recognition refers to the process in which buyers recognises a problem or a need, triggered
by internal or external stimuli
...
Evaluation of alternatives is concerned with the formation of the so called evoked set- group of
products that a buyer consider as possible alternatives
...
Purchase decision is the buyer's decision about which brand to purchase
...
Usually results in cognitive dissonance
...
Another way is to offer real use examples of
the product such as videos or articles based on consumer's feedback and recommendations
which are backed up with true stories from day-to-day activities
...
For instance, numerous fast food restaurants such as McDonald's, Burger
King, Pizza Hut and Subway use warm colours - red, orange, yellow or green
...
Last but not least,
marketers could create a need in order to influence the problem recognition stage
...
The practice of ''free trial'' of a product for a limited period is another useful way
to influence buyer's decision process
...
Choose any 2 of the main influences & use
examples to illustrate how they influence the way consumers behave
...
Marketers need to
understand the role played by the buyer's culture, subculture and social class
...
Marketers should be able
to spot cultural shifts in order to discover new products that might be wanted
...
The subculture of gamers is another influencial factor
...
This led to the launch of gaming consoles
...
For instance, people from the Upper class spend large sums to
charities, own more than one home or car and send their children to the finest schools
...
A consumer's behaviour is also influenced by social factors such as reference gropus, family and
roled and status
...
Family members can strongly influence buyer's behaviour
...
Women become more active in purchasing cars and
technologic devices, while men grocery shop regularly and prepare at least one meal a week for
others in the household
...
Title: Decision buying process and factors that influence customer behavioir
Description: The file covers topics as decision buying process and main factors that influence consumer buying behaviour. Taking the form of a open answer of exam question, the sdudy otlines the 5 main decision buying process and how effectivelly a customer is taken through all of the steps by the means of marketing practices. It also provodes an insight of the cultural and social factors that determine the main patterns a consumer could exhibit when purchasing a product. Examples are provided in order to back up the stated above.
Description: The file covers topics as decision buying process and main factors that influence consumer buying behaviour. Taking the form of a open answer of exam question, the sdudy otlines the 5 main decision buying process and how effectivelly a customer is taken through all of the steps by the means of marketing practices. It also provodes an insight of the cultural and social factors that determine the main patterns a consumer could exhibit when purchasing a product. Examples are provided in order to back up the stated above.