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Title: Strategic Marketing Management - SWOT & PESTEL Analyses
Description: Marketing Masters degree notes on Strategic Marketing Management module
Description: Marketing Masters degree notes on Strategic Marketing Management module
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Lecture 2 - SWOT and PESTEL ANALYSES
(Researched Examples in blue)
Analysing the Marketing Environment is best done with SWOT and PESTEL
SWOT
Is best used as a situation assessment for the foundation for strategy formulation
...
Following the mission and corporate objectives and the internal/ external audit, identification of the
SWOT should be completed in order to develop the strategy
...
The macro environment is dynamic and constantly changing and so for an organisation to develop
an effective strategy they must anticipate and predict any changes or indicators of change
...
5% to 20%
Economic - Increase in soft drink consumption, cost of raw materials increase
Social - More awareness of health effects of soft drinks, consumption by males in London
Technological - New factories have the ability to produce cans of Coca-Cola at a faster rate
than a machine gun can fire bullets
...
Also minimise water impact
and wastage
Title: Strategic Marketing Management - SWOT & PESTEL Analyses
Description: Marketing Masters degree notes on Strategic Marketing Management module
Description: Marketing Masters degree notes on Strategic Marketing Management module