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Title: INTERNATIONAL MARKETING
Description: International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit
Description: International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit
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UNIT1
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INTERNATIONAL MARKETING
International marketing is defined as the
performance of business activities designed to plan,
price, promote, and direct the flow of a company’s
goods and services to consumers or users in more
than one nation for a profit
It is an approach of a company
with truly global outlook, seeking
its profit impartially around the
world, on a planned and
systematic basis
...
The entire world
is open for them
...
In today’s global market opportunities are on a par with the expansion of economies,
with the increasing purchasing power, and with the changing consumer taste and preferences
...
The objective of this post is to make you understand the term ‘International Marketing’ and
nature and scope of international marketing
...
"
International marketing is different from domestic marketing not only in scope but also in nature
...
Nature of International Marketing
1
...
Population of other countries can also be targeted in international marketing
...
Involves at least two set of uncontrollable variables – In domestic marketing the marketers
have to interact with only one set of uncontrollable variables
...
3
...
4
...
Hence, the competition is intense in
international marketing
...
Involve high risk and challenges – International marketing is prove to various kinds of risk
and challenge like – political risk, cultural differences, changes in fashion and style of foreign
customers, sudden war, changes in government rules and regulations, communication challenges
due to language and cultural barriers, etc,
...
Export – It is a function of international business whereby goods produced in one country are
shipped to another country for further sale or trade
...
Import – Goods or services brought into one country from another for use or sale
...
Re-export – Import of semi-finished goods, further processing, and export of finished goods
...
Management of international operations
Operating marketing and sales facilities abroad,
Establishing production or assembly facilities in foreign countries, and
Monitoring the operations and practices of other MNCs and agencies
...
By developing international markets for domestically produced goods and services a
company can reduce the risk of operating internationally, gain adequate experience and then go
on to set up manufacturing and marketing facilities abroad
Title: INTERNATIONAL MARKETING
Description: International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit
Description: International marketing is defined as the performance of business activities designed to plan, price, promote, and direct the flow of a company’s goods and services to consumers or users in more than one nation for a profit