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Globalisation
Management in a global context
Advancement in technology, due to globalisation has led the Western world to
gain the power of global sovereignty
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This essay examines the socio-culture
impact of globalisation on indigenous and non-indigenous people of the globe
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The result
showed that neo-colonialsm soley blames globalisation for its impacts, which is
not true
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Moreover, Corporate Social Responsibilty is practised by many
multinational firms which further supports globalisation as force for good
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, 2016)
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In contrast, The Irish Times (2018) states
that globalistion is the uncommon stream of thoughts, data, individuals, money, products and
services crosswise over outskirts
Globalisation is an emerging trend in a business and in fact, many successful firms today are
operating in a global market (Goggins, 2016)
...
On the other hand, Skype is
said to be ‘born global’ meaning that they started as a very small niche and then reached
international markets through technology (MacIntosh, Krebs & Jones, 2015)
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All of these multinational firms create direct and indirect economic,
political, legal and social impact on the world
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The social measurement of globalization alludes to the effect of globalization on the life and
work of individuals, on their families, and their social orders
...
It is crucial to consider the impact
on people from globalisation as it was stated in the news (2018) where a study was taken at
the University of Sydney and UNSW Sydney, demonstrating that, 33% of ecological and
social effects from utilization in well off countries is dislodged to creating nations, and this
pattern in outsourcing obligation is expanding
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For instance, advances in technology are one of
the principle reasons that globalization has heightened in the previous decade (Siddharthan
& Narayanan, 2018)
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As mentioned by Smith and Ward (2000) It took 75 years for 50 million individuals with
various cultures to be associated with the phone while it took just ten years for a similar
number of individuals to be associated utilizing the Internet
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To find out its actual benefits,
research was taken on the usage of communication technologies such as Skype and
WhatsApp, stated in The Guardian News (2014) where data was gathered after 1,500
parents and 500 young people were polled
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"These technologies are really good at sustaining relationships
when there's distance involved," said clinical psychologist Lucy Maddox
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Before globalisation was introduced into the world, many cultures were dissolved
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This is
an example of a Socio-cultural development which is a theory that focuses on how cultural
beliefs and attitudes impact how instruction and learning occur (Cherry, 2018)
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For example, YouTube is a media platform where all individuals from different cultures
around the world post videos on various topics
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” This shows that media platform such a YouTube allows

different cultures to be shared with other people who may be interested which encourages
open learning as well as new values and lifestyle to be introduced into the world
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The worldwide economy will keep on growing most likely no
less than triple throughout the following 30 years (Michael, 2011)
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In 1960, 58 per cent of individuals around the globe were unskilled
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Currently, world poverty is only 9 percent (Clock, 2018)
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This provides jobs for those individuals in places nearby as
well as economic freedom
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In the mid-1960s, neo-colonialism was first characterized as a
portrayal of the financial lengths that one nation may go to trying to assist the social
assimilation of a foreign territory (Molag, 2014)
...
Comparatively, it is when a
developed country controls under-developed countries indirectly (L’Huillier & T
...

The result of neo-colonialism is that it creates exploitation of under-developed countries
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This gap is not only caused
because of globalisation but depends on several other factors​ ​which all contribute to
widening the gap between rich and poor (Leung, 2015)
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Another factor is due to education and skill difference as well as personal factors would
significantly make a difference in one’s income level
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It is because those individuals who want to enjoy all the time would likely be earning
low level of income, as education, skills and other factors are all interlinked with each other
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When a multi-national company for example, McDonalds originated from a developed
country such as the United States, sells its products to the world, it diminishes the local
cultures
...
Research suggested that locals were liking the Western food and culture regardless
of satisfying their taste prefernce or not
...
This resulted in the local Chinese
restaurants to shut down and go out of business even though those local fast food
restaurants served cheaper prices and similar food (Counihan & Esterik, 2013)
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However, this can be argued that these Western multinational companies also have
positively impacted millions of people through the use of strategy called Corporate Social
Responsibly (CSR) where McDonald contributes US 1 million annually to the charity
(Haski-Leventha, 2018)
...
As Saprykina, says
cited in the website by Kupfer (2018) CSR is a way of reducing a company’s negative effects
for its native community
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“Brands must have a social mission”,
says Unilever executive (Reddy, 2010) which means that in order for a business to be
actually causing good to people, it should do good as well which is by being globally
responsible through CSR
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Conclusion
Globalisation has many definitions however, it all has similar characteristics of interacting
with another countries
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This essay however is focused only on the social impacts of globalisation as force for good
as well as neo-colonialism
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Skype is an
example of modern communication technology which allowed people to communicate with
their loved ones across borders without having to leave home regularly
...

On the other hand, neo-colonialism fortunately is known to indirectly impact the world in a
negative way
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For example, McDonalds and KFC are the multinational companies
which invaded China in the 1980s
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As Nkrumah said that
investing under neo-colonialism would increase the gap between the rich and poor, it has
been argued that there are other factors to consider and not solely blame neo-colonialism or
globalisation for this impact
...
Therefore, globalisation
is not completely a force for good or neo-colonialism but its impact are tremendous which
depends on various other factors such as corporate social responsibility, personal
preference and how people react to it
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, Coverdale, R
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-H
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& Peh, 2016
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​Ecography, ​39(11), pp
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Bailey, R
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​How Has McDonald's Been So Successful for So Long?
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franchisedirect
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Chao, T
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theeagora
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Cherry, K
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​Verywell Mind
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verywellmind
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Clock, W
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, 2018
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Available at: ​https://worldpoverty
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Counihan, C
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, 2013
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ctlt
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, 2016
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com
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Goldin, I
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Press
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​Collins English Dictionary
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Haski-Leventha, D
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Case study Ronald Donald's House Charities- corporate
philanthrophy
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:SAGE
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, 2018
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Ian, B
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com/business/good-deeds-or-good-pr-what-csr-really-means
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L’Huillier, B
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Leung, M
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[Accessed 6 June 2018]
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Management in Global Context
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187-200
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Molag, T
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Reddy, M
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Siddharthan, N
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