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Title: 10 Principles of Microeconomics
Description: University of the South Pacific Detailed information on the 10 Principles of Microeconomics

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N
...
Andreea Chiritescu
Eastern Illinois University

© 2021 Cengage Learning®
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1

IN THIS LECTURE
• What kinds of questions does economics
address?
• What are the principles of how people
make decisions?
• What are the principles of how people
interact?
• What are the principles of how the
economy as a whole works?
© 2021 Cengage Learning®
...


2

Defining Economics
Resources are scarce
• Scarcity: the limited nature of society’s
resources
– Society has limited resources and cannot
produce all the goods and services people wish
to have
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

– Going to a party the night before an exam
• Less time for studying

– Having more money to buy stuff
• Working longer hours, less time for leisure

– Protecting the environment
• Resources could be used to produce

consumer goods
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
You pay $12/month for access to Netflix,
regardless of how many movies or TV shows
you watch in a month
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
Netflix:
– Marginal benefit of watching one more movie:
• The enjoyment you get from watching the
movie
– Marginal cost of watching one more movie:
• Monetary cost = $0
• Opportunity cost of time
– Decision: If the marginal benefit exceeds the
marginal cost, watch the movie
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

– Sellers produce more doughnuts
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

• How do consumers respond?
– Drive smaller or more fuel-efficient cars
– Carpool
– Use public transportation
– Move closer to work

© 2021 Cengage Learning®
...


14

How People Interact
Principle 5: Trade can make everyone
better off
...

Principle 7: Governments can sometimes
improve market outcomes
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

• Countries benefit from trade:
– Allows countries to specialize in what they
do best
– Enjoy a greater variety of goods and
services

© 2021 Cengage Learning®
...


16

Principle 6: Markets Are Usually a Good Way to
Organize Economic Activity – 1

• Market
– A group of buyers and sellers (need not
be in a single location)
• “Organize economic activity” means
determining
– What goods and services to produce
– How to produce these goods and services
– How to allocate them to their final user
© 2021 Cengage Learning®
...


17

Principle 6: Markets Are Usually a Good Way to
Organize Economic Activity – 2

• Market economy
– Allocates resources through the
decentralized decisions of many firms and
households as they interact in markets
– Proven remarkably successful in
organizing economic activity to promote
overall prosperity

© 2021 Cengage Learning®
...


18

Principle 6: Markets Are Usually a Good Way to
Organize Economic Activity – 3

• Prices:
– Determined by the interaction of buyers
and sellers
– Reflect the good’s value to buyers
– Reflect the cost of producing the good
• Adam Smith’s “invisible hand”:
– Prices guide self-interested households
and firms to make decisions that maximize
society’s economic well-being
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

• We rely on government-provided police and
courts to enforce our rights over the things we
produce
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

– Externality – source of market failure
• Production or consumption of a good affects

bystanders (e
...
pollution)
...
g
...

© 2021 Cengage Learning®
...


21

Principle 7: Governments Can Sometimes
Improve Market Outcomes – 3

• Government: promote equality
– Avoid disparities in economic well-being
– Use tax or welfare policies to change how
the economic “pie” is divided
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

Principle 9: Prices rise when the
government prints too much money
...

© 2021 Cengage Learning®
...


23

Principle 8: Country’s Standard of Living Depends on Its
Ability to Produce Goods and Services – 1

• Huge variation in living standards across
countries and over time
– 2017 average income:
• $60,000 in the U
...
; $6,000 in Nigeria

– Average income in rich countries
• Is more than ten times average income in

poor countries

– The U
...
standard of living today
• Is about eight times greater than 100 years

ago
© 2021 Cengage Learning®
...


24

Principle 8: Country’s Standard of Living Depends on Its
Ability to Produce Goods and Services – 2

• Productivity: most important determinant
of living standards
– Quantity of goods and services produced
from each unit of labor input
– Depends on the equipment, skills, and
technology available to workers
• Other factors (e
...
, labor unions, competition

from abroad) have far less impact on living
standards
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

– Other factors can make this trade-off more
or less favorable, but the trade-off is
always present
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

• The cost of any action is measured in terms of



forgone opportunities
...

People change their behavior in response to the
incentives they face
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
...

Markets are usually a good way of coordinating
economic activity among people
...


© 2021 Cengage Learning®
...


29

CHAPTER IN A NUTSHELL
• The economy as a whole:
• Productivity is the ultimate source of living



standards
...

Society faces a short-run trade-off between
inflation and unemployment
...
May not be scanned, copied or duplicated, or posted to a publicly accessible website, in whole or in part, except for use as permitted in a
license distributed with a certain product or service or otherwise on a password-protected website or school-approved learning management system for classroom use
Title: 10 Principles of Microeconomics
Description: University of the South Pacific Detailed information on the 10 Principles of Microeconomics