Notesale: Turn your study into money

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Unit 12: Internet Marketing in Business
P4: Describe the benefits and opportunities to the business of using internet marketing within
the marketing mix of a selected business
When businesses use internet marketing, it means they will have access to certain benefits
and opportunities, relating to the marketing mix
...
Therefore, by using internet cookies, it
is then easier to easier to cater to customers, and change offers to suit the customer, and
therefore, leading to the customer being more likely to make a repeat purchase
...
Adidas may use the 4 P’s in order
to market certain products they have in order to help to sell them better, so for example, on
the online store (place), adidas may decide to sell a new pair of trainers (product) for £60
(price)
...


Also, as a result of internet marketing, it means that adidas stores will have better stock
control data, as the stock will come direct from the adidas warehouses, and therefore all the
stock will be in one place, and not in separate stores, so as a result, it means that when a
purchase is made, it means that product is automatically subtracted from the stock control
and is then sent off to the customers delivery point
...


Through internet marketing, it also allows for both convenience and growth in sales as
online, there is no closing time for online stores, as websites are open 24/7, so therefore the
customer can make an order any time they want, and therefore adidas can have a constant
flow of income throughout the day, as the customer can make any order at any time, as
there are no employees to take care of, so the store can be open at any time, leading to
added convenience for the customer, and growth in sales for adidas, benefiting both the
customer and the business at the same time
...
and through reducing these costs, it
wouldn’t impact their income considerably, as they would still have a very large presence
online, so therefore they have far less outgoings in the long term, leading to more profitability
as a result, which leads to more sustainability for other projects adidas may want to carry
out

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