Notesale: Turn your study into money

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Unit 12: Internet Marketing in Business
P3: Explain the benefits to customers of a business using internet marketing

In this task, I will explain the benefits of businesses using internet marketing and how this
will impact the customer in a positive way, whilst using examples, of how this can be used
successfully
...

Firstly, as the world has become more focused on social media, it is natural that businesses
have needed to adapt towards this, so therefore marketing is huge on social media platforms
such as Twitter
...

In terms of the customer, this is also more beneficial, as the customer is then constantly up
to date with whatever new products are coming out and they are constantly updated with
new promotions, as the business will need to update the information, as they wouldn’t want
to misinform the customer on what they may receive, so therefore adidas’ marketing
department for example, would then be focused on making sure that the marketing is
constantly up to date and therefore the customer will only benefit as they are constantly
receiving new information on what they can gain from adidas and where they can save
money and get the most up to date products
...
Moreover, they can compare different aspects of
the product such as stock availability, suitability, durability, warranty, price breakdown, etc
...
This is also relevant with chat rooms,
usually available on the websites, as the customer can then query any issue they have

directly, where they know they’ll get a response from the bot, so therefore, this is another
benefit to the presence online

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