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Unit 10: Market Research in Business
M2: Explain the reasons for choosing the particular method of data collection for a selected
product/service
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Methods of Data Collection
The first method I will use will be a face-to-face survey; would be used to answer direct
questions to individuals relating to the core objectives, asking what they use Oxford
Notebooks for, if they use the app, etc, would be less in depth compared to the other data
collection methods
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The advantages of a street survey is that they can be easy to carry out, as you just need to
approach people on the street and take their answers, so with this it is cost effective, as I will
just need to approach people, so there is no need to spend money, as it is just interaction
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However, the main issue of a face-to-face survey is that they may not be time effective, as
the majority of people on the street would just walk past, so therefore it may take time to
achieve the quotas of information set, which may lead to the deadline and overall timetable
having to be changed, due to a sufficient amount of data not being met
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Similar to focus groups, they are cost effective, as
I will just need to approach people, so there is no need to spend money, as it is just
interaction
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Along with this, an interview is more in depth, as you can
find out more information as you have more time to people, as it isn’t on the street, but
usually an enclosed setting, so people are more likely to open up and be honest, when in an
interview setting, as there is less intrusion
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The final method is a focus group; as stated before would be connected to the interview
questions, as instead of being one-on-one, there would be a group of people, so therefore

more data could be collected in a faster period of time
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​ ​With focus groups, as I would ask more
in depth questions relating to Oxford and will be using examples, as I would ask them what
they know about the brand, if they use alternatives, the prices, the app, etc, so this would be
a more in depth method of data collection, so therefore the data I discover will be of a higher
quality compared to the methods previous
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You can also note down different pieces of information such as their attitude toward the
product and brand, so with this you can also make the data more accurate by adding more
data to suit the task
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Another positive, is that they are time effective, as you will have multiple people in the
interview at the same time, so therefore you can collect different opinions at the same time,
meaning this is the most time effective data collection method out of all of them so this is
why I chose this method along with the other two
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The core positive is the lack of bias that may lead to more accuracy and
different opinions and outlooks being met, however, if they have no link to Oxford notebooks,
then they will have an informed opinion, so this could be harm than good in terms of the
data
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The positive is the accuracy being met, as the
people who apply to this questionnaire are being identified, meaning the data is of a higher
quality, so therefore the data will be accurate and will be able to be expressed better in the
presentation
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As stated previously, the
positive is the accuracy being met, as the people who apply to this questionnaire are being
identified, meaning the data is of a higher quality, so therefore the data will be accurate,
however, as there is no variety in terms of the sampling,the results may be similar, causing
the data to look biased

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