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Unit 32: Food Retailing
D3: Evaluate how selected retailers have met their social, ethical, environmental and
corporate social responsibilities
In this task, I will evaluate how Tesco and McDonald’s have met their social, ethical,
environmental and corporate social responsibilities, and will assess what methods they have
used and steps they have taken within their processes
...
One method they do this by is using clubcard
data, and analysing purchasing patterns from customer to customer, to see what each
individual regularly buys, so therefore, they can recommend them related products that the
customer may be interested in
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The final method I know of is customer surveys, as on the online store, Tesco may
request their customers to fill out a survey asking about their experience, and here the
customer can then explain any qualms the customer may have had with a certain product
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In my opinion, Tesco is very good in terms of adapting their products range from
season to season, including certain events, and therefore this shows they do monitor the
customer tastes, to see what customers are interested in, so therefore they will generally
hop on trends, to ensure they are the place to go, encouraging more customers to shop at
Tesco
...

McDonald’s also follows this same practice, in terms of monitoring what the customers want,
as they have a generally small product range, so whatever changes they make will be big in
terms of drawing the customers to franchises, as the menu can be quite repetitive, so any
changes will be welcome
...

With the vegan wrap, this also goes beyond requests, as the vegan option is becoming more
popular with time, so therefore to meet this trend, and not be an outsider, McDonald’s
identified it would be a good PR move if they added this option, to a traditionally meat
focused franchise, so this a changing of culture that McDonald’s accepted by making this
move
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In terms of immigration, Tesco is rather accepting of immigrants, as they accept that
immigrants are willing to work at any level, so therefore their mentality is that if someone
wants to do the job, they will allow them to regardless of background
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He also stated they
were important for the economy as a whole, as the more people who are employed in the
UK, only benefits the economy and the country as a whole
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However the direct
consequences of not meeting illegal immigratoion legislation have been served upon as
Tesco have also received punishments as a result of immigration, as they had once received
penalties of up to £10,000 for each illegal worker unless they were able to provide evidence
that it was carrying out the required checks under the immigration legislation
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They are also happy to teach people life skills in the community, which can be
applied in this context, as they are giving people who are willing to work, a job and a place in
the community, so therefore they seem to have no qualms with people coming to them who
want to work for McDonalds
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Corporate Social Responsibility:
As both McDonalds and Tesco are very large corporations, with very high revenues, it is only
right to give something back to the communities who support the branches, and ensure the
franchises stay profitable, so I can give examples of when both corporations have given
something back to their communities, as both a thank you, as well a PR, to help how they
are perceived by the public, as well as to increase favour
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In our restaurants, we help support the work RMHC does
to provide 2
...

As for Tesco examples include supporting local causes
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Tesco also provides food to people and they state on their website that “By donating good
quality surplus food to local charities and community groups last year we were able to
provide the equivalent of 81 million meals”
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In terms of working conditions, Tesco prides themselves in creating a good working
environment, which can have positive impacts on all levels
...
”
They claim to strive to create a workforce that reflects their customer base, an I believe this
is a good idea, as if the customers feel like they are speaking to people who reflect them,
they will have much better customer service experiences, instead of speaking to someone
who doesn’t really understand them, so by recruiting this way, it will improve the
experiences, leading to a repeat customer in the future
...

With McDonald’s however, there seem to be many controversies regarding their working
conditions, pay, etc
...
This is due to the exploitation of McDonald’s workers, as they know that
McDonald’s is worth billions of pounds, with higher ups in the company earning millions, so
they feel like they deserve higher pay due to the work they put in at McDonald’s, which
would lead to a better quality of work, and better quality of life for them
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Ethical:

Both Tesco and McDonald’s stance of locally purchasing goods is positive for the British
farming industries
...
The groups
provide a forum to discuss sustainable production; customer needs, our standards and how
we can work more closely together
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” As for McDonald’s, they have

c​ommitted to use only British potatoes for its French fries, as well as sourcing only 100%
British and Irish beef (as advertised on TV)
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It also sets a good example to the public, as
they advertise that they source British beef, so therefore this may convince customers to buy
more british goods in their day to day life, as they would see a positive example being set,
and therefore they may follow, which again, will help the british farming industry to prosper
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Tesco is carrying out many steps to ensure that their animal
operations remain ethical and in line with regulations
...
to ensure
high standards of animal welfare can be met
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In terms of McDonald’s, they claim to have a commitment to Animal Health and Welfare, and
have a strong zero tolerance policy on cruelty to any animal within their Global Supply
Chain
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Across our Europe region, 100% of our
pork is sourced from farms that do not use gestation crates
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K
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” This is a welcome change from
McDonald’s, as they were previously synonymous with animal cruelty, and bad sourcing of
products, so in a PR and customer sense, this is positive, as then the customers will know
where the ingredients have come from, leading to more cofident pruchases, which may alos
lead to more tust between the company and the customer
...
In 2017 Tesco announced that they
would commit to a 35% absolute carbon reduction from our operations by 2020 (60%
reduction by 2025, and 100% by 2050), Tesco suppliers to achieve a 7% absolute reduction
in carbon emissions across their business by 2020 (covering both agriculture and
manufacturing emissions)
...
” They are also working with suppliers to measure carbon
reductions and identify emissions hot spots for industry action
...

As for McDonald’s, they are focusing on convenience, to ensure that their message
transmits to the public, so they can make a difference on a larger scale
...
They have also installed recycling units in over 1,000 of their UK restaurants, and
in terms of larger scale C02 emissions, they use biodiesel in their trucks which creates 6,900
fewer tonnes of CO2 than low sulphur diesel
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These moves will only be beneficial to the world, as positive impacts will be made in terms of
how emissions are made, as well as how waste is handled, leading to positive impacts on
the environment
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In terms of sustainable sourcing, McDonald’s and Tesco promote the use of local farming to
source their ingredients, as they can then monitor the health and safety standards much
closer, as well as reduce their carbon footprint by travelling less, and promote British farming
to help the industry as a whole
...
The groups provide a forum to discuss sustainable
production; customer needs, our standards and how we can work more closely together
...
”
McDonald’s have also​ ​committed to use only British potatoes for their fries, as well as
sourcing only 100% British and Irish beef (as advertised on TV), so with this II believe this is
a very positive step, as it sets a good example across the fast food industry, as it will support
the british farming industry going forward, as well as reduc the carbon footprint, by using
local goods, and also leads to a better product for the customer
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References:
https://www
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com/articles/investing/102715/what-consumers-want-mcdonalds
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bernardmarr
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asp?contentID=1057
https://www
...
co
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citation
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uk/news/hr-and-employment-law/tesco-s-illegal-workers/
https://www
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com/us/en-us/community/giving-back-with-ronald-mcdonald-house
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tescoplc
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bighospitality
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uk/Article/2019/11/12/McDonald-s-staff-strike-over-pay-and-wor
king-conditions
https://www
...
com/sustainability/sourcing/top-20/
https://corporate
...
com/corpmcd/scale-for-good/our-food/animal-health-and-welfar
e

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