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Liverpool John Moores University

Diversity at McDonalds
Word Count: 1643

27th March 2020

Contents
1

EXECUTIVE SUMMARY
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2

3

MAIN BODY
...
1

DIVERSITY DIMENSIONS
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2

APPROACHES
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3

PRACTISES
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4

CHALLENGES OF IMPLEMENTING
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7

5

CONCLUSION
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8

7

APPENDICES
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McDonald’s is one of the largest multinational corporations operating in over 100
countries worldwide
...

McDonald’s are committed to diversity, equal opportunities and an inclusive
workplace culture (McDonalds, 2020)
...
(Kumra & Manfredi, 2012)
...

Diversity management is a strategy used by various organizations who seek to
invent a working environment which allows employees to reach their full potential as
they pursue organizational objectives (Thomas, 1990)
...


3

MAIN BODY
3
...
According to Tajfel (1979), the key diversity dimension in the workplace is
social identity, which includes categorisation, identification and comparison
...
The first level is primary dimensions of an individual’s identity, these are
usually noticeable through first impression e
...
gender, age, race (Dike, 2013)
...


3
...

Training helps to educate employees on specific cultural differentiations and how they
respond to these differences in the workplace (Cox et al, 1991)
...

Outlined in their diversity policy are:
1) Community engagement – being an active member in communities is fundamental to
business
2) Education – offering people world-class learning opportunities
3) Employee business networks – promoting an inclusive work environment
(McDonalds, 2020)
...

The United Nations Women’s Empowerment Principles offer direction to companies on
how to empower women in the workplace, e
...
establishing leadership for gender
equality, treating men and women fairly at work, promoting education, training and
professional development for women, and promoting equality through community
initiatives and advocacy (UN, 2020)
...

McDonald’s urges communication and provides a number of channels for employees to
report any ethical or human right concerns, including an anonymous network, the
Business Integrity Line, which is controlled by a live operator 24 hours a day every day
...
3 Practises
Moon and Bonny (2001) suggest a number of transformations within the world economy
are initiating many major organisations to adopt more ethical practices
...

McDonalds regularly assess policies and practices to ensure they are meeting the
present requirements of its employees (McDonalds, 2020)
...

Fiedler’s (1964) contingency theory states that diversity management and the
organisation's success depend on the attitude of the organisation in multiple areas such
as culture and organisation strategies, environmental organisation, as well as individual
employees
...

In 2018, McDonald’s began implementing new compulsory interactive training for
company-owned restaurant General Managers and employees, on harassment and
discrimination within the workplace (McDonalds, 2020)
...
McDonald’s have also said to support the
United Nations Sustainable Development Goals, specifically Goal 5 – Gender equality
and inclusive workplaces (UN, 2020)
...

McDonalds agree employees are key in their success and aim to shrink barriers to
employment globally by 2025 by the implementation of workplace development
programmes, job readiness training and employment opportunities (McDonalds, 2020)
...
Situations are dealt with on an individual basis to suit the requirements of the

Page 5 of 12

employee and the restaurant, for example, if facial hair cannot be cut due to religious
reasons this is allowed, however it should be covered with hair net
...

(McDonalds, 2020)
...
4 Challenges of implementing
The five main factors influencing diversity policy are: leadership and management;
external governments; unions; resources and employees (Akobo, 2020)
The unconscious mind is the primary source of human behaviour (Freud 1915)
...
Prejudice and stereotyping are one of the most common
barriers for diversity in the workplace
...

Transphobia takes a number of forms including bullying, harassment, physical or sexual
assault and rejection
...
Just like McDonalds adapts its menu to each country, its
company policy is to adapt business plans to each culture and adhere to different
countries cultures, practices and laws (Racoma, 2019)
Sex discrimination in the workplace has stood unlawful for over four decades
...
In 2016, 20 McDonald’s employees filed complaints with the US
National Labour Relations Board over sexual harassment
...

Many people with a disability choose not to reveal it to their employer over fear of
negative results and older workers who are looking to enter or re-enter the workforce
generally find it more difficult than other age groups to find new employment
...
One of the main challenges with implementing new practices is the
resistance to change from staff (Atyah, 2015)
...

Ozblign and Tatli, (2011) say a lack of an equality management programme could
lead to high labour turnover, loss of talent, and negative publicity
...

The Chartered Institute of Personnel and Development (CIPD) recommends that
employers should take steps to guarantee women are paid and treated equally in the
workplace (CIPD, 2019)
...
” (WWW, 2019)
...
Research shows that it is relatively easy for
employers to make adjustments for disabled staff with the improved accessibility of
modern buildings and the availability of special equipment (Kumra & Manfredi,
2012)
...
A way that organisations have sought to implement policy in
respect to LGBT+ employees is to create networking groups for staff who feel as
they are part of that community (Kumra & Manfredi, 2012)
...
What is often clear after an
organisation has engaged in diversity management efforts is that the motivation for
continuing growth (Arredondo, 1996)
...


6

REFERENCES

Akobo, L
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Lecture 3
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Liverpool John Moores University
...

Akobo, L
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Lecture 4
...

Liverpool John Moores University
...

Arredondo, P
...
Successful Diversity Management Initiatives | A Blueprint For Planning And
Implementation
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London: SAGE
...
, 2016
...
Administrative and
Economic Sciences, [online] 18(4)
...
iasj
...

BBC News
...
Mcdonald's Workers Strike Over Harassment
...
bbc
...
uk/news/business-45558428> [Accessed 25 March 2020]
...
2018
...
[online] United Kingdom: Stonewall
...
stonewall
...
uk/system/files/lgbt_in_britain_work_report
...

Bentley University
...
7 Ways To Promote Diversity In The Workplace
...
bentley
...

Chempers, M
...
and Costanzo, M
...
Diversity In Organisations | New Perspectives
For A Changing Workplace
...
London: SAGE
...
2019
...
[online] Available at:
...
co
...

Corporate
...
com
...
Global Diversity, Inclusion & Community Engagement | Mcdonald's
...
mcdonalds
...
html> [Last accessed 22 March 2020]
...
mcdonalds
...
2019
...
[online] Available at:
...
com/corpmcd/scale-for-good/our-people-and-communities
...

Corporate
...
com
...
Respecting Human Rights | Mcdonald's
...
mcdonalds
...
html> [Last accessed 22 March 2020]
...
, 2014
...
[online]
Ethicalcorp
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Available at: ...
com/business-strategy/mcdonalds-strategymore-it-can-chew> [Last accessed 22 March 2020]
...
(2013)
...
Undergraduate
...

European Institute for Gender Equality
...
d
...
[online] Available at:
...
eu/thesaurus/terms/1262> [Last accessed 22 March 2020]
...
, 2020
...
[online] Black
Enterprise
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blackenterprise
...

Hopkins, B (2009)
...
Ashgate Publishing Group,
Farnham, Surrey
...
A
...
Best Practices for Managing Organizational Diversity
...

Kumra, S
...
, 2012
...
1st ed
...

Macrotrends
...
Mcdonald's: Number Of Employees 2006-2019
...
macrotrends
...

McDonald's Corporation
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Mcdonald’S Launches Push For Gender Balance And Diversity |
Mcdonald’s Corporation
...
mcdonalds
...


Page 9 of 12

McKinsey
&
Company
...
Why
Diversity
Matters
...
mckinsey
...

Mizra, B
...
Mcdonald's Makes Diversity Part Of The Business | Blog
...
Org
...
shrm
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Available at: ...
org/workplace/mcdonalds-makes-diversity-part-of-thebusiness> [Last accessed 22 March 2020]
...
, & Bonny, C
...
Business ethics: Facing up to the issues
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G – Workforce Diversity management and employee performance in the banking sector in
Kenya; DBA African Management Review 2012, vol
...
Workplace Diversity And Managers
...
com
...
com/mystory/e1a2ac94c9-workplace-diversity-an> [Last accessed 13 March
2020]
...
, 2017
...
[online] Inside HR
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insidehr
...
au/5-steps-diversity-program/> [Last accessed 22 March
2020]
...
, and Ahu
...
Global Diversity Management : An Evidence-based
Approach
...

Perez, E
...
d
...
[online] Abstract
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abstract
...

Repeckiene, A & Kvedaraitė, N & Jankauskienė, V
...
Intercultural competence as precondition
for cultural diversity management
...
16
...
, 2019
...
[online] Day Translations Blog
...
daytranslations
...

Statista
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Mcdonald's: Number Of Restaurants Worldwide
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statista
...

Thomas, R
...
, Jr
...
From Affirmative Action to Affirming Diversity
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United Nations
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d
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[online] Available at:
...
org/sdgs> [Last accessed 22 March 2020]
...
org
...
d
...

[online] Available at: ...
org/take-action/action/womens-principles>
[Accessed 25 March 2020]
...
Mcdonald’S Is Better Together: Gender Balance & Diversity
...
wherewomenwork
...


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7

APPENDICES

Page 11 of 12

Figure 1 - Diversity Dimension Wheel: Loden and Rosener 1991

(Ladd, 2014)

Page 12 of 12



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Title: Diversity at McDonalds
Description: Third (3rd) Year University Module Diversity Management 2:1 Result

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