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Title: Diversity at McDonalds
Description: Third (3rd) Year University Module Diversity Management 2:1 Result
Description: Third (3rd) Year University Module Diversity Management 2:1 Result
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Liverpool John Moores University
Diversity at McDonalds
Word Count: 1643
27th March 2020
Contents
1
EXECUTIVE SUMMARY
...
2
3
MAIN BODY
...
1
DIVERSITY DIMENSIONS
...
2
APPROACHES
...
3
PRACTISES
...
4
CHALLENGES OF IMPLEMENTING
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7
5
CONCLUSION
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8
7
APPENDICES
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McDonald’s is one of the largest multinational corporations operating in over 100
countries worldwide
...
McDonald’s are committed to diversity, equal opportunities and an inclusive
workplace culture (McDonalds, 2020)
...
(Kumra & Manfredi, 2012)
...
Diversity management is a strategy used by various organizations who seek to
invent a working environment which allows employees to reach their full potential as
they pursue organizational objectives (Thomas, 1990)
...
3
MAIN BODY
3
...
According to Tajfel (1979), the key diversity dimension in the workplace is
social identity, which includes categorisation, identification and comparison
...
The first level is primary dimensions of an individual’s identity, these are
usually noticeable through first impression e
...
gender, age, race (Dike, 2013)
...
3
...
Training helps to educate employees on specific cultural differentiations and how they
respond to these differences in the workplace (Cox et al, 1991)
...
Outlined in their diversity policy are:
1) Community engagement – being an active member in communities is fundamental to
business
2) Education – offering people world-class learning opportunities
3) Employee business networks – promoting an inclusive work environment
(McDonalds, 2020)
...
The United Nations Women’s Empowerment Principles offer direction to companies on
how to empower women in the workplace, e
...
establishing leadership for gender
equality, treating men and women fairly at work, promoting education, training and
professional development for women, and promoting equality through community
initiatives and advocacy (UN, 2020)
...
McDonald’s urges communication and provides a number of channels for employees to
report any ethical or human right concerns, including an anonymous network, the
Business Integrity Line, which is controlled by a live operator 24 hours a day every day
...
3 Practises
Moon and Bonny (2001) suggest a number of transformations within the world economy
are initiating many major organisations to adopt more ethical practices
...
McDonalds regularly assess policies and practices to ensure they are meeting the
present requirements of its employees (McDonalds, 2020)
...
Fiedler’s (1964) contingency theory states that diversity management and the
organisation's success depend on the attitude of the organisation in multiple areas such
as culture and organisation strategies, environmental organisation, as well as individual
employees
...
In 2018, McDonald’s began implementing new compulsory interactive training for
company-owned restaurant General Managers and employees, on harassment and
discrimination within the workplace (McDonalds, 2020)
...
McDonald’s have also said to support the
United Nations Sustainable Development Goals, specifically Goal 5 – Gender equality
and inclusive workplaces (UN, 2020)
Title: Diversity at McDonalds
Description: Third (3rd) Year University Module Diversity Management 2:1 Result
Description: Third (3rd) Year University Module Diversity Management 2:1 Result